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CONSUMER CREDIT IN THE UNITED STATES 



REPORT OF 

THE NATIONAL COMMISSION 
ON CONSUMER FINANCE 

...... .... A- 




DECEMBER 1972 



library 
room 5q?o 

Apr 4 1973 

TREASURY department 





LIBRARY OF CONGRESS CARD NUMBER 72 - 600335 



For sale by the Superintendent of Documents, U.S. Government Printing Office 
Washington, D.G 20402 - Price $3,20 domestic postpaid or $2.75 GPO Bookstore 
Stock Number 5200-00005 



NATIONAL COMMISSION ON' CONSUMER FINANCE 
1016 - 16TH STREET, N.W. 

WASHINGTON, D.C. 20036 



December 31, 1972 



To the President and Congress of the United States: 

The National Commission on Consumer Finance, established by Public Law 90-321 , 
submits herewith its Report which includes the Commission’s findings and recommenda- 
tions in the field of consumer credit. The Commission’s studies, enumerated in the 
Report, contain the empirical data, information and analyses relied upon by the 
Commission. It is our belief that such data and extensive studies, which we are making 
available to the public, are as important as the Report itself. They will provide a fresh 
basis for all concerned with this significant industry to consider its future in an era of 
increasing public awareness. 

As to the Report itself, I believe the Commission was unanimous in concluding that 
a truly competitive consumer credit market, with adequate disclosure of relevant facts to 
an informed consuming public, together with legislation and regulation to eliminate 
excesses, will foster economic growth and serve to optimize benefits to the consumer. 

As to excesses in the marketplace, our Report recommends significant additions to 
the protection of consumers in the fields of creditors’ remedies and collection practices. 
We have urged restrictions on remedies such as garnishment, repossession, and wage 
assignment. We have recommended abolition of the holder in due course doctrine, 
confessions of judgment, and harassing tactics in debt collections. 

As to adequate disclosure of relevant facts, our Report urges enhanced supervision 
and enforcement of the Federal Truth in Lending Act, We have also specified actions to 
make the disclosure features of Truth in Lending more effective and have suggested 
expanding the coverage of that Act to include disclosure of charges for credit life and 
accident and health insurance as an annual percentage rate. 

We also favored making federally chartered financial institutions subject to state as 
well as Federal examination for compliance with state laws governing the terms and 
conditions of consumer credit extensions. In addition, we recommended expanded 
administrative authority over all classes of creditors. 

As to our conclusion that free and fair competition is the ultimate and most 
effective protector of consumers, we have recommended the elimination of restrictive 
barriers to entry in consumer credit markets by permitting all creditors open access to all 
areas of consumer credit. We have urged the entry of savings and loan associations and 
mutual savings banks into the consumer credit market. We have recommended 
prohibitions on acquisitions that would eliminate potential competition or that would 
substantially increase concentration in state or local credit markets. We have also urged 
that rate ceilings which constrain the development of workably competitive markets be 
reviewed by those states seeking to increase credit availability at reasonable rates. Some 
controversy has developed as to whether the Commission approved a specific rate 
structure including 42 percent on smaller loans. The Commission has never voted for such 
a rate structure and does not endorse it. 



iii 




Finally, I would note that the gathering and analyzing of original data, and 
preparing the Commission’s Report have been an arduous task for which I extend special 
thanks to a devoted and hard-working Commission staff under the leadership of its 
Director, Robert L. Meade. Among the many experts who assisted our work, special 
recognition must be given to Professor Robert P. Shay, of Columbia’s Graduate School of 
Business, who contributed significantly to the design of studies. I also, of course, thank 
the members of the Commission who have given their time and effort, as well as their 
knowledge and expertise, to the difficult task with which the Commission was faced. 

We hope that our Report and the accompanying data and studies will provide a 
healthy climate for informed and intelligent discussion and continuing research in tills 
vital area. 




Chairman 

The President 

The President of the Senate 

The Speaker of the House of Representatives 



iv 




MEMBERS OF THE COMMISSION 



Appointed by the President 

Ira M. Millstein, Chairman 
Attorney 

New York, New York 



Ml" Pi * 13/3 

TREASURY DEPARTMENT 



Appointed Chairman January 20, 197)1* 
to succeed Robert Braucher a 



Dr. Robert W. Johnson 
Professor, Purdue University 
Lafayette, Indiana 



Hon. Douglas M . Head 
Attorney 

Minneapolis, Minnesota 
Appointed February 16, 1971 



Appointed by the President of the Senate 

Hon. John Sparkman 
Senator from Alabama 



Hon. William Proxmire 
Senator from Wisconsin 



Hon. William E. Brock 
Senator from Tennessee 

Appointed April 5, 1971 to succeed 
Hon. John G. Tower 
Senator from Texas 



Appointed by the Speaker of the House of Representatives 



Hon. Leonor K. Sullivan 


Hon. Henry B. Gonzalez 


Representative from Missouri 


Representative from Texas 




Appointed March 10, 1971 to succeed 
Hon. Wright Patman 
Representative from Texas 



Hon. Lawrence G. Williams 
Representative from Pennsylvania 

Appointed March 10, 1971 to succeed 
Hon, Seymour Halpern 
Representative from New York 



v 




STAFF OF THE COMMISSION 



Robert L. Meade 
Executive Director 



Ruth K. Holstein 
Public Information Officer 

Legal 



Donald B. Harper 
Administrative Officer 



Milton W. Schober 
General Counsel 



Douglas F. Greer 
Consultant 
Ernest A. Nagata 
Harrison F. Houghton 2 



William C. Paris 



Doris Baenziger 
Dimitrios D, Drivas 
Rebecca S. Klein 
Victoria A. Sackett 



Wilbur H. Baldinger 
Corwin D. Edwards 



Stephen M. Crane 1 
Economics 

Research Assistant 

Patricia A. Massey 3 
Data Processing 

Fred E. Marmarosh 

Administrative and Clerical 

Mildred F. Dolan 
Administrative Assistant 

Cheryl Bleiberg 
Donald J. Hardesty 
Louise R. Neely 
Gwendolyn D. Smith 

Other Consultants 

James A. Bayton 
Paul F. Smith 



Alan R. Feldman 
Counsel 



Robert P. Shay 
Consultant 
Richard K. Slater 
George M. Lumbard 



Fern B. Horwitz 



Charles A. Banister, III 
Helen I. Jackson 
Karen L. Ryscavage 
Patricia D. Smith 



John W. Boyer 
William D. Warren 



Part-time Student Assistants 

j 

John A. Bryson; Claudia C. Dawson; Beverly A. Eiserei; John C. Firman; Deborah Flint; Stephen A. Flynn; George F. 
Foote; David E. Fox; Thomas L. Gough; Eftekhar Hadjimirvahabi; William M. Hannay; Larry Harbin; Jane A. Harding; 
Richard D. Hardesty; Pamela R. Hevey; Cain J. Kennedy; Lowell S. Lease; Jessica A. Licker; William F. Livingston; 
James F, Lonergan; Arthur M. Mason; Michael J. McEUigott; Terence P. McLarney; Mark R. Mendenhall; Michael J. 
Merenda; Nonnie F. Midgette; Rosemary A. Mitchell; Michael B. Moore; Philip B. Nelson; Stephen R. Pittman; Arthur F. 
Richardson; Eric D. Roiter; Marvin L. Schwartz; Terry G. Seaks; Robert A. Simpson; Patricia Spillenkothen; Penelope 
Williams; and David R. Yost. 

'Until February 5, 1972 ’Until September 1 !, 1971 ’Until November 3, 1971 



vi 




FOREWORD 

The National Commission on Consumer Finance, established by Title IV of the Consumer Credit 
Protection Act of 1968 (Public Law 90-321), attained its full membership on November 7, 1969 when the 
President named three public members and designated one of them Chairman. 

As originally constituted, Commission members included Robert Braucher, professor of law at 
Harvard University, who was named Chairman; Robert W. Johnson, professor of finance at Purdue 
University; and IraM. Millstein, member of the New York Bar, Presidential appointees; Senator John J. 
Sparkman, Senator William Proxmire, and Senator John G. Tower, Senate appointees; and Representative 
Wright Patman, Representative Leonor K. Sullivan, and Representative Seymour Halpern, House of 
Representatives appointees. 

When Chairman Braucher subsequently became an Associate Justice of the Supreme Judicial Court of 
Massachusetts, the President designated Mr. Millstein as Commission Chairman and named Douglas M. 
Head, former Attorney General for the State of Minnesota, to fill the vacancy. Later, when Senator Tower 
found it necessary to resign, he was replaced by Senator William E. Brock, and when Representatives 
Patman and Halpern also found it necessary to relinquish membership, they were replaced by 
Representative Henry B. Gonzalez and Representative Lawrence G. Williams. Despite these membership 
changes, however, a majority of the members and the Commission’s executive director, Robert L. Meade, 
have served during the Commission’s entire existence. Continuity was further achieved through monthly 
meetings and frequent written communications, 

In a consumer message to Congress on October 30, 1969 President Nixon noted that total consumer 
credit outstanding had grown during the last 25 years from $5.7 billion to $100 billion and that 
Government supervision and regulation of consumer credit had become increasingly complex and difficult. 
The Commission, he said, “should begin its important work immediately.” 

Because of the wide area such a comprehensive subject could encompass, the Commission had to 
narrow the scope of its work to fit its funding and time limitations. Even so, the Commission twice had to 
ask Congress for additional time and once for additional funds. Certainly due in no small part to the 
interest, understanding, and generosity of the Congress, the Commission now offers this final Report to 
fulfill its Congressional mandate. 

The Commission is confident that it has pioneered in collecting and presenting heretofore 
unobtainable data and ground-breaking studies and analyses. In and of themselves, the collection and 
dissemination of these data, the studies, and the analyses will provide a fresh and empirical basis for 
legislators, the industry, and scholars to consider. 

Many of the supporting studies are being published as supplements to the final report for the use of 
legislators, the industry, scholars, and others interested in the basic data. Unpublished data and studies as 
well as computer tapes can be read at the records center of the National Archives and Records Service, 
Washington, D.C. 

As to the findings, conclusions, and recommendations contained in the report, these were prepared 
by the Commission staff based upon the data, studies, and analyses collected by the Commission and, more 
importantly, based upon the numerous meetings of the Commission throughout its life at which all the 
Commissioners had the opportunity to present their respective views as the work progressed. As in any 
report of this nature, not all of the Commissioners agreed with all of the findings, conclusions, and 
recommendations, as evidenced by the separate views expressed by the individual members, which separate 
views follow the body of the report. 

During the course of its study, the Commission held three public hearings in Washington, D.C. to 
obtain facts and views from individuals, consumer organizations, industry, and Government on the subjects 
of debt collection practices, responsibility for enforcement of consumer credit protection laws, and the 
availability of consumer credit to women. The Commission publicly acknowledges its gratitude to witnesses 
who appeared at the hearings to provide invaluable information related to ever increasing complexities in 



vii 




fj 

the consumer credit field. The Commission also notes its gratitude to thousands of credit industry officials 
who spent hours of time and effort in completing Commission questionnaires which provided priceless data. 
Obviously, their assistance in providing data does not necessarily indicate their concurrence with the report 
and its recommendations. 

Although this report is directed to the President and to the Congress, the Commission hopes that 
consumers, the consumer credit industry, state legislative bodies, and professional and academic 
communities will also find that it adds substantially to their understanding of a growing industry and a 
complex subject. 



vm 




Contents 



Letter of Transmittal 

Members of the Commission 

Staff of the Commission 

Foreword 

Summary of Recommendations 

Chapter 1 . An Overview of the Study and Some Conclusions 

Chapter 2 . Development and Structure of Consumer Credit 

Development of Consumer Credit 5 

Reasons for Growth of Consumer Credit . 5 

Characteristics of Consumers 5 

Willingness to Incur Debt 6 

Shift to Asset Ownership 6 

Types of Consumer Credit 7 

Statistical and Legislative Differences 7 

Instalment Versus Noninstalment Credit 7 

Classes of Instalment Credit 8 

Classes of Noninstalment Credit 8 

Holders of Consumer Credit 8 

Users of Consumer Credit ]2 

Is Credit Used Excessively 17 

Repayments and Disposable Personal Income 17 

Balance Sheet Position 18 

Problems in Repaying Debt i is 

Conclusion 21 

Chapter 3 . Creditors’ Remedies and Contract Provisions 

Introduction 23 

Contract Provisions and Creditors’ Remedies 24 

Contract Provisions 24 

Acceleration Clauses - Default - Cure of Default 24 

Attorney’s Fees 25 

Confessions of Judgment - Cognovit Notes 26 

Cross-Collateral 26 

Household Goods 27 

Security Interest - Repossession - Deficiency Judgment . . . 27 

Wage Assignment 31 

Creditors’ Remedies jgp. ....... . 32 

Body Attachment 32 

Garnishment 32 

Holder in Due Course Doctrine - Waiver of Defense - Closely-Connected Loans 34 

Levy on Personal Property 38 

Contacting Third Parties 39 

Miscellaneous Recommendations 39 

Balloon Payment 39 

Co-signer Agreements 39 

Rebates for Prepayment 40 



IX 




Unfair Collection Practices 

Harassment 

Sewer Service 

Inconvenient Venue 

Debtors in Distress 

Consumer Credit and Consumer Insolvency 

Liability of Corporate Officers 

Door-to-Door Sales 

Assessment of Damages 

Chapter 4. Supervisory Mechanisms 

Introduction 

Consumer Credit Grantors and The Enforcement Mechanism 

Deposit Holding Lenders 

Nondeposit Holding Lenders 

Retailers and Their Assignees 

Supervisory Functions of Federal and State Agencies .... 

Federal Agencies 

Office of the Comptroller of the Currency 

Federal Reserve System 

Federal Deposit Insurance Corporation 

Federal Home Loan Bank Board . 

National Credit Union Administration 

State Agencies 

Banking Departments 

Nonbanking Financial Institutions 

Savings and Loan Associations and Credit Unions 

Mutual Savings Banks , 

Consumer Finance Companies 

Other Nonbanking Financial Institutions 

Offices of the Attorneys General 

Adequacy of Consumer Credit Protection 

Bank Supervision 

Savings and Loan Association 

Credit Unions 

Consumer Finance Companies 

Truth In Lending (TIL) . 

Federal Agencies 

State Agencies 

The Problems in Perspective 

Federal Watchdog Agency 

Summary . . . 1$ 

Deposit Holding Institutions 

Nondeposit Holding Lenders . 

Retailers and Their Assignees 

Better Enforcement at All Levels 

Legal Services 

Watchdog Agency 

Exhibits . . . 



41 

41 

41 

41 

42 
42 

42 

43 
43 



45 

46 
46 

46 

47 

48 
48 

48 

49 

49 

50 

51 
51 

51 

52 
52 
52 
52 
52 

52 

53 
53 
55 

55 

56 
56 

56 

57 

57 

58 

59 

59 

60 
60 
61 
62 
62 
63 



Chapter 5 . Credit Insurance 

The Nature of Credit Insurance g 3 

Group Credit Life Insurance 83 



x 




Group Credit Life Premiums . 84 

Credit Accident and Health Insurance 84 

Why Any Direct Compensation? 85 

The Problems 85 

Relative Benefit Position 86 

The Alternative Cost Position . , . . 86 

Actuarial Cost Position . 87 

Chapter 6. Rate Ceilings 

Historical Background 91 

Ancient Times 91 

Religious Prohibitions of Usury 92 

Origins of Rate Ceilings in the United States 93 

Current Efforts to Provide Consumer Credit at Reasonable Rates 94 

United States 94 

Other Countries 94 

Purpose of Rate Ceilings on Consumer Credit 95 

To Redress Unequal Bargaining Power 96 

Do Rates Rise to Rate Ceilings? 96 

Do Rates Rise for Other Reasons? 99 

To Avoid Overburdening Consumers With Excessive Debts 99 

What Debts are Excessive 99 

Do Rate Ceilings Prevent Excessive Debt? 101 

To Administer Credit Grantors as Public Utilities 102 

To Assure That Consumers Pay Fair Rates for Credit 103 

Cash Credit 103 

Sales Credit 105 

Related Issues Affecting Rates . 107 

Conclusion 108 



Chapter 7. Rates and Availability of Credit 

Issues, Theory and Overview 

Intense Competition 

Imperfect Competition 

Factors Determining Rates and Availability 

Availability In A Competitive Market 

Factors That Restrict Availability 

Legal Rate Ceilings 

Restrictions on Loan Size 

Limitations on Creditors’ Remedies 

Barriers to Entry 

Market Concentration 

The New Automobile Credit Market 

Market Structure . . 

Rates of Charge (APR’s) for New Auto Credit 

Commercial Bank Direct New Auto Credit 

Availability of New Auto Credit 

Commercial Bank Direct Loans 

Commercial Bank Indirect Financing at Auto Dealers 

Finance Company Credit at Auto Dealers 

Bank Concentration and Sources of Auto Financing . . 
Conclusions on New Auto Credit Market 



109 

109 

110 
112 
112 
113 

113 

114 
114 
114 
114 
114 

114 

115 
117 
120 
120 
122 
122 
122 
123 



xi 




The Other Consumer Goods Credit Market 123 

Market Structure 123 

Finance Rates and Availability 124 

Revolving Credit . 124 

Direct Loans From Banks and Credit Unions 125 

Retail-originated Closed End Instalment Credit 125 

Conclusions on the Other Consumer Goods Credit Market 128 

The Personal Loan Market 128 

Market Structure 128 

Rates of Charge and Availability 129 

Finance Companies 129 

Commercial Banks and Mutual Savings Banks 133 

Credit Unions 133 

Conclusions on the Personal Loan Market 136 

Competition: Conclusions and Recommendations 136 

Rate Ceiling Policy . 136 

Entry Conditions 137 

Mergers 138 

Restructuring Concentrated Markets -. . . 138 

Restrictive Arrangements 138 

Cost Factors Involved in Determining Rates and Rate Ceilings 139 

An Overview . 139 

Operating Costs 139 

Return on Invested Capital . ... . 140 

Empirical Evidence of Costs of Providing Credit 141 

Commercial Banks 141 

Consumer Finance Companies 141 

Retailers 145 

Credit Unions 146 

Rate Ceiling Policy Measures Recommended 147 

Chapter 8. Special Problems of Availability 

Discrimination 151 

Definition of Discrimination 151 

Sex Discrimination 152 

Racial Discrimination . 153 

Residential Discrimination 155 

Conclusions 155 

Availability of Credit to the Poor 156 

Present Programs for Providing Credit to the Poor 156 

Private Industry 156 

Government 157 

Proposed Programs 158 

Dealing with Symptoms 158 

Experimental Loan Program - Consumer Credit Assistance Agency 159 

Treating Causes 159 

Conclusions 160 

Chapter 9. Federal Chartering 

Precedent for Dual Chartering 161 

Arguments for Federal Chartering . 162 

Overcome Restrictions on Entry 162 

Overcome Restrictions on Innovation 163 

xii 




Arguments Against Federal Chartering 164 

Consumer Credit A Local Function 164 

Further Segmentation of Consumer Credit Market 165 

Further Fragmentation of Regulation 165 

Evaluation of Federal Chartering 165 

Essential Elements of Federal Chartering 166 

A Supportive Posture 166 

Powers of Entry and Innovation 166 

Entry 166 

Rates 166 

Form and Terms of Consumer Credit 166 

Supervision 166 

Summary 167 

Chapter 10. Disclosure 

Background . 169 

Climate for Disclosure 169 

Precedent for Disclosure 170 

Purpose s o f Disclosure 171 

Shopping Function 171 

Descriptive Function 172 

Credit Versus Use of Liquid Assets . . 172 

Economic Stabilization Function 174 

Functions for Which Disclosure Was Not Extended 174 

Evaluation of Effectiveness of Disclosure 175 

Shopping Function 175 

Consumers’ Awareness of APR’s 175 

Institutional Knowledge As A Supplement to Disclosure 177 

Inherent Limitations on Potential of Disclosure 179 

Descriptive Function 182 

Credit Versus Use of Liquid Assets 182 

Credit Versus Delayed Consumption 182 

Economic Stabilization Function ; 183 

Recommendations to Increase Effectiveness of Disclosure . 1 84 

Nature of Information Disclosed 184 

More-Than-Four Instalment Rule 184 

Real Estate Credit 185 

Premiums for Credit Life and'Accident and Health Insurance 187 

Agricultural Credit 187 

Advertising 187 

Oral Disclosures 188 

Timing of Disclosure 189 

Inconsistent State Requirements 189 

Other Issues 189 

Right of Rescission 189 

Liability of Assignees 190 

Tax Deductibility of Finance Charges 190 

Summary 191 

Chapter 1 1 . Education 

Consumers’ Need to Know * 193 

School Programs 194 

The Curriculum 194 

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Teachers and Textbooks 195 

Undereducated Teachers 196 

Federal and Private Aid 196 

Adult Education 197 

Programs Vary Widely 197 

The Mass Media 198 

Consumer Education in Other Countries . 198 

Remedial Education 198 

Nonprofit Services 199 

Services for Fees 199 

Roles of Bankruptcy Courts 200 

Summary 200 



Chapter 12. The Future of Consumer Credit 

Demand-Supply Conditions in Money and Capital Markets 201 

Demands for Funds 201 

Supply of Funds 202 

Price of Funds . 203 

Growth of Revolving Credit 203 

Reasons for Growth 203 

The Special Role of the Multiparty Bank Credit Card 204 

The Relationship of Multiparty Credit Cards to EFTS 204 

Electronic Funds Transfer Systems (EFTS) 205 

Obstacles to Development of Multiparty Credit Card - EFTS 205 

Technical Problems 205 

Opposition by Retailers 206 

Opposition by Consumers 207 

Legislative Obstacles 207 

Risks to Consumers in Development of Multiparty Credit Card - EFTS 208 

Conditions Leading to Oligopoly and Restraint of Competition 208 

Possible Harmful Effects of Oligopoly Upon Consumers 209 

Credit Information System 212 

Future Characteristics of Credit Grantors 214 

New Entrants 214 

Diversification 214 

Diversification to Reduce Risk 214 

Diversification to Lower Costs 215 

Summary 215 

Separate Statements of Commission Members 217 

Commission Hearings and Witnesses 265 

Commission Studies 271 



xiv 



Footnotes 



276 




SUMMARY OF RECOMMENDATIONS 
Contract Provisions and Creditors’ Remedies (Chapter 3) 
Contract Provisions 



Acceleration Clauses - Default - Cure of Default 



Acceleration of the maturity of all or any part of the amount owing in a consumer 
credit transaction should not be permitted unless a default as specified in the contract or 
agreement has occurred. 

A creditor should not be able to accelerate the maturity of a consumer credit 
obligation, commence any action, or demand or take possession of any collateral, unless 
the debtor is in default, and then only after he has given 14 day’s prior written notice to 
the debtor of the alleged default of the amount of the delinquency (including late 
charges), of any performance in addition to payment required to cure the default and of 
the debtor’s right to cure the default. 

Under such circumstances, for 14 days after notice has been mailed, a debtor 
should have the right to cure a default arising under a consumer credit obligation by: 

1. tendering the amount of all unpaid instalments due at the time of tender, 
without acceleration, plus any unpaid delinquency charges; and by 

2. tendering any performance necessary to cure a default other than nonpayment 
of accounts due. 

However, a debtor should be able to cure no more than three defaults during the 
term of the contract. After curing default, the debtor should be restored to all his rights 
under the consumer credit obligation as though to default had occurred. 

Attorney’s Fees 

Consumer credit contracts or agreements should be able to provide for payment of 
reasonable attorney’s fees by the debtor in the event of default if such fees result from 
referral to an attorney who is not a salaried employee of the creditor; in no event should 
such fees exceed IS percent of the outstanding balance. However, thr — -cement should 
further stipulate that in the event suit is initiated by the creditor and ... court finds in 
favor of the consumer, the creditor should be liable for the payment of the debtor’s 
attorney’s fees as determined by the court, measured by the amount of time reasonably 
expended by the consumer’s attorney and not by the amount of the recovery. 

Confessions of Judgment - Cognovit Notes 

No consumer credit transaction contract should be permitted to contain a provision 
whereby the debtor authorizes any person, by warrant of attorney or otherwise, to 
confess judgment on a claim arising out of the consumer credit transaction without 
adequate prior notice to the debtor and without an opportunity for the debtor to enter a 
defense. 



xv 




Cross-Collateral 



In a consumer credit sale, the creditor should not be allowed to take a security 
interest in goods or property of the debtor other than the goods or property which are 
the subject of the sale. In the case of “add-on” sales, where the agreement provides for 
the amount financed and finance charges resulting from additional sales to be added to an 
existing outstanding balance, the creditor should be able to retain his security interest in 
goods previously sold to the debtor until he has received payments equal to the sales price 
of the goods (including finance charges). For items purchased on different dates, the first 
purchased should be deemed the first paid for; and for items purchased on the same date, 
the lowest priced items should be deemed the first paid for. 

Household Goods 

A creditor should not be allowed to take other than a purchase money security 
interest in household goods. 

Security Interest - Repossession - Deficiency Judgments 

A seller-creditor should have the right to repossess goods in which a security 
interest exists upon default of contract obligations by the purchaser-debtor. At the time 
the creditor sends notice of the cure period (14 days), and prior to actual repossession 
(whether by replevin with the aid of state officers or by self-help), the creditor may 
simultaneously send notice of the underlying claim against the debtor and the debtor 
should be afforded an opportunity to be heard in court on the merits of such claim. The 
time period for an opportunity to be heard may run concurrently with the cure period. 

Where default occurs on a seemed credit sale in which the original sales price was 
$1,765 or less, or on a loan in which the original amount financed was $1,765 or less and 
the creditor took a security interest in goods purchased with the proceeds of such loan or 
in other collateral to secure the loan, the creditor should be required to elect remedies: 
either to repossess collateral in full satisfaction of the debt without the right to seek a 
deficiency judgment, or to sue for a personal judgment on the obligation without 
recourse to the collateral, but not both. 

Wage Assignments 

In consumer credit transactions involving an amount financed exceeding $300, a 
creditor should not be permitted to take from the debtor any assignment, order for 
payment, or deduction of any salary, wages, commissions, or other compensation for 
services or any part thereof earned or to be earned. In consumer credit transactions 
involving an amount financed of $300 or less, where the creditor does not take a security 
interest in any property of the debtor, the creditor should be permitted to take a wage 
assignment but in an amount not to exceed the lesser of 25 percent of the debtor’s 
disposable earnings for any workweek or the amount by which his disposable earnings for 
the workweek exceeds 40 times the Federal minimum hourly wage prescribed by section 
6(a) (1) of the Fair Labor Standards Act of 1938 in effect at the time. 

Creditors’ Remedies 



Body Attachment 

No creditor should be permitted to cause or permit a warrant to issue against the 
person of the debtor with respect to a claim arising from a consumer credit transaction. 
In addition, no court should be able to hold a debtor in contempt for failure to pay a 
debt arising from a consumer credit transaction until the debtor has had an actual hearing 
to determine his ability to pay the debt. 



xvi 





Garnishment 



Prejudgment garnishment, even of nonresident debtors, should be abolished. After 
entry of judgment against the debtor on a claim arising out of a consumer credit 
transaction, the maximum disposable earnings of a debtor subject to garnishment should 
not exceed the lesser of: 

1 . 25 percent of his disposable earnings for the workweek, or 

2. The amount by which his disposable earnings for the workweek exceeds 40 
times the Federal minimum hourly wage prescribed by section 6(a) (1) of the 
Fair Labor Standards Act of 1938, in effect at the time the earnings are payable. 
(In the event of earnings payable for a period greater than a week, an 
appropriate multiple of the Federal minimum hourly wage would be applicable,) 

A debtor should be afforded an opportunity to be heard and to introduce evidence 
that the amount of salary authorized to be garnished would cause undue hardship to him 
and/or his family. In the event undue hardship is proved to the satisfaction of the court, 
the amount of the garnishment should be reduced or the garnishment removed. 

No employer should be permitted to discharge or suspend an employee solely 
because of any number of garnishments or attempted garnishments by the employee’s 
creditors. 

Holder in Due Course Doctrine-Waiver of Defense Clauses-Connected Loans 

Notes executed in connection with consumer credit transactions should not be 
“negotiable instruments;” that is, any holder of such a note should be subject to all the 
claims and defenses of the maker (the consumer-debtor). However, the holder’s liability 
should not exceed the original amount financed. Each such note should be required to 
have the legend “Consumer Note - Not Negotiable” clearly and conspicuously printed on 
its face. 

Holders of contracts and other evidences of debts which are executed in connection 
with consumer credit transactions other than notes should similarly be subject to all 
claims and defenses of the consumer-debtor arising out of the transaction, notwithstand- 
ing any agreement to the contrary. However, the holder’s liability should not exceed the 
original amount financed. 

A creditor in a consumer loan transaction should be subject to all of the claims and 
defenses of the borrower arising from the purchase of goods or services purchased with 
the proceeds of the loan, if the borrower was referred or otherwise directed to the lender 
by the vendor of those goods or services and the lender extended the credit pursuant to a 
continuing business relationship with the vendor. In such cases, the lender’s liability 
should not exceed the lesser of the amount financed or the sales price of the goods or 
services purchased with the proceeds of the loan. 

Levy on Personal Property 

Prior to entry of judgment against a debtor arising out of a consumer credit 
transaction, while a court may create a lien on the personal property of the debtor, that 
lien should not operate to take or divest the debtor of possession of the property until 
final judgment is entered. However, if the court should find that the creditor will 
probably recover in the action, and that the debtor is acting or is about to act in a manner 
which will impair the creditor’s right to satisfy the judgment out of goods upon which a 
lien has been established, the court should have authority to issue an order restraining the 
debtor from so acting. The following property of a consumer debtor should be exempt 
from levy, execution, sale, and other similar process to satisfy judgment arising from a 



xvii 

496-072 0 - 73 -2 




consumer credit transaction (except to satisfy a purchase money security interest created 
in connection with the acquisition of such property). 

1 . A homestead to the fair market value of $5,000 including a house, mobile home, 
or like dwelling, and the land it occupies if regularly occupied by the debtor and/or his 
family as a dwelling place or residence and intended as such. 

2. Clothing and other wearing apparel of the debtor, spouse, and dependents to the 
extent of $350 each. 

3. Furniture, furnishings, and fixtures ordinarily and generally used for family 
purposes in the residence of the debtor to the extent of the fair market value of $2,500. 

4. Books, pictures, toys for children and other such kinds of personal property to 
the extent of $500. 

5. All medical health equipment being used for health purposes by the debtor, 
spouse, and dependents. 

6. Tools of trade, including any income-producing property used in the principal 
occupation of the debtor, not to exceed the fair market value of $1,000. 

7. Any policy of life or endowment insurance which is payable to the spouse or 
children of the insured, or to a trustee for the benefit of the spouse or children of the 
insured, except the cash value or any accrued dividends thereof. 

8. Burial plots belonging to the debtor and/or spouse or purchased for the benefit 
of minor children to the total value of $1,000. 

9. Other property which the court may deem necessary for the maintenance of a 
moderate standard of living for the debtor, spouse, and dependents. 

Contacting Third Parties 

No creditor or agent or attorney of a creditor before judgment should be permitted 
to communicate the existence of an alleged debt to a person other than the alleged 
debtor, the attorney of the debtor, or the spouse of the debtor without the debtor’s 
written consent. 

Miscellaneous Recommendations 

Balloon Payment 

With respect to a consumer credit transaction, other than one primarily for an 
agricultural purpose or one pursuant to open end credit, if any scheduled payment is 
more than twice as large as the average of earlier scheduled payments, the consumer 
should have the right to refinance the amount of that payment at the time it is due 
without penalty. The terms of the refinancing should be no less favorable to the 
consumer than the terms of the original transaction. These provisions do not apply to a 
payment schedule which, by agreement, is adjusted to the seasonal or irregular income of 
the consumer. 

Cosigner Agreements 

No person other than the spouse of the principal obligor on a consumer credit 
obligation should be liable as surety, cosigner, comaker, endorser, guarantor, or otherwise 
assume personal liability for its payment unless that person, in addition to signing the 
note, contract, or other evidence of debt also signs and receives a copy of a separate 
cosigner agreement which explains the obligations of a cosigner. 

Rebates for Prepayment 

A consumer should always be allowed to prepay in full the unpaid balance of any 
consumer credit obligation at any time without penalty. In such instances, the consumer 
should receive a rebate of the unearned portion of the finance charge computed in 



xviii 




accordance with the “balance of the digits” (otherwise known as “sum of the digits’’ or 
“rule of 78’s” method) or the actuarial method. For purpose of determining the 
instalment date nearest the date of prepayment, any prepayment of an obligation payable 
in monthly instalments made on or before the 15th day following an instalment due date 
should be deemed to have been made as of the instalment due date, and if prepayment 
occurs on or after the 16th it should be deemed to have been made on the succeeding 
instalment due date. If the total of all rebates due to the consumer is less than $1 no 
rebate should be required. 

In the event of prepayment, the creditor should not be precluded from collecting or 
retaining delinquency charges on payments due prior to prepayment. 

In the case of credit for defective goods, the consumer should be entitled to the 
same rebate as if payment in full had been made on the date the defect was reported to 
the creditor or merchant. 

If the maturity of a consumer credit obligation is accelerated as a result of default, 
and judgment is obtained or a sale of secured property occurs, the consumer should be 
entitled to the same rebate that would have been payable if payment in full had been 
made on the date judgment was entered or the sale occurred. 

Upon prepayment in full of a consumer credit obligation by the proceeds of credit 
insurance, the consumer or his estate should be entitled to receive the same rebate that 
would have been payable if the consumer had prepaid the obligation computed as of the 
date satisfactory proof of loss is furnished to the company. 

Unfair Collection Practices 

Harassment 

No creditor, agent or attorney of the creditor, or independent collector should be 
permitted to harass any person in connection with the collection or attempted collection 
of any debt alleged to be owing by that person or any other person. 

Sewer Service 

If a debtor has not received proper notice of the claim against him and does not 
appear to defend against the claim, any judgment entered shall be voided and the claim 
reopened upon the debtor’s motion. 

Inconvenient Venue 

No creditor or holder of a consumer credit note or other evidence of debt should be 
permitted to commence any legal action in a location other than (1) where the contract 
or note was signed, (2) where the debtor resides at the commencement of the action, 
(3) where the debtor resided at the time the note or contract was made, or (4) if there are 
fixtures, where the goods are affixed to real property. 

Debtors in Distress 



Consumer Credit and Consumer Insolvency 

Chapter XIII of the Bankruptcy Act should be expanded as endorsed by the House 
of Delegates of the American Bar Association in July 1971 to permit Chapter XIII courts, 
under certain circumstances, to alter or modify the rights of secured creditors when they 
find that the plan adequately protects the value of the collateral of the secured creditor. 

In petitions for relief in bankruptcy, the bankruptcy court should disallow claims 
of creditors stemming from “unconscionable” transactions. 



xix 




Bankruptcy courts should provide additional staff to serve as counselors to debtors 
regarding their relations with creditors, and their personal, credit, and domestic problems. 

Door-to-Door Sales 

In any contract for the sale of goods entered into outside the creditor’s place of 
business and payable in more than four instalments, the debtor should be able to cancel 
the transaction at any time prior to midnight of the third business day following the sale. 

Assessment of Damages 

If a creditor in a consumer credit transaction obtains a judgment by default, before 
a specific sum is assessed the court should hold a hearing to establish the amount of the 
debt the creditor-plaintiff is lawfully entitled to recover. 

Supervisory Mechanisms (Chapter 4) 

The Commission recommends that: 

Legislatures and administrators in states with less than 2-1/2 man-days available per 
year per small loan office reassess their staffing capabilities with the goal of improving 
their ability to fulfill the examination responsibility prescribed by law. 

All Federal regulatory agencies adopt and enforce uniform standards of Truth in 
Lending examination. 

Congress create within the proposed Consumer Protection Agency a unit to be 
known as the Bureau of Consumer Credit (BCC) with full statutory authority to issue 
rules and regulations and supervise all examination and enforcement functions under the 
Consumer Credit Protection Act, including Truth in Lending; an independent Consumer 
Credit Agency be created in the event that the proposed Consumer Protection Agency is 
not established by Congress; the independent agency would have the same functions and 
authorities recommended for the Bureau of Consumer Credit. 

Agencies supervising federally chartered institutions undertake systematic enforce- 
ment of Federal credit protection laws like Truth in Lending, 

Federal law be expressly changed to authorize state officials to examine federally 
chartered institutions for the limited purpose of enforcing state consumer laws, but such 
authorization should in no way empower state officials to examine federally chartered 
institutions for soundness, fraudulent practices, or the like; the limited state examinations 
should be required by law to be performed in a manner that would not disrupt or harass 
the federally chartered institutions. 

State consumer credit laws be amended to bring second mortgage lenders and any 
other consumer lenders under the same degree of administrative control imposed on 
licensed lenders. 

Congress consider whether to empower state officials to enforce Truth in Lending 
and garnishment restrictions of the Consumer Credit Protection Act and any similar laws 
that may be enacted. 

State laws covering retailers and their assignees be amended, where necessary, to 
give authority to a state administrative agency to enforce consumer credit laws against all 
sellers who extend consumer credit; but administrative regulation need not and should 
not entail either licensing or limitations on market access. 

States which do not subject sales finance companies to enforcement of consumer 
credit laws amend their laws to bring such companies under enforcement; such authority 
need not and should not entail licensing or limitations on market access. 

State laws be amended to give a state administrative agency authority to enforce 
consumer credit laws against all credit grantors— deposit holding institutions, nondeposit 



xx 




holding lenders, and retailers and their assignees. This authority should include the right 
to enter places of business, to examine books and records, to subpoena witnesses and 
records, to issue cease and desist orders to halt violations, and to enjoin unconscionable 
conduct in making or enforcing unconscionable contracts. The agency should be able to 
enforce the right of consumers, as individuals or groups, to refunds or credits owing to 
them under appropriate statutes. 

Legal services programs- legal aid, neighborhood legal services, rural legal assistance, 
public defender-continue to receive Federal, state, and local government support. 

Consumer protection laws be amended, where necessary, to assure payment of legal 
fees incurred by aggrieved private consumers and provide them with remedies they can 
enforce against creditors who violate these laws. 

The proposed BCC be authorized to establish a National Institute of Consumer 
Credit to function as the BCC’s research arm. 

The BCC, acting through the National Institute of Consumer Credit, be empowered 
to cooperate with and offer technical assistance to states in matters relating to consumer 
credit protection-examinations, enforcement, and supervision of consumer credit 
protection laws. 

The BCC be authorized: 

(1) to require state and Federal agencies engaged in supervising institutions which 
grant consumer credit to submit such written reports as the Bureau may prescribe; 

— (2) to administer oaths; 

(3) to subpoena the attendance and testimony of witnesses and the production of 
all documentary evidence relating to the execution of its duties; 

(4) to intervene in corporate mergers and acquisitions where the effect would be to 
lessen competition in consumer credit markets, to include but not be limited to 
applications for new charters, offices, and branches; 

(5) to invoke the aid of any district court of the United States in requiring 
compliance in the case of disobedience to a subpoena or order issued; 

(6) to order testimony to be taken by deposition before any person designated by 
the Bureau with the power to administer oaths, and in such instances to compel 
testimony and the production of evidence in the same manner as authorized under 
subparagraphs (3) and (5) above. 



Credit Insurance (Chapter 5) 

The Commission recommends that: 

The finance charge earned by credit grantors should be sufficient to support the 
provision of the credit service. The finance charge should not subsidize the credit 
insurance service. Nor should the charge for credit insurance subsidize the credit 
operation. 

The proposed Bureau of Consumer Credit in the Consumer Protection Agency 
make a study to determine acceptable forms of credit insurance and reasonable levels of 
charge and prepare recommendations. 

The states should immediately review charges for credit insurance in their 
jurisdictions and lower rates where they are excessive. 

Creditors offering credit life and accident and health insurance be required to 
disclose the charges for the insurance both in dollars and cents and as an annual 
percentage rate in the same manner as finance charges and annual percentage rates of 
finance charges are required to be disclosed under the Truth in Lending Act and 
regulation Z. 



xxi 




Rates and Availability of Credit (Chapter 7) 



Although the Commission makes no generally applicable recommendation concern- 
ing branch banking because conditions can vary among the states, it does recommend that 
where statewide branching is allowed, specific steps be taken to assure easy new entry and 
low concentration. Such steps would: 

1. Give preferential treatment wherever possible to charter applications of newly 
forming banks as opposed to branch applications of dominant established banks. 

2. Favor branching, especially the de novo branching, whether directly or through 
the holding company device when such branching promotes competition. 
Banking regulators should exercise a high degree of caution in permitting 
statewide branching whether directly or through the holding company device 
when such branching decreases competition or increases economic concentra- 
tion. 

3. Encourage established banks and regulatory agencies to see that correspondent 
bank services be made available (for a reasonable fee) to assist newly entering 
independent banks, including the provision of loan participation agreements 
when needed. 

4. Disallow regional expansion by means of merger and holding company 
acquisitions when such acquisitions impair competition, recognizing that 
statewide measures of competition are relevant. 

The Commission recommends, as did the President’s Commission on Financial 
Structure and Regulation, that under prescribed conditions savings and loan associations 
and mutual savings banks be allowed to make secured and unsecured consumer loans up 
to amounts not to aggregate in excess of 10 percent of total assets. 

The Commission recommends that the only criterion for entry (license) in the 
finance company segment of the consumer credit market be good character, and that the 
right to market entry not be based on any minimum capital requirements or convenience 
and advantage regulations. 

The Commission recommends that direct bank entry in the relatively high risk 
segment of the personal loan market be made feasible by: 

(1) Permitting banks to make small loans under the rate structure permitted 
for finance companies; 

(2) Encouraging banks to establish de novo small loan offices as subsidiary or 
affiliated separate corporate entities. Regardless of corporate structure these small 
loan offices, whether corporate or within other bank offices, should be subject to 
the same examination and supervisory procedures that are applied to other licensed 
finance companies; 

(3) Exempting consumer loans from the current requirement that bank loan 
production offices obtain approval for each loan from the bank's main office; and 

(4) Prohibiting the acquisition of finance companies by banks when banks 
are permitted to establish de novo small loan offices. 

The Commission recommends that existing regulatory agencies disallow mergers or 
stock acquisitions among any financial institutions whenever the result is a substantial 
increase in concentration on state or local markets. 

The Commission recommends that inter-institutional acquisitions be generally 
discouraged even though there is no effect on intra-institutional concentration. 

The Commission recommends that state regulatory agencies and legislatures review 
the market organization of their respective financial industries after a 10-year trial period 
of earnest implementation of the recommendations on market entry and concentration. 



xxu 




If, despite these procompetitive efforts, such a review discloses an inadequacy of 
competition— as indicated, say, by a continuing market dominance by a few commercial 
banks and finance companies or the absence of more frequent entry— then a restructuring 
of the industry by dissolution and divestiture world probably be appropriate and 
beneficial. 

The Commission recommends that antitrust policy, both Federal and state, be alert 
to restrictive arrangements in the credit industry. Any hint of agreement among lenders as 
to rates, discounts, territorial allocations and the like must be vigorously pursued and 
eliminated. 

The Commission recommends that each state evaluate the competitiveness of its 
markets before considering raising or lowering rate ceilings from present levels. Policies 
designed to promote competition should be given the first priority, with adjustment of 
rate ceilings used as a complement to expand the availability of credit. As the 
development of workably competitive markets decreases the need for rate ceilings to 
combat market power in concentrated markets, such ceilings may be raised or removed. 

Discrimination (Chapter 8) 

The Commission recommends that: 

States undertake an immediate and thorough review of the degree to which their 
laws inhibit the granting of credit to creditworthy women and amend them, where 
necessary, to assure that credit is not restricted because of a person’s sex. 

Congress establish a pilot consumer loan fund and an experimental loan agency to 
determine whether families whose incomes are at or below the Federal Guideline for 
Poverty Income Levels issued annually by OEO have the ability to repay small amounts 
of money which they may need to borrow. 

$1.5 million be appropriated for an experimental low income loan program to be 
allocated among operating expenses, loss write-offs, and loan extensions according to 
guidelines developed by an advisory committee to the Bureau of Consumer Credit. 

There be continued experimentation by private industry in cooperation with 
Federal, state, and local governments to provide credit to the poor. 

Legislation permitting “small small” loans should be encouraged as a suitable means 
of providing loans to the poor from regulated, licensed lenders. 



Federal Chartering (Chapter 9) 

The Commission recommends that Federal chartering of finance companies be held 
in abeyance for 4 years while two complimentary courses of action are pursued: 
(1) efforts should be undertaken to persuade the states to remove from existing laws and 
regulations anticompetitive (and by extension, anticonsumer) restrictions on entry and 
innovation and, (2) Congress should sustain the research initiated by the Commission. 

If the substantive portions of the Commission’s recommendations regarding 
workably competitive markets are not enacted within 4 years and states have not 
eliminated barriers to entry, the Commission recommends that Congress permit Federal 
chartering of finance companies with powers to supersede state laws in three basic areas 
which sometimes severely limit competition in availability of credit: limitations on entry, 
unrealistic rate ceilings, and restraints on amounts and forms of financial services offered 
consumers. 



xxiii 




Disclosure (Chapter 10) 



The Commission recommends that: 

The Board of Governors of the Federal Reserve System regularly publish a 
statistical series showing an average (and possibly a distribution) of annual percentage 
rates for at least three major types of closed end consumer instalment credit: new 
automobiles, mobile homes, and personal loans. 

The Truth in Lending Act should be further amended to require creditors who do 
not separately identify the finance charge on credit transactions involving more than four 
instalments to state clearly and conspicuously in any advertisement offering credit: “THE 
COST OF CREDIT IS INCLUDED IN THE PRICE QUOTED FOR THE GOODS AND 
SERVICES.” 

The Truth in Lending Act be amended to make clear the presumption that all 
discounts or points, even when paid by the seller, are passed on to the buyer and hence 
must be included in the finance charge. 

Section 106(e) of the Truth in Lending Act be amended to delete as excludable 
from the finance charge the following items numbered in accordance with that paragraph: 

(5) Appraisal fees 

(6) Credit reports 

A full statement of all closing costs to be incurred be presented to a consumer prior 
to his making any downpayment. In any case, a full statement of closing costs should be 
provided at the time the lender offers a commitment on a consumer credit real property 
transaction or not later than a reasonable time prior to final closing. 

Section 104(4) of the Truth in Lending Act which exempts public utility 
transactions from disclosure requirements be repealed. 

Creditors be required to disclose the charge for credit insurance both in dollars and 
as an annual percentage rate in the same manner as the finance charge is required to be 
disclosed. Additionally, where credit insurance is advertised, that the premium be 
required to be expressed as an annual percentage rate. 

Exempted transactions (Section 104) of the Truth in Lending Act should include 
credit transactions primarily for agricultural purposes in which the tofcd amount to be 
financed exceeds $25,000, irrespective of any security interest in real property. 

Creditors offering open end credit be permitted to advertise only the periodic rate 
and the annual percentage rate. 

Where terms other than rates are advertised, only the following terms be stated in 
the advertisement: 



Closed end credit 

The cash price or the amount of the 
loan as applicable. 

The number, amount, and due dates or 
period of payments scheduled to 
repay the indebtedness if the credit 
is extended. 

The annual percentage rate, or the 
dollar finance charge when the APR 
is not required on small trans- 
actions. 



Open end credit 



The minimum periodic payment re- 
quired and the method of deter- 
mining any larger required periodic 
payment. 

The method of determining the bal- 
ance upon which a finance charge 
may be imposed. 

The periodic rate(s). 

The annual percentage rate(s). 



xxiv 



Sections 143 and 144 of the Truth in Lending Act be amended to make clear that 
there may be no expression of a rate in an advertisement of closed end credit other than 
the annual percentage rate as defined in the Truth in Lending Act and regulation Z. 

Legislation be adopted to permit private suits seeking injunctive relief to false or 
misleading advertising. 

The Truth in Lending Act be amended to provide that the Act and regulation Z 
apply to oral disclosures. 

State laws which are inconsistent with the Federal Truth in Lending Act or which 
require disclosures which might tend to confuse the consumer or contradict, obscure, or 
detract attention from the disclosures required by the Truth in Lending Act and 
regulation Z be preempted by the Federal law. 

The Truth in Lending Act be amended as necessary to assure that subsequent 
assignees are held equally liable with the original creditor when violations of the Truth in 
Lending Act are evident on the face of the agreement or disclosure statement; and that 
there be equal enforcement by all appropriate agencies of this provision concerning as- 
signees and all other Truth in Lending Act provisions in order to assure equal protection 
to all consumers. 

Both suggestions of the Board of Governors of the Federal Reserve System 
pertaining to class action suits and the clarification of the definition of “transactions” be 
adopted. 

The Commission supports the recommendation of the Board of Governors of the 
Federal Reserve System that Congress amend the Truth in Lending Act specifically to 
include under Section 125 security interests that arise by operation of law. 

The Commission supports the recommendation of the Board of Governors of the 
Federal Reserve System that Congress amend the Truth in Lending Act to limit the time 
the right of rescission may run where the creditor has failed to give proper disclosures. 



Education (Chapter 11) 

The Commission recommends that: 

Congress support the development of improved curricula to prepare consumers for 
participation in the marketplace, with adequate attention to consumer credit as one 
aspect of family budgeting. 

Appropriate Federal and state agencies should continue their emphasis on adult 
education for low income consumers, try to reach more of them, and develop useful 
programs for the elderly. 

Federal resources be used to encourage expanded research and carefully monitored 
pilot projects to generate and test new ideas in adult consumer education. 

Business organizations support and encourage nonprofit credit counseling, provided 
it is conducted for the benefit of the consumer and does not serve solely or primarily as a 
collection agency. 

If private debt adjusting services are allowed to continue, their activities be strictly 
regulated and supervised, including their fees and advertising. 

Counseling be made a mandatory requirement for obtaining a discharge in both 
Chapter XIII and straight bankruptcy, unless the counselor in a particular case should 
determine that counseling would be unnecessary or futile. 



XXV 




The Future of Consumer Credit (Chapter 12) 



The Commission recommends that legislation be enacted to achieve the following 

goals: 

(1) Each consumer’s complaint should be promptly acknowledged by the creditor. 

(2) Within a reasonable period of time a creditor should either explain to the 
consumer why he believes the account was accurately shown in the billing statement or 
correct the account. 

(3) During the interval between acknowledgment of the complaint and action to 
resolve the problem, the consumer should be free of Iiarassment to pay the disputed 
amount. 

(4) The penalties on creditors for failure to comply should be sufficiently severe to 
prompt compliance. 

The Commission recommends additional Federal and state legislation specifically 
prohibiting any regulatory agencies from establishing minimum merchant discounts. 

The Commission also recommends that studies be undertaken now to consider the 
eventual Federal chartering and regulation of credit reporting agencies, both to assure the 
accuracy and confidentiality of their credit information and to achieve open and 
economical access to their data. 




Chapter 1 

AN OVERVIEW OF THE STUDY 



AND SOME CONCLUSIONS 



Congress instructed this Commission to study and 
appraise the functioning and structure of the consumer 
finance industry as well as consumer credit transactions 
generally. More specifically, it directed the Commission 
to report on the adequacy of existing arrangements to 
provide consumer credit at reasonable rates, the ade- 
quacy of existing supervisory and regulatory mechanisms 
to protect against unfair practices and ensure the 
informed use of consumer credit, and the desirability of 
Federal chartering or other Federal regulatory measures. 

These assignments dictated the general structure of 
the Commission’s research program and set the frame- 
work for its report. Not until the three areas of inquiry 
had been fully explored could the Commission be in a 
position to appraise the functioning and structure of the 
consumer finance industry as well as consumer credit 
transactions generally. 

Chapter 2 traces the development of the consumer 
credit industry in the United States and outlines the 
structure of the market as it now exists. This chapter 
points up the magnitude and importance of the 
consumer credit industry both as the lubricant which 
oils the wheels of our great industrial machine and as the 
vehicle largely responsible for creating and maintaining 
in this country the highest standard of living in the 
world. It is in this context that the rest of the report is 
cast-building an environment of urgency to improve the 
industry which enables U.S. citizens to obtain many 
necessities and enjoy life’s amenities out of current 
income. 

Early in the Commission’s research program it be- 
came apparent that creditors’ remedies and collection 
practices had a direct, personal impact on consumers and 
on the price and amount of credit available. Illegal and 
unconscionable collection practices are instruments of 
economic and social oppression. However, a dearth of 
legitimate collection tools results in higher costs, leading 
to higher rates and reduced availability at the margin. 
Chapter 3 discusses the Commission’s findings related to 
creditors’ remedies and collection practices, assesses 
their effect on the supply of credit at reasonable rates, 



and contains recommendations designed to protect the 
public from unfair practices. 

Even the most sophisticated statutory and regulatory 
schemes avail nothing if they are not adequately 
enforced. Chapter 4 reviews the supervisory capabilities 
of various Federal agencies with administrative authority 
over grantors of consumer credit and state agencies with 
similar responsibilities. Recommendations in this area 
are designed not only to improve supervision and 
examination functions as presently structured but also 
to rearrange those functions where necessary to elimi- 
nate unproductive duplication of effort and provide 
more uniform and effective supervision and enforcement 
of consumers’ rights under law. The chapter focuses on 
improving supervisory and regulatory mechanisms to 
protect the public from unfair practices. 

Chapter 5 examines one component of the consumer 
credit offer function found in most consumer credit 
transactioris-credit life, accident, and health insurance. 
Its ascendency is a relatively recent phenomenon. Such 
insurance is packaged and sold with consumer credit 
and, as a practical matter, . is available only from the 
creditor. Is it being thrust on the unwary consumer? 
Should the cost of credit insurance be made known to 
the consumer in much the same way that Truth in 
Lending requires the finance charge to be disclosed— as 
an annual percentage rate (APR)— so that it may be 
readily compared among transactions? These and other 
questions come under scrutiny in Chapter 5. Recommen- 
dations in this area are designed to help consumers 
avoid die uninformed use of consumer credit. 

In Chapter 6 the history of rate setting from ancient 
times is reviewed and some major reasons advanced for 
legislating maximum finance charges on consumer credit 
are examined in the context of historical experience. 
Chapter 6 seeks to answer the question almost as old as 
mankind: do rate ceilings really protect the consumer? 

Inextricably bound up widi rates is the matter of 
availability, and Chapter 7 examines factors involved in 
determining the price of consumer credit as well as its 
availability. This chapter summarizes findings from the 



1 




Commission’s mid- 1971 survey of the amount and price 
of consumer credit in each state and compares the 
findings across states. From this empirical evidence the 
Commission is able to draw conclusions about the 
effects of operating costs and competition on the price 
of consumer credit and the effects of rate ceilings and 
competition on the availability of consumer credit. 

In Chapter 8 discrimination-race, sex, economic 
status-in the granting of credit is examined. Recommen- 
dations here and in Chapter 6 go to the very heart of the 
first specific assignment from Congress: the adequacy of 
existing arrangements to provide consumer credit at 
reasonable rates. 

The second specific Congressional charge-to report 
on the adequacy of existing legal mechanisms to insure 
the .informed use of consumer credit— is the point of 
departure for Chapter 10, which deals with disclosure 
under the Truth in Lending Act. Here the Commission 
seeks to determine whether Truth in Lending is doing its 
job. Are consumers aware of APR’s and other credit 
terms? Are consumers avoiding the uninformed use of 
credit? Finally, Chapter 10 examines problem areas 
which the Commission perceives to exist and suggests 
improvements to eliminate barriers to awareness of 
consumer credit terms which inhibit the informed use of 
credit. 

Closely allied with the subject of disclosure and the 
Commission’s recommendations to make disclosure 
more effective are education and information. Chapter 
11 reviews existing consumer education programs and 
their particular concern or lack of concern with 
credit— in elementary and secondary schools, in colleges 
and at the adult education level. If consumers do not 
know what is required to be disclosed to them in 
connection with consumer credit transactions, or what 
the APR and other disclosures mean and how they may 
be used, they cannot effectively shop for the best credit 
“buy” or avoid the uninformed use of credit. Recom- 
mendations in this chapter are an extension of those 
developed in the preceding chapter. 

The third specific mandate from Congress directs the 
Commission to report on the desirability of Federal 
chartering of consumer finance companies, and Chaptei 
9 addresses itself to that task. The whole concept of 
Federal chartering of nondeposit consumer finance 
companies is a novel and challenging one, and this 
chapter discusses its “pros” and “cons.” Rather than 
recommendations, the Commission offers guidelines for 
the Congress to consider in determining the proper role 
of, and when to resort to, federally chartered finance 
companies. 

Chapter 12 takes a look into the future. This chapter 
plots the likely developments in the consumer credit 
industry, including an assessment of the importance of 
the almost inevitable electronic funds transfer system 



(EFTS) and its companion, on-line electronic credit 
authorization. Recommendations focus particularly on 
the operation of these systems— the concern being 
twofold: (1) that both systems be open to all grantors of 
consumer credit, and (2) that the systems not be 
managed, manipulated, or otherwise used as instruments 
for invasion of the privacy of consumers involved with 
the system. 

It remains then for the Commission to appraise the 
functioning and structure of the consumer finance 
industry, as well as consumer credit transactions gener- 
ally. Naturally, this appraisal is based on studies which 
the Commission conducted and commissioned, and is 
covered in detail in later chapters of this report. 

As Congress recognized, such an appraisal must begin 
(and end) with the issue of whether the industry 
provides adequate consumer credit to those who want it 
at reasonable rates. Unfortunately, the Commission has 
been able to devise no empirical method for determining 
who should get credit, how much credit, what kind of 
credit, and at what price. 

It is questionable whether legislators want to begin 
making the intricate social judgments involved in design- 
ing laws to spell out who should get what kind of credit, 
how much, and at what rate. Most legislators attempt at 
all times to represent the best interests of their constitu- 
ents. But their expertise is in the field of laws and 
statutes, not in rulemaking and regulations required to 
specify what part of a family’s income could safely be 
devoted to monthly payments on credit obliga- 
tions— given such variables as size of family, age of wage 
earners, nature of employment, and so on. This is the 
kind of activity the industry itself is constantly working 
on and attempting to improve by means of its credit 
scoring systems. The profit motive should be strong 
enough in our economy to assure that credit grantors 
will try to make as much credit available as possible at 
“fair” prices and that if one creditor’s “blind spot” 
keeps him from extending credit to a creditworthy 
individual, another creditor will probably jump at the 
chance. 

This does not mean that there is no role for the 
legislator in the area of consumer credit. There are 
critical functions— namely: (1) to promote and assure 
the maintenance of what the Commission deems to be 
the key ingredient of a finance industry capable of 
providing an adequate supply of credit at reasonable 
rates— competition among numerous alternate sources of 
credit; (2) to assure access by all to these alternate 
sources of credit; and (3) to prevent excesses which the 
“system” may invoke against the borrower, 

To expand these functions we note: in our economy, 
concededly the most successful type yet developed, 
consumer credit has played a vital role. It has done so, 
moreover, by growing, like Topsy, on its own. It has 



2 




adjusted to differing times, economic needs, consumer 
goods, geographical distinctions, and so on with a minor 
amount of tinkering on the part of the government. 
Such tinkering as governments have engaged in has been 
of a negative variety tending to restrain and restrict. But 
even given government interference (not assistance), the 
consumer finance industry through the play of market 
forces— competition— has provided a great number of 
Americans with consumer credit at rates to which they 
apparently do not object, for they come back for more. 

As already noted, the Commission cannot judge 
whether all have obtained “all” the credit of the “type” 
they wanted, that they were “entitled” to, at a “fair” 
rate. Nor can it say that the price of hamburger or shoes 
was “fair” at any given- time, or that more of either 
might be better. In almost all instances in our economic 
system, we look toward a marketplace, If sufficient 
alternative sources compete for patronage, it is assumed 
that the price and supply are “fair”, because they are set 
by free competitive forces. 

The Commission perceives no reason to assume 
that-in general- competition will not have the same 
result in the consumer credit area. Its principal assess- 
ment of the consumer credit system is therefore that the 
essentials of how much credit, to whom, and at what 
price should be left to the free choice of consumers in 
the marketplace— provided that that marketplace is 
competitive. The primary role of legislation and regula- 
tion should be to promote and assure the maintenance 
of real competition in the form of numerous alternate 
sources of supply of a variety of forms of consumer 
credit. 

As already noted, if anything, state legislation espe- 
cially has tended to restrain competition and unneces- 
sarily segment the consumer credit market. Succeeding 
chapters in this report will demonstrate how many of 
the existing laws and regulations tend to inhibit competi- 
tion in the granting of credit. They consist of unrealistic 
rate structures including restrictions on the size and 
maturities of certain types of loans; convenience and 
advantage statutes and other licensing laws which oper- 
ate to restrain free access to the credit granting market; 
laws which promote segmentation of the supply side of 
the market such as “brick wall” and similar provisions 
which limit the ability of retailers and other types of 
firms from making on-premise cash loans; statutes which 
prohibit savings and loan associations, mutual savings 
banks, and life insurance companies from making 
consumer loans; restrictions which prevent banks from 
availing themselves of small loan rates; and other 
limitations on inter- and intra-state branch banking. 

The Commission urges, therefore, that legislators 
begin to remove these impediments to competition and 
this segmentation of consumer credit suppliers in order 
to achieve, insofar as is consistent with other policies, 



the broadest penetration by all credit grantors in all 
fields of consumer credit. This will assure the consumer 
access to a variety of credit sources and types of credit 
and, consequently, of the benefits of a competitive 
marketplace. 

The Commission would further urge that antitrust 
policy enforcers, both Federal and state, be particularly 
alert to the dominance of consumer credit markets by a 
few firms, to barriers to entry, and to restrictive 
arrangements in the credit industry. Of particular con- 
cern are bank holding companies’ acquisitions in related 
consumer credit fields (small loan companies, for exam- 
ple) which reduce the number of creditors in many 
markets and eliminate competition and potential compe- 
tition between the acquiring bank and small loan 
companies. The Commission would opt, instead, for 
providing direct bank access to the small loan market by 
eliminating restrictive legislation. Perhaps in such in- 
stances, toehold acquisitions might be countenanced in 
separate geographical areas but this obviously will 
depend on a variety of circumstances. Of course, any 
hint of agreement among lenders as to rates, discounts, 
territorial allocations and the like must be vigorously 
pursued and eliminated. Further, such antitrust policy 
should not be the exclusive province of Attorneys 
General charged with enforcement but should be the 
underlying principle of regulatory agencies supervising 
various aspects of the consumer credit market such as 
the Board of Governors of the Federal Reserve System, 
the Federal Deposit Insurance Corporation, state bank- 
ing agencies, and so on. The Commission recognizes that 
insofar as those agencies are concerned, consumer credit 
may be but one function of institutions subject to their 
regulation and that their ultimate decision must be based 
upon many interrelated considerations. Nonetheless, no 
harm will be done to current supervisory responsibilities 
if competition for consumer borrowers is adopted as a 
policy guideline to be factored into ultimate judgments. 
The Commission urges that adoption. 

As in any other field of endeavor, the Commission 
recognizes that in tills country we do not have a total 
laissez-faire economy. To the degree that there is 
adequate competition, the government will generally 
leave that field alone, subject to important qualifica- 
tions: conflict with other policy considerations; elimina- 
tion, in the interests of the public, of excesses in the 
marketplace; or, to put it another way, protection of the 
consuming public from practices deemed unfair or 
unwise. This, then, is the second area for legislative and 
regulatory concern-the elimination or modification of 
practices in the consumer credit field deemed unduly 
harsh or otherwise inappropriate-such as certain collec- 
tion practices, billing practices, and credit information 
practices. However, legislators should be aware of 
proposals disguised as measures to “protect” consumers, 



3 




such as “brick wall” provisions and licensing require- 
ments, which are really intended to protect industry 
from the goad of competition. 

Further, to assure that competition is meaningful, the 
legislator and the regulator must be vigilant in providing 
the basis for the consumer’s “right to know.” While 
Truth in Lending is a giant step in this direction, it 
should continuously be monitored and assessed for 
potential improvements. 

Underlying the Commission’s belief that competition 
is the best regulator of the consumer credit marketplace 
is its belief that a competitive system cannot be “half 
free.” If there is to be competition, then it follows that 
such competition should also be the governor of rates as 
well as other aspects of credit granting (amount, type, 
and so forth). It would be inconsistent to turn to the 
industry and attempt to regulate and eliminate practices 
which affect operating costs but at the same time limit 
the rate by fiat so that it cannot seek its own level. And 
yet this is precisely what legislators have done. For 
example, the effective elimination of some creditors’ 
legal collection devices increases bad debt and collection 
expenses. When such elimination is not accompanied by 
a rate structure which recognizes and allows for those 
increased costs to be covered, less credit is available than 
would be at equilibrium conditions. The Commission 
recommends a consistent approach. If there is to be free 
access, open competition, and elimination of harmful or 
inappropriate practices, then inhibiting rate ceilings 
should be reviewed and revised to allow competitive 
forces to operate. 

Finally, the Commission fails to see why every citizen 
of the United States is not entitled to qualify for 



participation in some part of the credit system herein 
advocated. It can find no validity in the proposition that 
when the legislature of a particular state refuses to move 
away from anachronistic notions, its citizens should 
suffer deprivation of credit afforded others of equal 
standing. Accordingly, the Commission urges as its first 
choice the adoption of state laws designed both to assure 
fair treatment of all consumers and to give all credit 
grantors equal opportunity to compete. Failing this, the 
Commission’s second choice is to urge Federal legislation 
to accomplish this goal. Enforcement, however, is too 
broad to assign other than to the states, perhaps with 
Federal monitoring. 

In this connection the Commission notes that state as 
well as Federal enforcement of laws dealing with 
consumer credit has been uneven at best, and that 
definite improvement is called for. Passage of laws 
ultimately left in desuetude is no help to borrowers or 
creditors. 

The foregoing, then, constitutes the Commission’s 
overall recommended legislative and regulatory ap- 
proach: removal of impediments and barriers, manmade 
and statemade, to the operation of competitive forces, 
proposals to assist vigilant legislatures and regulators to 
combat monopoly and restrictive practices, elimination 
of market excesses, and continued efforts to assure that 
the consumer will have full knowledge of his credit 
transactions, thereby permitting rates to be set by 
workable competition in the marketplace. 

This goal cannot be achieved overnight, but the 
Commission is persuaded that it can be achieved within a 
reasonable period of time. 



Chapter 2 



DEVELOPMENT AND STRUCTURE OF 
CONSUMER CREDIT 



DEVELOPMENT OF CONSUMER CREDIT 

Consumer credit is not a 20th century phenomenon 
in the United States; it was an accepted fact of life in the 
early Colonies. The image of the sturdy, self-reliant, 
resourceful pioneer who always paid cash for his staples 
and his tools may be the one imparted by some accounts 
of early colonial life, but it is not entirely accurate. 
Retail credit was available to farmers on a crop-to-crop 
basis. When they were short on cash, they did as many 
consumers do today-they traded their expectations of 
future income for goods and services from local mer- 
chants. Generally, merchants levied no direct finance 
charge, but the cost of credit was built into the price of 
the merchandise. Furniture was often sold on the 
instalment plan. One writer reports that over nine-tenths 
of the sales of David Evans, colonial cabinet maker, were 
made on credit. 1 Pianos, books, and sewing machines 
were sold on the instalment plan around the middle of 
the 19th century. Although automobiles had been 
produced earlier, they were not sold on the basis of 
monthly payments until about 1910. 2 The rapid growth 
in the credit sale of automobiles provided the basis for 
both the mass market necessary to their economical 
production and a remarkable increase in the volume of 
consumer credit. 

Because the usury laws that the Colonies had inher- 
ited from England prevented the granting of cash loans 
at economically feasible rates,, a legal instalment loan 
market was, in essence, outlawed. Since the need for 
small cash credit nonetheless existed, a flourishing illegal 
market developed. “By 1900, almost every large city in 
America had its loan companies, all operating illegally as 
to the rate of interest and with the interest rates 
covering a high and wide range . . . .” 3 The studies of the 
Russell Sage Foundation disclosed that the rates of 
charge of well over 200 percent per annum in the illegal 
market were often accompanied by harsh collection 
tactics. 4 As a result of those studies a model bill known 
as the Uniform Small Loan Law was drafted to provide 
an exception to the usury law so that consumers could 



obtain small amounts of legal cash credit at conscionable 
rates. Initially, the rate ceiling on small cash loans (up to 
$300) was fixed at 42 percent per year. 

The development of credit unions (1909) and Morris 
Plan banks (1910) began shortly before the establish- 
ment of licensed cash lenders. As will be seen later, 
credit unions have become an increasingly important 
source of credit for consumers. Morris Plan banks paved 
the way for commercial banks to enter instalment 
lending and became virtually indistinguishable from 
those banks whenever they were given the privilege of 
accepting demand deposits. 

Reasons for growth of consumer credit 

Between the ends of 1950 and 1971 , consumer credit 
outstanding rose from $21 .5 billion to $137.2 billion, an 
increase of over five times— and a compound annual rate 
of growth of over nine percent. To give perspective to 
this growth it may be noted that over the same period 
outstanding nonfarm mortgages rose about five times, 
corporate debt 4 1/2 times, and farm debt, about four 
times. Primarily as a result of the slower rate of growth 
of net public debt, which only doubled, consumer credit 
grew from 4.4 percent to 6.9 percent of net public and 
private debt between 1950 and 1971. The reasons for 
this increased use of consumer Credit may be found in 
the natural adaptation of consumer and business to 
changes in the ability and willingness of consumers to 
incur debt, as well as to a continued shift towards the 
ownership of assets. 

Characteristics of consumers. Consumers’ ability to 
assume obligations to repay debts depends in part upon 
the expected size and variability of their incomes. Of 
particular influence is consumers’ “discretionary in- 
come,” that is, the income over and above that required 
for necessary expenditures on food, clothing, and 
shelter. Although there is no universally acceptable 
measure of its level, some indication of the dramatic 
change that has occurred in the past 21 years may be 
gained by observing shifts in family incomes in constant 



5 




dollars. Whereas not quite half the families in 1950 had 
incomes of $5,000 or more in terms of 1971 dollars, 
some 21 years later over four-fifths of families had such 
incomes. The number of families with incomes of 
$5,000 or more (1971 dollars) almost doubled from 
23.2 million to over 43.5 million. 5 Not only was real 
income higher, but it was also more stable as a result of 
such developments as unemployment benefits and 
various forms of health insurance. 

Another factor that encouraged consumers’ use of 
credit was the increased urbanization of the population. 
Whereas over 1 5 percent of the total population was on 
farms in 1950, less than 5 percent was in 1970. A greater 
dependence on money incomes, coupled with the typical 
needs of urban dwellers, probably contributed to a 
greater dependence on credit, both to finance the urban 
life and to cushion the variability in money incomes. It 
should be noted, however, that the widespread availabil- 
ity of television has probably brought a greater uniform- 
ity in life styles among farm and urban consumers. Thus 
their needs and desires for consumer credit probably 
differ much less now than they did in the years prior to 
1950. 

The increased use of credit is also explained in part 
by the changing age distribution of the population. 
Young married consumers are heavy users of credit. At 
that stage in their life cycle their needs exceed their 
current incomes. Consumer credit permits them to pay 
for purchases to meet such needs out of future income. 
Between 1950 and 1971, the number of individuals aged 
18 to 24 years grew from 18.6 million to 28.2 million. 6 
In contrast to this 50 percent increase, the number of 
individuals in all other age brackets grew by only 33 
percent. During tills time many of these young people 
were buying their first car, as well as their first crib and 
playpen. The increased demand for credit was derived 
primarily from the demands for goods and services by a 
burgeoning crop of young Americans. 

Willingness to incur debt. A need or demand for 
credit does not necessarily lead to the granting of credit. 
The increased willingness of consumers to use credit has 
resulted from an interaction of consumer and credit 
grantors. On the one hand, consumers became more 
willing to use credit, in part as a result of their higher 
and more stable incomes and in part because the growing 
youthful portion of the population accepts credit as an 
economic tool more readily than the older generation. 
On the other hand, the credit industry responded to 
consumers’ acceptance of credit by creating new and 
often more useful forms of instalment credit. Thus 
Wanamakers in Philadelphia pioneered the retailer’s 
adoption of revolving charge accounts as early as 1938, 
and the Franklin National Bank was the first to offer a 
bank charge-card plan in New York in 1951 . Check- 



credit plans were developed by the First National Bank 
of Boston in the mid-1950’s to provide cash credit on a 
revolving basis. These new forms of credit not only made 
more credit available, but offered it more conveniently 
on a continuing basis, thus obviating the need to reapply 
for each extension of credit. 

Shift to asset ownership. Consumers added substan- 
tially to their ownership of durable consumer goods 
through their use of credit during the past two decades. 
The level of personal consumption expenditures on 
durable goods almost tripled from 1950 to 1970, while 
total expenditures were 3.2 times higher in 1970 than in 
1950. However, it is necessary to keep in mind that 
prices of durable goods have risen much less rapidly than 
prices of nondurables and services. Over the 20-year 
period prices of durable goods rose 26 percent; prices of 
nondurable goods (excluding food) rose 48 percent; and 
prices of services rose a thumping 107 percent. Conse- 
quently, the relative extent to which consumers have 
accumulated durable goods in real terms has been 
obscured by the much greater inflation in prices of 
nondurable goods and services. 

An important reason for the shift to asset ownership 
during the past two decades has been the increase in 
ownership of homes-in themselves assets-although the 
credit used to acquire homes is not counted statistically 
as part of consumer credit. In large part as a result of 
government support of housing, the percentage of 
owner-occupied homes rose from 55 percent in 1950 to 
over 64 percent in 1 970. Since home ownership was also 
accompanied by a suburbanization of the population, 
this trend brought with it needs for credit to purchase 
the equipment necessary to suburban home owner- 
ship-refrigerators, washing machines, lawn mowers, 
playpools, and often, a second car. Within the last 11 
years the proportion of households owning two or more 
cars jumped from about 16 percent to just under 30 
percent. 7 

The shift to asset ownership also reflects a decision 
by consumers to substitute the use of consumer-owned 
capital goods for the use of commercially-owned capital 
goods. Thus the purchase of an automobile substituted, 
perhaps unfortunately, for daily fares on street cars and 
buses, the home washing machine and dryer for pay- 
ments at the laundromat, and the television set for the 
admission price to movies and other forms of entertain- 
ment. Even if the auto or appliance were purchased on 
credit, the monthly instalments paid for it over a much 
shorter interval than the period of time over which 
services were received. In addition, quite often consum- 
ers also gained significant returns on their investment. A 
study prepared for the Commission shows annual rates 
of return from ownership of a washer and dryer ranging 



6 




from 6.7 percent (three loads per week) to 29.0 percent 
(seven loads per week). 8 

Finally, the trend to asset ownership was aided by the 
movement of women into the labor force. This shift, as 
well as desires for increased leisure time, brought a 
demand for labor-saving devices in the home. Freeing the 
housewife from the kitchen and the laundry room for 
recreation and employment thus increased the use of 
credit for automatic dishwashers, self-timing ovens, 
washers, dryers and other home appliances. 

TYPES OF CONSUMER CREDIT 

In reviewing statistics on consumer credit published 
by the Board of Governors of the Federal Reserve 
System (FRB) and relating them to issues in state and 
Federal legislation governing consumer credit, one 
should note some conceptual and definitional differ- 
ences between the statistics and legislative coverage. The 
data provided by FRB may then be classified into 
instalment and noninstalment credit, as well as into the 
subclassifications of each. 



Statistical and legislative differences 

The data on consumer credit provided by FRB 
include “all short- and intermediate-term credit that is 
extended through' regular business channels to finance 
the purchase of commodities and services for personal 
consumption, or to refinance debts incurred for such 
purposes.” 9 However, a number of forms of credit not 
included in the FRB data are covered by the Truth in 
Lending Act (TIL) and the Uniform Consumer Credit 
Code (UCCC). The FRB data do not include consumer 
lease obligations, whereas TIL includes in the term 
“credit sale” some contracts in the form of bailments 
and leases. 1 0 The UCCC covers “consumer leases” wliich 
have terms exceeding 4 months. 1 1 

Both the TIL and UCCC include agricultural credit in 
their coverage whereas this is excluded from the FRB’s 
estimates as a form of business credit. Since the FRB’s 
“commercial bank call report data on loans to farmers 
do not segregate credit for consumption from that for 
production purposes,” 12 some understatement probably 
exists in the FRB’s statistics of credit received by 
farmers for personal consumption and to refinance debts 
incurred for such purposes . 

FRB data do not include owner-occupied home 
mortgages as a form of consumer credit, although credit 
used to acquire mobile homes is covered. Borrowings 
under “open-end” mortgages are not treated as a 
component of consumer credit, even where used for 



personal consumption. But home repair and moderniza- 
tion loans are included. TIL and the UCCC apply to all 
residential real estate credit extended to individuals for 
disclosure and related debtors’ remedies. In order to 
reach the high-rate, second mortgage without at the 
same time covering home mortgages in general, the other 
provisions of the UCCC apply to sales of interest in land 
and loans primarily secured by an interest in land where 
the finance charge exceeds 12 percent per annum. 1 3 

In one respect the coverage of the FRB’s consumer 
credit statistics is broader than that of TIL and the 
UCCC. The FRB data Include consumer credit transac- 
tions whether or not a finance charge is assessed, but 
TIL classifies as consumer creditors only those “who 
regularly extend, or arrange for the extension of, credit 
for which the payment of a finance charge is re- 
quired. . . .” 14 Since a finance charge is implicit in an 
instalment credit transaction, regulation Z, which was 
promulgated by FRB to implement the Truth in Lending 
Act, clarifies the coverage by defining consumer credit as 
credit “for wliich either a finance charge is or may be 
imposed or which, pursuant to an agreement, is or may 
be payable in more titan 4 instalments,” 15 However, 
FRB data include credit scheduled to be repaid in two or 
more payments. Finally, the UCCC covers consumer 
credit sales that are repayable in instalments or for 
which a credit service charge is made. 16 Thus the FRB 
data include more consumer instalment credit than 
covered by TIL in some instances but not in others. For 
instalment credit, the coverage of the FRB and the 
UCCC is unaffected by the presence or absence of a 
finance charge. For noninstalment credit— such as the 
30-day charge account and gasoline credit card-data 
from the FRB include outstandings not covered by 
either TIL or the UCCC. 

Instalment versus noninstalment credit 

The FRB’s data on consumer credit are first divided 
between instalment and noninstalment credit. As noted 
earlier, instalment credit includes all consumer credit 
scheduled to be repaid in two or more payments. 
Consumer credit scheduled to be repaid as a single, lump 
sum is classified as noninstalment credit. The major 
classification problem in this area is the treatment of 
retailers’ revolving charge accounts. When a consumer 
exercises his option to pay his account within the “grace 
period” and thereby avoids a finance charge, he is really 
treating the account as if it were a traditional 30-day 
charge account. Although the 30-day charge account is 
clearly noninstalment credit, the statistical problems of 
correctly identifying the “noninstalment” portion of 
revolving charge accounts have forced the FRB to 



496-072 0 - 73 -3 



7 




classify the balance in all such accounts as instalment 
credit. 

Instalment credit comprised four-fifths of consumer 
credit outstanding at the end of 1970. Over the past two 
decades instalment credit has grown much more rapidly 
than noninstalment credit (Exhibit 2-1). Instalment 
credit outstanding rose by 5.9 times, and noninstalment 
credit only 2.8 times. The more rapid expansion of 
instalment credit reflects primarily the shift to asset 
ownership-the purchase of consumer durables— which is 
financed more by instalment than by noninstalment 
credit. 

During this period consumer instalment credit out- 
standing rose more rapidly than monthly payments. 
While outstanding consumer instalment credit rose by 
5,9 times, the annual level of repayments rose by only 
4.5 times. This occurred because of the longer maturities 
that became available, particularly on automobile credit 
and to some extent on personal loans. A much smaller 
portion of the differential in growth rates is attributable 
to the development of various forms of revolving credit 
which substituted in some measure for noninstalment 
credit . 

Classes of instalment credit. The four classes of 
instalment credit are automobile paper, other consumer 
goods paper, home repair and modernization loans, and 
personal loans (Exhibit 2-2). The largest and most 
volatile portion of consumer instalment credit is auto- 
mobile credit, which accounted for about 35 percent of 
the total outstanding at the end of 1970. Automobile 
credit includes credit extended for the purchase of both 
new and used automobiles; other consumer goods paper 
represents credit extended for the acquisition of such 
consumer goods as home appliances, boats, and mobile 
homes. Repair and modernization loans, which have 
grown only moderately, include both FHA-insured 
credit and noninsured credit extended to consumers for 
the maintenance and improvement of their homes. Many 
personal loans are made to refinance existing debts, 
while others are used to meet medical, travel, and 
educational expenses. Undoubtedly some personal loans 
are used to acquire automobiles and other consumer 
goods, and to repair and modernize homes, Because the 
lender does not always know the intended purpose of 
the loans, some overstatement of personal loans out- 
standing is likely with a corresponding understatement 
of outstanding? in the other three categories of con- 
sumer instalment credit. 

Gasses of noninstalment credit. The components of 
noninstalment credit are single -payment loans, nonre- 
volving charge accounts, and service credit. Most single- 
payment loans are extended by commercial banks. The 
charge-account segment includes primarily the tradi- 
tional 30-day charge accounts of retailers, as well as 
amounts owed on gasoline credit cards, home heating-oil 



accounts, and other credit -card accounts. The most 
important component of service credit is debt to doctors 
and hospitals; a smaller portion is owed to public 
utilities and other service establishments. Single-payment 
loans have been the most rapidly growing portion of 
noninstalment credit. 

Holders of consumer credit 

FRB classifies amounts of consumer credit outstand- 
ing by holder- rather than by originator. For example, a 
significant portion of automobile paper is originated by 
dealers at the point of sale and subsequently sold to 
banks or finance companies. In such cases the banks and 
finance companies are classified as the holders of the 
paper, because they supply the credit. 

At the end of 1970, some 13,600 commercial banks 
held just over $50 billion of consumer credit outstand- 
ing, or almost two-fifths of total outstanding?. Their 
holdings of consumer instalment credit have grown 
rapidly in the past 20 years (Exhibit 2-3), although, not 
as rapidly as those of credit unions. Between 1950 and 
1970 commercial banks increased their market share of 
consumer instalment credit by only two percentage 
points (Exhibit 2-4). In recent years their growth has 
been stimulated by the development of bank credit 
cards, but outstandings on credit cards were still only 
about 9 percent of banks’ holding of instalment credit 
at June 30, 1971. 

Finance companies for the most part purchase instal- 
ment paper arising from retail sales of consumer durables 
and make cash loans. Until 1971, sales finance and 
personal finance companies were classified separately by 
the FRB. However, the distinction between the two has 
become blurred in recent years as each type of concern 
has diversified its consumer credit activities. Also, 
unattractive returns from consumer credit have caused 
several major firms to divert their resources into noncon- 
sumer credit investments. At mid-1965, about 3,700 
finance companies were operating in the United 
States. 17 This figure, however, greatly understates the 
competitive impact of these firms, since many had 
numerous offices. Assuming the same ratio of firms to 
offices that prevailed in 1960, the number of offices of 
finance companies would-be estimated to be between 
13,000 and 14,000. 

Adding to competition in the market for consumer 
credit were some 23,656 credit unions. 18 The effective- 
ness of their competition is shown in Exhibit 2-4. 
Between 1950 and 1970 they more than tripled their 
share of the market, largely at the expense of finance 
companies and retail outlets. Credit unions, as coopera- 
tives, are not subject to state or Federal income taxes. 
Many firms provide the credit unions serving their 



8 




EXHIBIT 2 - 1 



CONSUMER INSTALMENT AND NONINSTALMENT 
CREDIT OUTSTANDING, 1939-1970 

Billions of Dollars Billions of Dollars 



2 




EXHIBIT 2 - 2 

GROWTH IN MAJOR TYPES OF CONSUMER INSTALMENT CREDIT 

1939-1970 




EXHIBIT 2 - 3 

INSTALMENT CREDIT OUTSTANDING BY HOLDER 

1939-1970 




♦Not including charge accounts. 

SOURCE: National Commission on Consumer Finance based on FRB data. 



10 




EXHIBIT 2-4 



CHANGES IN HOLDINGS OF CONSUMER INSTALMENT CREDIT BY TYPE OF HOLDER, 

1950-1970 



Amounts outstanding 
(Dollar amounts in millions) 



December, 1950 



December, 1970 



Amount 



Commercial banks $5,798 

Finance companies 6,315 

Credit unions 590 

Miscellaneous 3 •••• • 102 

Retail outlets 2,898 

Totals . $14,703 



Percent 

39.4 


Amount 

$41,895 


Percent 

41.4 


36.1 


31,123 


30.8 


4.0 


12,600 


12.4 


0.7 


1,646 


1.5 


19.7 


. 14,097 


13.9 


100.0 


$101,161 


100.0 



Miscellaneous lenders include savings and loan associations and mutual savings banks. 
Details may not add to totals because of rounding. 



Source: Board of Governors of the Federal Reserve System. 

employees with office space and equipment at no 
charge, and many employees contribute their time. 
Credit unions’ lower operating costs and freedom from 
taxes are transmitted to their members in the form of 
higher dividends and lower credit charges than provided 
by many competing credit grantors. 

Retail outlets provide the other major source of 
credit to consumers. They are probably the most 
numerous credit grantors, although reliable data on the 
number of firms are not available. Even though retailers 
shifted some portion of their outstandings from charge 
accounts to revolving credit, their share of instalment 
credit outstanding declined from almost 20 percent to 
less than 14 percent between 1950 and 1970. 19 Their 
share of noninstalment credit declined even more, from 
almost half in 1950 to just over one-fourth in 1970, 

The existence of many competing credit grantors is 
essential to providing consumers with adequate amounts 
of credit at reasonable rates. The very large number of 
credit grantors in the United States suggests that 
considerable competition is very likely to be found in 
the market for consumer credit. To evaluate the extent 
of competition properly it is important to understand 
that for the most part there is no national market for 
consumer credit. Consumers seldom shop for credit 
outside their town or city, although there is some mail 
order business, especially in the retail field, and consider- 



able borrowing against cash reserves of life insurance 
policies. But generally, the market for consumer credit is 
fairly restricted geographically. Perusal of telephone 
book ‘Yellow pages” of most cities discloses many 
competing credit grantors— commercial banks, finance 
companies, savings and loan associations, industrial 
banks and loan companies, credit unions, savings banks, 
and retailers. The competitive nature of these markets is 
increased where credit grantors have ease of entry into 
the market and is hampered where restrictive licensing 
provisions and legal rate ceilings baT the entry of some 
creditors into the market for higher-risk borrowers. 

The generally competitive nature of most markets for 
consumer credit should not, however, obscure the fact 
that competition in some markets is probably not 
entirely effective. Competition is less likely to be 
effective where markets are highly concentrated— where 
the largest firms have a commanding share of the 
market. Also, there is less competition when there are 
fewer competitors, e.g., in small, so-called, “one-bank” 
towns and in some areas of the inner cities populated by 
low income consumers. This report contains recom- 
mendations in later chapters for lowering concentration 
in markets and providing more alternatives for consum- 
ers seeking credit. 

The changing market shares of various types of 
consumer instalment credit by the various holders of 



1 ) 





that credit are shown in Exhibit 2-5. Commercial banks 
clearly have assumed a dominant role in the instalment 
financing of automobiles, holding over 56 percent of 
total outstandings at the end of 1970. Credit unions 
have become increasingly important in the automobile 
loan field. A study of the purpose of loans made by 
Federal credit unions in 1971 shows that more than 30 
percent of the amount of loans made were to finance the 
purchase of new and used cars. 20 

Retailers’ share of other consumer goods instalment 
credit has declined, while that of sales finance companies 
has increased over the past two decades. This shift is 
explained in part by the formation of finance subsidiar- 
ies by a number of large manufacturers and retailers, as 
well as by the increased financing of mobile homes by 
sales finance companies. There was also a transfer of 
holdings from retailers to banks. The share of other 
consumer goods paper held by commercial banks has 
risen sharply in the past few years because of the 
accelerated introduction of bank credit cards. At the end 
of 1967, 390 banks reported holding some $800 million 
under credit-card plans. But just 3 years later over 1,200 
banks reported outstandings on credit cards of $3.8 
billion. 2 1 

Although commercial banks dominate the market, 
they have held a declining share of home repair and 
modernization loans outstanding over the past 20 years 
(Exhibit 2-5). Credit unions and other financial lenders 
(excluding finance companies) have increased their share 
of home repair and modernization loans. During 1971, 
more than 8 percent of the amount of loans extended by 
Federal credit unions were for home repair and mod- 
ernization. 2 2 

The Commission conducted a survey of the major 
suppliers of consumer instalment credit at mid-1971 in 
which all such credit then outstanding was classified in 
seven categories. The results of that survey are summa- 
rized in Exhibit 2-6. Commercial banks held the largest 
portion of outstandings in four of the seven categories 
and ranked second in the other three. Finance compa- 
nies’ personal loans outstanding exceeded those of 
commercial banks, and retailers held more revolving 
credit and other consumer' goods paper than did com- 
mercial banks. 

In the same survey, the Commission gathered data on 
average customer rates of charge on major types of 
consumer instalment credit extended, and classified 
those responses by source. Exhibit 2-7 summarizes 
average rates charged by commercial banks, mutual 
savings banks and retailers on typical transactions. For 
finance companies, - ' the survey sampled actual contracts, 
and those results are summarized in Exhibit 2-8. 



USERS OF CONSUMER CREDIT 

As indicated earlier, consumers use credit, not for its 
own sake, but because they wish to acquire goods and 
services. Therefore, consumers making above-average use 
of credit could be expected to be those whose need for 
goods and services exceed immediately available current 
income, This general hypothesis is supported by the data 
in Exhibit 2-9. 

With respect to income, families who used credit 
most frequently in 1971 were those with annual family 
incomes before taxes of $7,500 to $15,000. Families 
with incomes of less than $5,000, especially less than 
$3,000, used instalment credit much less frequently. 
Either they exercised self-restraint, or credit grantors 
were unwilling to extend them credit . The frequency of 
use of instalment credit also declined among families 
with incomes above $15,000. Some of these families 
may have used consumer credit, but in the form of 
single-payment loans from commercial banks or life 
insurance company policy loans-types of credit not 
covered by the survey data. Others probably did not 
require credit because of their wealth. 

The need to use credit because of the stage in the 
family life cycle is clearly demonstrated in Part B of 
Exhibit 2-9. Young married couples with children were 
the most frequent users of consumer instalment credit; 
about seven-tenths had instalment debts. When the 
family head was age 45 or older, instalment credit was 
used by three-fifths of the families when children were 
present, by about one-third when the head of household 
was working and no children were at home, and by 
about one-sixth when the head of household was retired 
and no children were at home. 

The frequency of instalment credit use in relation to 
the age of the family head is, of course, intimately 
related to the level of income and stage in the life cycle 
characteristic of that age. Those in the younger age 
groups shown in Part C of Exhibit 2-9 used instalment 
credit most frequently. A significant decline in fre- 
quency of use did not occur until after age 55. 

The profile that emerges is that the consumer most 
likely to employ instalment credit to acquire goods and 
services is young, married, with children at home and 
with a family income between $7,500 and $15,000. The 
stage in the life cycle of the family appears to be most 
influential in determining frequency of use, while the 
level of income probably has a greater influence on the 
quantity of debt and the quality of the goods and 
services acquired. 



12 




EXHIBIT 2 - 5 



HOLDERS OF AUTOMOBILE INSTALMENT 




INSTALMENT CREDIT, 1939-1970 



Pflicent P«rc»nt 




HOLDERS OF PERSONAL LOANS, 
1939-1970 




HOLDERS OF REPAIR AND MODERNIZATION 
CREDIT, 1939-1970 

n I ' Porran) 




13 




EXHIBIT 2-6 



CONSUMER INSTALMENT CREDIT BY MAJOR TYPE AND MAJOR SOURCE, JUNE 30, 1971 

(in billions of dollars) 




Note: Data may not add to totals because of rou riding. 

a Excludes credit held by savings and loan associations, 
b Less than .05, 

Source: National Commission on Consumer Finance, Survey of Consumer Credit Volume, Second Calendar Quarter, 1971, and Consumer Credit Outstanding, June 30, 1971 . 














































EXHIBIT 2-7 



AVERAGE CUSTOMER ANNUAL PERCENTAGE RATES OF CHARGE ON SELECTED 
TRANSACTIONS WITH COMMERCIAL BANKS, MUTUAL SAVINGS BANKS AND 

RETAIL OUTLETS 

JUNE 30, 1971 

Typical Customer APR 3 Charged by 



Type of Credit 



Mutual Savings 

Commercial Banks Banks Retail Outlets 



New Automobile, $3,000, 36 months 



Direct loan 


10.08 


9.92 


a a. 


Purchased paper 


12.10 


n.a. 


n.a. 


Mobile Home, $7,000, 72 months 








Direct loan 


10.87 


11.70 


n.a. 


Purchased paper 


12.12 


n.a. 


n.a. 


Home Repair and Modernization, $2,500, 60 months. 






non-FHA 








Direct loan 


11.57 


11.39 


n.a. 


Purchased paper 


12.09 


n.a. 


n.a. 


Other Consumer Goods 








Direct, $100, 12 months 


n.r. 


n.r. 


17.90 


Direct, $300, 24 months 


n.r. 


n.r. 


17.89 


Purchased Paper, $500, 24 months 


15.89 


n.a. 


n.a. 


Personal Loans, Unsecured 








$1,000, 12 months 


12.76 


12,52 


n.a. 


$1,000, 24 months 


12.87 


12,34 


n.a, 


Credit Card Plans 








$100 merchandise balance 


18.00 


n.a. 


(b) 


$100 cash advance balance 


17.30 


n.a. 


n.a. 


Notes: n.a. indicates "not applicable." 








n.r. indicates data "not reported." 








a Medlan of state mean APR's. 








^Because of system of graduated rates used In soma states, 


average rates were not computed. 




Source: National Commission on Consumer Finance, Survey of Consumer Credit Volume, Second Calendar Quarter, 1971 and 


Consumer Credit Outstanding, June 30, 1971. 


EXHIBIT 2-8 






AVERAGE CUSTOMER ANNUAL PERCENTAGE RATE OF CHARGE, AMOUNT FINANCED, 
AND MATURITY FOR SELECTED TYPES OF CREDIT EXTENDED BY FINANCE COMPANIES 


BETWEEN JUNE 17 AND JUNE 30, 


, 1971 








Amount Financed 3 


- - ■ 




Customer APR 3 


per Contract 


Maturity 3 


Type of Credit 


(%) 


( dollars ) 


( months ) 


New Automobile, purchased paper 


12.33 


3,048 


34.47 


Other Consumer Goods, purchased paper 


20.37 


334 


17.87 


Personal Loans 


25.80 


958 


26.02 



a Median of state means. 

Source: National Commission on Consumer Finance, Survey of Consumer Credit Volume, Second Calendar Quarter, 1971, and 
Consumer Credit Outstanding, June 30, 1971. 



15 




EXHIBIT 2-9 



DEMOGRAPHIC CHARACTERISTICS OF FAMILIES WITH CONSUMER 
INSTALMENT DEBT, EARLY 1971 

Percentage having 

A. By annual family income instalment debt 



Less than $3,000 29 

$3,000 - 4,999 39 

$5,000-7,499 51 

$7,500 - 9,999 53 

$10,000- 14,999 .. 60 

$15,000 or more 46 

All families 48 

B. By life cycle stage of family head 
Under age 45: 

Unmarried, no children 41 

Married, no children 66 

Married, youngest child under 6 68 

Married, youngest child age 6 or older 70 

\ 

Age 45 or older: 

Married, has children ". 60 

Married, no children, head in labor force 34 

Married, no children, head retired 16 

Unmarried, no children, head in labor force 34 

Unmarried, no children, head retired 12 

Any age, unmarried, with children 63 

All families 48 

C. By age of family head 

Under age 25 66 

25-34 67 

35-44 62 

45-54....... 51 

55-64 .36 

65-74 18 

75 or older 8 

All families 48 



Source: 1971 Survey of Consumer Finances, (Ann Arbor, Michigan: Survey Research Center, University of Michigan, 
August 1971), Statistical Report 2, Table 2-3. 



16 




IS CREDIT USED EXCESSIVELY? 

The desire of credit grantors to provide credit and the 
eagerness of consumers to acquire goods and services 
financed with credit may, indeed, lead consumers to use 
credit to excess. But, forces operate to counteract 
over-reliance on credit. First, most suppliers hesitate to 
grant credit if they doubt that the consumer can repay. 
Every extension of credit represents a bet in a sense, and 
as the consumer becomes progressively burdened with 
debt, the odds against repayment increase, and the 
likelihood that the creditor will accept the applicant 
decreases. Availability of collection remedies also influ- 
ences the chances of collection (see Chapter 3). Second, 
most consumers hesitate to assume obligations they 
cannot repay. Surveys show that consumers are generally 
aware of the monthly payments required on instalment 
purchases— an indication of their concern about fitting 
instalment credit obligations into their budgets. To 
measure the effectiveness of these two constraints on the 
excessive use of credit the Commission examined the 
adequacy of consumers’ incomes to meet repayment 
obligations, the balance sheet position of consumers, 
and, finally, evidence concerning problems consumers 
have faced in repaying their debts. On the fringe of the 
market, there may be marginal suppliers of credit who 
encourage marginal borrowers who cannot obtain credit 
elsewhere to become overextended. Part of this fringe 
exists in the legal market where credit is primarily a 
means of selling low quality goods at high prices, and 
part is in the illegal market where credit is provided at 
rates far above legal ceilings. Because many of the data 
examined are aggregates, many of the conclusions about 
overindebtedness are drawn from analysis of the con- 
sumer sector as a whole. 

Repayments and disposable personal income 

To measure the burden of consumer credit it is useful 
to compare annual repayments on consumer instalment 
credit to disposable personal income-that is, the per- 
sonal income available to consumers after personal tax 
and nontax payments to governments. The comparison 
Is analogous to a measure of coverage of fixed charges 
used to assess the ability of a business firm to carry its 
debts. After a rise in the 1950’s, the ratio of annual 
instalment repayments to disposable personal income 
stabilized in the range of 14.5 to 15.0 percent (Exhibit 
2-10). During the 5-year period, 1967-1971, payments 
never exceeded 15.0 percent of disposable personal 
income and never fell below 14.7 percent. 



EXHIBIT 2-10 

Instalment Credit Repayments as a 
Percentage of Disposable 
Personal Income 
(Seasonally Adjusted) 

Percent 

1965 - 14,7 
1966- 14.9 

1967 - 14.9 

1968 15,0 

1969- 15.0 

1970- 14.8 
1971 - 14.7 

Source: Board of Governors of the Federal Reserve System 



Percent 

1929-6.4 
1939- 8.6 
1949-8.2 
1955- 12.2 
1960- 13.1 
1964- 14.5 



Because the ratio of repayments to disposable per- 
sonal income is purely an aggregate measure, it is useful 
to examine data showing the dispersion of the ratios of 
annual payments on instalment debt to disposable 
income (Exhibit 2-1 1). No statistically significant change 
is evident in the proportion of families having payments 
on instalment debt amounting to 10 percent or more of 
disposable Income in the previous year, Some reduction 
in the relation of payments to income in 1970 was 
probably induced by the recession that year. The slight 
change in the 5-to-9 percent category is probably not 
significant except for 1970 and 1971. In short, the 
dispersion of payments in relation to disposable personal 
income remained steady for the 7-year period and 
suggests no material change in the willingness and ability 
of consumers to assume obligations to repay debt from 
anticipated disposable personal income. 

While the ratio of repayments on consumer instal- 
ment credit to disposable personal income may appear 
to be a useful target for “prudent” family money 
management, the wide dispersion in the ratio among 
families contradicts any such simplistic approach. In- 
come is not the only determinant of a family’s level of 
debt. The number and ages of actual and potential 
dependents, the stability of the wage earner’s employ- 
ment, the health of the family, and its liquid assets 
holdings are only a few of the many factors that bear on 
a family’s ability to carry consumer debt. In addition, 
Exhibit 2-1 1 shows only payments on consumer instal- 
ment debt and omits other required disbursements, such 
as rental or mortgage payments, and payments on 
noninstalment consumer credit, such as 30-day charge 
accounts. 



17 




EXHIBIT 2-11 



RATIO OF ANNUAL INSTALMENT DEBT PAYMENT TO PREVIOUS YEAR'S 

DISPOSABLE INCOME 



Ratio Proportion of families 







1965 


1966 


1967 


1968 


1969 


1970 


1971 


None 




51 


51 


52 


52 


49 


51 


52 


1 to 4 percent 




8 


7 


7 


7 


6 


12 


13 


5 to 9 percent 




11 


13 


12 


14 


15 


15 


13 


10 to 19 percent 




17 


18 


19 


18 


19 


14 


13 


20 to 39 percent 




9 


8 


7 


7 


8 


5 


5 


40 percent or more 3 . . 




1 


1 


2 


2 


3 


1 


2 


Not ascertained 




3 


2 


1 




' 


2 


2 






100 


100 


100 


100 


100 


100 


100 



a Includes families with zero or negative disposable income. 

Source: George Katona, W. Dunkelberg, G. Hendricks, and J. Schmiedeskamp, 1969 Survey of Consumer Finances (Ann Arbor, Mich.: 
Survey Research Center, University of Michigan, 1970), p. 21; George Katona, Lewis Mandell, and J. Schmiedeskamp, 1970 
Survey of Consumer Finances (Ann Arbor, Mich.: Survey Research Center, University of Michigan, 1971), p. 25; 1971 Survey 
of Consumer Finances, (Ann Arbor, Mich.: Survey Research Center, University of Michigan, August 1971), Statistical Report 
2, Table 2-4, 



Even if these and other significant economic and 
demographic factors could somehow be reflected in a 
model for the “proper” levels of debt for a family, there 
would be no allowance for differences in life style 
among families. Each family has a unique value system 
under which it allocates resources among goods and 
services, both for present and for future consumption. 
Thus a financial yardstick representing an average family 
will not serve a specific family. At best, it can only warn 
of extreme levels of debt. 

Balance sheet position 

In determining the ability of a business firm to 
•assume debt, financial analysts commonly use two 
measures. The first relates repayment obligations to 
income, a test of the sort just applied to consumers’ 
instalment debt. The second measure, derived from the 
firm’s balance sheet, may take the form of the ratio of 
current assets to current liabilities (the “current ratio”) 
or of the ratio of debt to net worth. To some extent these 
balance sheet tests can be applied to consumers’ debts. 

The data in Exhibit 2-1 2 demonstrate the very liquid 
position of consumers at the end of 1971. Although in 
the aggregate consumers had more than enough in their 
savings deposits to repay outstanding home mortgages 
and consumer credit obligations, this was not true of all 



individual consumers. Nonetheless, tire overall picture is 
one of strength, because most of the financial assets 
could be liquidated into immediate cash, whereas many 
of the debts extend over several years (particularly home 
mortgages). Not shown in the table are the fixed assets 
of consumers— their homes and the various consumer 
durables whose purchase was facilitated by the liabilities 
listed in the table. Also not shown in the national 
accounts are nontangible assets such as education, often 
financed by credit. If these data were available, the ratio 
of debt to net worth of American consumers would be 
negligible . 



Even though aggregate data suggest that credit grant- 
ors and consumers have been cautious in arranging 
obligations, some individual consumers have problems 
repaying their debts. At the extreme these problems 
result in bankruptcy. In the early 1960’s the rate of 
nonbusiness bankruptcies per 100,000 of population 
rose from 73 to 85 (Exhibit 2-13). Since 1965, the rate 
seems to have stabilized with the exception of 1967 
when nonbusiness bankruptcies reached 98 per 100,000 
population. 



Problems in repaying debt 



18 




EXHIBIT 2-12 



BALANCE SHEET POSITION OF CONSUMERSa AT YEAR-END 1971 

(In billions of dollars) 



Financial Assets 



Demand deposits and currency $1 34.9 

Savings accounts 496.0 

Corporate shares 878.6 

Other credit market instruments 224.9 

Life insurance reserves 137.0 

Pension fund reserves 268.1 

Miscellaneous assets 30.9 



Total financial assets $2,170.4. 



Total Liabilities 



Credit market instruments: 

Home mortgages 

Other mortgages ........ 

Consumer instalment credit 
Other consumer credit. . . . 

Bank loans (other). 

Other loans 



$296.1 

21.9 

109.5 

27.7 

25.8 

22.2 $503.2 



Security credit, trade credit and other 



22.6 



Total liabilities $525.8 

households, personal trusts, and nonprofit organizations. 

Source: Federal Reserve Bulletin, 58 (June 1972), p. A73.15. 



EXHIBIT 2-13 

Nonbusiness Bankruptcies per 
100,000 of Population 
(Fiscal year ending in June) 

1961 -73 1966-91 

1962- 72 1967-98 

1963- 75 1968-92 

1964- 82 1969-85 

1965- 85 1970 -88 

1971-88 

Source: Based on data contained in Annual Report of the 
Director of the Administrative Office of the United 
States Courts, 1971 (Washington, D.C,: U.S. Govern- 
ment Printing Office, 1972) pp. 227-238, 381-392. 

The number of nonbusiness bankruptcies relative to 
population varied greatly among states. For example, for 



the fiscal year ending June 30, 1971, the number of 
nonbusiness bankruptcies (including Chapter XIII of the 
Bankruptcy Act) per 100,000 of population in a sample 
of states ranged as follows: 23 



Nevada 


264 


Texas 


14 


Alabama 


260 


New Jersey 


13 


Kansas 


195 


Maryland 


12 


Tennessee 


189 


Pennsylvania 


" 12 


Oregon 


179 


South Carolina 


8 



An earlier study, based on the 1960 Survey of 
Consumer Finances, attempted to identify the character- 
istics of consumers who have excessive instalment debt 
and sought an .economic explanation for excessive 
indebtedness. 24 Ryan and Maynes classified excessive 
indebtedness into two categories: families in “some 
trouble” and “deep trouble.” After eliminating for 
technical reasons 194 of the 1417 families in the sample 



19 




with some instalment debt, the researchers found 39 
percent of the remaining families with debt in “some 
trouble,” and, within this group, 11 percent in “deep 
trouble.” The classification system was based on these 
assumptions : 

1. The greater the debt payments-to-income ratio, 
the greater the probability that a family’s debt 

1 position will lead to “trouble.” 

2. If a family’s liquid assets minus a “transactions 
balance” of $200 exceeds outstanding instalment 
debt, instalment debt owing will pose no trouble. 

3. The higher a family’s income, other factors being 
constant, the greater the debt payments-to-income 
ratio it can sustain without encountering trouble. 

Ryan and Maynes noted the following with respect to 
personal characteristics of the overindebted. 



“The greatest proportions of debtors in trouble were 
found among the unmarried (especially tire separated, 
divorced, and widowed), the poor, and those under 
25 or 65 years and older .... About 40 percent of 
single-person households and Negro households were, 
by our definitions, in deep trouble. . . . Households 
headed by women were more likely to be headed for 
debt troubles. . . . Education (given its correlate, 
income) was inversely related to debt trouble. 
Also. . .families with children are those least likely to 
be in trouble due to instalment debt. And conversely, 
households without children— at both extremes of the 
life cycle-are more likely to be in trouble. ... the 
longer a household head has been married, the less 
likely that it is in debt trouble.” 2 5 

The economic characteristics of the overindebted 
were related to the lack of full-time participation in the 



EXHIBIT 2-14 

WHETHER FAMILIES MADE MONTHLY PAYMENTS AS SCHEDULED IN 1968 

(Percentage distribution of families with debt or mortgage payments) 

Both— "got 
Paid faster behind" and 

Paid as or larger "faster or NA 

scheduled amounts larger" Got behind DK a Total 



All families with payments 



1968 


71 


13 


3 


7 


6 


100 


1967 


71 


12 


3 


7 


7 


100 


Annual disposable family income 

Less than $3,000 


62 


7 


1 


17 


13 


100 


$3,000-$4,999 


72 


4 


4 


11 


9 


100 


$5,000-$7,499 


74 


8 


3 


10 


5 


100 


$7,500-$9,999 


68 


17 


4 


8 


3 


100 


$10,000-$ 14,999 


72 


16 


4 


4 


4 


100 


$15,000 or more 


77 


15 


1 


1 


6 


100 


Ratio of annual instalment debt 
payments to disposable income 

Less than 5 percent 


74 


13 


1 


5 


7 


100 


5-9 percent 


73 


14 


3 


6 


4 


100 


10-19 percent 


69 


13 


4 


9 


5 


100 


20-39 percent 


67 


11 


6 


10 


6 


100 


40 percent or more 


74 


9 


2 


9 


6 


100 



a Not ascertained, don't know. 



Source: George Katona, Lewis Mandell and J. Schmiedeskamp, 1970 Survey of Consumer Finances (Ann Arbor, Michigan: Survey 
Research Center, University of Michigan, 1971), p. 33. 



20 




labor force, residence outside of major metropolitan 
areas, as well as residence in the South. Home- 
owner-debtors were less likely to be in “trouble” than 
other debtors. 

Additional evidence of possible excessive acquisitions 
of debts by consumers is available in the 1969 Survey of 
Consumer Finances. About 10.5 percent of the families 
with debt payments reported rescheduling debt pay- 
ments during 1968. This amounted to 5.4 percent of all 
families. 26 

Exhibit 2-14 shows that families with low incomes 
were more likely to get behind in their payments than 
families with high incomes, hardly an unexpected result. 
Among those with incomes above $7,500 about one- 
sixth paid faster than required by contract. Interestingly 
enough, one-fifth of those with very small debts (less 
than $100) reported that they got behind, whereas only 
one-tenth paid faster than required. As shown in the 
lower part of Exhibit 2-14 the proportions of “slow- 
payers” and “fast-payers” were about the same for 
families whose instalment payments exceeded 20 per- 
cent of their annual disposable family income. This 
result suggests that relatively high ratios of debt repay- 
ments to income are not a sure portent of trouble , as 
often alleged, but may also indicate a greater ability to 
incur and carry debt. 

Conclusion 

Consumer credit has been an economic fact of life 
since Colonial days. The rapid growth of consumer 
credit in the United States has in large part been a 
natural accompaniment to the growth of other forms of 
debt, both public and private. At the end of 1971, 
consumer credit still amounted to somewhat less than 7 
percent of net public and private debt. Consumers’ use 
of credit has been encouraged by their rising discretion- 
ary income, the urbanization of the population, and the 



influx of younger consumers into the market. A 
particularly important influence has been the trend to 
homeownership and its accompanying shift to owned 
durable goods in substitution for purchased services. The 
growth of asset ownership has also been stimulated by 
the increased number of women in the work force. 

The result of these social and economic developments 
has been the creation of $137.2 billion of consumer 
credit as of the end of 1971. This credit has been 
classified by the Federal Reserve Board into noninstal- 
ment and instalment credit, the latter being by far the 
larger portion. Each of these two classes is further 
segmented according to the purpose for which the credit 
was granted. To the extent possible, each of these two 
classes is further segmented according to the purpose for 
which the credit was granted. The amounts of credit 
outstanding are also classified according to the financial 
institution or other business that holds the receivables. 
Except for personal loans and other consumer goods 
credit, commercial banks are the largest holders of each 
sub-class of instalment credit and of single-payment cash 
loans. Credit unions have shown the most rapid growth 
in their holdings of consumer instalment credit over the 
past two decades. Within just the past 3 years, out- 
standings generated by bank credit cards have shown the 
greatest rate of growth. 

In spite of the increase in outstanding consumer 
credit, analysis of aggregate data does not indicate a 
dangerous situation of overindebtedness. Although a 
small portion of consumers resort to bankruptcy each 
year, most consumers appear to be able and willing to 
meet their obligations; in fact, the families who pay in 
advance of scheduled maturities seem to outnumber 
those who fall behind in their payments. The remaining 
chapters will explore in much greater detail the ade- 
quacy of the consumer credit markets to serve the 
American consumer, including the underprivileged in our 
society. 



21 




Chapter 3 

CREDITORS’ REMEDIES AND CONTRACT PROVISIONS 



INTRODUCTION 

One of the most controversial areas in consumer 
credit is that of creditors’ remedies. Any discussion of 
modification or abolition of some creditors’ remedies 
and clauses included in most consumer credit contracts 
is accompanied almost axiomatically by impassioned 
argument in defense of the status quo or in behalf of 
change. Such discussions are usually permeated with a 
fervid intolerance for contrary opinion -an attitude 
common to consumer groups and creditors alike. Past 
attempts at modification, restriction, or abolition of 
certain creditors’ remedies and certain clauses in con- 
sumer credit contracts have been subjected to criticism 
and dissatisfaction and to charges of “too little too 
late,” “overly protective of the consumer,” and 
“paternalistic.” 

Against this theoretical background the Commission 
examined the subject of creditors’ remedies and contract 
provisions as part of its inquiry into “The adequacy of 
existing supervisory and regulatory mechanisms to pro- 
tect the public from unfair practices.” 

Traditionally consumer credit legislation has focused 
on specific problem areas or areas of abuse with the idea 
of correction, modification, or outright change. Little 
attention has been paid to the effect and impact such 
legislation might have on the availability of consumer 
credit and on the consumer credit market. Most con- 
sumer credit legislation has been passed without recog- 
nition of its effect on the rate of charge and availability 
of credit to consumers. So the Commission compiled 
and analyzed as much relevant data as possible on the 
use of various creditors’ remedies and contract pro- 
visions so that its recommendations would fully reflect 
the probable impact of any recommendations for 
change. 

In June 1970 at a hearing on debt collection practices 
the Commission heard many witnesses, some of them 
attorneys directly involved in the collection process, 
relate their experiences with abusive debt collection 
activities. A number urged curtailment or prohibition of 
several debt collection practices, creditors’ remedies, and 
consumer credit contract clauses because of harsh effects 
resulting from their abuse. 



Because restricting or abolishing certain collection 
devices and remedies would probably have direct effects 
on credit grantors as well as users, the Commission felt 
obligated to consider industry views, too. 

Believing that further public hearings to gather 
industry opinion might fail to afford all industry 
segments— large and small, single state and multistate 
operators— an equal opportunity, the Commission con- 
cluded that the best way to ascertain the full impact of 
curtailing or restricting remedies was to survey' parts of 
industry. 

Collection Practices and Creditors’ Remedies Survey 
(hereinafter, Survey ) data together with results from 
another state-by-state survey of major types of consumer 
credit extended and outstanding and their average rates 
of charge gave the Commission a factual basis for 
estimating probable effects if certain collection prac- 
tices, creditors’ remedies, and contract provisions were 
restricted or abolished. Resultant recommendations 
recognize the need to achieve and maintain a fair balance 
of rights and duties between creditor and debtor in 
consumer credit transactions. 

Survey results indicated that most creditors thought 
debtors failed to meet their contractual obligations 
because they became unemployed, ill, or overextended 
after incurring the debt, not because they were “dead- 
beats” who never intended to repay. Still, creditors 
overwhelmingly preferred that the full panoply of 
remedies be available as collection tools. 

Few states place restrictions on all the methods by 
which creditors can collect past due obligations. It has 
been traditional for limitations on methods of collection 
to be left for the parties to work out in the contract. But 
the time has come to recognize that in consumer credit 
transactions the creditor’s ability to use a full range of 
collection devices is not a matter for creditor-debtor 
negotiation but a set of contractual conditions imposed 
by the creditor on “a take-it-or-leave-it basis.” 1 The 
disparity in bargaining power between creditor and 
debtor in consumer transactions is a fact of the 
marketplace which has been recently recognized by 
several Federal and state court decisions 2 as well as by a 
British Committee which studied consumer credit. 3 The 
standard form contract, with provisions drawn almost 



496-072 0 - 73-4 



23 




entirely from the creditor’s standpoint, is further evi- 
dence of inequality of bargaining power. 4 

A step necessary to help equalize the positions of 
participants in the consumer credit market is to restrict 
or abolish those creditors’ remedies and collection 
practices which, in view of the major reasons for default, 
are likely to cause undue hardship, Under existing rate 
structures and legal restraints on new entry into certain 
consumer credit markets (Chapters 6 and 7), any 
abolition or restriction of creditors’ remedies or collec- 
tion practices may result in reduced credit availability or 
higher rates, or both, to segments of the consuming 
public. Thorough analysis of Commission Survey find- 
ings support this hypothesis. Nonetheless on public 
policy grounds the Commission believes that abolition or 
restriction of some creditors’ remedies and collection 
practices is in the best interest of the public, generally. 
While recognizing the need for more balanced legislation, 
the Commission realizes that creditors, too, have rights 
and are entitled to legal protections. Its recommenda- 
tions for legislation concerning remedies and contracts 
are intended to afford debtor-consumers protections 
they cannot obtain through bargaining and still to give 
creditors the tools they need to collect just debts. 

Recommendations regarding remedies are inextri- 
cably interwoven with Commission recommendations on 
rates and availability (Chapters 6 and 7). It is imperative 
that the relationship be realistically assessed— the higher 
the rate tire fewer the remedies needed and vice versa. 
States may decide to narrow or broaden Commission 
recommendations on remedies and contract provisions. 
But they should recognize that modifications are likely 
to affect the cost and availability of consumer credit. 

Contract Provisions and Creditors’ Remedies 
Contract Provisions 

Acceleration Clauses - Default -Cure of Default 

Acceleration clauses in consumer credit contracts— for 
both cash and sale credit-are provisions “by which the 
time for payment of the debt is hastened or advanced 
because of the breach of some condition of the contract 
by the debtor.” 3 Under the Uniform Commercial Code 
(hereinafter, Code) the creditor may accelerate payment 
(hold the entire debt, including future instalments, due 
and payable) upon default 6 by the debtor or some 
contract provision or (‘when the creditor deems himself 
insecure.” Such clauses are used in unsecured trans- 
actions as well as in those where the creditor takes a 
security interest in goods in the debtor’s possession. 

At common law, acceleration clauses were grouped 
according to the instances which gave rise to the 



creditor’s right to accelerate. In its most typical form, 
the clause permitted the creditor to accelerate when the 
debtor defaulted, and the contract would enumerate 
those instances which constituted default 7 — usually non- 
payment of principal or interest. 8 The other form of 
acceleration clause allowed the creditor to accelerate at 
will when he deemed himself Insecure. 9 Under common 
law the creditor had the burden of justifying the 
acceleration and proving his “good faith.” 10 Courts 
would not enforce acceleration clauses if the creditor 
had accelerated in “bad faith” or if the clause provided 
that upon acceleration not only the principal but the full 
amount of the interest for the full term of the contract 
also came due. 1 1 Once the creditor had established his 
right to accelerate, he was usually authorized to collect 
, the entire principal plus legal interest. But upon default 
in conditional sales contracts where the creditor also had 
a security interest in goods in the possession of the 
debtor, the creditor had to elect his remedy to deter- 
mine the method of recovery. 1 2 He could either exercise 
his right of possession and take back the goods (on the 
theory that title in the goods was reserved to him by the 
conditional sales contract) or he could forego reposses- 
sion and sue the debtor for the amount owed. Under the 
first option the creditor would be relying solely on the 
value of the collateral, and if it were not sufficient to 
discharge the debt in full, he would lose the amount of 
the deficiency. Under the second option, the creditor 
would be relying oil all of the nonexempt assets of the 
debtor; if the debtor were insolvent, the creditor would 
collect nothing. 

The Code specifically allows acceleration triggered by 
the creditor’s insecurity as well as by default. Upon 
default a secured party has the power to repossess 
collateral without judicial intervention, provided the 
parties have enumerated the conditions of default in the 
contract. 

Under section 1-208 of the Code, a creditor may 
accelerate “at will” or “when he deems himself inse- 
cure,” if he is in “good faith” and believes the prospect 
of his receiving payment has been impaired. The test of 
“good faith” is totally subjective and allows the 
creditor’s judgment alone to determine whether pay- 
ment is likely to be forthcoming or the security is 
endangered. A further complication under the Code is 
that if a creditor accelerates under a “deem-insecure” 
clause, the burden of proving the creditor did not act in 
“good faith”— that he actually did not believe his 
security was about to be impaired— falls on the debtor. If 
the creditor retakes the collateral, allegedly following a 
debtor’s default, the burden of proving that the default 
did not occur also falls on the debtor. 

The validity of acceleration after default is sound and' 
essential to effective remedial action by the creditor 



24 




since it would be unduly onerous, inequitable, and 
expensive to require the creditor to sue for each 
instalment of the contract as it became due after the 
initial default. However, it is equally onerous and 
inequitable to place on the debtor the burden of proving 
a creditor’s “bad faith” in invoicing acceleration solely 
on the basis of insecurity. 

Acceleration of the maturity of all or any part of the 
amount owing in a consumer credit transaction should 
not be permitted unless a default as specified in the 
contract or agreement has occurred. 

A creditor should not be able to accelerate the 
maturity of a consumer credit obligation, commence any 
action, or demand or take possession of any collateral, 
unless the debtor is in default, and then only after he has 
given 14 days prior written notice to the debtor of the 
alleged default, the amount of the delinquency (inclu- 
ding late charges), the debtor's right to cure the default, 
and any performance in addition to payment required to 
cure the default. 

Under such circumstances, for 14 days after notice 
has been mailed, a debtor should have the right to cure a 
default arising under a consumer credit obligation by: 

1. tendering the amount of all unpaid ■ instalments 
due at the time of tender, without acceleration, 
plus any unpaid delinquency charges; and by 

2. tendering any performance necessary to cure a 
default other than nonpayment of accounts due. 

However, a debtor should be able to cure no more 
than three defaults during the term of the contract. 
After curing default the debtor should be restored to 
all his rights under the consumer credit obligation as 
though no default had occurred. 

Acceleration should be permitted only upon the 
actual default of the debtor. A consumer-debtor should 
not be subject to the acceleration of the maturity of his 
obligation solely because the creditor believes the 
prospect of payment of the debt has been impaired. 
Default should not be defined by statute, but should be 
left to the determination of the parties according to the 
terms of the contract. But default should not result from 
technical violations of minor contract terms or from 
violations of terms unrelated to ensuring payment of the 
debt or maintaining the reasonable value of the security; 
it should result only front the breach of major contract 
provisions, such as failure to make timely payments of 
interest or principal, unauthorized disposition of col- 
lateral, or failure to keep the collateral insured. 1 3 

The Commission believes a debtor should be given 
written notice of an alleged default so that he has 
opportunity to challenge or at least question the 
creditor’s determination of default. If, indeed, a default 
has occurred, recommendation of a 14-day cure period 
starting with the mailing of the notice of alleged default 
is merely the adoption of current industry practice. The 



Survey disclosed that, before declaring an account 
delinquent (with all the legal consequences attendant to 
such determination), banks allowed average grace 
periods of 12.2 days and finance companies 16.5 days. 
The average grace periods were derived from all types of 
credit extended by those institutions-personai loans, 
other consumer goods, bank credit cards, and auto- 
mobile loans. 

The right to initiate suit and repossess collateral, if 
any, is important in the event of default. Perhaps 
nowhere is this right more important than in the 
automobile credit market where the value of the 
collateral is so important. The Commission is reluctant 
to interfere unnecessarily with the workings of that or 
any other credit market. But since grace periods allowed 
in the auto credit market were included in the computa- 
tion of the overall average grace period, the Commission 
believes it can justifiably and safely recommend a 14-day 
cure of default period for all credit markets without 
unduly jeopardizing the creditor’s collateral and oppor- 
tunity to recover or unduly diminishing the availability 
of credit to the consumer. 

Attorneys’ Fees 

In many states, creditors are able to include in 
consumer credit notes and contracts a clause providing 
for payment by the debtor of attorneys’ fees if the 
debtor defaults on the contract. This is usually expressed 
as a percentage of the amount in default irrespective of 
the actual amount of attorneys’ fees incurred by the 
creditor. Other states, however, prohibit such con- 
tractual provisions. The prohibition is most common in 
small loan laws. Section 2.413 of the Uniform Consumer 
Credit Code (UCCC) provides alternatives, -one author- 
izing, one prohibiting attorneys’ fees. 

Consumer credit contracts or agreements should be 
able to provide for payment of reasonable attorneys’ 
fees by the debtor in the event of default if such fees 
result from referral to an attorney who is not a salaried 
employee of the creditor; in no event should such fees 
exceed 15 percent of the outstanding balance. However, 
the agreement should further stipulate that in the event 
suit is initiated by the creditor and the court finds in 
favor of the consumer, the creditor should be liable for 
payment of the debtor’s attorney’s fees as determined 
by the court, measured by the amount of time reason- 
ably expended by the consumer’s attorney and not by 
the amount of the recovery. 

The Survey showed that many creditors believed 
attorneys’ fees were useful to collection activities and 
that they often relied on that provision. But, in view of 
the Survey finding that major reasons for default stem 
from situations beyond the debtor’s control, the Com- 
mission finds it in the best interest of all to limit 



25 




recovery to 15 percent of the outstanding balance owed 
at default. 

The Commission recommends allowing attorneys’ 
fees provisions in consumer credit notes and contracts 
because such fees should be borne directly, but to a 
reasonable extent, by the debtor. Costs of collecting 
from defaulting debtors should not be borne indirectly 
by all the creditor’s customers in higher rates of charge 
to cover higher overhead. 

Confessions of Judgment-Cognovit Notes 

Confessions of judgment refers to a ^judgment taken 
by warrant of attorney included in the instrument 
creating the obligation and consenting to judgment 
before the commencement of suit.” 14 In effect, the 
debtor allows an attorney chosen by the creditor to 
appear in a court of proper jurisdiction and enter 
judgment at any time against the debtor without 
notifying or serving process on the obligor-debtor and 
usually prior to any default. When confession is allowed 
at any time after execution of the contract, the creditor 
is immediately permitted to acquire a judgment lien on 
any property of the debtor, real or personal. 

At common law, judgment by confession was per- 
mitted in a pending suit and still seems to be permitted 
and regulated. In such cases, unlike the confession note, 
the suit has already been commenced, and the defendant 
has already received service of process before execution 
of the confession. 

Statutory prohibition or restriction of the cognovit 
note probably stemmed from a desire by most states to 
preserve for the debtor his day in court. Entry of 
judgment without the debtor’s knowledge gives the 
creditor a powerful weapon and enables him to coerce 
payment by the debtor who might otherwise have 
reasonable grounds for withholding payment. 

Only seven states permit confession of judgment by 
warrant of attorney prior to commencement of suit. Of 
these, only in Illinois, Ohio, and Pennsylvania has the 
use of confessions been widespread. In 1961 a 
prominent legal scholar declared that a nonnotice type 
cognovit judgment violated the 14th Amendment. 15 
Professor Dan Hopson argued that the consent to have 
judgment entered was not consent but part of a contract 
of adhesion. 16 He said the signer of a cognovit note did 
not, in fact, consent to such a provision since he had no 
effective choice. 

In 1970 in the case of Swarb v. Lennox , a Federal 
district court banned the Pennsylvania practice of taking 
judgments by confession and thus obtaining a security 
interest in the debtor’s property before the debtor had 
an opportunity to be heard. 1 7 The court, although 
recognizing that the right to a hearing might be waived, 



presumed that no intelligent waiver could be made 
regarding consumer credit transactions when the con- 
sumer earned less than $10,000. 

The Supreme Court recently affirmed in full the 
decision in Swarb , including its exclusive applicability to 
those earning less than $10,000. 18 While suggesting that 
the Pennsylvania cognovit judgment procedure was not 
unconstitutional on its face, the Court in another 
decision intimated that such clauses, if part of “con- 
tracts of adhesion” or resulting from “bargaining power 
disparity,” might be held unconstitutional. 1 9 The 
validity of cognovit notes in consumer credit transac- 
tions remains uncertain and resolution of the question 
appears to depend solely on the adhesiveness of con- 
sumer credit transactions. 

No consumer credit note or contract should be per- 
mitted to contain a provision whereby the debtor 
authorizes any person by warrant of attorney or other- 
wise, to confess judgment on a claim arising out of the 
consumer credit transaction without adequate prior 
notice to the debtor and without an opportunity for the 
debtor to enter a defense. 

Since most states have either prohibited or severely 
restricted authorizations to confess judgment, the Sur- 
vey showed little need for or use of confessions of 
judgment as a collection device. Further, the Com- 
mission’s cross-state econometric model disclosed that 
prohibition or restriction of confessions of judgment had 
no significant effect on the rate of charge for consumer 
credit or on its availability. 

The Commission believes that consumer credit trans- 
action contracts are contracts of adhesion resulting from 
disparity in bargaining power between debtor and 
creditor. The adhesive nature of a consumer credit 
contract is a byproduct of standard forms. Yet non- 
standard contracts would probably be economically 
infeasible to both consumer and creditor. Since standard 
forms appear to be the only viable means to conduct 
consumer credit transactions in a system geared to 
economies of mass production and merchandizing the 
forms should represent the interests of both creditor and 
debtor. To accomplish this, the Commission recom- 
mends that the Bureau of Consumer Credit (Chapter 4) 
be empowered to develop and recommend standards for 
consumer credit contracts. In setting minimum require- 
ments for such contracts, the public interest should be 
the paramount concern. Such a practice prevails in the 
insurance industry where insurance commissioners estab- 
lish uniform policy provisions. 

Cross-Collateral 

Cross-collateralization is peculiar to credit sales. It 
occurs when a creditor takes a security interest not only 



26 




in the item of the credit sale but also in other goods or 
property of the purchaser. For example, if a consumer 
buys a television set and the creditor retains a security 
interest in the set and also takes a security interest in 
other appliances of the consumer, the creditor has 
cross-collateral. 

Cross-collateralization may also occur in “add-on” 
sales. In this type of sale, a creditor “secures” a new sale 
by adding the purchase to an existing secured instalment 
sales agreement and not relinquishing security interest in 
previously purchased goods as each item is paid for. 
Such cross-collateralization has been discouraged by 
section 128(d) 20 of TIL which materially complicates 
making disclosures in such transactions. But to be 
absolutely certain of preventing this, the instalment 
agreement should stipulate that all payments must be 
applied to items acquired earliest and that the creditor 
must not retain security interest in property for which 
he has received payments totaling the sale price includ- 
ing finance charges. 

In a consumer credit sale, the creditor should not be 
allowed to take a security interest in goods or property 
of the debtor other than the goods or property which 
are the subject of the sale. In the case of " add-on ” sales, 
where the agreement provides for the amount financed 
and finance charges resulting from additional sales to be 
added to an existing outstanding balance, the creditor 
should be able to retain his security interest in goods 
previously sold to the debtor until he has received 
payment equal to the sales price of the goods ( including 
finance charges). For items purchased on different dates, 
the first purchased should be deemed the first paid for 
and for items purchased on the same date, the lowest 
priced items should be deemed the first paid for. 

The Survey disclosed no significant need for or use of 
the cross-collateralization just described. 

The Commission believes a seller-creditor should be 
permitted to take a security interest only in goods which 
form the basis of the credit transaction, If, as part of the 
sale of new goods, the seller consolidates or refinances a 
debt or debts in which a prior security interest existed 
the seller should be able to retain a security interest in 
such prior goods only if the payments received apply to 
extinguish debts first incurred and security interests first 
given. Cross-collateralization agreements in which the 
seller applies payments on a pro-rata basis to all secured 
items and retains an interest in all goods until the entire 
debt is paid is an unconscionable practice. 

Household Goods 

A creditor should not be allowed to take other than a 
purchase money security interest in household goods. 

A creditor should be able to take a security interest in 



goods which form the basis of the transaction, but 
security interests in household goods should not be 
allowed in any loan or consolidation transaction if the 
goods were not acquired by the use of that credit. In 
the event of default, such security interest in household 
goods and the accompanying right to repossess or 
threat to repossess such goods have far too disruptive an 
impact on the family life of the debtor to be in the 
public interest. 

Security Interest— Repossession— Deficiency Judgment 

In extending consumer credit, the creditor' is chiefly 
concerned that lepl remedies provide inexpensive and 
effective means for investment recovery if the consumer 
fails to fulfill agreement terms. Perhaps no contract 
provision gives the creditor more effective protection 
than security interest and its companion remedy, the 
right to repossess upon “default.” Under the Code, a 
security interest is defined as “an interest in personal 
property . . . which secures payment or performance of 
an obligation.” If the debtor defaults, 21 the Code 
provides that “unless otherwise agreed, a secured party 
has . , . the right to take possession of the 
collateral .... without judicial process if this can be 
done without breach of the peace. . . .” In addition to 
authorizing such “self-help” repossession following 
debtor default, the Code provides that goods may be 
taken by “action” such as replevin if “self-help” cannot 
be accomplished without a breach of the peace. 

Giving a creditor the right to take a security interest 
in goods sold under a credit sale or acquired from 
proceeds of a loan is certainly not a new practice. The 
law has historically provided many devices to enable the 
creditor to diminish risk of loss when financing the sale 
of both consumer and commercial goods. To protect 
creditors who provide funds or goods and services and 
rely solely on the security of personal property, devices 
such as pledges, chattel mortgages, and conditional sales 
contracts 22 have “sprung up in a wild profusion.” 23 
These short-term security devices have enabled lenders 
to provide working capital for small- and medium-size 
businesses and to assist in distribution of durable goods 
to consumers. 

The Code provision authorizing the secured party to 
take possession of collateral following a default without 
the aid of judicial process, like the security interest, is 
not a novel collection tool. 24 Apparently use of 
nonjudicial repossession by a conditional seller was 
recognized under English common law. Rationale for its 
use-fear that a debtor will abscond with, destroy, or 
lose the property before relief can be obtained from the 
courts— has remained constant. William Blackstone, the 
noted commentator on English common law, gave the 



27 




following justification for proceeding without judicial 
process: 

“The reason . . > is obvious, since it may frequently 
happen that the owner may have this only oppor- 
tunity of doing himself justice: his goods may be 
afterwards conveyed away or destroyed ... if he had 
no speedier remedy than the ordinary process of 
law.” 25 

As early as 1869, a court in the United States 
permitted a conditional seller peaceably to retake a 
sewing machine without judicial process via the “self- 
help” route. The court said it would “permit a party to 
resort to every possible means for the recaption of his 
property short of a breach of the peace.” 26 Courts 
recognizing nonjudicial repossession as a valid collection 
mechanism brought about statutory sanction first in 
1919 when the National Conference of Commissioners 
on Uniform State Laws promulgated the Uniform 
Conditional Sales Act (U.C.S.A.). Section 1 of the Act 
specifically authorized peaceable nonjudicial reposses- 
sion upon the debtor’s default. 

Self-help repossession has come under severe criticism 
in recent years as being a particularly abusive collection 
practice in the area of consumer credit. 27 Professor 
Grant Gilmore, one of the drafters of Article 9 of the 
Code, observed: 

“In the financing of business debtors repossession 
causes little trouble or dispute. In the underworld of 
consumer finance, however, repossession is a knock- 
down, drag-out battle waged on both sides with 
cunning and guile and a complete disregard for the 
rules of fair play.” 2 8 

The part of the security interest— repossession process 
which evokes greatest emotion and criticism is the 
deficiency judgment. The Code permits the creditor to 
dispose of the collateral by “public” or “private” sale so 
long as the sale is, in fact, “commercially reasonable.” 
After sale of collateral the proceeds, before being 
applied to reduce the consumer’s debt, may be used to 
defray “the reasonable expenses for retaking, holding, 
preparing for sale, selling and the like and, to the extent 
provided for in the agreement and not prohibited by 
law, the reasonable attorneys’ fees and legal expenses 
incurred by the secured party.” The remainder is 
credited to the debt. If the residual applied to the debt is 
not sufficient to pay it in full (usually it is not), the 
debtor still owes the secured party the unpaid balance 
even though he has lost possession and ownership of the 
goods. For example, if a debt of $2,000 secured by an 
automobile is defaulted and the car repossessed and sold 
for $1,800 at public sale, the creditor may apply the 
proceeds first to expenses incurred in the repossession 
and sale (say $300) and the balance ($1,500) to the 
debt. The debtor would still owe the creditor $500 
''s-spite loss of the car. 



What might be “commercially reasonable” for a . 
commercial creditor and a commercial debtor might not 
be “reasonable” for a consumer debtor. The latitude the 
Code allows the secured party in conducting foreclosure 
sales seems excessive in consumer transactions. The Code 
shields the secured party with the seal of commercial 
reasonableness if he sells the collateral “in the usual 
manner in any recognized market” or at the price 
“current ... at the time” in any recognized market, or 
finally, “if he has otherwise sold in conformity 
with .... practices among dealers in the type of prop- 
erty sold.” 

Guidelines of the Code clearly sanction wholesale 
auction sales (the usual manner of disposing of used 
consumer durables such as autos) since a foreclosure sale 
is not considered lacking in commercial reasonableness 
merely “because a better price could have been obtained 
at a sale at a different time or in a different method 
from that selected by the secured party.” 

Use of the Code approved wholesale auction sale 
virtually guarantees that if the consumer debtor defaults 
he will be subject to a deficiency. The collateral 
purchased in the retail market for a retail price is sold 
after repossession in the wholesale market for a whole- 
sale price. Since most defaults and repossessions usually 
occur shortly after purchase of the collateral (before 
much of the debt has been repaid but after the goods 
have changed from “new” to “used”), the difference in 
prices between the wholesale and retail markets Is 
particularly wide. 

It seems illogical to contend, however, that creditors 
gear their operations to repossess and then get the 
“benefit” of the deficiency judgment. A Commission 
study indicates that except for a few “sharp” dealers this 
is not the case. 29 

Despite Code sanctions, the very nature of the 
creditor-dominated consumer contract has caused several 
courts and state legislatures 30 recently to look with 
disfavor on the security interest, self-help repossession- 
replevin, deficiency judgment package. Scrutiny of all 
remedies which could unilaterally be invoked by a 
private party to cause state power to deprive a person of 
his property began after the Supreme Count decision in 
Sniadach v. Family Finance Corporation , 31 The Court 
held that the Wisconsin statute authorizing prejudgment 
garnishment of a resident debtor’s wages without any 
opportunity for prior hearing on the merits of the 
creditor’s claim was a deprivation of the debtor’s 
property without due process of law and a violation of 
the 14th Amendment. 

In June 1 972 the Supreme Court in Fuentes et al v. 
Shevin held that the Florida and Pennsylvania replevin 
statutes were unconstitutional because they provided for 
issuance of prejudgment writs of replevin “ordering state 
agents to seize a person’s possessions simply upon the ex 



28 




parte application of any person who claims a right to 
them and posts a bond. 32 The Court pointed out that 
neither statute provided for notice to be given the 
possessor of the property or afforded the possessor 
opportunity to challenge the seizure or any kind of prior 
hearing. It also noted that prejudgment replevin statutes 
were descendants of common law actions which per- 
mitted prejudgment seizure by state power. But the 
Court emphasized that the common law required “some 
kind of notice and opportunity to be heard to the party 
then in possession of the property and a state official 
made at least a summary determination of the relative 
rights of the disputing parties before stepping into the 
dispute and taking goods from one of them.” 33 

Although the Court’s opinion in Fuentes seems 
directed only at instances in prejudgment seizure cases 
when the state acts to deprive a person of property 
without prior notice and opportunity to be heard, many 
constitutional scholars feel that after Fuentes the demise 
of self-help repossession is inevitable . There is some basis 
for this view. In McCormack v. First National Bank of 
Miami 34 the Federal district court tested the constitu- 
tionality of self-help repossession provisions of the Code 
against the due process criteria of Sniadach and found 
the provisions constitutionally sound. It upheld the 
constitutionality of self-help repossession when such 
right was provided for by contract and refused to 
distinguish self-help from a contractual authorization of 
replevin. The irony of this result is that the court felt 
compelled to follow the decision of the Federal district 
court in Fuentes v. Faircloth , 35 the very decision which 
the Supreme Court overruled and in winch prejudgment 
replevin, even though contractually authorized, was held 
unconstitutional. In other words, if the Supreme Court’s 
decision in Fuentes had been decided prior to the 
McCormack case, the court in McCormack would have 
found self-help repossession unconstitutional. 36 

More recently, in the case of Adams v. Fgley, the 
Federal District Court for the Southern District of 
California found self-help repossession, as allowed by the 
Code, to violate the due process clause of the 1 4th 
Amendment. 

In spite of arguments, that self-help repossession was 
stipulated in the security agreements and therefore a 
matter of private contract, the court found that Code 
Sections 9-503 and 9-504 authorizing self-help and 
deficiencies set forth a state policy 

“and the security agreements upon which the instant 

actions rest, whose terms are authorized by the 

statute and which incorporate its provisions, are 

merely an embodiment of that policy.” 37 

The court emphasized that it was “therefore apparent 
that the repossessions were made under color of state 
law” and that the Code sections authorizing such 
activities were “constitutionally defective and void.” 38 



Having decided that self-help repossession was “state 
action” sufficient to entitle parties who would be 
deprived of property to due process protections of 
notice and opportunity to be heard, the court con- 
sidered whether a consumer in a credit transaction could 
waive his constitutional rights. It determined that “while 
a signed contract may represent an effective waiver 
where the contracting parties are of equal bargaining 
power, it clearly is not so in all cases, particularly those 
involving so-called ‘adhesion contracts’, in which the 
terms are specified by the seller or lender.” 39 Citing the 
case of Laprease v. Raymours Furniture Co, in which the 
prejudgment replevin statute of New York was found 
unconstitutional, the court in Adams v. Egley intimated 
that it would not be able to find an effective waiver of 
constitutional rights where standard-form contracts were 
involved. 40 The attitude toward “adhesion” in Adams v. 
Egley may well cause the greatest problems for creditOis. 

The Supreme Court in Fuentes also dealt with the 
matter of adhesion contracts, pointing out that in the 
Fuentes contracts “there was no bargaining over con- 
tractual terms between the parties, who, in any event, 
were far from equal in bargaining power.” 4 ' The Court 
emphasized that the “purported waiver provision (in the 
security agreement) was a printed part of a form sales 
contract and a necessary condition of the sale.” 42 The 
intimation seems clear: it is unlikely that a waiver of the 
right to notice and opportunity to be heard can be 
“voluntarily, intelligently and knowingly” 43 made in a 
consumer credit contract. 

A seller-creditor should have the tight to repossess 
goods in which a security interest exists upon default of 
contract obligations by the purchaser-debtor. At the 
time the creditor sends notice of the cure period ( 14 
days), and prior to actual repossession (whether by 
replevin with the aid of state officers or by self-help), he 
may simultaneously send notice of the underlying claim 
against the debtor, and the debtor should be afforded an 
opportunity to be heard in court on the merits of such 
claim Such time period for an opportunity to be heard 
may run concurrently with the cure period. 

Where default occurs on a secured credit sale in which 
the original sales price was $1,765 or less, or on a loan in 
which the original amount financed was $1,765 or less 
and the creditor took a security interest in goods 
purchased with the proceeds of such loan or in other 
collateral to secure the loan, the creditor should be 
required to elect remedies; either to repossess collateral 
in full satisfaction of the debt without the right to seek a 
deficiency judgment or to sue for a personal judgment 
on the obligation without recourse to the collateral, but 
not both. 

The Survey disclosed that creditors thought the single 
most important remedy or contract provision in a 
secured consumer credit transaction was the right to 



29 




take a security interest in the goods (use the goods as 
collateral for the transaction) and the concomitant right 
to repossess if the debtor defaulted. 

At the time of the Survey virtually all states 
permitted creditors to take a security interest in goods 
and to repossess for debtor default, so the Commission 
could not measure what impact restriction or abolition 
of these companion collection devices might have on 
availability of consumer credit and rates charged for it. 
The Commission is unable to predict with any certainty 
probable effects of limitations, but the degree of 
creditor support for these collection devices indicates 
that any restriction, much less abolition, of them would 
probably have significant impact on rates charged for 
consumer credit and its availability. There is little doubt 
that the rate of charge would be substantially increased 
and availability severely curtailed if the right to a 
security interest and to repossess were restricted. 

With full understanding of its probable impact, the 
Commission, nevertheless, recommends that prior to 
repossession— whether with or without judicial process— 
the debtor must be given notice of the claim against him 
and the opportunity to be heard on the merits of the 
underlying claim. 

Leaving legal niceties for the courts, this recom- 
mendation is based on the concept that an individual has 
the right to continued “use and possession of property 
(free) from arbitrary encroachment.” 44 If the evil to be 
eliminated is that of depriving a person of his property 
rights without procedural due process of law, the right 
to notice and an opportunity to be heard must apply 
across the board, irrespective of the type of reposses- 
sion-“self-help,” replevin, or whatever. 

The type of notice to be given the debtor and the 
nature of the hearing are of critical importance. The 
Commission believes that the type of summons recently 
adopted under the Wisconsin Consumer Act would 
provide the debtor with adequate notice of the claim 
pending against him and notice of his opportunity to be 
heard. The notiee reads: 

“The Plaintiff named above has commenced an action to 
recover possession of the following property : 

[Description of Collateral] 

This claim arises under a consumer credit transaction 
under which yon are alleged to be in default, as described in 
the attached complaint. 

If you are not in default or have an objection to the 
Plaintiffs taking the property listed above, you may arrange 
for a hearing on these issues by appearing in the County 

Court of County, in the Courthouse in 

the City of Judge or 

any other Judge of said Court to whom the action may be 

assigned, on day of A.D. 19 

at ______ o’clock in the noon. If you do not 



appear at that time, judgment will be rendered against you 

for delivery of such property to the plaintiff.” 

The nature of the hearing, however, presents a more 
difficult problem. Offering the debtor an opportunity to 
be heard does not guarantee the debtor will avail himself 
of the opportunity. The Survey showed that in approxi- 
mately 65 percent of all court cases the consumer failed 
to appear and judgment was entered by default for the 
creditor-plaintiff. There is no reason to believe that a 
greater percentage of debtors would appear at hearings 
prior to repossessions. 

A ‘‘probable cause” type hearing, where the secured 
party and debtor have an opportunity to appear to 
present their case and to file affidarits, would probably 
satisfy the opportunity-to-be-heard requirement of the 
14th Amendment. Although hearings of this type would 
probably be unduly burdensome to the existing court 
system, the Commission insists that an opportunity . for 
hearing should be granted. 

Although the functioning and structure of the exist- 
ing court system is beyond Commission purview, this 
panel notes that reorganization of the courts is desper- 
ately needed. In many jurisdictions, the courts are now 
unable to accommodate existing caseloads. They will be 
completely incapable of handling efficiently the large 
number of cases generated by proliferating consumer 
pro tec lion laws, to say nothing of the hearings herein 
recommended. The Commission strongly endorses a 
reorganization of the court system and supports any 
actions necessary to accomplish that end. 

The recommendation to prohibit deficiency judg- 
ments for default on a secured credit sale in which the 
original price was $1,765 or less or on a loan in which 
the original amount financed was $ 1 ,765 or less is made 
despite the probability of increased rates of charge on 
sjich transactions and reduced availability. But the 
Commission believes implementation of that recom- 
mendation would afford consumers protection in areas 
particularly susceptible of abuse by exempting most 
household goods purchases from deficiency judgments 
and putting an end. to deficiency judgment abuses found 
in some used car markets. 

The Commission position on this recommendation 
and the $1,765 figure designated are derived from the 
Commission hearings on collection practices and findings 
of a Commission Study on Repossession of Cars in the 
District of Columbia. Both highlighted deficiency judg- 
ment mechanism problems peculiar to the used car 
market. To isolate this market, the Commission deter- 
mined the point in 1972 at which new and used car 
markets were no longer in competition. Aware that the 
average automobile loan approaches 100 percent of 
dealer cost, the Commission ascertained dealer cost of 
the lowest priced passenger cars made by each U.S. 



30 




automobile manufacturer and computed an average of 
$1,765 . 4s Automobile credit higher than that figure 
would more likely be extended to buy a new rather than 
a used car. So it was at the figure of $1 ,765 or less that 
the Commission determined the 1972 new car market 
was not in substantial competition with the used car 
market. The figure should be recomputed annually using 
average prices of the least expensive American -made 
passenger cars. 

Since most major household goods such as stoves, 
refrigerators, washers, dryers, and furniture do not 
separately cost more than $1,765, the prohibition 
against deficiencies provides the consumer some protec- 
tion in major household purchases. The Commission 
believes that if the debtor defaults after purchasing 
major household goods, the creditor should have the 
option of repossessing or suing on the debt, but not . 
both. To allow otherwise would cause too great a 
personal hardship. 

Wage Assignment 

Wage assignment is a transfer by a debtor to a 
creditor of the debtor’s right to collect all or a given part 
of his wages, earned and unearned. Traditionally, the 
wage assignment was irrevocable and was taken by the 
creditor as either payment or security for a debt. Its 
function, like self-help repossession, was to provide the 
creditor with a speedy method of collection without a 
hearing on the merits of tire underlying claim. 

Many states have restricted the right of the creditor 
to obtain wage assignments. The restrictions cover a full 
range. In some states, wage assignments are completely 
prohibited; in others they are limited to a given 
percentage of the debtor’s earnings. Some states require 
that the assignment be accepted by the debtor’s em- 
ployer. 

The validity of wage assignments is in doubt because 
of recent decisions in Sniadach and Overmeyer. While 
wage assignments are distinguishable from prejudgment 
garnishment in that the former are contractual, they are 
essentially contracts of adhesion. The policy enunciated 
in Sniadach regarding protection of wages and the 
statements in Overmeyer holding that if the contract 
were adhesive “other results might ensue” suggest that 
the future of wage assignments as collection devices is 
clouded. 

In consumer credit transactions involving an amount 
financed exceeding $300, a creditor should not be 
permitted to take from the debtor any assignment, order 
for payment, or deduction of any salary, wages, commis- 
sions, or other compensation for services or any part 
thereof earned or to be earned. In consumer credit 
transactions involving an amount financed of $300 or 



less, where the creditor does not take a security interest 
in any property of the debtor, the creditor should be 
permitted to take a wage assignment but in an amount 
not to exceed the lesser of 25 percent of the debtor’s 
disposable earnings for any workweek or the amount by 
which his disposable earnings for the workweek exceeds 
40 times the Federal minimum hourly wage prescribed 
by section 6(a) (1) of the Fair Labor Standards Act of 
1 938 in effect at the time. 

Wage assignments generally represent a potentially 
disruptive force to the wage earner, the family, and their 
pattern of living. The irrevocable wage assignment 
permits the creditor to reach the debtor’s past and, in 
many cases, future earnings without a determination by 
the courts on the merits of the underlying claim. The 
Commission makes this recommendation despite find- 
ings from the cross-state econometric model that restric- 
tions or prohibitions on the use of wage assignments 
would reduce the number and amount of credit union 
personal loans. 

The Commission also recognizes that small unsecured 
loans which often serve a useful purpose would not be 
made available unless the creditor had an effective and 
inexpensive method of collecting in the event of default. 

For many low income wage earners, the only pledg- 
able, tangible asset is a paycheck. To deny the right to 
obtain credit based on that asset is to fail to recognize 
the individual’s earning capacity and to withhold oppor- 
tunity afforded more affluent members of society. 

The Survey indicated that sales and consumer finance 
companies, as well as some small banks, relied to a 
significant extent on wage assignments to collect on 
defaulted obligations. The cross-state econometric 
analysis of the finance company sector of the personal 
loan market indicated that where wage assignments were 
prohibited or substantially restricted the number but not 
the dollar amount of loans made per family was reduced 
significantly. This suggests that restriction or prohibition 
of wage assignments has greatest impact on loans of 
$300 or less because significant reductions in the 
number of loans of this size would not necessarily have 
much impact on the total dollar amounts extended. 

The unwillingness of lenders to make loans of this 
size without an effective and inexpensive method of 
collecting in the event of default is understandable. The 
small size loan is the most costly to make in relation to 
the amount lent, 46 and unless creditors can collect 
without incurring additional expenses, such as attorneys’ 
fees and court costs, they probably would not make 
such loans. The wage assignment device provides an 
inexpensive method of collection. 

In view of its general opposition to wage assignments, 
the Commission believes they should be allowed only 
when the creditor extends credit on an unsecured basis, 



31 




relying solely on the debtor’s earning capacity. But, it 
also recommends that where a wage assignment is 
allowed and becomes operative due to default, if it 
should cause the debtor hardship because of an unex- 
pected emergency, such as illness of the debtor or the 
family, the debtor should have the right to ask an 
appropriate court to stay the operation of the assign- 
ment until such time as it can be reinstated without 
causing undue hardship. 

Waiver of Defense Clauses are discussed in the Holder 
in Due Course section. 

Creditors’ Remedies 

Body Attachment 

To the enlightened society of the 20th century, the 
thought of a debtor being imprisoned for failing to pay 
his debts seems preposterous and barbaric. Nevertheless, 
In June 1970 the Commission was told of “debtor’s 
prisons” still operating in the State of Maine. 4 7 

Several articles trace the development of “Execution 
Against the Body of the Judgment Debtor” from early 
Roman law to the mid-20th century. 48 

Most states have substantially restricted imprison- 
ment for debt, either by constitutional prohibition or 
statutory restraints. In some states the prohibition is 
absolute, and others permit it only in specific instances, 
such as when a debtor is found to have committed 
willful tort or to have absconded with intent to defraud 
creditors. Nevertheless, in several states debtors are still 
imprisoned for failure to pay their debts but the basis 
for incarceration is contempt of court for failing to obey 
the court’s order to pay the debt. 49 

No creditor should be permitted to cause or permit a 
warrant to issue against the person of the debtor with 
respect to a claim arising from a consumer credit 
transaction. In addition, no court should be able to hold 
a debtor in contempt for failure to pay a debt arising 
from a consumer credit transaction until the debtor has 
had an actual hearing to determine his ability to pay the 
debt. 

As a matter of public policy, if imprisonment for 
debt still exists in any form, the Commission recom- 
mends its abolition. However, if after final judgment, 
and after notice and actual hearing and any other 
necessary procedural safeguards, a court has reasonably 
determined that the debtor has refused to pay a 
court -ordered sum when he has capacity to do so, the 
court should be able to initiate contempt proceedings. 

Garnishment 

Garnishment is a “statutory proceeding whereby [a] 
person’s property, money or credit in possession or 



under control of, or owing by, another are applied to the 
payment of the former’s debt to [a] third per- 
son . . . . ” s 0 As it applies to wages and salaries, the 
process of garnishment requires an employer to withhold 
part of an employee’s compensation upon order of the 
court and pay it directly to, or for the account of, the 
employee’s creditor. 

In spite of the description of garnishment as a 
“statutory proceeding,” garnishment proceedings “are 
truly blue-blooded legal institutions that can claim a 
family tree reaching back into the Middle Ages.” 51 
Garnishment is a descendant of the procedure of 
“foreign attachment,” whereby a plaintiff who brought 
suit against a nonresident defendant could attach the 
defendant’s goods found in the hands of a third person 
or stop payment of debts owed by the third party to the 
nonresident defendant. If the nonresident failed to 
appear at the trial and had a judgment entered against 
him, the plaintiff could seek satisfaction out of the 
nonresident’s seized assets 5 2 

Attachment procedures made an early appearance in 
the Colonies, 53 and in 1683 s4 the province of Maryland 
passed the oldest known garnishment act in the United 
States. It regulated attachment proceedings against 
absentee defendants when third persons had in their 
possession “goods, chattels, or credits” belonging to the 
absentee defendants. The third parties were labeled 
“garnishees” and given specific liability regarding the 
garnished items. 

Late in the 17th century and throughout the 18th 
century attachment statutes were made applicable to 
domestic defendants. The creditor could “reach and 
apply” the assets— “chattels, goods or credits”-of 
domestic debtors about to flee the jurisdiction. When 
attachment was so used, it served a security function— 
the function garnishment of wages has in consumer 
credit transactions today. 

The 19 th century saw considerable legislative and 
judicial expansion of the nature of property which could 
be reached in satisfaction of debt. 5 5 “Wage garnishment 
followed as a logical extension of this trend. Since wage 
garnishment developed after the abolition of debtor’s 
prisons, it did not seem unreasonable and was in the 
spirit of the nineteenth century principles of freedom of 
contract and survival of the fittest. . . . [PJ olicy factors 
involved in allowing creditors to force a wage cut on 
blue collar employees were never seriously considered in 
the formative years of the remedy, a period when the 
primitive industrial state did not require massive con- 
sumer credit. Subsequently, state legislatures, acting 
alternatively under the pressures of both organized 
labor, and the business community, attempted to 
regulate the remedy by exemptions, inclusions and 
exclusions producing a quagmire of difficult and con- 
fusing rules.” 56 



32 




During the 20th century state legislatures were active 
in enacting restrictions on wage garnishment laws devel- 
oped during previous years. Exemptions and exceptions 
ranged from complete prohibition to limitations based 
on various percentages of salaries in excess of a given 
amount, to limitations based on the character of the 
wages and status of the person whose wages were being 
garnished. 

In today’s consumer credit market, garnishment of 
some percentage of a debtor’s wages seems justifiable 
and necessary. In most consumer credit transactions, the 
only asset of the consumer on which the creditor relies 
for his security is the consumer’s earning power. It is not 
surprising that the creditor should expect to be able, 
and, some might argue, be entitled, to reach some 
portion of that asset in the event of the debtor’s default. 
Both Congress and the Supreme Court appear to agree 
that the creditor is entitled to garnish a debtor’s wages. 
Congress has prescribed the maximum amount of the 
garnishment and the Court has proscribed the method of 
garnishment. 

The restriction on garnishment in the Consumer 
Credit Protection Act (CCPA) became effective on 
July 1, 1970. It provides that 

“{Tjhe maximum part of the aggregate disposable 
earnings of an individual for any workweek which is 
subjected to garnishment may not exceed 

(1) 25 per centum of his disposable earnings for 
that week, or 

(2) the amount by which his disposable earnings 
for that week exceed thirty times the Federal 
minimum hourly wage . . . whichever is less.” 

Restated, the CCPA’s Title III exempts from garnish- 
ment whichever is greater-75 percent or $48 
(30 X 1.60, the current minimum wage)-of the debtor’s 
disposable income per workweek. 

Example 1. 

If a debtor has a disposable income of $ 100 per week, 
$75 is exempt from garnishment. 

Example 2. 

If a debtor has a disposable income of $55 per week 
$48 is exempt from garnishment (75 percent would 
be only $41 .25). 

In addition to limiting the amount of wages subject to 
garnishment. Title III provides that “no employer may 
discharge any employee by reason of the fact that his 
earnings have been subjected to garnishment for any one 
indebtedness.” Title III exemptions from garnishment 
are minimum exemptions because the Act specifically 



provides that it does not annul, alter, or affect state laws 
which prohibit garnishment or provide more limited 
garnishment than does the CCPA or prohibit discharge 
of an employee for garnishment. 

As to garnishment methods, the Supreme Court has 
held that a garnishment cannot be obtained against a 
debtor residing in the state where the garnishment is 
sought simply on petition of one party -“the creditor- 
before judgment. The. Court in Sniadach v. Family 
Finance Corporation held that the temporary with- 
holding of a resident debtor’s wages under a garnishment 
order without opportunity for the debtor to be heard or 
to present any available defense to the creditor’s claim 
was violative of procedural due process granted under 
the 14th Amendment. Justice Douglas, writing for the 
majority, held that such prejudgment garnishment 
affords “enormous” leverage to creditors and “may as a 
practical matter drive a wage -earning family to the 
wall.” 57 Prejudgment garnishment of out-of-state 
debtors is apparently still permitted. 

Prejudgment garnishment, even of nonresident 
debtors, should be abolished. After entry of judgment 
against the debtor on a claim arising out of a consumer 
credit transaction, the maximum disposable earnings of a 
debtor subject to garnishment should not exceed the 
lesser of: 

1. 25 percent of his disposable earnings for the 
workweek, or 

2. The amount by which his disposable earnings for 
the workweek exceeds 40 times the Federal 
minimum hourly wage prescribed by section 
6(a) (1) of the Fair Labor Standards Act of 1938, 
in effect at the time the earnings are payable. (In 
the event of earnings payable for a period greater 
than a week, an appropriate multiple of the 
Federal minimum hourly wage would be appli- 
cable.) 

A debtor should be afforded an opportunity to be 
heard and introduce evidence that the amount of salary 
authorized to be garnished would cause undue hardship 
to him and/or his family. In the event undue hardship is 
proved to the satisfaction of the court, the amount of 
the garnishment should be reduced or the garnishment 
removed . - - 

No employer should be permitted to discharge or 
suspend an employee solely because of any number of 
garnishments or attempted garnishments by the 
employee’s creditors. 

The Commission believes that Title III of CCPA was a 
giant step toward more effective and equitable consumer 
protection. It put limits on garnishment where none-or 
almost none-existed in many states, and it geared those 
Emits to the minimum wage, not to an inflexible dollar 
amount. It provided the debtor-employee with some 
measure of job security in the event of garnishment for 



33 



one debt. But the Commission feels that the CCPA 
protections should be further improved. 

A wage earner working a full 40-hour week at the 
minimum hourly rate earns, by standards recognized by 
Congress, the minimum amount necessary to support a 
family at a bare subsistence level. To exempt from 
garnishment an amount based on a 30-hour workweek 
seems unreasonable. It does not afford those employees 
earning the minimum wage with adequate means to 
provide basic necessities. For this reason the Commission 
recommends that the exempted portion of an 
employee’s salary be increased to 40 times the Federal 
minimum wage . 

The Commission recommends that an employee 
should not be subject to discharge for garnishments or 
attempted garnishments by any number of creditors 
because the loss of employment causes further hardship 
on the debtor and his family and virtually guarantees 
inability to satisfy any obligations. Furthermore, the 
Commission feels that creditors should not be able to 
garnish indiscriminately the nonexempt portion of the 
debtor’s disposable income. In given circumstances, such 
as illness in the family and previous unemployment, 
garnishment of the nonexempted portion of the debtor’s 
salary may make it impossible for him to provide for 
himself and his family. Under such extraordinary cir- 
cumstances, the Commission believes the debtor should 
have an opportunity to present the facts to a court and 
let the court, if it deems proper, adjust the amount of 
the garnishment. 

Because garnishment is one of the most common and 
effective means by which a creditor can enforce a 
judgment against a defaulting debtor, it was deemed an 
essential collection device by both secured and unse- 
cured creditors in the Commission’s Survey, It was 
considered the most essential remedy by creditors 
extending unsecured credit, and in secured transactions 
it was ranked second only to the right to take a security 
interest. The cross-state econometric model indicated 
that in states where garnishment was either prohibited or 
restricted beyond limitations imposed by the CCPA, the 
availability of credit was substantially curtailed, and 
charges for credit were apparently increased. These 
findings lead the Commission to recommend that gar- 
nishment be allowed in all states subject to the restric- 
tions discussed. 

Holder in Due Course Doctrine- 
Waiver of Defense— Closely-Connected Loans 

Of all creditors’ remedies and collection devices used 
in consumer credit notes and contracts, perhaps none has 
received as much notoriety, commentary, and contro- 
versy as the holder in due course (HIDC) doctrine. 5 8 



In 1758, in the case of Miller v. Race, the King’s 
Bench of England held that a Bank of England promis- 
sory bearer note was “treated as money; as cash” by 
businessmen dealing “in the ordinary course and trans- 
action of business.” 59 The court decided that when such 
a note was stolen and thereafter sold to a person who 
paid fair value and had no notice of the theft (a bona 
fide purchaser), that bona fide purchaser would prevail 
over ail persons claiming the note, even the original 
owner. The rationale for this decision was based on the 
fear that the growth and soundness of commerce would 
have been impeded or destroyed if a contrary decision 
were reached. 60 This fear was probably well-founded 
because promissory notes of the Bank of England were 
not “legal tender,” 61 but were nevertheless “passed 
from hand to hand, serving many of the purposes of 
paper money, which did not exist in England at the 
time.” 62 To allow persons other than bona fide pur- 
chasers to claim ownership to the note would indeed 
have had an adverse affect on commerce. 

With the development of paper money, the emphasis 
on affording a good faith purchaser of notes and 
contracts freedom from claims to the instrument 
gradually shifted to permit the good faith purchaser to 
cut off defenses which the obligor may have against 
paying the note. 

Today, under the Code an individual can qualify as 
HIDC if he takes an instrument for “value,” “in good 
faith” and “without notice that it [the instrument] is 
overdue or has been dishonored or of any defense 
against or claim to it on the part of any person.” The 
status of HIDC provides many advantages against the 
individual obligated on the instrument, and these advan- 
tages are brought into sharp focus where the instrument 
is used in a consumer credit transaction. 

In a typical consumer credit purchase of durable 
goods, the purchaser signs an instalment note to the 
seller agreeing to repay the unpaid portion of the 
purchase price plus finance charges in accordance with a 
stipulated repayment schedule. The seller, in turn, 
“negotiates” the note to a financing institution (usually 
a sales finance company or bank). In most of these 
transactions the financing institution has the status of 
HIDC and can enforce the purchaser’s obligation on the 
note irrespective of any defenses which the buyer may 
have against the seller regarding the underlying sale. For 
example, if a purchaser signs a note as payment or 
partial payment for a refrigerator, the financing institu- 
tion holding the note as HIDC is entitled to receive 
payment even though the refrigerator was defective, was 
never delivered, or, if delivered was not as represented at 
the time of the sale. 

Another legal device, the waiver of defense clause, 
provides financing institutions immunity from defenses 



34 . 




to payment which the buyer may be able to assert 
against the seller. It operates in essentially the same way 
as the HIDC doctrine. A waiver of defense clause is part 
of an instalment sales contract (as distinguished from a 
note) and, in effect, provides to the assignee of the 
contract the benefits of negotiability and HIDC status 
through a contractual provision. 

The following is an example of a typical waiver of 
defense clause: 

“If the seller should assign the contract in good 
faith to a third party, the buyer shall be precluded 
as against such third party from attacking the 
validity of the contract on grounds of fraud, 
duress, mistake, want of consideration or ” 

The Code specifically permits such clauses, unless 
there is a “statute or decision which establishes a 
different rule for buyers or lessees of consumer 
goods. . .” 

Recently, both courts and legislatures have begun to 
reassess and scrutinize the validity and the impact of the 
HIDC doctrine and waiver of defense clauses in con- 
sumer credit transactions. A number of courts have 
denied HIDC status to lenders in “too close connection” 
with sellers of consumer goods . 63 A number of state 
legislatures have prohibited use of negotiable instru- 
ments, and, therefore HIDC status, in retail instalment 
sales of “service .” 64 Waiver of defense clauses in 
consumer sales contracts have also been held void as 
against public policy by a number of courts 65 and 
prohibited by several legislatures . 66 

Besides absolutely prohibiting the use of negotiable 
instruments and waiver of defense clauses in consumer 
transactions, a number of state legislatures have limited 
the prohibition to certain spheres of the consumer credit 
market or have only prohibited the use of waivers and 
not HIDC . 67 Others have provided a delay period before 
the cut-off of defenses becomes effective . 68 The finan- 
cial institution is required to give notice to the consumer 
of the assignment and sale of the contract or note and 
identify the seller of the goods. Thereafter the consumer 
has a limited period of time to notify the financial 
institution of any complaints or objections regarding the 
merchandise. If the financial institution does not receive 
such notice within the time period, any defenses which 
the buyer may have had against the seller can be cut off 
by the financial institution. 

As far as the Commission can determine, the delaying 
type statute affords the consumer no real protection. 
The financing institution sends the notice of transfer to 
the consumer as a routine matter on transfer, and it is 
unlikely that the consumer would know of any defects 
or defenses other than nondelivery at the time of 
receipt of the notice of transfer. Most of these statutes 
provide an unrealistically short period in which to assert 



a defense. Finally, it is possible that if the seller of the 
goods sold the paper immediately, notice of assignment 
might be received by the consumer before the delivery 
date. 

In addition to activity at the state level, a proposed 
trade rule offered at one time by the FTC but later 
withdrawn would have made the use of either HIDC 
status or a waiver of defense clause in a consumer 
transaction an unfair and deceptive practice . 6 9 

Growing discontent with cut-off devices in consumer 
transactions, now apparent in legislatures, courts, and 
administrative agencies, has led many dealers and fi- 
nancing institutions to devise a new and effective 
method for the lender to cut off any defenses the buyer 
might have against the seller. The seller merely suggests 
that the buyer borrow money for the purchase by direct 
loan from a cash lender and directs the buyer to a 
financing institution willing to make the loan. Theoret- 
ically, at least, the loan is an independent transaction 
with no relation to the purchase of the goods. As a 
result, the obligation to repay the debt would not be 
subject to defenses arising out of the purchase transac- 
tion even in states limiting the HIDC doctrine and use of 
waiver of defense clauses. The Commission believes 
routine referral by a seller to a lender or group of lenders 
should not be permitted to subvert the policy behind a 
rale restricting or prohibiting use of negotiable promis- 
sory notes or waiver of defense clauses. However, 
drafting legislation barring routine referrals but not 
inhibiting direct lending for consumer purchases by 
institutions totally independent of sellers is a difficult 
task . 70 

Whatever the methods, it is quite apparent that 
cut-off devices against defenses which a purchaser of 
consumer goods may have against the seller of such 
goods are in great disfavor in many courts and with 
many legislators. Many noted legal scholars also agree 
that cut-off devices are not necessary in consumer 
transactions . 71 

Notes executed in connection with consumer credit 
transactions should not be “ negotiable instruments 
that is, any holder of such a note should be subject to all 
the claims and defenses of the maker ( the consumer- 
debtor). However, the holder’s liability should not 
exceed the original amount financed. Each such note 
should be required to have the legend “Consumer 
Note-No t Negotiable” clearly and conspicuously printed 
on its face. 

Holders of contracts and other evidences of debt 
which are executed in connection with consumer credit 
transactions other than notes should similarly be subject 
to all claims and defenses of the consumer-debtor arising 
out of the transaction notwithstanding any agreement to 
the contraty. However, the holder’s liability should not 
exceed the original amount financed. 



35 




A creditor in a consumer loan transaction should be 
subject to all of the claims and defenses of the borrower 
arising from the purchase of goods or services purchased 
with the proceeds of the loan, if the borrower was 
referred or otherwise directed to the lender by the 
vendor of those goods or services and the lender 
extended the credit pursuant to a continuing business 
relationship with the vendor. In such cases, the lender’s 
liability should not exceed the lesser of the amount 
financed or the sales price of the goods or services 
purchased with the proceeds of the loan. 

Responses to the Commission’s Survey disclosed that 
very few creditors engaged in purchasing consumer 
credit notes and contracts thought that the HIDC 
doctrine or waiver of defense clauses were among the 
legal tools most essential to collection activities; but 
they did indicate reliance on these collection devices to a 
significant extent in legal actions to collect defaulted 
obligations. 

The cross-state econometric model indicates that in 
those states which have prohibited both HIDC and 
waiver of defense clauses there has been an observable 
reduction in the availability of other consumer goods 
credit in two areas: consumer finance companies pur- 
chased less other consumer goods paper, and the total 
amount of other consumer goods credit made available 
in the retail market declined, Traditionally, finance com- 
panies have served the greatest proportion of retailers 
dealing with high risk credit customers, although banks, 
too, serve that market. The reductions in availability of 
other consumer goods credit from finance companies, in 
all likelihood, would have the greatest impact on 
consumers who are marginal credit risks and on those 
businesses which serve or may potentially serve such 
consumers. 

The cross-state econometric model results also suggest 
that if finance companies cannot take other consumer 
goods paper free from claims and defenses to quality of 
the goods and services, the reduction in credit avail- 
ability in the other consumer goods retail market would 
probably be greater than that of the finance company 
component of the market. Finance companies could 
reduce their activity in the market by quality credit 
rationing— rejecting higher risk customers to reduce costs 
and offset additional potential credit losses. This, in 
turn, would probably force out of the market many 
retailers serving marginal risk consumers unable to 
obtain credit from general market retailers. Because 
many of these marginal retailers are undercapitalized and 
tend to be basically inefficient 7 2 they depend on 
finance company purchase of paper to restock their 
inventories. These same limitations would prevent other 
potential small retailers from entering the market in the 



absence of finance company other consumer goods 
credit. 

At tire time of the Survey, all states allowed either 
HIDC or waiver of defense clauses or some other equally 
effective cut-off device in the indirect automobile mar- 
ket. For this reason comparable data were not available 
to test the effect of prohibiting HIDC and waiver of 
defense clauses on availability of indirect automobile 
credit, However, no evidence is available to show that 
the effect of such prohibitions in the auto indirect 
market would have any less Impact than in the other 
consumer goods market. 

In recommending abolition of HIDC and waiver of 
defense clauses in consumer credit transactions, the 
Commission recognizes that it is placing the burden of 
policing consumer transactions on the financial institu- 
tions which purchase consumer paper. The Commission 
believes those financial institutions are in a much better 
position to control credit practices of retail suppliers of 
consumer goods and services than are consumers. They 
can choose the retailers and suppliers with whom they 
will do business, If a financial institution is subject to 
consumers’ defenses against payment, such as failure of 
consideration, nondelivery, etc,, it will discontinue 
purchase of paper from those merchants who cause 
trouble thereby forcing the many merchants who desire 
to stay in business but need financial institutions to buy 
their consumer credit paper to “now react responsibly 
to consumer complaints in order to keep the avenue of 
credit open .” 73 

Great Britain’s Committee on Consumer Credit ex- 
pressed the rationale for abolishing HIDC and waiver of 
defense clauses rather simply when it stated: 

“If an obligation to repay is incurred in the first 
instance to the supplier .... and the right to 
receive payment is then transferred to a third 
party taking with notice of the fact that the debt 
stems from a consumer credit transaction, then we 
consider that the third party ought not to stand in 
a better position than the supplier himself, 
whether the obligation to repay arises under the 
supply contract or under a separate promissory 
note .” 74 

Of all the arguments for abolishing a financial 
institution’s freedom from consumer defenses, Professor 
Homer Krlpke of New York University, who describes 
himself “as a (former) finance company lawyer”, pro- 
vides perhaps the best rationale: 

“Looking at the matter legislatively, we may ask 
who, as between the consumer and financer, ought 
to bear the risk of the merchant’s breach of 
warranty or delivery of shoddy goods? The con- 
sumer sues the merchant only once or episodically. 



36 




The financer, even though it does not control the 
merchant or participate in the breach of warranty, 
ordinarily has a continuing relationship with him 
and some experience of his performance of war- 
ranties. The financer is certainly better equipped 
with staff to check the merchant’s reputation for 
reliability and fair dealing. It is submitted that the 
risk of cases of legitimate customer dissatisfaction 
should be thrown on the financer. The financer is 
best able to force redress by maintaining an action 
over against the merchant or by charging withheld 
amounts in the fmancer’s hands, even where his 
basic purchase of the obligation from the mer- 
chant was without recourse. The financial institu- 
tion always protects itself by warranties from the 
merchant as to freedom of the obligation from 
customer defenses, Moreover, such a rule would 
cut-off the sources of credit of a merchant with 
repeated bad warranty relations with his creditors. 

“The clinching argument is the contrast between 
the legal relationships in consumer financing and 
the legal relationships in the financing of com- 
mercial accounts receivable, In that field the 
financing institutions, many of which are also 
engaged in the consumer field, have never sought 
to extend to the commercial field their assertion 
that they are entitled to freedom from customer 
defenses. There is one simple reason for this: the 
commercial buyers would not stand for it, for the 
purchase contracts in the commercial field are not 
contracts of adhesion. What then happens to the 
question of freedom from defenses in the com- 
mercial field? The financer as part of its credit 
determination studies the experience of the seller 
in respect to customer complaints and returned 
goods, and if the percentage is too high, refuses to 
do business with that merchant. The same type of 
credit thinking would provide the answer in the 
consumer field.” 75 

With abolition of cutoff devices, it is only logical to 
assume that the financing institutions would probably 
protect themselves by increasing the dealer reserve (the 
percentage of each contract price retained by the 
financial institution as a fund against which to charge 
bad debts and other credit losses of that particular 
dealer) or by decreasing the dealer’s participation (the 
dealer’s share of the finance charge) in each consumer 
credit transaction. In either case, the ultimate burden of 
increased costs to dealers would likely be passed on to 
the consumer in the form of higher cash prices for the 
goods or services or in the form of higher finance 
charges, or both. 



The Commission believes spreading the costs of 
abolishing third party cutoff devices to all consumers in 
the marketplace would be more than counter-balanced 
by the protections which the consuming public will 
receive in the form of better goods and services. 
Moreover, the repercussions will probably not be as 
significant as some have suggested. 76 The Commission 
agrees with Professor Kripke, when he states: 

“In a reputable milieu— reputable merchants, rep- 
utable products, reputable fmancers— the freedom 
from defense rule is statistically unneces- 
sary Its time has run out.” 7 7 

The Commission’s recommendation regarding con- 
nected loans is intended to prohibit financing institu- 
tions and sellers and suppliers of goods and services from 
circumventing restrictions on cutoff devices by resorting 
to direct loan financing arrangements. Making a con- 
nected lender subject to the claims and defenses of 
consumers arising in the underlying transaction will 
deter interlocking loan arrangements between sellers and 
financing institutions intended to afford the financing 
institutions the same cutoff devices available with 
purchased paper. Lenders will receive no protection 
where the seller and lender have a continuing business 
relationship in which the seller directs or otherwise 
refers the consumer to a particular lender for a purchase 
money loan. The recommendation is intended to close 
the umbrella of protection which direct loan financing 
offers connected lenders. 

The Commission has not attempted to define a 
connected lender. It has, instead, listed those factors and 
incidents of dealing which it deems relevant to any 
determination of a continuing relationship between a 
vendor and a lender sufficient to establish the connec- 
tion. 

For tills purpose it should be ascertained whether: 

1. The lender supplied forms to the seller, lessor or 
supplier of services which the consumer used in ob- 
taining the loan. 

2. The seller, lessor or supplier prepared or assisted in 
preparation of documents used to evidence the loan. 

3. The lender is related to or affiliated with the 
seller, lessor, or supplier of services. 

a. With regard to individuals, “related to” refers 
to any familial relationship; 

b. With regard to corporations, firms, partner- 
ships, trusts, and other organizations, “affiliated 
with” refers to (1) direct or indirect control of or by 
any such organization, (2) interlocking directorates or 
other form of joint or common management of two 
or more organizations, or (3) familial relationship 
with an officer, director, owner, partner, trustee, or 
similar official of an organization. 



37 




4. The lender directly or indirectly pays the seller, 
lessor, or supplier of services, any commissions, fees, or 
other consideration measured by or based in any way on 
the consumer loan. 

5. The lender has knowledge— including knowledge 
from dealing with other customers of the seller, lessor or 
supplier of services or knowledge from records or notices 
of complaints by other such customers-that the seller, 
lessor, or supplier of service failed to perform agree- 
ments with customers or fails to remedy valid com- 
plaints. 

6. The lender has repeatedly and regularly made 
loans in a 1-year period to finance purchases of goods or 
services from the seller, lessor, or supplier of services, or 
persons related to or organizations affiliated with the 
seller, lessor, or supplier of services, and the lender was 
recommended to the consumer for the loans in question. 

The Commission believes holding connected lenders 
liable for consumer claims and defenses stemming from 
■underlying transactions is necessary to the goal of 
preserving consumer defenses by abolishing cutoff 
devices in purchased paper transactions. 78 The abolition 
of cutoff devices should also be extended to credit card 
transactions. Where the lender is the issuer of a credit 
card which may be used by the consumer in a sale, lease, 
or service transaction with the seller, lessor, or supplier 
of services, the lender-issuer should be subject to the 
customer’s claims and defenses, except in those transac- 
tions where the credit card is merely a substitute for 
cash(e.g, transactions up to $50). 

Any attempt to deal with third party cutoff devices 
such as HIDC and waiver of defense clauses involves a 
question of balance. The needs of small businessmen to 
obtain capital to enter and remain in the market serving 
marginal risk consumers must be weighed against the 
protection of all consumers. The balance is sometimes a 
delicate one. In this case it is not. The Commission 
firmly believes that consumers have an absolute right to 
receive fair value in the purchase of goods and services. 
One way to help achieve this goal is to abolish the HIDC 
doctrine and waiver of defense clauses. The inevitable 
reduction in availability of consumer credit in some 
markets will be more than offset by increased consumer 
confidence in the market as a whole. 

Levy on Personal Property 

This discussion is related solely to post-judgment 
collection mechanisms— the enforcement of judgments. 
Such enforcement is necessary for the creditor to be able 
to collect judgments he Iras obtained. 

Today, for the most part, judgments for money or for 
possession of property are enforced by writs of execu- 
tion just as they were at common law. If it is a money 
judgment, the writ of execution authorizes the proper 



state officer (usually a sheriff or marshall) to seize any 
property (including the home) of the defendant not 
exempt by statute from seizure, sell it at an execution 
sale, and apply any proceeds derived toward satisfaction 
of the judgment. In many states, recordation of a money 
judgment also effects a lien on the defendant’s real 
property, besides allowing seizure and sale of person- 
alty. 79 A judgment for possession of property is 
enforced similarly, except that sale does not usually 
follow seizure. 

Prior to entry of judgment against a debtor arising 
out of a consumer credit transaction, while a court may 
create a lien on the personal property of the debtor, that 
lien should not operate to take, or divest the debtor of 
possession of the property until final judgment is 
entered. However, if the court should find that the 
creditor will probably recover in the action, and that the 
debtor is acting or is about to act in a manner which will 
impair the creditor’s right to satisfy the judgment out of 
goods upon which a lien has been established, the court 
should have authority to issue an order restraining the 
debtor from so acting. The following property of a 
consumer debtor should be exempt from levy, execu- 
tion, sale, and other similar process in satisfaction of a 
judgment arising from a consumer credit transaction 
(except to satisfy a purchase money security interest 
created in connection with the acquisition of such 
property). 

1. A homestead to the fair market value of $5,000 
which should include a house, mobile home, or like 
dwelling, and the land it occupies if regularly occupied 
by the debtor and/or his family as a dwelling place or 
residence and intended as such. 

2. Clothing and other wearing apparel of the debtor, 
spouse, and dependents to the extent of $350 each. 

3. Furniture, furnishings, and fixtures ordinarily a fid 

generally used for family purposes in the residence of 
the debtor to the extent of the fair market value of 
$2,500. ■ 

4. Books, pictures, toys for children and other such 
kinds of personal property to the extent of $500. 

5. All medical health equipment being used for 
health purposes by the debtor, spouse, and dependents. 

6. Tools of trade, including any income-producing 
property used in the principal occupation of the debtor 
not to exceed the fair market value of $1,000. 

7. Any policy of life or endowment insurance which 
is payable to the spouse or children of the insured, or to 
a trustee for the benefit of the spouse or children of the 
insured except the cash value or any accrued dividends 
thereof. 

8. Burial plots belonging to the debtor and/or spouse 
or purchased for the benefit of minor children to the 
total value of$l, 000. 



9. Other property which the court may deem neces- 
sary for the maintenance of a moderate standard of 
living for the debtor, spouse, and dependents . 

The Commission believes that the current system of 
having a court establish a lien on personal property of 
the debtor prior to a judgment is an acceptable 
procedure providing the debtor is not deprived of the 
right to retain possession of the property until judgment 
is entered. It also believes that widely differing state-by- 
state personal property exemptions which now exist do 
not adequately protect the debtor, spouse, and de- 
pendents and recommends uniform exemptions to en- 
sure the necessaries of life to the debtor and the debtor’s 
family. 

Contacting Third Parties 

While communication of the existence of an alleged 
debt to a person other than the debtor is not, strictly 
speaking, a creditors’ remedy, the Commission con- 
sidered it because of its extensive use as a collection 
practice. To the Commission’s surprise, almost 48 
percent of all creditors surveyed estimated that they 
contacted employers and other persons, including 
neighbors, from 1 to 40 percent of the time to assist in 
debt collection activities. Threats to job security and 
application of social pressure are not proper methods to 
induce payment of debt. Until such time as a debt has 
been reduced to judgment, it should be a private matter 
between the debtor and creditor. Any communication 
regarding a debt to the debtor’s employer or neighbors 
or others without the debtor’s consent is an invasion of 
the debtor’s privacy and is not a legitimate collection 
practice. 

This recommendation in no way is intended to 
prohibit a creditor from reporting appropriate informa- 
tion about a debt or alleged debt to a credit bureau, or 
from employing an agent or attorney to collect the debt. 

No creditor or agent or attorney of a creditor before 
judgment should be permitted to communicate the 
existence of an alleged debt to a person other than the 
alleged debtor, the attorney of the debtor or the spouse 
of the debtor without the debtor’s written consent. 

Miscellaneous Recommendations 

Several collection devices and contract provisions 
either were not included in the Survey or were included 
only in questionnaires to certain creditors. Recom- 
mendations regarding these provisions and devices are 
based on grounds of public policy and fair dealing and 
limited empirical data which the Commission had 
available. 



Balloon Payment 

With respect to a consumer credit transaction, other 
than one primarily for an agricultural purpose or one 
pursuant to open end credit, if any scheduled payment is 
more than twice as large as the average of earlier 
scheduled payments, the consumer should have the right 
to refinance the amount of that payment at the time it is 
due without penalty. The terms of the refinancing 
should be no less favorable to the consumer than the 
terms of the original transaction. These provisions do 
not apply to a payment schedule which, by agreement, is 
adjusted to the seasonal or irregular income of the 
consumer. 

The “balloon payment” presents a potentially serious 
problem for the consumer. If a consumer signs a $2,000 
note payable in 11 instalments of $150 and a final 
instalment of $350, such a payment schedule could lull 
him into a pattern of $150 payments. When the final 
$350 payment comes due the consumer may not have 
properly budgeted for this payment, leaving him the 
choice of defaulting or of refinancing the balance due. 
Under such pressure, the debtor is most susceptible to an 
increase in the APR on the balance. In many cases, a 
balloon payment is simply a device to encourage the 
refinancing of some portion of a debt often at a rate in 
excess of the original rate. The Commission recommends 
restriction of balloon payments except when they are 
bona fide attempts to arrange payment schedules to 
meet the needs of consumers earning irregular incomes. 

Co-Signer Agreements 

No person other than the spouse of the principal 
obligor on a consumer credit obligation should be liable 
as surety, co-signer, co-maker, endorser, guarantor, or 
otherwise assume personal liability for its payment 
unless that person, in addition to signing the note, 
contract, or other evidence of debt also signs and 
receives a copy of a separate co-signer agreement which 
explains the obligations of a co-signer. 

The Commission surveyed use of co-signer agreements 
by finance companies and credit unions only. Both types 
of institutions placed some reliance on the co-signer 
agreement as a method of collection, but credit unions 
virtually always included such agreements in their 
contracts and relied on them as a collection device to a 
greater extent than did finance companies. A creditor’s 
reference to the liability of a co-signer is often effective 
in inducing the primary obligor on the contract to 
satisfy the obligation irrespective of the underlying 
merits of the claim. 

To protect persons who obligate themselves as co- 
signers and provide them information necessary for full 



496-072 0 - 73 -5 



39 




understanding of their obligation, the Commission rec- 
ommends that co-signers be required to execute separate 
co-signer agreements similar to the form required by the 
Wisconsin Consumer Act, and that the creditor be 
required to furnish a copy of that agreement to each 
co-signer. The Wisconsin form reads: 

(a) The undersigned as a co-signer or guarantor has agreed 
to pay the total of payments under a consumer credit 

transaction between (name of 

customer) and (name of 

merchant) made on (date of 

transaction) for (description of purpose 

of credit, i.e., sale or loan) in the amount of $ 

(b) As a co-signei the undersigned will be liable and fully 
responsible for payment of the above amount even though he 
is not entitled to any of the goods, services or loan furnished 
thereunder. 

(c) The undersigned may be sued in court for the 
payment of the amount due under this consumer credit 
transaction even though the customer named above may be 
working or have funds to pay the amount due. 

(d) This explanation is not the agreement under which 
you are obligated, and the guaranty or agreement you have 
executed must be consulted for the exact terms of your 
obligations. 



(signature of co-signer) 

Rebates for Prepayment 

A consumer should always be allowed to prepay in 
full the unpaid balance of any consumer credit 
obligation at any time without penalty. In such instances 
the consumer should receive a rebate of the unearned 
portion of the finance charge computed in accordance 
with the "balance of the digits ” (otherwise known as 
"sum of the digits’' or “ rule of 78’s” method) or the 
actuarial method. For purpose of determining the 
instalment date nearest the date of prepayment, any 
prepayment of an obligation payable in monthly 
instalments made on or before the 15th day following an 
instalment due date should be deemed to have been 
made as of the instalment due date, and if repayment 
occurs on or after the 16th it should be deemed to have 
been made on the succeeding instalment due date. If the 
total of all rebates due the consumer is less than $1 no 
rebate should be required . ' 

In the event of prepayment the creditor should not 
be precluded from collecting or retaining delinquency 
charges on payments due prior to prepayments. 

In the case of credit for defective goods, the 
consumer should be entitled to the same rebate as if 
payment in full had been made on the date the defect 
' was reported to the creditor or merchant. 

If the maturity of a consumer credit obligation is 
accelerated as a result of default and judgment is 
obtained, or a sale of secured property occurs, the 



consumer should be entitled to the same rebate that 
would have been payable if payment in full had been 
made on the date judgment was entered or the sale 
occurred. 

Upon prepayment in full of a consumer credit 
obligation by the proceeds of credit insurance, the 
consumer or his estate should be entitled to receive the 
same rebate that would have been payable if the 
consumer had prepaid the obligation computed as of the 
date satisfactory proof of loss is furnished to the 
company. 

The Commission believes consumers ought to be 
allowed to prepay consumer credit obligations in full at 
any time without being subjected to a penalty for such 
prepayment. Finance charges earned through the date of 
full prepayment should, of course, be retained by the 
creditor, but any excess should be refunded to the 
customer without penalty or deduction. 

Both the balance of the digits and the actuarial 
method of rebate computation take into account both 
the amount of credit available to the debtor and the 
time he lias had use of the funds. For example, if a 
debtor borrows $1,200, with a finance charge of $72, 
repayable in 12 monthly instalments of $106, his use of 
the proceeds of that loan is as follows: 



Month 


Dollar 

Months of Use 


1st 


1,200 


2nd 


1,100 


3rd 


1,000 


4th 


900 


5th 


800 


6th 


700 


7th 


600 


8th 


500 


9th 


400 


10th 


300 


11th 


200 


12th 


100 




7,800 



If he should prepay the loan at the end of the 4th 
month, the debtor would have had the use of 4200 
dollar months (1,200+ 1,100+ 1,000 + 900) out of a 
total of 7,800 dollar months. Under the balance of the 
digits method, the creditor would be entitled to retain 
42/78 of the initial finance charge, and the debtor would 
receive a refund of 36/78 of that charge. In this 
example, the refund to the debtor would be 

36/78 X $72 = $33.23 

The actuarial method, while computed from actuarial 
tables, produces approximately the same result. In the 



40 




same example a refund under the actuarial method 
would amount to $33.63, a difference of only 40 cents. 
If the debtor had paid the loan in full after the first 
month, the refund due him under the balance of the 
digits method of computation would have been $60.92 
and under the actuarial method $61.10. 

In view of the negligible difference between results of 
the two methods, and in view of the existing extensive 
use of balance of the digits refund tables, the 
Commission recommends the use of either method. 

The Commission takes the position that the amount 
of the refund is a function of the gross amount of the 
precomputed finance charge, irrespective' of whether 
that finance charge was computed by application of a 
single rate or application of graduated rates (e.g., 36 
percent on the first $300 and 24 percent on the 
balance). That is, the refund should be computed on the 
basis of the total precomputed finance charge and the 
total amount being prepaid so that, after rebate of the 
unearned finance charge to the debtor, the effective rate 
earned by the creditor approximates the disclosed APR. 

If goods are defective, the Commission feels quite 
strongly that the debtor should be entitled to a rebate of 
all finance charges from the date the defect is reported 
to either the financing institution or the seller. It is 
patently inequitable to exact a finance charge in 
connection with a credit purchase of goods if the 
consumer is denied use of the goods because of a defect. 

Entry of judgment against the debtor and payment of 
the obligation from proceeds of an insurance policy have 
the same effect as prepayment of the obligation as of the 
date the judgment is entered or proof of loss is 
furnished. Finance charges are not earned by the 
creditor after these events, and the debtor should be 
entitled to rebate of the unearned portion of those 
charges. 

Unfair Collection Practices 

The Commission recommends abolition of the 
following additional collection techniques without 
hesitancy. 

Harassment 

No creditor, agent or attorney of the creditor, or 
independent collector should be permitted to harass any 
person in connection with the collection or attempted 
collection of any debt alleged to be owing by that 
person or any other person. 

Harrassment includes, but is not limited to, the 
following practices: 

1. Threats of violence, express or implied, to the 
person or property of any person, or threats to 
impair the consumer’s credit standing. 



2. False statements or intimations to any person that 
a debtor is unwilling or refuses to pay a just debt. 

3. Placing telephone calls at unusual times or times 
known to be inconvenient, or continuous placing 
of calls and repeated engagement of persons in 
conversation. 

4. Use of obscene or profane language. 

5. Threatening to cause the loss of the consumer’s 
employment; requesting the consumer’s employer 
to require the consumer to pay; making 
continuous personal visits to the consumer at his 
place of employment so as to interfere with his 
employment function. 

In the Commission’s view, the above practices are 
1 offensive to the conscience of society and should not be 
permitted to occur. 

Sewer Service 

If a debtor has not received proper notice of the 
claim against him and does not appear to defend against 
the claim, any judgment entered shall be voided and the 
claim reopened upon the debtor’s motion. 

The systematic practice by process servers (usually 
private process servers) of filing an affidavit of service on 
the defendant-debtor when, in fact, the summons has 
never been served but stuffed in a “sewer” or elsewhere, 
should not be allowed to continue. The practice denies 
the debtor-defendant proper notice and an opportunity 
to defend the underlying claim against him. 

Inconvenient Venue 

No creditor or holder of a consumer credit note or 
other evidence of debt should be permitted to 
commence any legal action in a location other than 
(1) where the contract or note was signed, (2) where the 
debtor resides at the commencement of the action, 
(3) where the debtor resided at the time the note or 
contract was made, or (4) if there are fixtures, where the 
goods are affixed to real property. 

Many states permit a suit for money judgment to be 
brought in a county where either the plaintiff or 
defendant resides. This type of venue provision can easily 
be abused by plaintiffs in collection matters. For 
example, if the plaintiff-creditor has multiple locations 
or a central place of business fairly distant from the 
county or location where most of its customers reside, it 
can initiate suit in a venue (location) which, though 
“legally” proper, is extremely distant from or 
inconvenient to the debtor-defendant. The practice 
usually results in the entry of a default judgment and, in 
effect deprives the debtor-defendant of a reasonable 
opportunity to defend against the underlying claim. The 
Commission believes the plaintiff-creditor should be able 
only to initiate action in locations convenient to the 



41 




debtor-defendant or in locations where reasonable 
grounds exist on which to base the debtor-defendant’s 
appearance. 

Debtors in Distress 

Consumer Credit and Consumer Insolvency 

Almost concurrently with the Commission study, the 
Commission on Bankruptcy Laws of the United States 
has been studying, analyzing, and evaluating the 
technical aspects of the Bankruptcy Act as they “are 
interwoven with the rapid expansion of credit . . . ” 8 0 
This Commission, however, feels compelled to address 
itself to areas of consumer credit directly related to the 
bankruptcy process. 

Perhaps the concept most fundamental to the 
Bankruptcy Act is “rehabilitation” of the bankrupt. 
Lightening the load of debts is inherent in any 
rehabilitative scheme, but, it is questionable whether the 
existing bankruptcy system affords the consumer- 
bankrupt adequate opportunity for rehabilitation. 

Often the existence of one debt out of proportion to 
others or incurred because of deceptive sales practices 
precipitates bankruptcy. Current alternatives of 
“straight” bankruptcy or a Chapter XIII - Wage Earner 
Plan may not solve the debtor’s dilemma. He may wish 
to pay all of his debts except one fraudulently incurred. 
Or he may wish to be able to be discharged from all his 
obligations but may subsequently find himself unable to 
obtain credit except from a creditor who wants him to 
reaffirm his prior debt as a condition for granting new 
credit. 

The Commission believes that Chapter XIII of the 
Bankruptcy Act can be better utilized. While no 
inference should be drawn that the Commission is in 
favor of “compulsory” Chapter XIII in consumer 
bankruptcy situations, it believes that the bankruptcy 
courts can play an integral role in the consumer credit 
system by providing counseling for the debtor 8 1 and by 
helping to resolve debtor-creditor problems which are 
particularly acute in our credit-oriented society. 

The Commission recommends: 

The expansion of Chapter XIII of the Bankruptcy 
Act as endorsed by the House of Delegates of the 
American Bar Association in July 1971, whereunder 
Chapter XIII courts, under certain circumstances, would 
be permitted to alter or modify the rights of secured 
creditors when they find that the plan adequately 
protects the value of the collateral of the secured 
creditor.* 2 

In petitions for relief in bankruptcy the bankruptcy 
court should disallow claims of creditors stemming from 
“unconscionable ” transactions. 



Bankruptcy courts should provide additional staff to 
serve as counselors to debtors regarding their relations 
with creditors, and regarding their personal, credit, and 
domestic problems. 

The Commission believes that Chapter XIII ought to 
be opened to persons other than just wage earners. 
Chapter XIII is an effective device for encouraging 
debtors to pay their debts rather than to seek a discharge 
in bankruptcy. In many instances Chapter XIII relief 
offers the debtor more lasting benefits than he would 
receive in “straight” bankruptcy and helps the debtor 
avoid the “stigma” of being adjudicated a bankrupt. 

In determining whether a consumer credit transaction 
is unconscionable, the bankruptcy court, in addition to 
case law, should consider whether the transaction 
entailed an “improvident extension of credit.” The court 
should, in fact, consider whether the creditor made “an 
extension of credit to a debtor where it cannot be 
reasonably expected that the debtor can repay the debt 
in full in view of the circumstances of the debtor as 
known to the creditor and of such circumstances as 
would have been revealed to him upon reasonable 
inquiry prior to the credit extension .” 8 3 

If the bankruptcy court were empowered to disallow 
“unconscionable” debts, the bankrupt in his initial 
petition need not elect between straight bankruptcy and 
a wage earner plan under Chapter XIII, but may just file 
application for unspecified relief together with schedules 
listing debts and assets. After court review of facts 
surrounding the extension of credit, the debtor and his 
attorney could consult with the court-appointed 
counselor and discuss advantages and disadvantages of 
straight bankruptcy or a Chapter XIII plan. 

The court appointed counselor could also play a vital 
role in any decision of the debtor regarding reaffirma- 
tion of a debt affected or discharged by a Chapter XIII 
or .straight bankruptcy plan. Since creditors frequently 
attempt to obtain reaffirmation of a debt discharged or 
affected by a bankruptcy plan , 84 it would be the 
counselor’s function to explain the implications of 
reaffirmation to the debtor. However, beyond informing 
the debtor of his or her rights and/or obligations, the 
counselor should have no active role in the decision of 
whether or not to reaffirm. 

Liability of Corporate Officers 

The consumer credit market continues to grow, 
unfair practices continue to be used in that market, 
particularly in low income areas, and the Commission 
perceives an acute necessity for breaking down the 
protective barriers which the corporate veil affords the 
unscrupulous merchant and creditor. The debtor may 
often find himself with an award for damages against a 



42 




corporation which has been dissolved or is insolvent. Tire 
officers, directors, and managers of such corporations, 
the individuals who knowingly and wilfully perpetrated 
deceptions on the consumer, should be responsible for 
the consequences of their acts. They should not be able 
to hide behind the shield of the corporation. 

Door-to-Door Sales 

In any contract for the sale of goods entered into 
outside the creditor’s place of business and payable in 
more than four instalments, the debtor should be able to 
cancel the transaction at any time prior to midnight of 
the third business day following the sale. 

In this recommendation the Commission accepts the 
definition of “consumer credit” contained in regulation 
Z section 226.2(k). Recognizing that in a significant 
portion of sales occurring outside the creditor’s place of 
business, the debtor may be induced to sign a sales 
agreement by high pressure techniques, the Commission 
believes that many consumers become unwilling 
participants to the agreement and should be afforded a 
reasonable opportunity to cancel the agreement. 

Assessment of Damages 

If a creditor in a consumer credit transaction obtains 
a judgment by default, before a specific sum is assessed 
the court should hold a hearing to establish the amount 
of the debt the creditor-plaintiff is lawfully entitled to 
recover. 

Survey of Consumer Credit Collection 
Practices and Creditors’ Remedies 

The Commission Survey of all segments of the 
consumer credit industry was undertaken with four 
objectives: 

First: To help the Commission understand practices 

normally used in debt collection by all segments of 

the industry ; 



tractual provisions are most effective in achieving 
payment of legitimate debt with the least burden on 
the debtor and the creditor. 

The following exhibits are summaries of creditor 
responses to questions 8, 9, 12 and 16 of the Survey. 
These exhibits deal respectively with the major reasons 
for default, grace periods, collection procedures and 
third party contracts. 



EXHIBIT 3-1 

MAJOR REASONS CREDITORS CITE FOR 
DEBTOR FAILURE TO MEET 
CONTRACTUAL TERMS 

(Analysis of Q.8) 



REASON 


BANKS 


— — 

FINANCE 

COMPANIES 


RETAIL 

TRADE 


Unemployment 


1 


1 


1 


Overextension 


2 


2 


3 


Illness of debtor 


3 


3 


2 


Separation 


4 


4 


4 


Illness of family 
member of debtor 


5 


6 


6 


Divorce 


6 


5 


5 


Lack of intention 
to repay just debt- 
"deadbeat" 


7 


8 


7 


Family relocation 


8 


7 


8 



EXHIBIT 3-2 



Second: to compile data establishing the extent and 
frequency of use of various alternative collection 
practices, creditors’ remedies, and contract pro- 
visions; 

Third: to document and compare experiences of 
various creditors and to further compare experiences 
of creditors in states which have restricted or 
abolished certain collection devices with experiences 
of creditors in those states which have taken no such 
action; and 

Fourth: to help the Commission determine what 
collection practices, creditors’ remedies, and con- 



CREDITOR GRACE PERIOD BEFORE 
CONSUMER ACCOUNT HELD 
DELINQUENT 

(Analysis of Q.9) 





BANKS 


FINANCE 

COMPANIES 


RETAIL 

TRADE 


Number of days 
before creditor 
declares a con- 
sumer credit 
account delin- 
quent. 


12.2 


16.5 


39.4 



43 




| EXHIBIT 3-3 

MOST EFFECTIVE COLLECTION PROCEDURES OTHER THAN LEGAL ACTION 



(Analysis of Q. 12) 




BANKS 


FINANCE 

COMPANIES 


RETAIL TRADE 


Percentage of creditors listing telephone communication 
among the most effective. 


52 


52 


70 


Percentage of creditors listing personal contact among the 
most effective 


53 


51 


28 


Percentage of creditors listing letter communication among 
the most effective 


28 


25 


44 


Percentage of creditors listing referral to collectors among the 
most effective 


7 


6 


22 


Percentage of creditors listing refinancing of the obligation 
among the most effective 


5 


4 


15 



EXHIBIT 3-4 

CONTACT OF THIRD PARTIES IN EFFORT TO COLLECT CONSUMER CREDIT OBLIGATIONS 

(Analysis of Q. 16) 





BANKS 


FINANCE COMPANIES 


RETAIL TRADE 




OCG 

Direct 


OCG 

Indirect 


Auto 

Direct 


Auto 

Indirect 


Personal 

Loans 


Auto 

Direct 


Auto 

Indirect 


Personal 

Loans 


Revolv- 

ing 


Instal- 

ment 


Percentage of creditors 
who telephone debtor's 
employer 


59 


55 


57 


59 


56 


57 


55 


49 


33 


28 


Never - 0% 


34 


34 


33 


32 


34 


34 


33 


38 


60 


61 


Rarely 1-15% 


49 


49 


50 


52 


48 


54 


52 


46 


30 


26 


Occasionally/16-40% 


6 


4 


6 


7 


7 


1 


’ 2 


2 


3 


1 


Often 41-70% 


.5 


.9 


.5 


.5 


.9 


0 


0 


0 


0 


0 


Usually 71-100% 


.2 


.3 


.3 


.2 


.4 


1 


2 


.5 


0 


0 


Percentage of creditors 
who telephone neighbors 
and others 


41 


40 


40 


43 


39 


46 


46 


41 


29 


29 


Never - 0% 


48 


47 


48 


48 


49 


41 


45 


44 


62 


57 


Rarely 1-15% 


36 


35 


35 


38 


34 


39 


37 


35 


24 


28 


Occasionally 16-40% 


4 


4 


4 


4 


4 


4 


6 


5 


3 


1 


Often 41-70% 


1 


.9 


.8 


.9 


.8 


1 


3 


.5 


2 


0 


Usually 71-100% 


.3 


.3 


.4 


A 


.3 


1 


0 


.5 


0 


0 



44 





Chapter 4 

SUPERVISORY MECHANISMS 



INTRODUCTION 

The Commission considered at length the adequacy 
of Federal and state supervisory and regulatory mecha- 
nisms to protect the public from unfair consumer credit 
practices. For the most part, consumer credit protection 
laws require disclosure of credit costs, regulate rates of 
credit charges, limit terms of credit agreements, and 
restrict practices used by creditors to enforce these 
agreements.’ Though a large body of consumer law has 
evolved during recent decades, public discontent with 
credit problems seems to have risen rather than de- 
creased during this period of extensive legislative acti- 
vity. A partial explanation of this phenomenon can be 
attributed to unsuccessful enforcement of these laws. 

In its broad sense, effective enforcement of consumer 
credit laws must encompass (1) educating the consumer 
on how to stay out of trouble; (2) informing the 
consumer of his legal rights under the law; (3) preventing 
creditors from abusing consumers; and (4) aiding the 
aggrieved consumer once he has been injured. Most 
formal enforcement procedures have focused on the 
third function of enforcement— supervising and inspect- 
ing creditors to deter them from violating credit 
laws— while human relations aspects of the first and 
fourth functions have been neglected. Since consumer 
education is discussed in Chapter 1 1 and legal rights in 
Chapter 3, this chapter deals only with the second and 
third functions of enforcement. 

From a consumer’s standpoint there is no persuasive 
reason why the governmental role in enforcing his rights 
under credit laws cannot be performed in a uniform, 
consistent manner by a minimum number of different 
agencies. However, governmental mechanisms for pro- 
tecting consumers in the credit arena are incredibly 
diverse. Two planes of variables contribute to the 
confusion. First, some creditors are extensively regulated 
for consumer credit purposes while others are scarcely 
touched by regulatory agencies. Second, some creditors 
are regulated by Federal authorities, some by state 
authorities, some by both, and some, in truth, by 
neither. 

Much of the complexity in the enforcement of 
consumer credit laws today stems from two major 



features of American economic life. The first is the dua 
banking structure which encompass a national bankinj 
system with a strong tradition of independence fron 
state control. The second is the existence in most statei 
of usury laws with such low rate ceilings that mosi 
creditors could not take the risks of granting credit tc 
consumers without exceptions from the usury laws. 

Under the dual banking system national banks are 
regulated only by Federal authorities and, virtually, only 
for compliance with Federal laws (violation of state 
usury laws was expressly made a violation of Federal 
law). Eater, other federally chartered institutions came 
into existence-savings and loan associations, credit 
unions— similarly independent of state control. Until 
passage of the Consumer Credit Protection Act (CCPA) 
in 1968, 2 nearly all consumer credit protection law was 
state law. Hence, the insulation of federally chartered 
institutions from state control meant that much con- 
sumer credit law had little impact on Federal institutions 
because Federal authorities were largely uninterested in 
examining for violations of state laws. State officials 
were thought to have only limited rights to impose these 
laws on Federal institutions. 

Because consumer finance companies could not ex- 
tend consumer credit profitably under usury laws, they 
appealed to state legislatures for exemption from such 
laws. Their bid for higher rates was presented to the pub- 
lic and lawmakers as sponsorship of anti-loan sharking 
laws, for the dearth of legitimate consumer loans had 
left the small loan market to illegal lenders. 3 The price 
consumer finance company lenders paid for the privilege 
of charging rates higher than allowed by usury laws was 
to submit to licensing and heavy administrative control. 
The consumer finance industry is still the most heavily 
regulated segment of the consumer credit industry. 

In contrast, retailers which began extending instal- 
ment credit were shielded from usury laws by the 
judge-made “time price” doctrine. This doctrine permit- 
ted the sale of an article for $100 cash or for a “time 
price” of $110 to be paid over 10 months without the 
$10 being considered interest under the usury laws. 4 
Consequently, retailers needed no legislative authoriza- 
tion to grant consumer credit at profitable rates and 
came under no substantia] legislative supervision until 



45 




passage of the retail instalment sales acts after World 
War II. By then retail consumer credit was a mature 
industry. Whether because of tradition or its enormous 
size, in most states retail credit has not been brought 
under administrative control similar to that imposed by 
the Uniform Consumer Credit Code (UCCC). One of 
the more controversial innovations of the UCCC— pro- 
mulgated by the National Conference of Commissioners 
on Uniform State Laws in 1968 and enacted in six states 
by 1972, is its subjection of all retailers to a substantial 
degree of administrative control. 

In summary, largely for historical reasons, credit 
consumers may find skilled administrative personnel 
assuring them of their statutory rights when they borrow 
money from a licensed lender. But when they buy goods 
from a retailer for a comparable finance charge, they 
generally find most governmental agencies uninterested 
if they have problems and are left to assert their rights 
by private suit against the creditor. Similarly, for reasons 
rooted in the historical development of the dual banking 
system, national bank depositors are guaranteed by 
supervisory personnel that the bank remain solvent, but 
those who obtain a consumer loan from the same bank 
find that supervisory officials have little or no interest in 
having that bank comply with state consumer protection 
laws. Here again the debtor is left to assert private suit 
against the bank. 

CONSUMER CREDIT GRANTORS AND THE 
ENFORCEMENT MECHANISM 

Because historically new credit grantors entered the 
market intermittently and credit legislation emerged on 
a piecemeal basis, the consumer credit industry has 
become highly segmented. Banks, consumer finance 
companies, credit unions, retailers, and sales finance 
companies perform somewhat different functions and 
often are not permitted to compete effectively with each 
other. To say that the laws protecting the public in 
dealing with these creditors grew along segmented lines 
is to state only half the truth, because, the laws were 
largely responsible for the segmentation. Even though 
many credit suppliers have diversified and now partici- 
pate in different segments of the industry, the legal walls 
of segmentation still stand. 

Deposit Holding Lenders 

Commercial and savings banks, savings and loan 
associations, credit unions, and some industrial banks are 
both consumer credit grantors and recipients of deposits. 
The basis of governmental supervision of deposit holding 
institutions has traditionally been that of guarding 



against failure. 5 Thus the great body of law that has 
developed concerning these institutions has been prin- 
cipally concerned with preserving their solvency for the 
benefit of depositors. Restrictions are commonly placed 
on the kinds, amounts, and terms of loans they can 
make, and they are periodically examined for possible 
fraud or defalcations. Since the 1930’s, depositors have 
enjoyed the additional protection of federally sponsored 
deposit insurance. 

Governments have been loath to rely on competitive 
market forces to protect the public in dealing with 
depository institutions. Each type of institution is 
chartered or licensed by governmental officials with 
particular interest in the institution’s capacity to operate 
successfully, and, therefore, with interest in the financial 
fitness and moral character of those seeking the charter 
or license. Chartering power has been used to limit the 
number of banks and savings and loan associations 
permitted in the market to whatever number of qualified 
participants the authorities deem appropriate to meet 
community needs. 

For the most part, supervision over deposit holding 
institutions is exercised by chartering, licensing, or 
insuring authorities. Threat of revocation or suspension 
of charter or license is considered adequate to compel 
compliance with the supervisory agency’s regulations 
and applicable law. 6 Until recently, private suits against 
banks and savings and loan associations for violations of 
governmental regulations have been comparatively rare, 
for the individual depositor’s rights are enforced for'him 
by the supervisory agency on the theory that the 
public— the depositors— “could not and/or should not 
look after its own interests.” 7 In addition to its 
examination function, much of a supervisory agency’s 
activities are instructional and supportive, such as 
establishing rules and guidelines to help institution 
personnel comprehend and comply with the law. 

Nondeposit Holding Lenders 

Consumer finance companies are the leading nonde- 
posit holding consumer lenders. Before development of 
licensed consumer finance companies between 1910 and 
1930, the loan shark was probably the most common 
source of credit for the wage earner. Loan sharking 
prospered because legitimate lenders could not profit- 
ably lend to consumer borrowers under the low usury law 
ceilings. 8 Social conditions were ideal from about 1880 
to 1920 for illegal lenders to flourish, as the rural exodus 
to urban America heightened demands for consumer 
loans. Since commercial banks were unwilling to enter 
the consumer credit market, either because of their 
tradition of lending to commercial institutions or be- 
cause consumer loans at permissible rates were unprofit- 
able, urban America became the illegal lender’s paradise. 



46 




As early as 1905 the Russell Sage Foundation set out 
to attract responsible capital into the consumer finance 
field where regulated lenders could make small loans 
available to borrowers at reasonable rates. This move- 
ment culminated in 1916 in the first draft of the 
Uniform Small Loan Act which allowed licensed lenders 
to charge rates substantially in excess of the usury laws 
for loans of small amounts. Successive drafts of the Act 
moved away from free market competition as a protec- 
tive force and toward stricter supervisory and regulatory 
controls in the form of periodic examination of a 
licensee’s activities to ensure his compliance with statu- 
tory loan size limits, rate ceilings, and prepayment 
refunds. The first draft provided that licenses should be 
granted to all who demonstrated financial fitness and 
good moral character. By the fifth draft, freedom of 
entry was abandoned by allowing licensing officials to 
restrict licenses to lending offices which were “to the 
convenience and advantage of the community”— a vague 
and never-defined term which, predictably, was inter- 
preted with widely differing results in various jurisdic- 
tions. 9 

Because consumer finance companies have no depos- 
itors, their administrative supervision is directed toward 
protecting the consumer borrower. Periodic examina- 
tions are required, and annual reports are prescribed. It 
is fair to say that in most states operations of consumer 
finance companies are intensively supervised by adminis- 
trative officials charged with enforcing small loan laws. 
Supervisory agencies take pride in compelling refunds to 
consumers of even the smallest overcharges. 

A basic premise of small loan laws has been the 
concept of the “all-inclusive” finance charge- for rate 
ceilings purposes the consumer finance company must 
include in the finance charge all, or almost all, charges 
imposed on the debtor as a condition of obtaining 
credit. This is in sharp contrast to the legal position of 
another class of lender, often referred to as the “second 
mortgage lender” because of their custom of taking 
junior security interests in real property. Favorable 
judicial decisions allowed second mortgage lenders to 
make substantial credit-related charges which were not 
considered interest under the usury laws. In effect, 
second mortgage, lenders could exact credit charges as 
high or sometimes higher than those imposed by licensed 
lenders. In many states they can still do so with no 
administrative supervision. Thus, the borrower seeking a 
personal loan may be presented with an astonishing 
choice: he can borrow from a licensed lender and enjoy 
heavy administrative protection, or he can borrow the 
same amount of money on the security of his home at a 
rate as high or higher from an unregulated lender. The 
consumer’s only remedy for an overcharge in the latter 



case may be to hire a lawyer and bring a private law suit 
to attempt to show a violation of the state usury law. 

Retailers and Their Assignees 

Had the courts decided that usury laws were intended 
to apply to sales credit as well as loan credit, credit 
selling might have become as highly regulated as the 
consumer finance industry. However, the “time-price 
doctrine” enabled sellers to offer instalment credit with- 
out seeking legislative exemption from usury laws. So 
long as the time-price doctrine went unchallenged for 
retail instalment sales, sellers had little need for legisla- 
tion in the credit area. In most states, legislation on 
vendor, unlike that on lender, credit was a long time in 
coming. Not until tine late 1940’s when credit selling had 
already become a mature business did credit legislation 
begin to appear in volume. 1 0 

Early statutes were legislative reactions to specific 
abuses. The first to receive widespread legislative atten- 
tion was the failure of some sellers to make adequate 
disclosure of significant aspects of retail instalment 
credit sales. In some cases the buyer might not have been 
told the total amount he owed, might not have received 
a copy of the contract he signed, or he might have signed 
a substantially blank contract. Lack of disclosure 
enabled the unscrupulous seller to burden the buyer 
with exorbitant credit charges. Because of the relative 
size and importance of consumer credit extended to 
finance automobile sales, the first retail instalment sales 
acts were almost entirely devoted to motor vehicle 
transactions. They usually required that the contract 
clearly disclose all terms of the agreement and that the 
buyer be given a copy of the contract. Certain unfair 
contract provisions were expressly prohibited; the seller 
was forbidden to allow the buyer to sign a contract 
containing blank spaces; and some, but not all, set rate 
ceilings. A number of states enacted similar statutes to 
cover instalment sales of goods other than motor 
vehicles-the so-called “all-goods” acts. As retail selling 
continued to grow and additional abuses appeared, 
several states enacted more detailed instalment sales acts 
to deal specifically with problems arising from insurance, 
add-on or consolidated sales, unfair contract provisions, 
the transferee’s position in relation to the buyer, default 
and deferral charges, and refinancing. 

At present the crucial difference in enforcement of 
legislation between lenders and retailers is tire degree of 
administrative control. As already noted, lenders such as 
banks and consumer finance companies have been 
subjected to chartering or licensing with substantial 
administrative supervision, some directed at protecting 
depositors and shareholders (banks, credit unions) and 



47 




some at protecting consumer-borrowers (consumer 
finance companies). But retail credit statutes normally 
vest no administrative officer with power to supervise or 
examine credit sellers. 

Violations of the typical retail instalment sale act are 
met only by penalties (e.g., twice the amount of the 
finance charge) that an aggrieved consumer may obtain 
by bringing a private law suit against the creditor. 1 1 The 
absence of any administrative control on behalf of the 
consumer means that retail credit laws are largely 
enforceable only by the victims of those who violate 
these laws. Surely legislators cannot expect consumers 
who are so poor and ingenuous as to be victimized in 
credit sales transactions to be wealthy and sophisticated 
enough to initiate and fight a lawsuit to a successful 
conclusion against usually well-financed creditors. One 
of the first statutes to propose administrative control of 
credit sellers is the UCCC which, at present, has been 
enacted in Colorado, Idaho, Indiana, Oklahoma, Utah 
and Wyoming. 1 2 

Motor vehicle and appliance dealers commonly dis- 
count their consumer contracts with sales finance 
companies or commercial banks. More than half the 
states have some form of licensing for sales finance 
companies. These acts usually define a sales finance 
company as one engaged in acquiring instalment con- 
tracts from retailers. Two differences distinguish licens- 
ing of sales finance companies from that of consumer 
finance companies. In sales finance licensing the conveni- 
ence and advantage test is not used to limit the number 
of participants, and administrative supervision is lighter 
than that imposed on consumer finance licensees. 

Some acts set character standards for sales finance 
licensees. Banking institutions and other supervised 
lenders are often specifically exempted from coverage. 
Annual reports and mandatory yearly inspections usu- 
ally are not required. The administrator is given investi- 
gatory and subpoena powers to determine whether 
licensees are violating the instalment sale acts. Aggrieved 
buyers can file written complaints with the adminis- 
trator detailing alleged violations and the administrator 
can investigate these complaints and hold hearings. The 
administrator can usually suspend or revoke the license 
issued under the statute if the licensee has knowingly or 
without exercise of due care violated the instalment sale 
act. 

In several states a retailer is covered by the sales 
finance company licensing act if he retains a given dollar 
amount of his instalment paper. For instance, the New 
York act defines “sales finance company” as including 
“a retail seller of motor vehicles engaged, in whole or in 
part, in the business of holding retail instalment con- 
tracts acquired from retail buyers, which have aggregate 
unpaid time balances of twenty-five thousand dollars or 



more at any one time ...” In a few states a retailer 
may be considered a sales finance company without 
regard to dollar amounts if he retains his own paper. 

SUPERVISORY FUNCTIONS OF FEDERAL 
AND STATE AGENCIES 

Most consumer credit is held by creditors currently 
subject to supervision in some form. To determine 
whether existing supervisory and regulatory mechanisms 
are adequate to protect the public from unfair practices 
and insure the informed use of consumer credit, the 
Commission studied the supervisory functions of major 
Federal and state agencies having jurisdiction over 
extenders of consumer credit. First, the Commission 
considered those functions which historically have been 
tlie primary concern of the regulators, Then it attempted 
to determine whether the various Federal and state 
supervisors were willing and able to examine for compli- 
ance with and to enforce consumer credit protection 
laws. Although the Commission avoided assessing the 
adequacy of general supervision over financial institu- 
tions, it was still necessary to look into it, because 
consumer credit protection activities are almost always a 
part of the general supervisory and examination func- 
tion. However, its resultant findings and recommenda- 
tions are restricted to the special area of consumer credit 
protection. 

Federal Agencies 

Office of the Comptroller of the Currency 

In 1863 Congress passed the National Currency Act 
which created the national banking system and estab- 
lished the Office of the Comptroller of the Currency. 
That Act was superseded the following year by the 
National Bank Act which continued the national bank- 
ing system administered by the Comptroller. The Comp- 
troller’s office has authority to grant charters to national 
banks, authority to issue regulations to provide for “the 
proper regulation and supervision of the operations of 
national banks,” 13 and the responsibility to examine 
every national bank twice in each calendar year. 14 

On June 30, 1971, the Comptroller’s office had ad- 
ministrative and supervisory responsibilities over 4,599 
banks with 12,946 branches. Although the Comptroller’s 
supervisory responsibilities applied to a minority of the 
total number of banks in the country, those banks 
accounted for approximately 60 percent of all commer- 
cial bank deposits. National banks, as of June 30, 1971, 
had approximately $183,7 billion outstanding in all 



48 




types of loans. Of this amount approximately $40.7 
billion was outstanding in direct and indirect consumer 
credit, including credit card transactions. 

At the heart of the Comptroller’s power to charter 
banks is the concomitant power to examine to ensure 
that the bank’s activities are conducted in a safe and 
sound manner in compliance with applicable law and 
with the Comptroller’s Regulations and Rulings. This 
view is succinctly expressed on page 1 of the Comptrol- 
ler’s Handbook of Examination Procedure: 

All facets of bank examination, ranging from apprais- 
ing assets and internal controls to evaluating the 
soundness of management policies, have as their end 
result the determination of liquidity and solvency- 
present and prospective-and the legality of the 
bank’s acts. 

First Deputy Comptroller of the Currency, 
Justin T. Watson, stated at Commission hearings in 
June 1971 that the Comptroller’s office “since 1913 has 
been primarily concerned with tire protection of the 
liquidity and solvency of the country’s national banks.” 
In addition to authority to examine every phase of a 
national bank’s activities, the Comptroller’s office has 
the extraordinary power to issue cease and desist orders 
under the Financial Institutions Supervisory Act of 
1966.' 5 These orders, after notice of charges and a 
hearing, may issue if in the Comptroller’s opinion the 
national bank: 

is engaging or has engaged, or the agency has 
reasonable cause to believe that the bank is about to 
engage, in an unsafe or unsound practice in conduct- 
ing the business of such bank, or is violating or has 
violated, or the agency has reasonable cause to believe 
that the bank is about to violate, a law, rule, or 
regulation, or any condition imposed in writing by 
the agency in connection with the granting of any 
application or other request by the bank, or any 
written agreement entered into with the 
agency .... (emphasis added). 

This extraordinary grant of power also enables the 
Comptroller’s office to suspend or remove a director or 
an officer of a national bank for cause. 

The force behind the supervisory and administrative 
activities of the Comptroller is the specter of loss of 
charter, loss of insurance, and loss of membership in the 
Federal Reserve System unless the bank complies with 
all applicable laws, rules and regulations. 

Federal Reserve System 

In addition to its primary functions of developing and 
implementing monetary policy and management, and 
addressing itself to problems of international banking 



and finance, the Board of Governors of the Federal 
Reserve System (FRB) is also a bank regulatory agency, 
empowered to examine the accounts, books and affairs 
of each of the 12 Federal Reserve Banks and each 
member bank. The FRB, either directly or through the 
Federal Reserve Banks, performs other activities, such as 
discounting, currency issue and redemption and clearing 
house functions. 

All national banks are required to be members of the 
Federal Reserve System, but state bank membership is 
elective. If a state bank wants to become a member, it 
must satisfy certain reserve and capital requirements and 
purchase stock in their district Federal Reserve Bank. 
Once admitted into the Federal Reserve system such 
banks are known as “state member banks” and are 
automatically admitted as members of the Federal 
Deposit Insurance Corporation. 

The fundamental statutes governing the chartering of 
state member banks are of state origin. Nevertheless, the 
activities of the banks are significantly affected by 
Federal laws and FRB regulations, with which compli- 
ance is a condition of Federal Reserve System member- 
ship. 

On June 30, 1971, 1,138 state member banks with 
3,713 branches held approximately one-fourth of all 
commercial banks deposits and had approximately $65.3 
billion outstanding in loans and approximately $11.4 
billion outstanding in direct and indirect consumer 
credit, including credit card transactions. The FRB has 
supervisory responsibility over fewer banks than the two 
other Federal bank regulatory agencies, but many of 
these are large banks in major financial centers. The 
average size of a bank subject to FRB supervision is 
considerably larger than the average bank under FDIC 
supervision. 

State member banks are subject to supervision and 
examination by the state which chartered the bank as 
well as by the FRB. Although national banks are also 
members of the Federal Reserve System, dual examina- 
tions are avoided because the FRB defers to the 
Comptroller for examination. 

Most of the examination functions of the FRB are 
carried out by the 12 Federal Reserve Banks, where the 
principal concern like that of the Comptroller is to 
maintain a safe and sound banking system. The FRB, 
like tlie Comptroller’s office, has extraordinary power to 
issue cease and desist orders and to remove officers or 
directors. A major reason for passage of the Federal 
Reserve Act in 1913 was “to establish a more effective 
supervision of banking,” 16 

Federal Deposit Insurance Corporation 

The Federal Deposit Insurance Corporation (FDIC) 
was created by Congress in an amendment to the Federal 



49 




Reserve Act by the Banking Act of 1933, 17 “to 
promote the soundness of banking and to aid the 
government in discharge of its fiscal transactions.” 18 Its 
primary function is to “insure. . .the deposits of all 
banks which are entitled to the benefits of insurance 
under this chapter....” 19 The FDIC has fulfilled its 
legislative purpose by protecting bank depositors and 
maintaining public confidence “in the Nation’s money 
supply in the event of bank failure.” 20 A paper prepared 
by George J. Benston of the University of Rochester for 
the President’s Commission on Financial Structure and 
Regulation indicated that the average annual number of 
banks closed per 100 banks operating at the beginning of 
the year went from .32 between 1934 and 1942 to .04 1 
between 1963 and 1970. 21 Similarly, the annual average 
loss on deposits per $100 of deposits in operating 
insured banks at the beginning of the year declined from 
$.0060 between the 1934 and 1942 period to $.0010 
between 1963 and 1970. 22 

A report prepared by Carter Golembe for the Na- 
tional Association of Supervisors of State Banks, also 
attested to the FDIC’s excellent record in protecting the 
public against bank failure. It noted that: 

Within the last several decades the FDIC has taken 
on more of the coloration of a bank supervisory 
agency because of the fact that its insurance activities 
(though not its responsibilities) have dwindled to 
insignificant proportions. With bank failures during 
the past decade averaging less than 6 per year 
(compared, say, with approximately 500 per year 
during the 1920’s) the insurance operations of the 
FDIC— while still of immense importance to individu- 
als and communities concerned-do not bulk large in 
that agency’s activities. 23 

Indeed, the 1971 Annual Report of the FDIC disclosed 
that on December 31, 1971, less than 9 percent of all 
employees were involved in the Division of Liquidation 
and that 1,908 of all 2,607 employees were utilized by 
the Division of Examination. 2 4 Since its establishment 
nearly 40 years ago, the FDIC’s examination function, 
initially only incidental to its major insurance function, 
has become the agency’s predominant activity. 

State nonmember banks (non-Federal Reserve mem- 
bers) may apply to the FDIC for insurance coverage. If 
certified for insurance, they are known as insured state 
nonmember banks and are subject to FDIC examination 
authority. To carry out its supervisory and examination 
responsibilities, the FDIC divided its examination force 
into 14 regional offices, with each office responsible for 
regularly examining insured state nonmember banks in 
its region. The agency has power to examine all the 
affairs of the bank. 

The FDIC may examine any insured bank for 
insurance purposes, but to avoid duplicating the activity 



of other Federal bank supervisory agencies, it uses 
examination reports from the Comptroller of the Cur- 
rency and the FRB to determine whether national and 
state member banks are worthy to continue as insured 
banks. 25 

Although the FDIC may accept the report of any 
agency supervising a state nonmember bank, thus 
far— except for some states with which it engages in 
joint examination— the agency has preferred to conduct 
its own examinations. At Commission hearings FDIC 
Chairman Frank Wille stated that “the objective of our 
examination and supervisory efforts with respect to state, 
nonmember banks has always been to promote safe and 
sound banking conditions and practices in conformity 
with applicable law. To this end we regularly examine 
each such bank seeking to determine its financial 
condition.” 

Indeed, the FDIC has assumed many of the functions 
of a regulatory agency. The decision to accept or reject 
an application for deposit insurance for a new bank is 
analogous to the granting of a charter, for, in a modern 
insurance conscious society, a bank is unlikely to open 
without deposit insurance. 26 

The number of insured state nonmember banks 
examined by the FDIC is greater than the combined 
total of national and state member banks examined by 
the Comptroller and FRB. 

On June 30, 1971, FDIC’s examining function ex- 
tended to 7,819 state nonmember banks as compared 
with 5,737 national and state member banks. Most state 
nonmember banks were “typically of small size” and 
comprised only “about 18 percent of all commercial 
bank deposits.” 2 7 

The FDIC, like the Comptroller and the FRB, has the 
extraordinary power to issue cease and desist orders, and 
under the Financial Institutions Supervisory Act of 
1966, is authorized to institute termination of insurance 
proceedings against an insured bank. If after hearing, an 
unsafe or unsound practice or violation has been 
established and not corrected within the specified time, 
the Corporation “may order the insurance terminated at 
a date subsequent.” While the power to terminate 
insurance provides the FDIC with the mechanism to 
protect its insurance fund, it also puts the agency in the 
unique position of being able to induce insured banks to 
comply with all applicable laws, rules, and regulations. 

Federal Home Loan Bank Board 

Preston Martin, Chairman of the Federal Home Loan 
Bank Board (FHLBB), described that agency’s major 
function as “exercising its regulatory authority over a 
major force for housing in our economy, the savings and 
loan industry, an industry with $181 billion in 
assets.” 28 



50 



The Federal Home Loan Bank System was created to 
provide credit reserves for savings and home-financing 
institutions. The FHLBB 'charters, examines, and super- 
vises federal savings and loan associations under the 
provisions of Section 5 of the Home Owner’s Loan Act 
of 1933. In addition, it directs the Federal Savings and 
Loan Insurance Corporation (FSLIC) as mandated by 
Title IV of the National Housing Act, to insure the 
safety of savings in thrift and home-financing institu- 
tions, In effect, the FHLBB does for savings and loan 
associations what the FRB, the FDIC, and the Comp- 
troller of the Currency together do for commercial 
banks. 29 

The diverse examination functions of the FHLBB are 
performed by "the Office of Examination and Supervi- 
sion through 12 field districts. The purpose of examina- 
tion is to prevent the default of federally chartered or 
state insured associations. 

The majority of loans made under .jurisdiction of the 
FHLBB are mortgage loans on residential property, 
amounting to approximately “$146.1 billion or more 
than 99 percent of all loans made by all insured 
institutions.” 30 Of the remaining $1.2 billion, unsecured 
property improvement loans account for $667.4 million 
and unsecured educational loans for $170.6 million. 

The extraordinary powers bestowed on Federal bank- 
ing agencies to issue cease and desist orders and remove 
officers and directors for cause were also granted to the 
FHLBB with regard to insured Federal and state savings 
and loan associations. In addition the FHLBB may 
initiate suit to enforce the provisions of the Home 
Owners Loan Act, “rules and regulations made thereun- 
der, or any other law or regulation.” 

National Credit Union Administration 

In 1970 the National Credit Union Administration 
(NCUA) 3 1 was established as an independent agency in 
the executive branch of the Government. The NCUA 
replaced the Bureau of Federal Credit Unions of the 
Department of Health, Education, and Welfare as 
the agency responsible for supervising Federal credit 
unions. 

On June 30, 1 97 1 , the NCUA had administrative and 
supervisory responsibilities over 12,956 Federal credit 
unions with appropriately $7 billion in consumer loans 
outstanding (including approximately $1 billion in real 
estate related loans). 

The NCUA has the power to grant Federal charters to 
credit unions after determination of the character and 
fitness of the subscribers, and the economic advisability 
of establishing the proposed credit union. The Adminis- 
trator of the NCUA is also empowered to conduct 
examinations and prescribe rules and regulations neces- 
sary for proper administration of such credit unions. 



In addition, the Administrator is required to “insure 
the member accounts of all Federal Credit Unions” and 
may insure, on approval of application, the member 
accounts of state chartered credit unions. Each Federal 
credit union is required to apply for insurance of 
member accounts. If the insurance application of a 
Federal credit union is denied, “the Administrator shall 
suspend or revoke its charter unless, within one year 
after the rejection, the credit union meets the require- 
ments for insurance and becomes an insured credit 
union.” 

The examination powers of the Administrator under 
the share insurance provisions are similar to those of the 
FDIC and other chartering entities. The Administrator 
has power to examine all affairs of the credit union to 
ensure that its financial condition and policies are not 
unsafe or unsound. 

The NCUA, like other Federal financial regulatory 
agencies, has the authority to issue cease and desist 
orders if unsafe or unsound practices are found in 
examination of the business of the credit union or if the 
credit union “is violating or has violated or the Adminis- 
trator has reasonable cause to believe that the credit 
union is about to violate a law, rule or regulation or any 
condition imposed in writing by the Administrator.” In 
addition, the NCUA has power to terminate share 
insurance to protect its insurance fund. 

As with other Federal financial regulatory agencies, 
primary focus of NCUA’s examination is devoted to 
guaranteeing sound operation of the financial institu- 
tions under its jurisdiction. 

State Agencies 

There may be as many different ways in which state 
and territorial agencies and departments charged with 
enforcing consumer credit laws administer their primary 
supervisory and regulatory functions as the country has 
states and territories. 

Banking Departments 

The functions of state banking departments are best 
compared with those of the Comptroller of the Cur- 
rency. Like the Comptroller, state banking departments 
have power to charter banks and examine them periodi- 
cally. In conducting examinations, most departments 
have full access to all state bank records and power to 
subpoena necessary records or witnesses. 

In many states, banking departments are not the 
highest authority on supervisory decisions. “Almost 
three-fifths of the states have banking boards, which in 
turn may have powers ranging from advisory to direct 
supervision decisions.” 32 Many banking departments are 
not independent units of state government but divisions 



51 



of larger goverment units or individual agencies operat- 
ing under the general direction of a state-level cabinet 
officer. 

The ultimate purpose of bank examination at the 
state level is to protect the public interest and prevent 
bank failure. The focus of state examination, like 
examination by Federal agencies, is to ensure bank 
soundness. 

Most state banking departments, however, have super- 
visory responsibilities far exceeding those entrusted to 
the Comptroller of the Currency and other Federal 
banking agencies. State banking department supervision 
extends to a varied range of nonbank financial institu- 
tions and activities. Often the scope of supervision 
includes state chartered credit unions, personal or 
consumer finance companies, and savings and loan 
institutions.. In addition, banking department responsi- 
bilities may encompass supervision of safe deposit 
companies, industrial loan companies, mutual savings 
banks, pawnbrokers, money order companies and even 
the general credit granting community (see Exhibit 4-1). 

Nonbanking Financial Institutions 

Supervisory responsibility for nonbanking financial 
institutions may be placed in either: 

1 . a division within a state banking department; 

2. an independent agency with total supervisory 
responsibility; or 

3. a part of a statewide financial institutions depart- 
ment, with oversight responsibility for all financial 
institutions, banking and nonbanking. 

Savings and Loan Associations and Credit Unions. 
State supervision of state savings and loan institutions 
and credit unions resembles that of the FHLBB and 
NCUA over federally chartered institutions. 3 3 The state 
has power to charter and examine the institutions 
periodically for soundness to protect the members’ or 
depositors’ interests. 

Mutual Savings Banks. Supervision of mutual savings 
banks, in the few states in which they are located, is 
virtually identical to state banking department supervi- 
sion. of commercial banks, both in purpose and purview. 

Consumer Finance Companies. In most states, the 
department responsible for supervising consumer finance 
companies operates under provisions of a state small 
loan law which is usually patterned after the Uniform 
Small Loan Law. Regulation of the consumer finance 
industry, unlike that of other financial institutions, is 
directly related to consumer credit protection. 

Under the Uniform Small Loan Act, the supervisory 
agency performs a three-fold function. 

First, it must determine whether an applicant quali- 
fies for a license to make small loans. 3 4 



Second, after granting a license the supervisory 
agency is authorized to examine the books and records 
of licensees at least once a year for compliance with 
provisions of the law. This examination is intended to 
eliminate trickery, fraud, and oppressive collection 
practices which prevailed in the small loan market before 
the law was passed. If the agency finds the licensee 
violating, threatening to violate or intending to violate 
the law or its regulations, it may order the licensee to 
cease and desist and may seek court assistance to enjoin 
the activity. 

Finally, the agency has the power to adopt rules and 
regulations necessary to provide the administrative 
machinery necessary for effective enforcement of the 
law. 

The agencies that supervise personal finance com- 
panies often are also responsible for enforcing other 
legislation such as discount and industrial loans laws. 
Frequently these are hybrid laws intended to accomplish 
varied goals; often they serve to supplement small loan 
legislation by permitting larger loans than are allowed 
under the small loan law. 35 These additional laws, 
however, do not typically provide the consumer the type 
of regulatory protections afforded by most small loan 
acts. 

Other Nonbanking Financial Institutions 

In many states the agency charged with licensing 
responsibility for the small loan industry is also charged 
with licensing businesses engaged in purchasing instal- 
ment sales contracts from retail sellers. The scope of 
supervision over such institutions, however, is much 
narrower than that authorized by the small loan laws. In 
fact, “the supervising powers of state agencies under 
such provisions (licensing) are usually limited to adminis- 
tering the licensing requirements of the act, and are not 
expanded to include general responsibility for adminis- 
tering provisions of the entire retail instalment sales 
act” 36 or other consumer protection laws. Thus, the 
function of licensing businesses engaged in purchasing 
instalment sales contracts, in most states, is limited to 
making “a record of those engaged in such business 
activity. . .and to prevent unlicensed operations.” 3 7 

Offices of the Attorneys General 

At the state level attorneys general have wide-ranging 
responsibilities in protecting citizens. The attorney 
general, in effect, is the attorney for the state and its 
citizenry in civil, administrative, constitutional, and 
criminal matters (see Exhibit 4-2). Many are active in 
areas of environmental and consumer protection as well 
as in combating crime. 3 8 



52 




The function of attorneys general in the area of 
consumer protection includes the prevention of all 
fraudulent, deceptive and unfair selling practices which 
may or may not involve extensions of consumer credit. 
Unlike the financial regulatory agencies, attorneys gen- 
eral have no general supervisory or examination powers. 
Instead, they must rely on complaints as the catalysts 
for their investigative and enforcement activities. 39 

Adequacy of Consumer Credit Protection 

Specific agency responsibility in the area of consumer 
credit protection ranges widely. It can extend from 
examining for and enforcing compliance with the Truth 
in Lending Act—at the Federal level and in the five 
exempted states 40 -to enforcing a host of state laws 
which govern : 

entry into the credit granting field in the first 
place,. . .compliance with rate structures, . 1 .ensuring 
compliance with rebate, default and credit life insur- 
ance provisions, as well as guaranteeing that restric- 
tions on remedies such as repossessions, deficiency 
judgment and holder in due course are complied 
with. 41 

The Commission first examined the consumer protec- 
tion activities of the Federal financial supervisory 
agencies as they related to state consumer credit 
protection legislation. Then it examined state agency 
activities in the same area. Finally, the Commission 
reviewed the performance of the Federal agencies and 
four of the five exempted states in fulfilling their 
responsibilities under TIL. (At the time, Wyoming had 
not been granted an exemption by FRB.) 

The Commission considered the role of all financial 
supervisory agencies involved with consumer credit 
protection. Its evaluation of agency performance was 
based on the following premises: 

1. Consumer credit protection laws were intended to 
protect equally all the citizens of a state or of the 
United States. 

2. The degree of this protection should not depend 

on whether the consumer deals with a Federal or a 
state chartered institution. 

3. All agencies, state and Federal, responsible for 
examining state chartered institutions should 
conduct examinations designed to ensure com- 
pliance with applicable law, including state con- 
sumer credit protection legislation. 

4. Any agency which lacks either the resources or 
inclination to perform its supervisory respon- 
sibilities adequately should improve its capability 
to the point where such duties can be adequately 
discharged or have its responsibilities assigned to 
another agency for effective performance. 



The Commission believes that the Financial Institu- 
tions Supervisory Act of 1 966 provides Federal agencies 
with the authority and power to require financial 
institutions under their jurisdiction to comply with all 
applicable laws, including existing state consumer credit 
protection Jaws, 

In fact, the Financial Institutions Supervisory Act 
provides two alternative bases for enforcing consumer 
credit protection laws. Section 1464, 1786 and 1818 of 
Title 12 of the United States Code authorize the 
FHLBB, the Comptroller of the Currency , the FDIC and 
the FBR respectively, to issue cease and desist orders if a 
savings and loan or bank under their jurisdiction: 

is engaging . . . has engaged or the agency has reason- 
able cause to believe ... is about to engage in an un- 
safe or unsound practice, or is violating . . . has vio- 
lated or the agency has reasonable cause to believe ... . . 
is about to violate a law . . . (emphasis added). 

Since violations of state consumer credit protection laws 
may not necessarily threaten the soundness of the 
financial institution, even in light of potential class- 
action litigation, the argument lias been made that the 
agencies are not authorized to act under this provision. 
However, the Commission notes that the Financial 
Institutions Supervisory Act of 1966 is drafted in the 
disjunctive and that violations of law are per se an 
adequate basis for agency action irrespective of the 
possible impact of the violations on institutional sound- 
ness. 42 

Bank Supervision 

At both Federal and state levels, bank examinations 
focus on the soundness of bank activities. 43 This view is 
supported in a study of state bank supervision by Carter 
Golembe who stated ‘It is quite apparent that the large 
majority of state banking departments are acting very 
much as if they were insuring agencies.” 44 By conduct- 
ing examinations directed toward ensuring bank sound- 
ness, state examining forces are generally duplicating 
efforts of the FDIC and the FRB with regard to insured 
nonmember and state member banks, respectively. In 
terms of manpower 1,581 FDIC examiners and 520 FRB 
examiners check for soundness the same banks which are 
also examined for soundness by 1,541 state banking 
department examiners. 45 Thus it would appear that 
1,541 state examiners are duplicating work performed 
by 2,101 Federal examiners (see Exhibits 44, 4-5, and 
4-8). Overemphasis on soundness leaves other bank 
supervision functions, such as detection of fraudulent 
and irregular consumer credit practices, a poor second in 
the scale of priorities 46 and appears to be “an improper 
allocation of the limited resources available in the area 
of bank supervision generally.” 4 7 



53 




The extent of apparent duplication in the bank 
examination process is difficult to measure because 

“some states have either lacked the resources or 

inclination to do an adequate job of bank supervi- 
sion.” 4 * Professor Benston’s paper on bank examination 
maintained that states “as chartering agencies ... are in 
much the same position as the Comptroller of the 
Currency, with one very important exception, their 
staffs and budgets are, in general, inadequate for the task 
of effective bank examination. The National Association 
of Supervisors of State Banks (now the Conference of 
State Bank Supervisors) in 1968 rated 35 states as 
inadequate in staff and 1 6 states inadequate in budget 
for bank supervision.” 49 In such states it is clear that 
Federal bank supervisory agencies cannot be expected 
to accept state examination reports without independent 
Federal examination. Nonetheless, it is likely that the 
state agencies will direct whatever energy and funds they 
possess toward examining for soundness and ignore 
other matters such as detection of consumer credit 
protection law violations. 

Federal supervisory agencies fail to supplement state 
activities in the areas of other supervisory respon- 
sibilities. At Commission hearings in 1971, FDIC’s 
Chairman Wille stated that the FDIC “traditionally 
tended to limit our special concern to enforcement of 
state banking law, that is, those state laws peculiarly 
applicable to banks and designed in large measure to 
assure the safe and sound operation of those banks.” He 
explained that these were “laws dealing . . . with re- 
quired reserves and loan limits based on bank capital or 
on the value of property taken as security.” 

Governor J. L. Robertson, Vice Chairman of the 
Board of Governors of the Federal Reserve System, 
wrote the Commission that it has been the Board’s 
“general policy, as part of our interest in joint federal- 
state efforts, to protect the liquidity and solvency of 
state banks subject to Federal Reserve supervision. But it 
seems clear that the primary responsibility for the 
enforcement of state laws with respect to institutions 
chartered by the staie rightly lies with the state 
authorities, and that the informal assumption of that 
primary responsibility by the Federal Reserve authorities 
would not be in the National interest.” 5 0 

First Deputy Comptroller of the Currency Watson 
testified before the Commission that the Office of the 
Comptroller “like most other federal agencies, is pri- 
marily concerned with enforcement of federal laws.” 
Stating that the Comptroller’s “statutory mandate or 
authority to enforce directly any state statute or 
regulation is limited,” he acknowledged that Section 85 
of Title 12 of the United States Code limits the 
permissible rate of interest charged by national banks to 
‘’the amount allowed by the laws of the State where the 



bank is located.” However, this is a restriction on the 
conduct of national bank business imposed by the 
Federal— not state— lawmakers. 

The Deputy Comptroller conceded that “contracts of 
national banks, like those of any other lender are subject 
in most respects to the law of the jurisdiction in which 
the contract is made.” He recognized that many states 
have statutes providing special protection for consumer 
borrowers, but said that compliance with such provisions 
could be effectuated by competition between national 
banks and state lenders. He made no mention of the 
Comptroller’s intent to examine for or enforce com- 
pliance with such laws. 

These comments indicate that the Comptroller of the 
Currency, the FDIC, and the FRB view their respon- 
sibilities in bank supervision as virtually limited to pro- 
tecting the solvency and liquidity of the nation’s banking 
systems and not to protecting the public from violations 
of state laws which on their face seem unrelated to 
solvency. The Comptroller’s failure to examine for and 
enforce such consumer protection laws is particularly 
serious because the Comptroller’s office is the sole 
regulatory and supervisory authority for national banks. 
The FDIC and FRB defer to the Comptroller, and state 
agencies have no power to examine national banks. Such 
banks are not bound by state laws which “infringe on 
the national banking laws or impose an undue burden on 
the performance of the banks’ functions;” 5 ! however, 
the Commission is convinced that state consumer credit 
protection laws do not fall into such a category. As far 
back as 1880, the Supreme Court found that the 
national banking laws did not evidence a Congressional 
intention to exempt national banks from the ordinary 
rules of law affecting the legality of actions founded on 
local matters. 52 If the Comptroller fails to examine for 
and enforce compliance of state consumer credit protec- 
tion laws, national bank customers may be denied 
protections afforded customers of a state chartered bank 
next door, and citizens of the same state could unknow- 
ingly be covered by different standards of consumer 
credit protection. The Commission considers differing 
consumer credit protection standards to be inequitable. 

While the Comptroller of the Currency, the FDIC, 
and the FRB appear to have adequate resources and 
determination to satisfy their primary responsibilities in 
guaranteeing a safe and sound banking system, the 
matter of consumer protection appears largely to be 
neglected at the Federal level. All three Federal banking 
agencies have instituted examination procedures 
designed to detect violations of the Truth in Lending 
Act— a Federal statute. But those violations are only the 
“tip of the iceberg” in the sea of consumer protection. 
Basic substantive consumer rights which are largely 
matters of state law appear to be of minimal concern to 



54 




Federal banking agencies, if, indeed, they are any 
concern at all. 

Savings and Loan Associations 

Just as with bank supervision, most emphasis and 
effort in examination of savings and loan associations are 
directed toward soundness. Here again Federal and state 
examiners duplicate each other’s work, largely for the 
same reason that is responsible for duplication in bank 
supervision— the insurance of accounts or deposits thus 
giving both the chartering agency and the insuring 
agency an interest (only 211 out of 2,440 state 
chartered savings and loan associations are uninsured). In 
states where the FHLBB acts as the insuring agency, 
2,250 state chartered savings and loans with 2,220 
branches are examined for soundness by FHLBB and 
state examiners, to the extent that an adequate state 
examining force exists (see Exhibits 4-1 , 4-6 and 4-8). 

Testifying before the Commission, Chairman Preston 
Martin of the FHLBB stated, “even the federally 
chartered institutions, over which we have the most 
extensive control, are subject to state law in certain 
respects,” but added that “compliance with state con- 
sumer protection laws is not an area of primary interest 
of our examiners” because of the minimal involvement 
of savings and loan institutions in consumer loans. The 
Commission understands that unsecured property im- 
provements loans are only $667.4 million of a portfolio 
of $147.3 billion, but believes that violations of con- 
sumer laws could still affect substantial numbers of 
citizens. Although aware that savings and loan associa- 
tions seek much broader powers in the field of consumer 
credit, the Commission has no evidence that broader 
powers would be accompanied by assurances that 
federally chartered associations would be examined for 
compliance with state consumer protection laws. The 
Commission questions how the FHLBB would ever 
know state consumer credit protection laws have been 
violated without efforts to ensure compliance. Viola- 
tions of such laws might well have an adverse effect on 
the solvency of the institutions— a subject of paramount 
concern to the FHLBB. Additionally, if the FHLBB fails 
to examine federally chartered associations for com- 
pliance, no other agency has the power to make such 
examinations. 

The FHLBB, through the Federal Savings and Loan 
Insurance Corporation, also insures the accounts of 
many state chartered savings and loan associations, just 
as the FDIC insures commercial banks’ deposits. As 
insuror, the FHLBB has supervisory and examination 
authority over insured state associations to protect its 
insurance fund. Chairman Martin noted, however, that 
FHLBB was “not heavily involved with the enforcement 
of state consumer protection laws,” and that “in most 



states . . . [the Board] conduct [s] ... examinations of 
state chartered associations jointly with state supervisory 
authorities . . . [who] are primarily chargeable with 
matters of enforcement of state law.” 

The Commission agrees that enforcement of state 
consumer credit protection laws is primarily a state 
responsibility, but this does not preclude FHLBB exam- 
ination for compliance with such laws, particularly in 
view of Chairman Martin’s statement that “[wjhile . . . 
the states are primarily responsible for the enforcement 
of their own consumer protection laws, violation of state 
law by an insured institution, whether federally or state 
chartered, could be the basis for cease and desist action 
by our Board or, in an appropriate case, grounds for 
termination of insurance of accounts.” 

In view of the staffing, budgetary, and attitudinal 
limitations of many state supervisory agencies, super- 
vision of savings and loan associations, like that of 
banks, probably is directed toward ensuring soundness 
and leaves other matters unattended. 

Credit Unions 

At Commission hearings in June, 1971, J. Deane 
Gannon, Deputy Administrator of the National Credit 
Union Administration stated that “we (the National 
Credit Union Administration) expect FCUs (Federal 
Credit Unions) to comply with state laws,” but added 
that “[a]s NCUA does not have enforcement respon- 
sibilities for state consumer protection laws, it does not 
build into its examinations specific procedures for 
determining compliance.” He said that NUCA’s credit 
manual advises credit unions to obtain an attorney’s 
opinion that special loan programs do not violate laws in 
the state where the Federal credit union does business. 
Asked why the NCUA conducts no compliance exami- 
nations, he said that the “vast majority of Federal credit 
unions are members of state leagues” and ‘The leagues 
see to it that member credit unions receive notice and 
information on changes in state law or regulation.” He 
added that “[m]any times the league has its attorney 
review the law and determine its application to credit 
unions.” 

Mr. Gannon’s testimony left several questions un- 
answered. If the NCUA does not examine for com- 
pliance with state law, how does it know whether 
Federal credit unions are complying with the law? It is 
one thing to expect Federal credit unions to comply 
with state law and another to examine to ensure 
compliance. In view of its exclusive examination and 
supervisory authority over Federal credit unions, who 
can examine for and enforce compliance if the NCUA 
does not? A supervisory agency like the NCUA should 
not rely on credit union or league attorneys to deter- 
mine what laws are applicable to institutions under its 



48 C- 072 0 - 73 -6 



55 




jurisdiction, especially when an erroneous interpretation 
might affect the soundness of the institution and 
endanger depositors’ funds. It may also result in the 
failure to extend protection of state laws to Federal 
credit unions customers. 

Although the NCUA was authorized by the Federal 
Credit Union Act of 1 970 to examine and supervise 
Federal and insured state chartered credit unions, 
NCUA’s share insurance function has not yet been fully 
implemented. 5 3 For this reason, the Commission cannot 
now determine whether NCUA puts inordinate emphasis 
on examining for soundness. It is apparent, however, 
that some state examining agencies have neither suf- 
ficient staff nor budget to examine adequately the 
institutions under their supervision. Similarly, NCUA 
appears to be seriously understaffed in some states 
(Exhibit 4-7). 

Consumer Finance Companies 

Consumer finance companies are chartered only by 
states and have no Federal counterparts. State agencies 
charged with their supervision have complete respon- 
sibility for their examination and for determining 
whether the companies have complied with state con- 
sumer loan laws. The Commission sifted through the 
multiplicity of state laws and regulatory programs only 
to find that vast dissimilarities made comparisons among 
states almost impossible. The difficulty was heightened 
by the divergent enforcement attitudes of the regulatory 
agencies. Supervisory and enforcement activity ranged 
from vigorous to languid— not only from state to state 
but from agency to agency within states. This is partly 
explained by the frequently expressed view that public 
agencies wliich regulate private enterprises often begin to 
empathize with the industries they are supposed to 
supervise. 5 4 

The Commission computed the number of man-days 
per loan office each state consumer credit administrator 
had available per year to examine consumer finance 
companies. 5 5 For purposes of state comparisons, sam- 
pling techniques minimize differences in loan office 
sizes. Although it is impossible to demonstrate that any 
state has sufficient manpower to examine its consumer 
finance companies adequately, the Commission has no 
evidence that every state fails to provide sufficient 
resources for adequate examinations. The median figure 
for the 33 states 54 included in the calculations was 2.64 
man-days available per office, with a range from 1.15 
days to 6.14 days. 57 Virtually all administrators con- 
tacted by the Commission staff said that it took between 
2 and 3 days to examine the average small loan office. 
Assuming the quality of a 2 to 3 day examination is 
sufficient to satisfy examination standards prescribed by 



statute, approximately half of the states comply with 
their mandates. 

Administrators with less than 2.64 man-days available 
per office tended to focus examination activities on new 
licensees and licensees with a history of problems. While 
recognizing that variations exist in the size of states and 
the size of institutions examined, the Commission 
recommends that legislatures and administrators in states 
with less than 2-1 j2 man-days available per year per 
small loan office reassess their staffing capabilities with 
the goal of improving their ability to fulfill the examina- 
tion responsibility prescribed by law. 

Unfortunately, many consumer credit protections 
presumed to exist at the state level are illusory. In many 
states where such legal protections exist, the consumer 
may not be truly protected in consumer credit transac- 
tions because the laws are not evenly enforced. 
Inconsistencies in administration and enforcement 
should not be allowed to continue. All consumer credit 
grantors should be subject to the same statutes and the 
same administrative controls, although not necessarily 
the same licensing, chartering, and examination proce- 
dures. Enforcement of statutes should be performed 
with consumer protection the primary concern— not 
creditor convenience. 

Truth in Lending (TIL) 

Federal Agencies 

At the Federal level, the Commission found examina- 
tion and enforcement to be a “mixed bag.” Some 
agencies have no specific budget for TIL activities. 
Others have rather substantial budgets. Some agencies 
have found so many violations that it is difficult to 
understand how others have found so few. In some 
agencies all examiners apparently devote a certain 
percentage of their time to examining for TIL while in 
others only a specific portion of the examining staff 
devote time to TIL (see Exhibit 4-1 1). Two agencies 
assigned TIL responsibilities -the Interstate Commerce 
Commission and the Department of Agriculture-re- 
ported they had encountered no consumer credit prob- 
lems under TIL. This is understandable, since few, if 
any, institutions subject to their jurisdiction extend 
consumer credit as defined by TIL. A third agency, the 
Civil Aeronautics Board, had virtually no enforcement 
activity. 

Of the remaining six agencies charged with TIL 
enforcement, five— the Comptroller of the Currency, the 
FDIC, the FRB, the FHLBB, and the NCUA-exercise 
their authority to examine their respective supervised 
institutions on a regular basis. Each has adopted as a part 
of its examination process special procedures to test for 
TIL compliance. However, the vigor with which each 



56 




agency pursues these procedures varies widely. Some 
creditors are closely regulated and others are not. As with 
state consumer credit protection laws, the effectiveness 
of TIL protection varies with the Federal agency having 
regulatory authority. Such variations are intolerable. The 
Commission recommends that all Federal regulatory 
agencies adopt and enforce uniform standards of Truth 
in Lending examination. 

The Federal Trade Commission (FTC) is unique as a 
TIL enforcement agency in that (1) it has no general and 
continuing supervisory and examination authority over 
creditors under its TIL jurisdiction, and (2) as a practical 
matter.it has no finite universe of creditors subject to its 
jurisdiction. The other eight Federal agencies have TIL 
enforcement authority over creditors which they regu- 
larly supervise, so that the exercise of that authority is 
(or should be) but one additional function applicable to 
a known roster of regulatees. The universe of creditors 
subject to FTC Truth in Lending jurisdiction far exceeds 
that of any other agency both in number and institu- 
tional diversity. Estimates of the number range as high as 
one million and include retailers who extend consumer 
credit, consumer finance companies, and state chartered 
credit unions. Excluded, of course, are state chartered 
and noncorporate creditors in the five states with TIL 
exemptions. 

To fulfill its TIL responsibilities, the FTC established 
a Division of Consumer Credit (now a part of the 
Division of Special Projects) with a staff of 204 
members, whose sole function is to administer the CCPA 
(including TIL). Because of the large number of cred- 
itors for which the FTC is responsible and obvious staff 
limitations, comprehensive examination for compliance 
was not possible. Instead the agency relied on a program 
of voluntary compliance and the deterrent effect of 
numerous complaint cases initiated by the Division staff. 

In an attempt to effectuate compliance, however, the 
staff undertook examinations of disclosure statements of 
national and major regional creditors and initiated an 
extensive program of surveillance of advertising matter. 
The FTC also made a nationwide survey of creditor 
compliance to ascertain TIL trouble spots and focus on 
the types of creditors under their jurisdiction who need 
special surveillance. The Commission Commends the 
FTC for efforts to fulfill a gargantuan assignment. 

The Board of Governors of the Federal Reserve 
System is also to be commended for admirably drafting 
regulations and providing interpretations as prescribed 
under section 105 of the Truth in Lending Act. 

State Agencies 

If the Federal examination and enforcement of TIL is 
a “mixed bag,” the state situation may be no better. The 



Commission recommends that all TIL exemptions be 
reviewed by the FRB in light of testimony before the 
Commission . 

TIL regulatory functions currently exercised by the 
FRB, as well as TIL examination and enforcement 
functions which at present are assigned to nine different 
Federal agencies and five exempted states should be 
reassigned to the proposed Bureau of Consumer Credit. 
The Commission finds it unrealistic to impose on any 
agency a dichotomy of responsibility. If the agency’s 
primary duty is to ensure the solvency and liquidity of 
institutions under its jurisdiction, it is unrealistic to 
expect that agency to enforce a law which provides for 
potentially substantial civil penalties for its violation. 
Agency assumption of an active consumer protection 
role could have a detrimental effect on the very solvency 
of an institution which the agency is required to protect. 

THE PROBLEMS IN PERSPECTIVE 

Problems in the field of enforcement of consumer 
credit laws range from familiar, old problems that have 
stubbornly resisted solution to emerging new areas of 
concern. Among the old problems found still to exist are 
these: (1) Federal agencies charged with supervising 
deposit -holding institutions have evidenced great interest 
in the solvency of the institutions, much less interest in 
enforcing Federal consumer credit laws, and virtually no 
interest in enforcing state consumer credit laws. Because 
state agencies are generally barred from examining 
federally chartered institutions, those institutions are 
not effectively examined for violations of state con- 
sumer credit laws. (2) State agencies charged with 
examining deposit-holding institutions are preoccupied 
largely with the solvency of the institutions even though 
their examinations often duplicate those of Federal 
authorities. This duplication of effort drains away 
resources that might otherwise be used for enforcement 
of consumer credit laws. (3) States have usually failed to 
set up effective mechanisms for across-the-board en- 
forcement of consumer credit laws. Although state laws 
usually give administrators adequate powers to enforce 
credit laws against consumer finance companies, compet- 
ing second mortgage lenders are generally subject to 
little or no administrative supervision. Similarly, in most 
states retailers are subject to no administrative super- 
vision for credit law purposes. Recourse against retailers 
for violations of credit laws is usually limited to suit by 
aggrieved consumers or to criminal or injunctive proce- 
dures instituted by state attorneys general or local 
district attorneys. (4) State legislatures in the last two 
decades have enacted countless consumer protection 
statutes but have been reluctant to appropriate funds to 
enlarge consumer protection agencies in order to enforce 



57 




these laws. State agencies usually have adequate financ- 
ing only when creditors pay for examinations, as with 
agencies examining deposit-holding institutions or con- 
sumer finance companies. 5 8 

Among the new problems are these: (1) Increased 
intervention by the Federal Government in the 
consumer protection area has raised difficult problems 
of Federal-state relations which call for reconsideration 
of the roles played by state and Federal authorities in 
enforcing consumer protection laws. 

States not exempt from Federal TIL supervision may 
have two laws on disclosure of finance charges, the 
Federal TIL provisions and state laws which predate the 
Federal law and which have not been expressly repealed. 
Although TIL Section 111(a) purports to invalidate 
inconsistent state laws on disclosure, the FRB in 
regulation Z Section 226.6(c) allows creditors to con- 
tinue to make disclosures pursuant to inconsistent state 
laws so long as they are separated from Federal 
disclosures and branded as being inconsistent with 
Federal law. Incredible as it may seem, if state law 
differs from the Federal law a creditor would apparently 
be required to disclose different APR’s, one under 
Federal law and one under state law so long as the 
separation requirements of the regulation were observed. 

In those nonexempted states there are two separate 
groups of enforcement officials- -Federal agencies enforc- 
ing TIL and state agencies enforcing state consumer 
credit law-and, in most cases, both groups are enforcing 
different laws against the same creditors. Since only 
Federal authorities can enforce TIL, in nonexempt 
states the FTC has the burden of covering all state 
chartered credit unions, all retailers, consumer finance 
companies and second mortgage lenders with no help 
from state officials. 

Nor is all well in the exempt states. Before exemp- 
tions are granted, state legislatures must enact a statute 
“substantially similar” to the Federal Truth in Lending 
Act (the FRB has interpreted this to mean “substantially 
identical”) and rules must be adopted which incorporate 
the substantive provisions of regulation Z. Each time 
Congress amends TIL and each time the FRB amends 
regulation Z (which has happened a number of times), 
similar changes must be made in state statutes and rules; 
failure to make changes promptly may result in loss of 
the state’s exemption. To obtain and maintain exemp- 
tions, states find themselves merely rubber-stamping 
Federal legislative and administrative provisions. Thus, 
the only effect of exemption is to permit state au- 
thorities exclusive enforcement powers with respect to 
TIL (except as to federally chartered institutions) and, 
of course, to deprive the FTC of such authority. After 
expending the effort necessary to obtain exemption 
from TIL, the money-starved states find that all they 



have achieved are greatly increased burdens (but prob- 
ably not budgets) for their consumer protection agencies 
and the loss of FTC assistance. It is no wonder that 
exemptions have not been as eagerly sought as some 
thought they would be when TIL was enacted. 

(2) Rising expectations of consumers concerning 
protection of their rights in credit transactions have 
focused attention on better ways of helping the con- 
sumer protect himself. No longer is it enough to have 
remote governmental authorities police creditors with 
the expectation that violations can be prevented or, once 
found, halted. Consumers want direct access to agencies 
capable of telling them of their rights and of assisting 
them in remedying wrongs done to them. They want 
educational programs to help them avoid trouble in 
consumer transactions. They want skilled legal services 
to press their claims. In short, aggrieved consumers yearn 
for a concerned and informed human being to hear their 
complaints and tell them what to do. The quality of 
enforcement of consumer credit laws must now be 
evaluated on the basis of availability to the public of 
educational programs, counseling facilities, and compe- 
tent legal services, as well as by the old quantitative 
standards in terms of numbers of creditor examination 
agents. 

Federal Watchdog Agency 

The Commission’s review of supervision and examina- 
tion of credit grantors by state and Federal agencies 
charged with those responsibilities has uncovered certain 
weaknesses in the enforcement of state and Federal 
consumer credit protection laws. To strengthen protec- 
tion of the consumer in the credit market the Commis- 
sion feels that an organizational unit is needed at the 
Federal level to coordinate activities of supervisory 
agencies, improve compliance with existing Federal and 
state consumer credit protection laws, implement cer- 
tain of the Commission’s recommendations and continue 
certain of the basic consumer credit market research 
initiated by the Commission. Therefore the Commission 
recommends that Congress create within the proposed 
Consumer Protection Agency a unit to be known as the 
Bureau of Consumer Credit (BCC) with full statutory 
authority to issue rules and regulations and supervise all 
examination and enforcement functions under the Con- 
sumer, Credit Protection Act, including TIL. The BCC 
would also encourage state consumer credit administra- 
tors and banking departments to augment existing staff, 
where necessary, and improve existing examination and 
enforcement procedures. For these purposes, the BCC 
should be empowered to make independent determina- 
tion of the adequacy of state supervision, examination, 



58 




and enforcement of applicable state and Federal con- 
sumer credit protection laws and recommend to Con- 
gress steps the BCC deems necessary to ensure protec- 
tion of the consuming public in credit transactions. 

If Congress should not enact the proposed Consumer 
Protection Agency, the Commission recommends-as an 
alternative to the BCC-creation of an independent 
Consumer Credit Agency to implement some Commis- 
sion recommendations. 

The following specific recommendations relate to 
creation of the Bureau: 

- The BCC should monitor progress in the development 
of competitive consumer credit markets (Chapter 7) as 
well as in the elimination of discriminatory practices in 
granting consumer credit (Chapter 8). It should also 
undertake research to develop viable credit scoring 
systems to facilitate credit granting in poverty areas 
(Chapters 8 and 9). 

The BCC should be empowered to cooperate with 
and offer technical assistance to states in matters relating 
to consumer credit protection— examinations, enforce- 
ment, and supervision of consumer credit protection 
laws. 

To fulfill the BCC’s responsibilities as a CCPA 
rulemaking body and to permit it to evaluate and 
monitor state activities in areas of consumer credit 
protection and in development of competitive consumer 
credit markets, the BCC should be authorized: 

(1) to require state and Federal agencies that super- 
vise institutions which grant consumer credit to 
submit such written reports; 

(2) to administer oaths; 

(3) to require by subpoena the attendance and 
testimony of witnesses and the production of all 
documentary evidence relevant to the execution 
of its duties; 

(4) to intervene in corporate mergers and acquisi- 
tions which might lessen competition in con- 
sumer credit markets. The authority to intervene 
should include but not be limited to applications 
for new charters, offices, branches, etc.; 

(5) in the case of disobedience to a subpoena or 
order issued, to invoke the aid of any district 
court of the United States in requiring com- 
pliance with such subpoena or order; and, 

(6) in any proceeding or investigation, to order 
testimony to be taken by deposition before any 
person designated by the Bureau who has the 
power to administer oaths, and in such instances 
to compel testimony and the production of 
evidence in the same manner as authorized under 
subparagraphs (3) and (5) above. 

If barriers to competition in the consumer credit 
market are not eliminated, federally chartered finance 



companies should be established utilizing the BCC as the 
chartering and supervisory agency (Chapter 9). 

The Commission believes the activities of the BCC 
will help to create an environment of consumer credit 
pro tecti on heretofore unattaine d . 

SUMMARY 

Of the broad recommendations which can be made 
on enforcement of consumer credit protection laws, 
some are intended to advance healthy trends which have 
been developing while a few call for departure from 
existing procedures. 

Deposit Holding Institutions 

Agencies regulating deposit-holding institutions have 
long been devoted to the traditional role of examining to 
prevent institutional failure. It is no surprise, then, that 
these agencies have not eagerly enforced consumer credit 
protection laws against the institutions they regulate. 
Vigorous enforcement of such laws would not be 
welcomed by agencies with limited personnel resources 
and heavy responsibility for maintaining the safety of 
depositor funds. Perhaps more important are attitudinal 
obstacles. These agencies are accustomed to insuring 
institutional soundness and protecting depositors, and 
the assumption of responsibility for enforcing laws 
protecting debtors would require a significant change in 
attitude. However, the growing threat of class action 
suits by aggrieved debtors and the potential for large 
amounts in damages should alert institutions and super- 
visory agencies to the benefits of preventive examination 
for compliance with consumer credit protection laws. 

Two persistent criticisms about regulation of deposit- 
holding institutions are: first, federally chartered institu- 
tions not only have failed to enforce consumer protec- 
tion laws but have refused visitation rights to state 
authorities to allow for enforcement. Second, limited 
resources of state examination agencies are wasted on 
bank examinations which largely duplicate the work of 
Federal examiners, particularly in the case of FRB state 
member banks and nonmember banks insured by the 
FDIC. 

The Commission recommends that agencies supervise 
ing federally chartered institutions undertake systematic 
enforcement of Federal credit protection laws like Truth 
in Lending. 

Checking for violations can be a routine part of every 
examination without unduly burdening examiners. Testi- 
mony from a Commission hearing indicates that agencies 
are moving in that direction. The trend should be 
encouraged. National banks hold billions of dollars 



59 




worth of notes and assigned contracts that may not be 
adequately examined by Federal authorities and cannot 
be examined by authorities of the states whose laws 
govern these contracts. The Commission recommends 
that Federal law be expressly changed to authorize state 
officials to examine federally chartered institutions for 
the limited purpose of enforcing state consumer laws, 
but such authorization should in no way empower state 
officials to examine federally chartered institutions for 
soundness, fraudulent practices, or the like. The limited 
state examination should be required by law to be 
performed in a manner that would not disrupt or harass 
the federally chartered institutions. State examiners 
could accompany Federal examiners as additional mem- 
bers of the examination team. Institutions could com- 
pensate the state for its examiners’ services at rates equal 
to those paid for Federal examiners. 

Although the banking industry favors elimination of 
dual examination by Federal and state agencies, all but a 
few state banks undergo dual examination for sound- 
ness, fraud, and management evaluation. The Commis- 
sion believes that tills is a wasteful duplication and that 
to the extent possible state and federal agencies should 
work together to assure that examination for soundness 
be primarily a Federal responsibility. This would be 
desirable from a consumer standpoint because it would 
leave more resources available to state authorities to 
devote to enforcing state and Federal consumer credit 
laws in state banks. 5 9 

Nondeposit Holding Lenders 

Two developments are needed for nondeposit holding 
lenders to provide adequate consumer protection. 

(1) Licensed lenders are usually well supervised by 
state agencies for compliance with state consumer laws, 
but other consumer lenders are not. The Commission 
recommends that state consumer credit laws be amended 
to bring second mortgage lenders and any other con- 
sumer lenders under the same degree of administrative 
control imposed on licensed lenders. This can be done 
by (a) defining a consumer loan as one with an APR high 
enough to exclude residential purchase money first 
mortgage credit-say 12 percent -made for personal, 
family, or household purposes; (b) requiring all credit 
related charges such as brokerage fees, points, and 
commissions to be included in the finance charge; and 
(c) requiring any creditor to obtain a license before 
making a consumer loan. 

(2) A basic change in Federal-state relations with 
respect to Federal consumer credit laws must be made. 
The Federal Government may well become a more 
important source of legislation applicable to consumer 
transactions. Congress presented states with two some- 
what unsatisfactory alternatives in TIL enforcement: A 



state may obtain an exemption and then enforce TIL 
against all creditors (except federally chartered institu- 
tions) with no Federal financial assistance, or it may 
leave enforcement to the FTC and other Federal 
enforcement agencies. Most states have chosen the latter. 
If the Federal Government and the states are to coexist 
in consumer credit legislation and enforcement activities, 
an effective working relationship must replace the 
all-or-nothing exemption option. 

The Commission recommends that Congress consider 
whether to empower state officials to enforce Truth in 
Lending and garnishment restrictions of the Consumer 
Credit Protection Act and any similar laws that may be 
enacted. Concurrent jurisdiction over TIL is expressly 
given to state courts. Why not concurrent enforcement 
powers for state officials? The benefits are obvious in 
the licensed lender field whose operations are examined 
in minute detail in many states. The skilled state 
examiner could also look for TIL violations and ease the 
already heavy FTC workload. The FTC has agreements 
with some state agencies which provide for state 
examination and reporting of TIL violations to the FTC. 
Federal legislation might go further and allow a state 
agency to treat a TIL violation as a violation of state law 
subject to remedies (cease and desist powers, etc.) 
available under state law. Duplication of efforts by 
Federal and state authorities could be eliminated and 
expenses of enforcement shared. 



Retailers and Their Assignees 

The Commission recommends that state laws covering 
retailers and their assignees be amended, where neces- 
sary, to give authority to a state administrative agency to 
enforce consumer credit laws against all sellers who 
extend consumer credit. However, administrative regula- 
tion need not and should not entail either licensing or 
limitations on market access. 

Only a few states exercise this authority over sellers, 
but buyers are as entitled to protection and enforcement 
as borrowers. x 

Regulation of retailers must, of course, be extended 
to assignees of consumer credit paper. All banks and, in 
many states, sales finance companies are subject to 
administrative control. The Commission recommends 
that states which do not subject sales finance companies 
to enforcement of consumer credit laws amend their 
laws to bring such companies under enforcement. Such 
authority need not and should not entail licensing or 
limitations on market access. 

The degree of administrative control must be deter- 
mined by the availability of resources. The sheer number 
of retail outlets would appear to make detailed periodic 
examination and voluminous reports similar to those 



60 




required of deposit-holding institutions and consumer 
finance companies unrealistic. The almost unanimous 
conclusion of state administrators testifying before the 
Commission was that reliance on consumer complaints is 
an inadequate basis for consumer protection. To some 
degree administrators must take the initiative and seek 
out violations by examining retail creditors. 

New developments in retail credit operations should 
make enforcement easier. Many retailers now participate 
in credit card plans in which the issuer extends and holds 
the credit and the retailers either reduce or abandon 
their own credit plans. Administrative control over a few 
credit card issuers may accomplish what previously 
would have taken an army of examiners to do. Also, use 
of centralized electronic data processing by retail credi- 
tors with multiple branches eases the examiners’ tasks. 

Many large item credit sales-automobiles, furniture, 
and appliances— are still made by closed end instalment 
contracts assigned to banks or sales finance companies. 
Laws which abolish the holder in due course doctrine 
and subject assignees to liability for knowingly violating 
credit laws are powerful factors in enlisting natural 
market forces to enforce credit laws (see Chapter 10). 
Assignees generally will not buy trouble, avoiding those 
dealers known to write contracts which violate laws. 

TIL enforcement is most needed in the retail field 
where reprehensible credit sellers prey on the poor and 
ignorant. Administrative agencies need all the weapons 
they can muster against these abusers and often a TIL 
violation is the easiest charge to prove. 

Better Enforcement at All Levels 

Consumer credit laws come from the Congress, state 
legislatures, and local governments. Each has enforce- 
ment units that should help make the laws effective. At 
the Federal level the FTC is adding valuable experience 
to its commendable enthusiasm in enforcing Federal 
consumer protection laws. Because the FTC is free of 
any continuing relationship with any class of credit 
supplier, it possesses singular objectivity. Congressional 
commitment to consumer protection may well be 
gauged by the degree to which FTC appropriations 
match the additional workload caused by new consumer 
protection laws. Federal agencies which charter or insure 
financial institutions may lack the verve of independent 
agencies in enforcing credit laws, but they can observe 
operations of institutions under their supervision and 
can perform a valuable service by examining for credit 
violations. 

Consumers are entitled to much better consumer 
credit protection law enforcement at the state level than 
they have been receiving. Inconsistencies that have left 



some lenders heavily regulated, others virtually unregu- 
lated, and sellers regulated in only few states can no 
longer be tolerated. The Commission recommends that 
state laws be amended to give a state administrative 
agency authority to enforce consumer credit laws against 
all credit grantors-deposit holding institutions, non- 
deposit holding lenders, and retailers and their assignees. 
This authority should include the right to enter places of 
business, to examine books and records, to subpoena 
witnesses and records, to issue cease and desist orders to 
halt violations, and to enjoin unconscionable conduct in 
making or enforcing unconscionable contracts. The 
agency should be able to enforce the rights of con- 
sumers, as individuals or groups, to refunds or credits 
owing to them under appropriate statutes. Across-the- 
board administrative control over all creditors is essential 
for an adequate level of state enforcement. Most states 
now have separate administrative agencies, usually the 
chartering or licensing agency, charged with supervising 
banks, savings and loan associations, and consumer 
finance companies. Another agency to oversee non- 
licensed creditors such as retailers must be created unless 
such enforcement is assigned to an existing agency. 

The proliferation of agencies at the state level seems 
to be wasteful of limited enforcement resources. Placing 
authority to enforce all consumer laws against all credit 
suppliers under a single administrator and establishing 
separate subdepartments to license and supervise dif- 
ferent types of creditors seems an ideal structure. If 
political or other considerations make such centraliza- 
tion infeasible, a consumer protection board composed 
of heads of consumer-related agencies should be estab- 
lished which should meet regularly to coordinate en- 
forcement activities. 

It is at the local level that some of the most 
innovative and useful enforcement activity occurs, pos- 
sibly because local agencies supervise no financial insti- 
tutions. The New York City Bureau of Consumer Affairs 
has been as creative in finding new ways to protect 
consumers as it has been tenacious in enforcing laws. 
Other cities, Los Angeles among them, are patterning 
programs on the New York experience. Federal and state 
agencies have felled to develop communication inter- 
change necessary for a truly effective consumer protec- 
tion program. It may be that communication between 
consumers and governmental regulators can be most 
effective at the local level. The local representative can 
more effectively halt the put-offs and run arounds, 
obtain quicker action, and provide on the spot advice. 
The local ombudsman can use persuasion and publicity 
as primary tools, but the legal authority needed cannot 
be assessed until the office is funded, staffed, and 
operating. 



61 




Legal Services 

Consumer credit transactions normally involve such 
comparatively small sums that it is often difficult to 
interest lawyers in litigation involving them. However, 
litigation brought by aggrieved private consumers may 
prove a powerful deterrent to institutional misconduct. 
Low income consumers have found advocates of their 
rights in legal services programs. Therefore, the Commis- 
sion recommends that legal services programs- legal aid, 
neighborhood legal services, rural legal assistance, public 
defender-continue to receive Federal, state, and local 
government support. 

Litigation by the private consumer would be en- 
couraged if statutes assure payment of fees to the 



consumer’s lawyer in cases in which he prevails. Such 
fees should be based on the reasonable value of the 
service, not on the amount of recovery. The Commission 
recommends that consumer protection laws be amended, 
where necessary, to assure payment of legal fees incurred 
by aggrieved private consumers and provide them with 
remedies they can enforce against creditors who violate 
these laws. 

Watchdog Agency 

The Commission recommended a Bureau of Con- 
sumer Credit in the Consumer Protection Agency if 
established by Congress. Failing that, the Commission 
recommended creation of a Consumer Credit Agency to 
implement some of its recommendations. 



62 




EXHIBIT 4-1 



STATUS OF STATE BANK SUPERVISION 
Major Regulatory Responsibilities in Addition to Commercial Batiks^ 1 * 

Savings and 

Mutual Savings Loan Industrial Loan Money Order 

State Banks Credit Unions Associations Companies Companies 



Alabama x x 

Alaska x 

Arizona x x 

Arkansas x 

California 

Colorado ........ x x 

Connecticut x x x 

Delaware x x 

Florida x x 

Georgia x 

Hawaii x x 

Idaho x x 

Illinois 

Indiana x x 

Iowa x 

Kansas 

Kentucky x x x 

Louisiana x x 

Maine x x x x 

Maryland x x x 

Massachusetts .... x x x 

Michigan x x 

Minnesota x x x x 

Mississippi x x 

Missouri x 

Montana x x 

Nebraska x x x 

Nevada 

New Hampshire ... x x 

New Jersey x x x 

New Mexico ..... x x 

New York x x x x 

North Carolina . . . 

North Dakota .... x x 

Ohio 



x 

x 

X 



X 

X 

X 



X 



X 

X 

X 

X 



Finance 

Companies 

x 

x 

x 

x 



x 

x 

x 



x 



X 



X 

X 

X 



X 

X 

X 

X 

X 

X 

X 

X 

X 

X 

X 

X 

X 

X 



63 




EXHIBIT 4-1 (Cont'd) 



STATUS OF STATE BANK SUPERVISION 
Major Regulatory Responsibilities in Addition to Commercial Banks* 1 ) 

Savings and 

Mutual Savings Loan Industrial Loan Money Order Finance 

State Banks Credit Unions Associations Companies Companies Companies 



Oklahoma x x x 

Oregon x x x x x 

Pennsylvania x x x x x 

Puerto Rico x x x 

Rhode Island x x x x 

South Carolina ... . x x 

South Dakota x x 

Tennessee x 

Texas x 

Utah x x x x 

Vermont x x x 

Virginia x x x x 

Washington x x x 

West Virginia ..... x x x x 

Wisconsin x x x 

Wyoming x x 

TOTALS 16 33 28 17 17 37 



(1) The types of non-bank financial institutions under the jurisdiction of the state banking department vary considerably from state 
to state; in addition to the responsibilities listed here, some departments supervise such activities as investment companies, insurance 
firms, employee welfare funds, money remitters, development corporations, mortgage companies and perpetual care cemeteries. 

Source; 1971 Survey of State Bank Supervisors 




EXHIBIT 4-2 



Staffing of State Attorneys General's Consumer Protection Agencies 

(as of February 1971) 



State 


Attorneys 


Investigators 


Clerical 


Student Aides 


Alabama . 




1 


PT 




















Alaska 




0 








0 






0 




0 




Arizona 




1 


FT 






1 


FT 




1 


PT 






Arkansas 




2 


PT 




















California 


6 


FT, 4 


PT 




4 


FT 




4 FT, 4 PT 






Colorado 




1 


FT 






1 


FT 




1 


FT 


1 


FT 


.Georgia 




1 


PT 




















Hawaii 




3 


FT 






5 


FT 




4 


FT 


2 


FT 


Illinois 


14 


FT, 3 


PT 




7 


FT 




14 


FT 






Indiana 




1 


PT 




















Iowa 




2 


FT 






2 


PT 




2 


FT 


1 


PT 


Kansas 




1 


PT 




1 


FT 


, 3 


PT 


1 


PT 






Kentucky 




1 


FT 












1 


FT 


1 


FT 


Maine 




1 


PT 






2 


PT 












Maryland 




2 


FT 




3 


FT 


, 1 


PT 


3 


FT 


8 


FT 


Massachusetts 




4 


FT 






9 


FT 




4 


FT 


5 


FT 


Michigan 




2 


FT 






1 


FT 




3 


FT 






Minnesota 




1 


FT 






1 


PT 












Missouri 


1 


FT, 1 


PT 


2 


FT 


, 1 


PT 


3 FT, 1 PT 


1 


PT 


Nebraska 




1 


PT 




















New Jersey 




2 


FT 




15 


FT 






13 


FT 


3 


PT 


New Mexico 




2 


PT 




2 


PT 






1 


PT 






New York 




12 


FT 




3 


FT 






4 


FT 






North Carolina 




6 


FT 




4 


FT 






10 


FT 






North Dakota 




1 


PT 




















Ohio 




1 


FT 




5 


FT 










2 


FT 


Oklahoma 




2 


PT 




















Oregon 




1 


PT 




















Pennsylvania 




3 


FT 




11 


FT 






6 


FT 






Puerto Rico 




7 


FT 




75 


FT 






68 


FT 


(116- 


-Other) 


South Dakota 




1 


PT 




1 


PT 














Texas 




5 


FT 




1 


FT 














Virgin Islands 




8 


PT 




















Washington 


6 


FT, 2 


PT 


5 


FT, 


, 1 


PT 


3 FT 


’, 9 PT 






West Virginia 




1 


PT 






1 


PT 












Wisconsin . . , , 


1 


FT, 1 


PT 




1 


FT 




3 


FT 


4 


FT 



FT: Full Time 

PT: Part Time 

/ 

Source: Report on The Office of the Attorney General, National Association of Attorneys General, Committee on the Office of the 

Attorney General, February 1971. 



65 





EXHIBIT 4-3 



Examination Staff of the Office of the Comptroller of the Currency 

(as of January 1972/ 



Region 


State 


Banks 


Branches 


Examiners 


1 


Connecticut 


26 


249 


8 




Maine . 


19 


109 


6 




Massachusetts 


82 


441 


49 




New Hampshire 


48 


54 


10 




Rhode Island 


5 


95 


9 




Vermont 


26 


49 


4 


2 


New Jersey 


120 


753 


113 




New York 


167 


1,338 


116 


3 


Delaware 


5 


4 


0 




Pennsylvania 


286 


1,088 


107 


4 


Indiana 


122 


362 


24 




Kentucky 


80 


151 


12 




Ohio 


218 


776 


54 


5 


District of Columbia 


14 


106 


19 




Maryland 


39 


270 


6 




North Carolina 


23 


615 


8 




Virginia 


101 


511 


41 




West Virginia. . .' 


87 


0 


14 


6 


Florida 


230 


0 


56 




Georgia 


62 


216 


17 




South Carolina 


19 


230 


10 


7 


Illinois 


415 


71 


95 




Michigan 


104 


581 


25 


8 


Alabama 


88 


209 


28 




Arkansas 


69 


88 


11 




Louisiana . 


49 


185 


15 




Mississippi 


38 


145 


9 




Tennessee 


77 


290 


33 


9 


Minnesota 


198 


7 


60 




North Dakota 


42 


10 


9 




South Dakota 


32 


63 


11 




Wisconsin 


126 


68 


24 


10 


Iowa 


100 


60 


18 




Kansas 


171 


35 


16 




Missouri 


98 


26 


36 




Nebraska 


125 


26 


18 



66 



EXHIBIT 4-3 (Cant'd) 



Examination Staff of the Office of the Comptroller of the Currency 

(as of January 1972) 



Region 


State 


Banks 


Branches 


Examiners 


11 


Oklahoma 


195 


32 


32 




Texas 


532 


0 


125 


12 


Arizona 


3 


226 


7 




Colorado 


121 


13 


38 




New Mexico 


33 


79 


9 




Utah 


8 


75 


9 




Wyoming 


42 


0 


8 


13 


Alaska 


5 


52 


0 




Idaho 


7 


114 


6 




Montana 


52 


1 


12 




Oregon 


8 


257 


18 




Washington 


24 


463 


27 


14 


California 


57 


2,473 


118 




Hawaii 


1 


9 


0 




Nevada 


4 


64 


2 




Totals 


4,603 


13,139 


1,502 



Source: Office of the Comptroller of the Currency. 



67 




EXHIBIT 4-4 





Examination Staff of the Federal Deposit Insurance Corporation 
(as of June 30, 1971} 






Region and State 


Number of 
Banks 


Number of 
Branches 


Number of 
Examiners 


Atlanta 




821 


240 


129 


Alabama 

Florida 

Georgia 






Boston 




300 


839 


98 



Connecticut 

Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 



Chicago 865 295 157 

Illinois 

Indiana 

Columbus 499 373 91 

Kentucky 

Ohio 

West Virginia 

Dallas 980 137 115 



Colorado 
New Mexico 
Oklahoma 
Texas 



Madison 569 422 90 

Michigan 

Wisconsin 

Memphis 698 670 114 

Arkansas 

Louisiana 



Mississippi 

Tennessee 

Minneapolis 795 102 94 

Minnesota 
Montana 
North Dakota 
South Dakota 
Wyoming 

New York 255 900 174 

New Jersey 
New York 
Puerto Rico 
Virgin Islands 



68 




EXHIBIT 4-4 (Cont'd) 



Examination Staff of the Federal Deposit Insurance Corporation 





(as of June 30, 1971) 






Region and State 


Number of 
Banks 


Number of 
Branches 


Number of 
Examiners 


Omaha 

Iowa 

Nebraska 


814 


256 


103 


Philadelphia 

Delaware 

Pennsylvania. 


160 


646 


93 


Richmond 


313 


1,271 


94 



Dist. of Col. 
Maryland 
North Carolina 
South Carolina 
Virginia 



St. Louis 902 89 110 

Kansas 

Missouri 

San Francisco 256 922 119 



Alaska 

Arizona 

California 

Guam 

Hawaii 

Idaho 

Nevada 

Oregon 

Utah 

Washington 

Totals 8,227 7,162 1,581 

Source: Federal Deposit Insurance Corporation. 



69 





EXHIBIT 4-5 



Examination Staff of the Federal Reserve System 
(as of June 30, 1971) 



District and State 



Number of 

Number of Banks Number of Branches Examiners 



Boston 25 333 43 

Connecticut 

Maine 

Massachusetts 
New Hampshire 



New York 97 1,180 118 

Connecticut 
New Jersey 
New York 

Philadelphia 25 243 34 

Delaware 
New Jersey 
Pennsylvania 

Cleveland 138 485 38 

Kentucky 

Ohio 



Pennsylvania 
West Virginia 

Richmond 91 235 42 

Dist. of Col. 

Maryland 
North Carolina 
South Carolina 
Virginia 
West Virginia 

Atlanta 63 130 36 

Alabama 

Florida 

Georgia 

Louisiana 

Mississippi 

Tennessee 

Chicago 285 499 66 

Illinois 

Indiana 

Iowa 

Michigan 

Wisconsin 



70 ' 




EXHIBIT 4-5 {Corn'd! 



Examination Staff of the Federal Reserve System 
(as of June 30, 1971) 



District and State 



Number of 

Number of Banks Number of Branches Examiners 



St. Louis 110 90 32 

Arkansas 

Illinois 

Indiana 

Kentucky 

Mississippi 

Missouri 

Tennessee 

Minneapolis 110 47 19 

Michigan 
Minnesota 
Montana 
North Dakota 
South Dakota 
Wisconsin 

Kansas City 102 17 19 

Colorado 

Kansas 

Missouri 

Nebraska 

New Mexico 

Oklahoma 

Wyoming 

Dallas 62 41 24 

Arizona 
Louisiana 
New Mexico 
Oklahoma 
Texas 

San Francisco 30 412 49 

California 

Idaho 

Nevada 

Utah 

Washington • 



Totals 1,138 3,712 520 



Source: Federal Reserve System 



486-072 0 - 73 -7 



71 




EXHIBIT 4-6 



Examination Staff of the Federal Home Loan Bank Board 
(as of January 1972) 



FHLBB District and State 


Federally Chartered 
Institutions - Branches 


State Insured 
Institutions - Branches 


Number of 
Examiners 
Per District 


No. 1 - Boston 


69 


86 


80 


27 


21 


Connecticut 


18 


43 


17 


10 




Maine 


9 


5 


15 


2 




Massachusetts 


31 


34 


26 


1 




New Hampshire 


7 


0 


12 


0 




Rhode Island 


2 


3 


5 


14 




Vermont 


2 


1 


5 


0 




No. 2 - New York 


119 


223 


276 


275 


52 


New Jersey 


24 


43 


184 


200 




New York 


86 


158 


92 


75 




Puerto Rico 


9 


20 


0 


0 




Virgin Islands 


0 


2 


0 


0 




No. 3 - Pittsburgh 


149 


144 


188 


126 


46 


Delaware 


2 


1 


2 


1 




Pennsylvania 


124 


143 


179 


125 




West Virginia 


23 


0 


7 


0 




No. 4 - Greensboro 


466 


575 


232 


229 


75 


Alabama 


52 


44 


7 


13 




Di st. of Col 


11 


22 


9 


19 




Florida 


128 


204 


5 


2 




Georgia 


98 


98 


4 


0 




Maryland 


59 


62 


22 


32 




North Carolina 


39 


47 


129 


80 




South Carolina 


47 


39 


23 


22 




Virginia 


32 


59 


33 


61 




No. 5 - Cincinnati 


298 


257 


205 


200 


63 


Kentucky 


91 


33 


12 


2 




Ohio 


137 


179 


193 


198 




Tennessee 


70 


45 


0 


0 




No. 6 - Indianapolis 


139 


205 


93 


94 


29 


Indiana 


103 


67 


66 


15 




Michigan 


36 


138 


27 


79 




No. 7 - Chicago 


189 


23 


396 


48 


63 


Illinois 


149 


2 


310 


0 




Wisconsin 


40 


21 


86 


48 




No. 8 - Des Moines 


157 


134 


136 


98 


28 


Iowa 


45 


17 


36 


14 




Minnesota 


52 


61 


11 


2 




Missouri 


44 


51 


78 


69 




North Dakota 


7 


5 


4 


13 




South Dakota 


9 


0 


7 


0 





72 




EXHIBIT 4-6 (Cont'd) 



Examinal 

State 



edit Union t 



Examination Staff of the Federal Home Loan Bank Board 
(as of January 1972) 



Number of 

Federally Chartered State Insured Examiners 

FHLBB District and State Institutions - Branches Institutions - Branches Per District 



No. 9 - Little Rock 200 80 309 285 63 

Arkansas 40 12 22 6 

Louisiana 4 36 10 68 44 

Mississippi 35 12 5 3 

New Mexico 10 8 21 11 

Texas 79 38 193 221 

No. 10 -Topeka 102 76 130 141 31 

Colorado 20 24 31 72 

Kansas 29 15 59 44 

Nebraska 23 13 18 16 

Oklahoma 30 24 22 9 

No. 1 1 - Los Angeles 72 267 147 538 86 

Arizona 3 26 10 45 

California 68 238 132 476 

Nevada 1 3 5 17 

No. 12- Seattle 89 159 62 159 33 

Alaska 3 5 0 0 

Hawaii . . . 2 5 8 52 

Idaho 8 12 3 7 

Montana 11 7 1 0 

Oregon 18 41 12 47 

Utah 6 6 7 12 

Washington 32 82 27 37 

Wyoming 9 1 3 3 

Guam 0 0 1 1 

Totals 2,049 2,229 2,256 2,220 590 



Source: Federal Home Loan Bank Board. 



73 




EXHIBIT 4-7 



Examination Staff of the National Credit Union Administration 
(as of December 1971) 

State Credit Unions Examiners 

Alabama 236 5 

Alaska * - 38 1 

Arizona 118 3 

Arkansas 92 1 

California 1,238 38 

Colorado . 172 4 

Connecticut 307 1 1 

Delaware 82 2 

District of Columbia 187 11 

Florida 339 7 

Georgia 276 6 

Hawaii 169 5 

Idaho 66 1 

Illinois 419 13 

Indiana 487 6 

Iowa 14 

Kansas 73 1 

Kentucky 125 2 

Louisiana 373 9 

Maine 164 5 

Maryland 204 2 

Massachusetts 360 9 

Michigan 394 10 

Minnesota 65 1 

Mississippi. 155 3 

Missouri 44 1 

Montana 122 2 

Nebraska 96 2 

Nevada 66 1 

New Hampshire 33 1 

New Jersey 540 12 

New Mexico 67 1 

New York 1,082 26 

North Carolina Ill 1 

North Dakota 33 1 

Ohio 719 19 

Oklahoma 138 3 

Oregon 230 6 

Pennsylvania 1,304 33 

Rhode Island 31 1 

South Carolina 137 3 

South Dakota 114 2 

Tennessee 209 9 

Texas 938 22 

Utah 98 3 

Vermont 3 



74 




EXHIBIT 4-7 (Cont'd) 



Examination Staff of the National Credit Union Administration 
(as of December 1971) 

State . Credit Unions Examiners 



Virginia 

Washington . 
West Virginia 
Wisconsin . . . 
Wyoming . . . 



248 

210 

169 

6 

55 



4 

5 
3 



Totals 



12,956 



317 



Source: National Credit Union Administration 



75 




EXHIBIT 4-8 



Examination Staffs of State Banking Departments 
(as of June 1971) 



State 



Banks and T otal Banks 

Trust Companies Branches and Branches 



Alabama 


184 


81 


265 


Alaska 


6 


7 


13 


Arizona 


10 


113 


123 


Arkansas 


184 


84 


268 


California 


93 


651 


744 


Colorado 


154 


7 


161 


Connecticut 


34 


209 


243 


Delaware 


13 


89 


102 


District of Columbia 


3 


36 


39 


Florida 


300 


28 


328 


Georgia 


374 


154 


528 


Hawaii 


9 


132 


141 


Idaho 


17 


48 


65 


Illinois 


709 


42 


751 


Indiana 


285 


299 


584 


Iowa 


567 


265 


832 


Kansas 


430 


35 


465 


Kentucky 


263 


194 


457 


Louisiana 


183 


220 


403 


Maine 


24 


126 


150 


Maryland 


73 


378 


451 


Massachusetts 


75 


331 


406 


Michigan 


229 


656 


885 


Minnesota 


533 


7 


540 


Mississippi 


145 


212 


357 


Missouri 


575 


70 


645 


Montana 


93 


5 


98 


Nebraska 


315 


18 


333 


Nevada 


4 


26 


30 


New Hampshire 


26 


12 


38 


New Jersey 


90 


345 


435 


New Mexico 


34 


59 


93 


New York 


145 


1,090 


1,235 


North Carolina 


73 


591 


664 


North Dakota 


127 


59 


186 


Ohio 


297 


577 


874 


Oklahoma 


237 


22 


259 


Oregon 


38 


95 


133 


Pennsylvania 


167 


695 


862 


Rhode Island 


8 


80 


88 


South Carolina 


81 


188 


269 


South Dakota 


128 


40 


168 


Tennessee 


232 


222 


454 


Texas . . . . 


678 


62 


740 


Utah 


40 


64 


104 


Vermont 


17 


38 


55 


Virginia 


136 


350 


486 



See footnotes at end of table. 



Number of 
Examiners 



r 

14* 

15+ 

54 

18 

41° 

3* 

42° 

38 

18* 

98 

26 

44 

23 

22 

19 

14 y 
21 
57 
48 
42 

15 
62 
10 v 
22 

5 

16 y 

45 z 

14 

317* 

16 

42 

19 

10 

69 

12 

8 

25 

85 

3 

6 * 



76 




EXHIBIT 4-8 (Cont'd) 



Examination Staffs of State Banking Departments 
(as of June 1971) 

Banks and Total Banks Number of 

State Trust Companies Branches and Branches Examiners 

Washington 64 121 185 16 

West Virginia 115 6 121 '12* 

Wisconsin 483 212 695 48 

Wyoming 29 1 30 6 

Totals 1,541 

* Responsible for examining all financial institutions. 

+ Responsible for examining all financial institutions except credit unions and savings and loans. 

0 Responsible for examining savings and loans as well. 

y Responsible for examining all financial Institutions except consumer finance and related institutions. 

2 Responsible for examining commercial and savings banks. 

Source: Conference of State Bank Supervisors 



77 





EXHIBIT 4-9 



STATE CHARTERED INSTITUTIONS 
Consumer Finance Companies with Designated Examiners 
{as of November 1971 ) 



State 



Number of 

Number of Offices Examiners 



Man-Days Man-Days Available 
Available Per Office 



Alabama 

Alaska 

Arizona 

Arkansas 


396 


5 


1,200 


3.03 


California 


1,995 


51 


12,240 


6.14 


Colorado 


750 


4 


960 


1.28 


Connecticut 

Delaware 

Dist. of Col 


417 


10 


2,400 


5.75 


Florida 


914 


10 


2,400 


2.63 


Georgia 

Hawaii 

Idaho 


1,112 


12 


2,880 


2.59 


Illinois 


800 


12 


2,880 


3.6 


Indiana 


781 


16 


3,840 


4.92 


Iowa 


354 


4 


960 


2.71 


Kansas 


329 


7 


1,680 


5.11 


Kentucky 


451 


5 


1,200 


3.66 


Louisiana 

Maine 


941 


5 


1,200 


1.28 


Maryland 

Massachusetts 


340 


6 


1,440 


4.24 


Michigan 

Minnesota 


600 


8 


1,920 


3.20 


Mississippi 


425 


8 


1,920 


4.52 


Missouri 


580 


3 


720 


1.24 


Montana 


65 


1 


240 


3.70 


Nebraska 

Nevada 


208 


1 


240 


1.15 


New Hampshire 


88 


1 


240 


2.73 


New Jersey 


499 


5 


1,200 


2.40 


New Mexico 

New York 


201 


1 


240 


1.19 


North Carolina 

North Dakota 


566 


5 


1,200 


2.12 


Ohio 


1,556 


11 


2,640 


1.70 


Oklahoma 


508 


4 


960 


1.89 


Oregon 

Pennsylvania 

Rhode Island 


233 


7 


480 


2.06 


South Carolina 


682 


6 


1,440 


2.1k 


South Dakota 


72 


1 


240 


3.33 


Tennessee 


455 


5 


1,200 


2.64 



78 




EXHIBIT 4 : 9(Cont'd) 



STATE CHARTERED INSTITUTIONS 
Consumer Finance Companies with Designated Examiners 
(as of November 1971) 

Number of Man-Days Man- Days Available 

State Number of Offices Examiners Available Per Office 



Texas 2,265 16 3,840 1.70 

Utah 

Vermont 380 2 480 1.26 

Virginia 

Washington 270 2 280 1.77 

West Virginia 

Wisconsin 468 8 1,920 4.10 

Wyoming 75 1 240 3.2 



Source: National Association of Consumer Credit Administrators 



79 




EXHIBIT 4-10 



INSTITUTIONS SUBJECT TO EXAMINATION BY STATE CONSUMER CREDIT 

ADMINISTRATORS 
(as of June 1971) 



State 


Small Loan 
Companies 


Other 

Nonbanking 

Financial 

Institutions 


Total 


Number of 
Examiners 


Alabama 


396 


516 


912 


5 


Alaska , 

Arizona 


221 




221 


15* 


Arkansas - 

California 


1,995 


337 


2,332 


51° 


Colorado 


750* 




750 


4 


Connecticut 


417 


10,948 


11,365 


10 p 


Delaware 


52 




52 


3* 


District of Columbia 

Florida 


914 


169 


1,083 


10 


Georgia 


1,112 




1,112 


12 


Hawaii 


212 


47 


259 


18* 


Idaho 

Illinois 


B00 q 


227 


1,027 


8* 

12 


Indiana 

Iowa 


781++ 

354 


378 


732 


16 

4 


Kansas 


329 


4,978 


5,307 


7 r 


Kentucky 


451 


257 


708 


5 


Louisiana 


941 




941 


5 


Maine 


63 


913 


976 


5 r 


Maryland 


340 


380 


720 


6 


Massachusetts 


317 


4,652 


4,969 


23 r 


Michigan 


600 


188 


788 


8 


Minnesota 


115 


415 


530 


5 


Mississippi 


425 


193 


618 


8 


Missouri 


580 


124 


704 


3 


Montana 


65 




65 


1 


Nebraska 


208 




208 


1 


Nevada 


63 




63 


4 


New Hampshire 


88 


314 


402 


1 


New Jersey 


499 




499 


5 


New Mexico . . 


201 


155 


356 


1 


New York 


553 


759 


1,312 


317* 


North Carolina 


566 


122 


688 


5 


North Dakota 


44 


37 


81 


2 


Ohio 


1,556 


1,164 


2,720 


11 


Oklahoma 


508 


2,167 


2,675 


4 r 


Oregon 


233 


62 


295 


2 


Pennsylvania 


926 


7,821 


8,747 


22 s 


Rhode Island 


105 




105 


5 


South Carolina 


682 


52 


734 


6 


South Dakota 


72 




72 


1 


Tennessee 


455 




455 


5 



80 




EXHIBIT 4-10 (Cont'd) 



INSTITUTIONS SUBJECT TO EXAMINATION BY STATE CONSUMER CREDIT 

ADMINISTRATORS 
(as of June 1971) 





Small Loan 


Other 

Nonbanking 

Financial 




Number of 


State 


Companies 


Institutions 


Total 


Examiners 


Texas 


2,265 




2,265 


16 


Utah 


77 


156 


233 


4 l 


Vermont 


33 




33 


6* 


Virginia 


380 




380 


2 


Washington 


270 


69 


339 


2 


West Virginia 


204 




204 


12* 


Wisconsin 


468 


2,974 


3,442 


8 U 


Wyoming 


75 




75 


1 

687 



* Responsible for examining all financial Institutions 
+ Supervised lenders UCCC 

° Responsible for examining credit unions as well 
P Division performsTlL function for all lenders Including banks 
q Industrial loan offices licensed but operated out of small offices 

++ Figure only Includes small loan companies that will be subject to examination under UCCC, other supervised 
lenders not determined 

r Division performs TIL examination for retailers or unlicensed lenders 

* Responsible for 1064 Motor Vehicle Sales Finance and 1431 Instalment Sellers 
1 Includes premium finance companies and pawnbrokers 

u Responsible for 2639 Motor Vehicle Dealer Sales Finance and 200Sales Finance 

DATA SOURCES: National Association of Consumer Credit Administrators and Conference Df State Bank Super- 
visors 



81 




Chapter 5 

CREDIT INSURANCE 



The term “credit insurance” here pertains to insur- 
ance sold in connection with a consumer credit transac- 
tion. 1 It covers the life and/or health of the debtor as 
distinct from property insurance sold to debtors to 
protect creditor’s equity in big ticket items-household 
goods and automobiles— against perils such as fire, 
windstorm, theft; and collision. (Fire and casualty 
insurance is not covered in this chapter.) 

The two basic types of personal credit insurance are 
life and accident and health. Credit life insurance insures 
tlie creditor against loss if the debtor dies. Credit 
accident and health insurance insures the creditor against 
loss if the debtor is disabled and cannot make payments. 
Both assure the debtor that the debt will be paid and 
that dependents will be freed of the obligation. 

Debtors seem to accept credit insurance. An Ohio 
University research group surveyed debtors, and asked 
“If you were to borrow money in (the) future, would 
you want the amount of the loan covered by credit life 
insurance?” More than 90 percent of the respondents 
answered “yes.” 2 An almost identical question concern- 
ing health and accident insurance elicited about the same 
percentage of affirmative response, indicating that most 
debtors want credit life and credit accident and health 
insurance. 

The Nature of Credit life Insurance 

Credit life insurance may be provided on an individ- 
ual or group basis. To obtain an individual policy, the 
debtor must negotiate for and purchase directly from an 
insurance company sufficient coverage to pay the 
approximate amount of the outstanding debt. This 
typically is in the form of decreasing term insurance 
with the face amount of the policy declining as the debt 
matures or time passes. 

Individual policies are rarely sold except in connec- 
tion with home mortgages or similar types of instalment 
credit in which the debt is relatively large and the time 
over which instalments are to be paid is relatively long. 
Individual coverage is not generally available for the 
typical consumer instalment debt, because the relatively 
small size and short maturity of the debt make such 
coverage uneconomical. 3 Consequently, the bulk of 



credit life insurance in force in the United States is in 
group form. At the end of 1970, approximately $88 
billion of credit life insurance was in force with 
approximately 84 percent of it written on a group 
basis. 4 

Group Credit Life Insurance 

The mechanics of underwriting and selling group 
credit life insurance are significantly different from 
those of individual credit life policies. Group credit 
policies are issued by the insurance company directly to 
the creditor. The group insured is a single designated 
class of debtors, such as credit customers of a depart- 
ment store or borrowers from a consumer finance 
company. Each member of the group typically owes a 
relatively small amount of instalment debt with a short 
maturity, usually 5 years or less. 

The typical group credit life policy provides that 
upon the death of the insured debtor, the insurance 
company will pay the unpaid balance of the obligations. 
The creditor-policyholder is the beneficiary. Since the 
policies provide decreasing term insurance for each 
member of the group, the amount of insurance for each 
member declines with reduction in the balance of the 
debt, and the benefits usually equal the debt. If the 
debtor becomes delinquent in payments and stays 
delinquent for a specified period of time, the policy 
usually provides for automatic termination. If the policy 
did not so provide, the insurance company could find 
itself exposed to an adverse selection of risks; for a 
creditor could continue to pay premiums for insured 
delinquent debtors whose deaths were imminent, and 
stop paying premiums for all other delinquents. 

Group credit life insurance policies usually stipulate a 
limit on the amount that may be written on one insured 
debtor. If the creditor extends credit in excess of the 
maximum coverage available under the policy, the 
amount of insurance usually remains at the maximum 
until fire indebtedness is reduced to that maximum. 
Thereafter the indebtedness and insurance are reduced at 
the same rate. However, in some cases the policy 
provides for a proportionate reduction in insurance. In 
this instance, the insurance is reduced by the same ratio 



83 




as the debt. The amount of the insurance always bears 
the same relationship to the amount of the debt. For 
example, if the maximum limit for each life insurance 
policy were $2,000 and the creditor should lend the 
insured debtor $4,000, the initial amount of insurance 
would be $2,000. With each succeeding payment on the 
indebtedness, the amount of the insurance would be 
reduced proportionally but insurance coverage would 
always be equal to approximately 50 percent of the 
unpaid balance of the debt. 5 

Group Credit Life Premiums 

Although the premium on group credit life insurance 
is paid by the creditor-policyholder to the insurance 
company, all or part of the premium cost may be passed 
on to the insured debtor. In some instances creditors 
provide credit life insurance to debtors without any 
identifiable specific premium charge and absorb the cost 
in the finance charge or the cost of the goods or services. 
Credit unions are an example of a class of creditors who 
do this. Typically, however, the debtor pays a specific 
and identifiable charge for credit life insurance as a 
separate service. It was tins controversial charge— what it 
should be and how it should be computed-that was the 
focus of the Commission’s interest. 

Premium rates and consequent charges to debtors are 
usually at flat rates (rates of charge for insurance which 
do not vary with the age of the insured debtor or the 
amount of insurance written). This differs from regular 
life policies where the premium increases as the age of 
the insured increases and the face amount of the policy 
decreases. 

Two methods of assessing premiums are the initial 
single premium method and the periodic billing method. 
The first and most common method is for the creditor 
once each month to compute an initial single premium 
for each new debt that has become insured during that 
month and pay the aggregate of these single premiums to 
the insurance company. Under this system the single 
premium pays for coverage for the full term of the 
indebtedness. The premium is usually computed at a flat 
premium rate per $100 of initial indebtedness per year. 
For example, on a $ 1 ,000 note repayable in 12 monthly 
instalments, the insurance premium rate might be 39 
cents per $100 of initial indebtedness per year, or $3.90. 

The other method of determining and collecting 
premiums is to charge the insured creditor a flat rate 
periodically, usually monthly, on each $1,000 of out- 
standing insured indebtedness. This method of premium 
assessment is typically used when premium costs are not 
passed on to the debtors as a specific identifiable charge. 
If this method is used and the charge is passed on to the 
debtor, the creditor may have an expensive problem 



with delinquent insured accounts. The creditor may pay 
insurance premiums on a debtor’s life and never collect 
the premiums from the debtor. 

State laws generally provide that any charge made to 
a debtor for credit insurance may not be more than the 
actual premium paid by the creditor to the insurance 
company. The creditor is not allowed to take a 
“markup” on the premium, and normally does not 
receive a commission. That fee is usually paid to a 
licensed agent of the insurance company. The creditor, 
to whom the master policy is issued, receives his 
compensation in the form of “dividends and/or rate 
credits when earned, based on the experience of the 
group.” 6 The amount of that compensation depends on 
(1) the claims experience of the insurance company with 
the creditor’s particular group of debtors and (2) the size 
of premium charged. If the insurance company has a 
large margin of underwriting profit (the difference 
between premiums collected and claims paid) the divi- 
dends or rating credits payable to the creditor are large 
and vice versa. This method of computing compensation 
provides the incentive for creditors to select those 
insurance companies that charge high insurance premi- 
ums, because high premiums tend to result in propor- 
tionately higher compensation. This conflict of interest, 
the focal point of the controversy, is the basis of the 
iemand for specific regulation of all credit insurance 
rates and/or sales. 

Credit Accident and Health Insurance 

Credit accident and health insurance also offered in 
connection with consumer credit transactions provides 
for payment of insured debt instalments falling due 
while the debtor is disabled. It, too, is nearly always 
written on a group basis 7 and marketed like group credit 
life insurance. The major difference between these two 
types of insurance is that a wider range of plans is 
available under group accident and health. 

Credit accident and health policies have two distinc- 
tive features that affect premium costs, (1) the qualifica- 
tion period and (2) the method of determining benefits. 
Under almost all credit health insurance plans benefits 
do not accrue until the insured has been disabled for a 
period of from 14 to 30 days. Sometimes the plan 
provides that benefits are retroactive to the first day of 
disability, provided disability has continued past the 14 
to 30 day qualification period. However, if benefits are 
not retroactive, they are payable only for the period of 
disability occurring after the qualification period. 

Another difference between credit life and credit 
accident and health insurance is the method of deter- 
mining the amount of benefits to be paid. Under a credit 
life policy, full benefits are payable on death. Under a 



84 




credit accident and health policy, one of two quite 
different methods of determining benefits is usually 
stipulated. The most commonly used is the pro rata 
method which provides that the insurance company will 
pay I /30th of a monthly instalment for each day the 
insured debtor is disabled for less than a month, and, of 
course, full instalments for each full month of disability. 
The other method provides for a benefit equal to the full 
monthly payment if the insured is disabled on the 
monthly payment due date. Under either method 
payments continue as long as the debtor is disabled up 
to the contractual maturity date of the debt. 

The insurance company charges a flat premium rate 
for all borrowers regardless of age, as with credit life 
insurance. The master policy is issued to the creditor 
who in turn sells the insurance to debtors. In providing 
credit accident and health coverage, creditors have the 
same conflicts of interest they have with credit life 
insurance. The creditor’s compensation is a function of 
the charges to insured debtors for the insurance cover- 
age. The higher the charges, the greater the creditor’s 
compensation and vice versa. As a consequence, some 
type of rate regulation has been demanded for this type 
of coverage, just as it has been for credit life insurance. 

Why Any Direct Compensation? 

Senator Philip Hart and others have asked why a 
creditor should receive any direct compensation or 
profit from the sale of credit insurance. The justification 
for compensation to the creditor is that the creditor 
performs valuable third party services for the insurance 
company and the debtor. These services result in savings 
to the insurance company which are in turn passed on to 
insured debtors. This can be proved by comparing the 
premium for a credit insurance policy written on a group 
basis with one written on an individual basis. The cost of 
coverage is almost always less when written on a group 
basis. In many cases the debtor does not have a choice 
because few companies sell credit life insurance on an 
individual basis, and none sell it on an individual basis at 
reasonable rates. 

What services are performed? First, the creditor 
“acquires or sells” the insurance either for no commis- 
sion or a lower one than if an agent were used. 
Acquisition costs (e.g. sales commissions) are a major 
cost for the life insurance company when an individual 
policy is sold. Second, the creditor issues the evidence of 
insurance to the debtor, collects premiums, and handles 
other routine tasks of policy administration. The insur- 
ance company may make periodic audits to determine if 
the creditor is complying with group policy terms and 
legal requirements, but most administrative tasks are 
performed by the creditor. Finally, the creditor handles 



claims administration. Evidence of death or disability is 
submitted to the creditor who usually assists in complet- 
ing the claims form and forwards it to the insurance 
company. Then, the company pays the creditor-benefici- 
ary who in turn remits any proceeds in excess of the 
debt to the debtor’s estate (under a life policy) or to the 
insured (under an accident and health policy). 

The controversial areas associated with credit insur- 
ance may be classified as (a) nonrate abuses and (b) ade- 
quate rates. Nonrate abuses include such tilings as 
(1) selling excessive coverage, (2) failure to refund to 
debtors unearned premiums, (3) failure to inform debt- 
ors of their coverage, (4) pyramiding of coverage and 
(5) coercion of debtors to purchase insurance. 8 Correc- 
tion of most of these problems is primarily, though not 
exclusively, a matter of adequate legislation and enforce- 
ment. That these practices are “abuses” is not the 
subject of much controversy. Chief Counsel Robert A. 
Miller of the Pennsylvania Insurance Department writing 
on enforcement experience indicates widespread viola- 
tions of the laws and regulations in that state. 9 

The second basic problem in the regulation of credit 
insurance involves establishing proper rates for credit life 
and credit accident and health insurance. The contro- 
versy continues because there is merit to several con- 
tending positions. 

The Pr oblems 

Sale of credit insurance by creditors to debtors for 
profit has been at issue for 15 to 20 years with 
controversy stemming from two basic factors. The first 
is that the creditor has a conflict of interest in the 
purchase of group credit insurance from the insurance 
company. The creditor’s compensation is directly related 
to the premium charged for the group credit insurance: 
the higher the insurance premium, the larger the 
creditor’s compensation or profit for the services he 
performs. Consequently, the contention is that the 
creditor will tend to select group life policies with the 
highest premiums— a form of “reverse competition.” 

The second factor is that the debtor has no real 
alternatives in selecting credit life or credit accident and 
health insurance. The purchase of credit life or credit 
accident and health insurance on an individual basis is 
uneconomical and, by age group, would cost the debtor 
considerably more than if purchased from a creditor on 
a group basis. Consequently, the debtor’s choice is to 
purchase the insurance from the creditor or not purchase 
it at all. 

The creditor is in an unusually powerful position to 
“persuade” or “sell” credit insurance to debtors. This is 
probably more likely in the cash credit (loan) segment of 
the market than in the sales credit segment because the 



85 




typical cash borrower normally has fewer alternative 
sources of credit available than the credit purchaser. 

The debtor is usually in an inferior bargaining 
position with tire creditor. The creditor or lender usually 
will not openly and directly state that the purchase of 
credit insurance is required for a loan or credit pur- 
chase. This is particularly true since the Truth in 
Lending Act (TIL) became effective, because under TIL 
if credit insurance is required, the premium must be 
included in the finance charge and, therefore, in the 
annual percentage rate. However, it seems probable that 
subtle pressure is used in the sale of the insurance to 
debtors, evidenced by the unusually high percentage of 
debtors who purchase insurance. It is not unusual for 
cash lenders to have an “insurance penetration” of 95 to 
98 percent. Even in light of the indicated preference of 
borrowers for these coverages, these high percentages of 
acceptance of insurance indicate that some coercion is 
probably used. 

Of course, debtors have no compelling reason to 
resist this pressure, because the cost of credit insurance 
is usually relatively small in relation to the total amount 
of the average consumer credit transaction. The rela- 
tively small cost and the high level of acceptability of 
credit insurance tend to make this insurance relatively 
easy to sell. 

Normally, when buyers of goods or services are fully 
informed of the price, terms, and conditions of a 
transaction, competitive forces will establish a “fair” 
price for the item, assuming the buyer has alternatives. 
The problem with credit insurance is that even when 
informed debtors have no real alternatives in selecting 
coverage and are in a vastly inferior bargaining position 
vis a vis the creditor. In addition, the relatively insignifi- 
cant cost of the added insurance service discourages 
debtors from engaging in intense price shopping. 

Because the creditor’s interests tend to lie in higher 
credit insurance rates rather than the lowest obtainable 
rates, and because the economic factors are such that 
debtors cannot or will not shop for credit insurance, 
there is considerable pressure and probable justification 
for governmental regulation of rates. 

The problem is not whether there should be regula- 
tion of rates but what type and how much regulation is 
needed. The extreme positions regarding rate regulation 
are represented by some who believe that credit insur- 
ance rates should be determined competitively and by 
others who feel strongly that the creditor should not 
only be required to sell credit insurance on a nonprofit 
basis but that he has a “fiduciary” responsibility to 
obtain the lowest possible rates. The creditor’s obvious 
conflict of interest would make competitively deter- 



mined rates unlikely. Consequently, some type of 
regulation is necessary to help encourage competition. 

Relative Benefit Position 

Some suggest that a possible solution to the problem 
of regulating credit life and credit accident and health 
insurance rates is to forbid creditors from making any 
profit from the sale of the insurance. 10 The basis for 
believing creditors would continue to provide this 
coverage on a nonprofit basis is that creditors benefit 
from credit insurance coverage even if they derive no 
profit from its sale. There is no question that creditors 
would benefit because the insurance indemnifies them 
against loss of amounts owed by debtors who die or 
become disabled. Then why not adopt this approach as 
the solution to the problem? It has two major shortcom- 
ings. 

First, if creditors were not allowed to profit from the 
sale of credit insurance, the number of creditors offering 
the coverage would likely decline. Inevitably, as the 
number of debtors covered by various group insurance 
plans declined, the unit costs and price of this insurance 
would rise. The price of credit insurance on a nonprofit 
basis could conceivably be higher than it is on a profit 
basis. 1 1 

Second, this nonprofit approach, as most other 
approaches to the regulation of credit insurance, changes 
the economic nature of the credit insurance transaction. 
The basic error in the nonprofit approach is the implicit 
assumption that the consumer credit transaction yields, 
or would yield, a reasonable return to the creditor 
without the profit from credit insurance. Considerable 
evidence indicates that this would not be the case. For 
example, the 1971 composite financial report of the 
regulated consumer finance companies operating in 
Missouri indicates that without income from credit 
insurance these companies in the aggregate would have 
operated at a loss for that year . 1 2 It would be unrealistic 
to assume that cash lenders would continue to offer 
credit insurance if they were prevented from making a 
profit. Indeed, it might be that cash lenders, under such 
circumstances, would not only discontinue offering 
insurance services but cease or severely restrict offering 
financing services as well. 

The Alternative Cost Position 

Some believe that even the higher unregulated rates, 
such as $1.00 per $100 or $1.50 per $ 1 00 per year, for 
consumer credit insurance are not as onerous as many 
proponents of regulation would have the public believe. 
Group credit insurance sold by creditors to debtors even 
at such relatively high rates, they maintain, is less costly 
than similar coverage bought by the debtor on an 



86 




individual basis. This contention is correct for anyone for individual decreasing term life insurance shown in 

over age 40 as demonstrated by the comparative rates the following table. 



Single Premium Rates for $100 Initial Coverage, Monthly Decreasing Term Life Insurance for 12, 

24, 36 and 60 Months at Various Ages. 



Ages 


12 months 


24 months 


36 months 


60 months 


18-25 


$0.46 


$0,638 


$0,813 


$1,159 


26-30 


0.481 


0.679 


0.877 


1.276 


31-35 


0.53 


0.776 


1.027 


1.548 


36-40 


0.659 


1.036 


1.433 


2.293 


41-45 


0.948 


1.596 


2.273 


3.715 


46-50 


1.394 


2.467 


3.587 


5.972 


51-55 


2.123 


3.878 


5.693 


9.516 


56-60 


3,265 


6.070 


8.970 


15.020 


61-65 


5,006 


9.377 


13.762 


22,539 



Source: American Banker Life Assurance Company, Miami, Florida 



Rates for group credit life insurance range from the 
recommended rate of 60 cents up to 75 cents per $100 
of coverage for 12 months. 13 Rates for individual 
coverages shown in the table would be higher than group 
rates for debtors over age 40 while such rates would be 
lower than group rates for the younger debtors. 14 Thus, 
it appears that younger debtors are subsidizing the credit 
insurance coverage for older debtors. Even with the 
suggested group rate of 60 cents per $100, a borrower 
35 years old or younger could purchase credit life 
insurance on an individual basis more cheaply than on a 
group basis. 

The effects of this apparent subsidy of older debtor’s 
insurance by younger debtors may have greater signifi- 
cance in the regulation of credit life insurance rates than 
is apparent at first glance. If life insurance companies 
and creditors are required to write credit life insurance 
at flat rates of 60 to 75 cents of $100 initial coverage, 
they could increase their profit simply by being more 
selective in their risks. For example, creditors could 
establish a rule that no credit would be extended to 
persons over age 40 and eliminate higher risk older 
debtors. The lower flat rate recommended by the 
National Association of Insurance Commissioners 
(NAIC) and others would tend to reduce cost of credit 
insurance to younger debtors and deny it to older 
debtors. To overcome this deficiency, some suggest that 
a regulation be promulgated requiring creditors to offer 
credit insurance to all debtors. But the probable result of 
such a regulation might be that creditors would refuse 
credit to older debtors because transactions with them 
would be marginally profitable. 



Actuarial Cost Position 

The approach to regulation of credit insurance rates 
with the greatest appeal and widest acceptance in 
determining the allowable charge for credit life and 
accident and health insurance is the actuarial cost of the 
insurance plus a “fair” profit approach. It seems 
reasonable to determine the “actual” cost of the 
insurance, add a “fair” profit, and let the result be the 
rate. 15 But administrative problems in applying this 
approach make it unacceptable to creditors and insur- 
ance companies, and, in fact, they use a drastically 
modified version of the “true” cost plus a “fair” profit 
approach. 

True actuarial cost credit insurance would involve a 
study of the mortality or morbidity costs, servicing 
costs, and overhead costs of the insurance. It is obvious 
that the mortality or morbidity costs would increase as 
the age of the debtor increased, and rates for insurance 
for older debtors should be higher than for the younger. 
Similarly, rates for smaller initial debt balances should 
be relatively higher than for larger initial balances, 
because a fixed cost is involved with overhead and 
servicing of the policy. The resultant rate structure 
would involve progressively higher insurance rates as the 
age of the debtor increased or the size of the initial debt 
decreased. 

For the most part, regulatory authorities have de- 
cided that the variable rate structure allowing for 
differences because of amount of debt and the age of the 
debtor is too unwieldy and complex. The NAIC has 
recommended that a flat rate system be adopted by the 



496-072 O - 73 - B 



87 




various state regulatory bodies using “a single minimum 
loss ratio standard for all credit life insurance transac- 
tions irrespective of the size and the maturity” of the 
indebtedness and the age of the debtor. An NAIC staff 
study recommends that all credit insurance rates 
allowed, accident and health, as well as life, should result 
in a 50 percent minimum loss ratio. Credit insurance 
rates for a particular company should be adjusted 
upward or downward to conform with this standard or 
benchmark of a 50 percent loss ratio. The basic 
advantage of the flat or single rate system of regulation 
using a basic loss ratio is its simplicity. Regulatory 
authorities as well as insurance companies and creditors 
could easily understand what the permissible rate of 
charge for the credit insurance should be. The underly- 
ing assumption behind the minimum 50 percent loss 
ratio benchmark is that if the claims expense is equal to 
approximately 50 percent of total premiums collected, 
the remaining 50 percent, on the average, would be 
sufficient to defray other costs associated with the 
insurance and provide a reasonable profit to the insur- 
ance company and the creditor. This 50 percent loss 
ratio benchmark was recommended by NAIC for use by 
the various states in setting both credit life and credit 
accident and health rates according to the model bill. 

There may be loopholes in the 50 percent minimum 
benchmark loss ratio when used in connection with 
accident and health insurance. The benchmark was 
developed primarily from studies of credit life insurance 
where the benefits were relatively fixed and the resultant 
premium developed would be relatively constant. How- 
ever, with credit accident and health insurance, there are 
a number of different variations in plans, such as the 
length of time in the qualification period and provisions 
for retroactive benefits. The creditor can increase his 
profit by selecting a credit accident and health plan with 



1. Automobile loan for $3,000 - 36-month duration 

Total Charge 

Benefits 

Insurer's Retention 

Balance 

2. Small loan $500 - 24-month duration 

Total Charge 

Benefits 

Insurer's Retention 

Balance . . . . 



a shorter qualification period and retroactive benefits 
which would produce higher claim costs and higher 
premiums. These higher premiums result in greater 
profits to the creditor. The following table presents a 
comparison of the balances available for the dividend or 
rating fund from which the creditor is compensated. One 
credit accident and health plan is based on a 30-day 
qualification period with nonretroactive benefits; the 
other plan provides a 14-day qualification period and 
retroactive benefits, 1 8 

The balance available to a creditor for the 30-day 
nonretroactive plan is about the same as for a credit life 
plan. However, if a creditor decided to increase the 
benefits which would result in an increase in premium as 
with the 14-day retroactive plan, the balance available 
for the creditor’s expense and profit nearly doubles. The 
creditor’s costs in providing these insurance coverages 
are relatively fixed and therefore these increases in 
balances would be mostly profit. 

The flat rate premium derived from the 50 percent 
minimum loss ratio has flaws and results in inequities to 
debtors, creditors, and insurers. As pointed out earlier, 
under a flat rate system, younger debtors are subsidizing 
older debtors’ credit insurance, because younger debtors 
have lower mortality (claim) costs. The creditor who has 
credit outstanding involving principally small average 
balances, short maturities, and older debtors would be 
penalized under a flat rate system compared with any 
competitors whose portfolios included larger average 
balances, longer maturities, and obligations of younger 
debtors. 

To overcome some of the inequities of the flat rate 
system, the preliminary report of the Consumer Credit 
Life and Disability Insurance Study at Ohio University 
recommended a variable rate structure for credit life 





A & H 


A&H 




30-Day 


14-Day 


Life 


Nonretroactive 


Retroactive 



$54.00 


$63.60 


$125.40 


-27.00 


-31.80 


-62.70 


- 5.40 


- 9.54 


-18.81 


$21.60 


$22.26 


$ 43.89 



$ 6.00 


$ 8.70 


$ 17.65 


- 3.00 


- 4.35 


- 8.83 


- .60 


- 1.31 


- 2.65 


$ 2.40 


$ 3.04 


$ 6.17 



88 




insurance based on the “cost and profit elements of the 
credit life insurance transaction.” 19 

The variable rate structure system proposed by that 
study does not consider all cost elements in the 
derivation of rates because the formula used to deter- 
mine rates took into account only operating overhead 
costs, acquisition costs, and servicing costs, plus a flat 
rate for mortality or claim cost. Variability of the rate 
stems from the fact that acquisition and servicing costs 
decline proportionally as the size of debt and length of 
time to maturity increase. 

The formula used to determine the insurance rate (P) 
per $100 of initial indebtedness per year is: 20 



P = 



4 

3 







S_ 

L 



+ 




A = creditor acquisition cost for each insurance 
transaction = $1.50 

S = creditor servicing cost per year = 66 cents 

C = claim cost per $ 1 00 of initial indebtedness per 
year = 30 cents 

M = maturity of the underlying credit extension in 
years 

L = size of the underlying credit extension in $100 
units 



It should be noted that this formula does not take 
into account variable costs associated with mortality 
because it provides a mortality or claim cost factor of 30 
cents per $100 of initial indebtedness per year 
irrespective of the age of the insured. While in no sense a 
“true actuarial rate,” it does capture all of the variables 
except mortality. 

It would be more equitable to set maximum 
allowable credit insurance rates on the basis of various 
costs of the insurance transaction than to use the flat 
rate system now employed. Such an insurance rate 
structure contemplates broad categories of allowable 
rates, taking into account differences in age, size of debt, 
and length of maturity of debt. For example, one rate 
would be set for all creditors between ages 20-29, a 
higher rate for creditors between 30-39, and so forth. 

Similarly, variable rates should take into account 
differences in size of debt and length of maturity as 
suggested by the Ohio University study. But as a 
practical matter, the number of rate categories proposed 
in that study should be reduced. The study 



recommended a different rate for each $250 increase in 
the size of debt and for each 6 months in maturities. The 
full rate schedule called for 96 separate rates. While this 
variable rate system has merit, for simplicity’s sake the 
breakdown should be less detailed with fewer specific 
rate classes. 

The Commission recommends that the finance charge 
earned by credit grantors should be sufficient to support 
the provision of the credit service. If this goal is achieved 
by the states, charges for all forms of credit insurance 
should be set at a level to permit the provision of this 
service, without subsidizing the finance service or being 
subsidized by the income received from providing the 
finance service. In short, credit insurance should stand 
“on its own feet.” 

The Commission had neither the time nor the 
resources for a study to determine a “proper” loss ratio 
or level of charges for all of the various forms of credit 
insurance and differences among policyholders. Its 
review of the literature and of Congressional hearings 
gives reason to believe that rates on various forms of 
credit insurance are too high in many states. 

The Commission recommends that the proposed 
Bureau of Consumer Credit in the Consumer Protection 
Agency make a study to determine acceptable forms of 
credit insurance and reasonable levels of charge and 
prepare recommendations. 

The Commission also recommends that the states 
should immediately review their own charges for credit 
insurance and lower rates where they are excessive. 

The Commission further recommends that creditors 
offering credit life and accident and health insurance be 
required to disclose the charges for the insurance both in 
dollars and cents and as an annual percentage rate in the 
same manner as finance charges and annual percentage 
rates of finance charges are required to be disclosed 
under the Truth in Lending Act and Regulation Z. The 
amount of premium and the corresponding percentage 
rate should be set forth clearly and conspicuously on the 
Truth in Lending disclosure statements just below the 
annual percentage rate of finance charge. In that way, 
consumers will be told the charge for credit insurance, 
assuming the creditor offers credit insurance, in the same 
way they are told the finance charge. Such disclosure, 
particularly in credit advertising, should help provide a 
competitive market in credit insurance. 



89 




Chapter 6 

RATE CEILINGS 



The Commission focused a substantial amount of its 
attention and devoted a large share of its resources to a 
study of the adequacy of existing arrangements to 
provide consumer credit at reasonable rates. 

Basically, there are two conflicting views on how to 
assure reasonable rates for consumer credit transactions. 
Some support “free rates,” arguing that prices of credit 
should be established by tire market unhindered by 
direct government interference. Others support “decreed 
rates,” opting for price ceilings on consumer credit. 
Spokesmen for the two viewpoints are both numerous 
and dedicated. Econorhist Dr. Milton Friedman leaves no 
doubt as to his position: 

... I know of no economist of any standing, . . who 
has favored a legal limit on the rate of interest that 
borrowers could pay or lenders receive— though there 
must have been some. . . . Bentham’s explanation of 
the “mischief of tire anti-usurious laws” is also as 
valid today as when he wrote that these laws preclude 
“many people, altogether, from the getting the 
money they stand in need of, to answer their 

respective exigencies.” For still others, they render 
“the terms so much the worse. . . While, out of 
loving-kindness, or whatsoever other motive, the law 
precludes a man from borrowing, upon terms which it 
deems too disadvantageous, it does not preclude him 
from selling, upon any terms, howsoever 

disadvantageous.” His conclusion: “The sole 

tendency of the law is to heap distress upon 

distress.” 1 

But economist Leon Keyserling does not agree: 

I find it deplorable that we feel bound to set an 18 
percent interest rate ceiling for these people, which is 
three times the rate at which (as I have cited) a 
powerful corporation can borrow money on bonds 
while many of our greatest corporations finance 
themselves and do not have interest costs of large 
significance. I think the ceiling should be very much 
lower ... I am not going to take the position that 
even 12 percent is a conscionable interest rate for the 
kind of people borrowing money for these kinds of 
purposes. They ought to be able to borrow for much 
less, even if this requires new public programs. 2 
These differing viewpoints have existed for centuries. 



HISTORICAL BACKGROUND 

The basic economic choice of setting prices by a 
free-market approach or by a price-control approach has 
been faced from the time of tine first loan of grain, or an 
animal, or food. Historical review suggests that each 
society has had to “reinvent the wheel” in dealing with 
the issue and has not learned appreciably from earlier 
efforts. Current attitudes about the use of credit by 
consumers and the prices they should pay for it are 
conditioned by a long history of Biblical injunctions 
against the taking of interest. The origins of society’s 
views on interest rates help to explain some of the deep 
feelings about this economic issue. 

Ancient times 

Records of primitive societies show rates for the use 
of rice, shells, blankets, and cattle ranging from 100 to 
300 percent. 3 ' One of the first attempts to limit the 
maximum rate of interest was in the 24th centuiy B.C. 
when the Laws of Manu in India set 24 percent as the 
established rate. 4 During the Babylonian period 
(1900-732 B.C.) the Code of Hammurabi set a 
maximum annual rate of 33 1/3 percent for loans of 
grain and 20 percent for loans of silver, although then as 
today there were recorded violations of the legal 
maxima. 5 

Annual percentage rates on personal loans in Greece 
In tlie fourth century B.C, were not limited by law; they 
ranged from 12 percent to 33 1/3 percent from 
professional money lenders but “common usurers” 
charged considerably more. 6 This era also foreshadowed 
remedial loan associations (“the temple at Delos charged 
10 percent on all loans”) and the credit problems of the 
cities (Senator Marcus Junius Brutus charged the city of 
Salamis in Asia Minor 48 percent). 7 During the same 
period the Romans attempted to limit the price of 
credit. In 443 B.C. the legal maximum in Rome was 
8 1/3 percent although market rates were evidently 
higher. The price ceiling on credit was fixed at 4 1/6 
percent in 347 B.C. but this ceiling was even more 
frequently breached.* During 10 centuries beginning 
with the fifth century B.C., ceilings on the price of 



91 




credit in Rome ranged from a prohibition of tire taking 
of interest to 12 1/2 percent. Actual rates charged varied 
with the same market forces of demand and supply 
common today and were limited, if at all, more by 
tradition than by legal ceilings. There were also, as 
today, “pawnshop rates and ‘loan shark’ rates which 
[were] far higher than the ‘normal’ rates.” 9 

Religious Prohibitions of Usury 

The contemporary meaning of “usury” differs from 
its use in the Bible and in medieval Europe. Originally, 
usury “signified a payment for the use of money 
itself,” 1 0 whereas today usury is viewed as the taking of 
a greater rate of interest than the law allows, The 
Biblical injunction against usury was very simple: Do not 
take back more than is given. 

And if. thy brother be waxen poor, and fallen in 
decay with thee; then thou shalt relieve him: yea, 
though he be a Stranger, or a sojourner; that he may 
live with thee. 

Take thou no usury of him, or increase: but fear thy 
God; that thy brother may live with thee. 1 1 

Thou shalt not lend upon usury to thy brother; usury 
of money, usury of victuals, usury of 
anything. . . Unto a stranger thou mayest lend upon 
usury; but unto thy brother thou shalt not lend upon 
usury. 12 

Because the original Biblical meaning of usury was 
synonymous with modern-day “interest,” the effect of 
the Biblical injunction was to prohibit the taking of any 
return for a loan of money-or the loan of anything. The 
origin of this doctrine lay in the belief that it was 
morally wrong to profit from the distress of a 
necessitous borrower. Restrictions against usury received 
support in medieval and renaissance Europe from both 
church and state, St. Ambrose (340-397) argued that 
usury was acceptable only when used against the “foes 
of God’s people” who could also be acceptably killed, 
and the Capitularies of Charlemagne (circa 800) forbade 
usury. 13 Prohibitions against usury were more strictly 
codified in 1139 by the Second Lateran Council. Even 
the time-price doctrine (which, of course, did not exist 
in that era) came under prohibition when Pope Alexander 
ill (1159-1181) “declared that credit sales at a price 
above the cash price were usurious.” 1 4 

Such artificial prohibitions against the taking of any 
interest combined with pressures for credit by 
consumers and commercial interests set into motion a 
number of reactions. 

First, there were outright violations of the usury 
limitations, although the sin of usury was not viewed 
lightly. Private pawnshops existed in medieval Europe 



with rates ranging from 3214 percent to 300 percent and 
some “illegal lenders” charging as high as 1300 percent 
per annum. In the Low Countries during the 12th 
century usurers were licensed at substantial fees by the 
State which then proceeded to stamp out competing 
unlicensed lenders 1 5 (an early version of modem 
convenience and advantage licensing for consumer 
finance companies in some states). 

Second, an effort was made in the latter half of the 
15th century to provide charitable or remedial loan 
facilities for the poor. Developed in the tradition of the 
temple of Delos in ancient Greece, these facilities were 
early forerunners of the Provident Loan Society, 
established in 1894 as “New York’s great ‘philanthropic 
pawnshop.’ ” 16 The public pawnshops established by 
papal governors have been described as follows: 

A mons pietatis was a public pawnshop, regularly 
financed by charitable donations and run not for 
profit but for the service of the poor. It charged a 
small fee for its care of the pawns and for the 
expenses of administration, including the salaries of 
its employees, so that the capital would not 
eventually be exhausted by the costs of the business. 
In Italy this fee came usually to 6 percent, as 
compared with the 32 1/2 to 43 1/2 per cent charged 
by public usurers. The directors of the mons were 
usually one or two ecclesiastical representatives and 
several respected merchants of the town. 1 7 

Third, while the public pawnshops represented an 
important attempt to provide credit to necessitous 
borrowers through charitable organizations, sanctioning 
of them by the 16th century Popes was a significant 
break in the rigid definition of usury as the taking of any 
return for tire loan of money. Theologians reasoned that 
repayment of borrowed money that exceeded the 
original principal was not usury but compensation for 
the costs of operating the mons pietatis. This 
redefinition of usury was expanded by medieval 
schoolmen who reasoned that the lender should be 
compensated not only for expenses but also for what 
today would be termed the lender’s cost of capital— the 
return earned by placing funds in investments of similar 
risk. Conclusions of the medieval schoolmen may be 
summarized: 

. . . first, the poor and needy are deserving of loans 
consistent with the costs and risks involved in making 
them; and second, that if loans are to be made, there 
must be incentives for capital to be rewarded on a 
competitive basis with other market opportunities. 1 8 
By the 16th century credit was widely used and 
accepted and a competitive market for capita! emerged. 
Usury became defined as the taking of excessive interest 
rather than the taking of any interest. Between 1822 and 



92 




1836 the Holy Office of the Catholic Church “decreed 
that all interest allowed by law may be taken by 
everyone.” 19 It was not, however, until 1950 that Pope 
Pius XII “declared that bankers ‘earn their livelihood 
honestly,’” 20 

Although the taking of interest became acceptable, 
Biblical doctrines were not easily forgotten. England 
decreed maximum rates of 8 percent (1624-1651) and 6 
percent (1651-1714). 2 1 These 17th century rates, 
brought to the Colonies, remain in many U.S. state laws 
and constitutions today even though all English usury 
statutes were repealed in 1854. 2 2 



Origins of Rate Ceilings in the United States 

The American Colonies and their successor states 
followed the path taken by Massachusetts in 1641 when 
it adopted a general usury statute fixing maximum rates 
at 8 percent. They failed to follow Massachusetts’ lead in 
1867 when it repealed its usury laws. Today only 
Massachusetts and New Hampshire have no general usury 
statutes or constitutional provisions decreeing a 
maximum interest rate although both states have 
statutes, such as small loan laws, that limit finance 
charges on specified forms of consumer credit. 

As it became apparent that credit could not be 
extended to consumers, or even to many commercial 
borrowers, at decreed rates of 6 to 8 percent, two 
processes evolved to circumvent these price ceilings. 

First, the time-price doctrine was developed. 
Essentially, this was a legal principle permitting a seller 
of goods and services freely to establish two prices, a 
cash price and a time, or credit, price. Under common 
law the differential was not considered interest subject 
to general usury statutes. So, sales credit-credit 
extended in conjunction with the sale of 

merchandise became exempt from general usury 

statutes which facilitated its growth. 2 3 Since 1 935 many 
states have enacted legislation limiting the time-price 
differential on the credit sale of motor vehicles and 
other consumer goods as well as on revolving 
credit. 

Second, numerous exceptions to general usury 
statutes were permitted for various forms of cash credit 
that could not otherwise have been accommodated. 
These exceptions opened up legal alternatives to 
unregulated illegal lending that flourished in America in 
the late 1800’s and early 1900’s in spite of usury laws 
that presumably protected consumers. One report 
showed 139 active loan offices— all illegal— in Chicago in 
1916. 24 



The first modern small loan bill, authorizing a 
maximum annual rate of 36 percent on $300 loans, was 
passed in New Jersey on March 13, 1914 with the 
support of the Russell Sage Foundation. Similar 
legislation eventually passed in most of the 50 states. 
The first law establishing credit unions was enacted in 
Massachusetts in 1 909. 2 5 Similar credit union laws were 
eventually enacted in most states and at the Federal level 
as well. Arthur J. Morris devised a means of making cash 
loans to consumers through a combination of a direct 
loan and a hypothecated deposit that provided an 
effective return of about 17 percent, even if state usury 
statutes set a rate ceiling on credit of 6 percent. The first 
Morris Plan company began in 1910 in Norfolk, 
Virginia. 26 Commercial banks entered the field of 
consumer credit much later. The National City Bank in 
New York was among the first to organize a personal 
loan department in 1928. Eventually about 40 states 
enacted special enabling laws permitting loans by Morris 
Plan companies-or industrial banks as many were 
called-and commercial banks at rates above the general 
usury statutes. More recently special statutes have been 
enacted to permit banks to make check-credit loans and 
to offer retail revolving credit. 

Not just consumers were considered in enacting 
exceptions to usury laws. A host of exceptions were 
made to accommodate the needs of industry and 
commerce. Some 30 states exempt FHA-insured home 
mortgage loans. 27 Thus, legislators, “though so far 
unwilling to completely repeal usury laws, have filled the 
statute books with exemptions which have taken care of 
many of the situations in which usury laws interfered 
with lending operations.” 2 8 

Concluding a chapter on “Usury Doctrines and Their 
Effect,” Sidney Homer remarks upon the continuing 
controversy between those advocating decreed rates and 
free rates on consumer credit transactions: 

The controversy did not end with the Reformation 
and the modification of Church doctrine. It 
continued and continues. It is now couched largely in 
terms of justice and expediency, laissez faire or 
economic controls, controlled rates (supposed to be 
low) versus free rates (supposed to be 
higher), . , . The rate of interest in twentieth-century 
America is often limited by law. It is still a subject of 
controversy, not only among economists, but equally 
among politicians and economic groups. Some like it 
high; some like it low. 29 

Such conflicting points of view are reflected in laws 
affecting consumer credit both in the United States and 
abroad. 



93 




CURRENT EFFORTS TO PROVIDE 
CONSUMER CREDIT AT 
REASONABLE RATES 

United States 

Review of the sequential development of legislation 
affecting the rates charged for various forms of 
consumer credit in the United States indicates that most 
states have chosen to enact a great variety of rate ceilings 
on most forms of credit. In contrast to the approach 
adopted by most other developed countries, the states 
generally have adopted a decreed-price approach to the 
problem of assuring reasonable rates on consumer credit 
transactions. These varying rate structures have created 
substantial barriers to entry and diminished competition. 

A compilation of consumer credit legislation 30 
reveals the present, hodgepodge of legislation 
characteristic of most states. As one example, New York 
has separate statutes regulating instalment loans by 
commercial banks, loans by industrial banks, bank 
check-credit plans, revolving charge accounts, motor 
vehicle instalment sales financing, instalment financing 
of other goods and services, insurance premium 
financing, loans by consumer finance companies, and 
loans by credit unions. The general usury rate is 6 per- 
cent: (currently 7 1/2 percent under special rule of the 
Banking Board), and criminal penalties apply if interest 
is over 25 percent. 31 But the decreed maximum rates to 
obtain $500 of credit, repayable monthly over 12 
months, range widely: bank personal and improvement 
loans, 11.6 percent; industrial banks, 14.5 percent; used 
cars up to 2 years old, 17.7 percent; used cars over 2 
years old, 23.2 percent; small loan companies, 24.8 
percent; other goods, 18.0 percent; retail revolving credit 
1 1/2 percent on monthly balances up to $500 and 1 
percent monthly on balances in excess of $500. 

The variety of rate ceilings that has developed on an 
ad hoc basis creates barriers to competition among 
segments of the consumer credit industry. Given a 
maximum rate of 1 1.6 percent in New York, commercial 
banks will not enter the $500-loan market served by 
consumer finance companies at 24.8 percent. 

The Commission has noted the recent rush by banks 
or bank holding companies to acquire finance 
companies. For example. Bankers Trust New York 
Corp., the parent corporation of Bankers Trust 
Company, agreed to acquire Public Loan Company, a 
New York based firm with 61 offices located primarily 
in New York and Pennsylvania 3 2 where banks are 
limited to a maximum of 6 percent discount on 
instalment loans (11.6 APR on a 12-month loan). By 
purchasing the finance company through its holding 
company, Bankers Trust will enter a consumer credit 



field previously denied it, in effect, by statute. Cash 
borrowers in the two states would have been 
significantly better off if banks had always been able to 
charge the same rates permitted licensed lenders. The 
added competition could only benefit cash borrowers. 

Market segmentation created by rate ceilings has been 
made even sharper by other restrictions on various 
classes of credit grantors. For example, licensed lenders 
in New York may lend no more than $1,400 to any one 
borrower, whereas banks may make consumer loans as 
high as $5,000. Such artificial market segmentation is 
blatantly anticompetitive and fosters market domination 
by relatively few firms. 

Other countries 

England bestowed on its Colonies usury limits of 6 
and 8 percent, but repealed its own usury laws in 1854. 
The only law governing rates charged for credit is the 
Moneylenders Act of 1927. Chapter 10, (1) of the Act 
provides that 

. . . [w] here the interest charged exceeds 48 percent 
per annum the court is to presume, unless the 
contraiy is proved, that the interest is excessive and 
the transaction harsh and unconscionable; and even 
where interest does not exceed 48 percent per annum 
this does not preclude the court from holding it 
excessive. 33 

This does not mean that there is a rate ceiling on cash 
loans of 48 percent. If the facts warrant a higher rate, it 
can be allowed— even if it is 80 percent per annum. 34 
However, if the borrower brings action and the lender 
cannot convince the court that the costs and risk justify 
a rate above 48 percent, the court may reopen the 
transaction and reduce the rate to a proper level. 
Although finance rates charged on credit sales are not 
currently limited, the Crowther Committee 
recommended that the. 48 percent unconscionability 
provision be extended to the whole field of consumer 
credit on credit extension up to £2,000 (about $5,200). 
The Committee emphasized, however, that the 48 
percent does not represent the “fixing of an inflexible 
ceiling,” 3 5 but rather that rates in excess of 48 percent 
are 'prima facie excessive and the transaction harsh and 
unconscionable with the onus on the creditor to show 
that the rate is not excessive. 

Canada repealed its general usury law in 1858. Its 
Federal Small Loans Act 36 places a rate ceiling on cash 
credit up to $1,500 extended by lenders other than 
banks and credit unions. Maximum rates permitted small 
loan companies range from 24 percent on $300 loans to 
15.24 percent on loans of $1,500, with no limit above 
$1,500. So few loans are made in the $1,000 to $1,500 



94 




range that the Royal Commission on Banking and 
Finance recommended an increase in the rate ceiling for 
such loans. 3 7 

Finance rates on sales credit are not regulated by the 
national government. Only one province— Quebec— has 
adopted the decreed-rate approach. The rest have opted 
for free rates, relying on Unconscionable Relief Acts to 
permit the courts to determine what constitutes a “harsh 
and unconscionable” credit charge. 38 These Acts apply 
only to loan credit in five provinces; rates charged on 
sales credit are not limited either by decreed rates or by 
court tests of unconscionability. With the exception of 
the Federal Small Loans Act and the Province of 
Quebec, regulatory arrangements in Canada are similar 
to those in England. 

Germany has neither a general usury statute nor 
special rate ceilings for consumer credit transactions. As 
in England and Canada, reliance is placed primarily on 
the market to set rates and the courts to remedy cases of 
unconscionability. Both the Criminal Code and the Civil 
Code contain provisions against loan sharking. 39 The 
provisions do not define any given rate as being usurious 
but indicate that a situation of unequal bargaining power 
giving rise to charges out of proportion to benefits 
received may constitute usury. 40 

In France the general usury laws define as usurious' 
any loan whose interest is more than 1 1/2 times the 
interest charged generally in the credit market for loans 
of similar cost and risk. 4 1 Rate schedules on instalment 
sales transactions must be filed with the Counseil 
National du Credit, but there is no indication that rates 
are subject to maxima. 

Belgium is one of the few European countries to limit 
finance charges for personal loans and instalment 
purchases. There is no limit on rates charged on very 
small extensions of credit, under 2,000 Belgian francs 
(about $45). The decreed rates decline from about 14 to 
7 1/2 percent per annum on amounts extended up to 
150,000 francs (about $3,400). No rate ceilings are set 
for cash loans or instalment purchases involving amounts 
of credit above that level. 

The revision of the Austrian Instalment Credit Law in 
1961 provided no rate ceilings. A few cantons in 
Switzerland have limited finance charges on instalment 
sales and small loans to 18 percent, but the Federal Law 
on Instalment Sales enacted in 1963 contains no price 
ceilings on extensions of credit. 

New Zealand depends on the market to set rates 
charged for credit. In a recent reassessment of this 
position the Tariff and Development Board concluded: 

. . . Because of numerous and varying factors which 
might have to be taken, into consideration by a 
supplier of finance in determining his finance charge, 
the Board considers it impracticable to lay down any 



statutory maximum for such charge. . .in any event, 
any possibility of excess profit taking, as distinct 
from a higher cost of service or risk on particular 
transactions, would seem to be well controlled in this 
country by the keen competition existing between 
the companies engaged in instalment credit 
financing. 42 

Australia imposes no rate ceilings on the use of credit 
but relies on the courts to reopen credit transactions to 
deal with unconscionable finance charges. Apart from 
such cases, a recent Commission there concluded that 
“. . . we consider that interest rates are much more 
satisfactorily settled by a free play of market forces.” 43 
The approach taken by various states of the United. 
States toward ensuring that consumers pay reasonable 
rates for the use of credit generally contrasts sharply 
with courses taken in other developed countries. Most 
states fix rate ceilings on different types of credit and 
credit grantors. Other industrial countries have generally 
rejected the decreed-rate approach and permitted rates 
on consumer credit transactions to be set by the free 
market. Recognizing the possibility of occasional 
unconscionable transactions, they have chosen to test' 
these on a case-by-case basis in their courts. 

PURPOSE OF RATE CEILINGS ON 
CONSUMER CREDIT 

Although the Biblical tenets against taking any return 
for the use of credit have largely been rejected in today’s 
society, other reasons have been advanced to justify 
placing upper Emits on rates charged for the use of 
credit— rate ceilings. These reasons include: 

1. To redress unequal bargaining power. 

2. To avoid overburdening consumers with excessive 
debts. 

3. To administer credit grantors as public utilities. 

4. To assure that consumers pay fair rates for credit. 
The. rate of charge is only one of a number of features 

embodied in an offer of credit, just as price is only one 
of the considerations in the purchase of an automobile. 
The car buyer, for instance, is also interested in the 
presumed durability, availability of repair services, style, 
size, horsepower, gas mileage and gear ratio. The relative 
importance of these different features varies among 
consumers. This is true of consumer credit, too. If the 
credit offer function is defined as the terms and 
characteristics bound up with an offer of credit, some of 
the more important aspects to consumers might be: 

CREDIT OFFER FUNCTION 

— Rate of charge 

— Maturity 

— Down payment (if any) 



95 




— Security required (if any) 

—Availability of irregular payment plans 

— Willingness of credit grantors to assume risk of default 

— Convenience of location 

— Status of credit grantor in view of consumer 

— Collection methods 

— Prepayment penalty 

— Delinquency and deferral charges 

As with automobiles, the relative importance of 
different features varies among consumers. For example, 
Juster and Shay found that “rationed” consumers— those 
who wanted more credit than they were able to 
get-ranked long maturities relatively high in their 
preference scale while more affluent consumers were less 
concerned witli maturities and more concerned with 
price. 44 

Complex as the credit offer function appears, 
consumers apparently view the choice of credit as less 
difficult than the selection of the item to be financed. 
From personal interviews with 291 consumers who 
purchased durable goods on credit, Day and Brandt 
found that only 14 percent ranked the decisions of 

(1) cash versus credit, and (2) credit source, as one of 
the two most difficult decisions. In contrast, 77 percent 
ranked as most or second most difficult “product 
decisions” (1) amount to spend on the product, 

(2) features or model, and (3) brand or make 4 5 

In analyzing the purposes of rate ceilings and 
examining their impact on consumer credit, the 
Commission considered the following points: 

(1) The rate of charge is only one aspect of the credit 
offer function. Other features are not directly affected 
by a rate ceiling but may be indirectly affected. 

(2) The rate of charge is more important to some 
consumers (probably the more affluent) than others 
when they seek credit. 

(3) Generally, but not always, consumers view the 
credit decision as less difficult than decisions relating to 
the product or service acquired. On credit purchases as 
well as many cash loans, the demand for credit is derived 
from the demand for a good or service. 

To redress unequal bargaining power 

Advocates of low rate ceilings on credit often argue 
that the unequal bargaining power of debtors versus 
creditors will allow creditors to charge what the traffic 
will bear-the ceiling rate. Support for rate ceilings is 
usually based on the assumption that most consumers 
are not knowledgeable about the complexities of finance 
charges, are incapable or unwilling to use Truth In 
Lending information, and do not shop for credit. A 
typical comment avers: 



In most fields of consumer credit, with the exception 

of new car financing, creditors charge the maximum 

allowable rate, or close to it. 4 6 

Do rates rise to rate ceilings? Staff studies show that 
assertions that rates always rise to the ceiling are 
incorrect except when the price ceiling is set at or below 
the market rate for the particular form of credit placed 
under price control. Persuasive evidence that rates do 
not inevitably rise to the ceiling, available prior to 
establishment of the Commission, 47 has been signifi- 
cantly reinforced by the Commission study of rates 
prevailing for various forms of consumer credit during 
the second quarter of 1971. 4 8 

Data gathered for the Commission relate chiefly to 
the average rates (APR’s) and total amounts of credit in 
each of 50 states. Exhibit 6-1 compares the ceiling rate 
in each state with the mean APR charged by commercial 
banks in that state for $3,000, 36-month direct loans on 
new cars. To illustrate the construction of the exhibit, 
the point circled represents data reported by commercial 
banks in Hawaii. The ceiling rate on new-car loans in 
Hawaii (under the Industrial Loan Act) is 24.85 percent. 
On the random sample of prevailing rates for new auto 
direct loans by commercial banks during the second 
quarter of 1971, the average (mean) APR (as defined by 
TIL) was 9.00 percent. Thus the point is plotted at 
24.85 percent on the horizontal scale and 9.00 percent 
on the vertical scale. Reported prevailing rates at 
individual banks in Hawaii ranged from 7.21 percent to 
10.64 percent. 

The upward-sloping straight line represents the points 
at which the average rates charged for new car loans 
would be the same as the rate ceiling. For example, the 
arrow under the legend “Mean APR = Rate ceiling” 
points to the spot at which the mean APR and the rate 
ceiling are both 20 percent. If the allegation that rates 
always rise to the ceiling were true, all of the points 
plotted for the 50 states would lie along tire 
upward-sloping straight line. This is obviously not the 
case. Even in the six states without a legal rate ceiling on 
new car credit offered by commercial banks, average 
rates are not higher than elsewhere in the country. In 
those states the average APR ranged from 9.23 percent 
(California) to 10.65 percent (Ohio). In half the 50 
states, commercial banks reported average rates above 
1 0.08 percent and half below. 

Banks generally charge more for $1,000, 12-month 
unsecured loans than for $3,000, 36-month direct loans 
secured by new cars. This observation is borne out in 
Exhibit 6-2, which compares the mean APR on $1,000 
unsecured loans by banks with the ceiling rates. Two 
points are worthy of note. First, mean APR’s vary more 
widely under rate ceilings than in the case in Exhibit 6-1. 
This suggests that other considerations-credit terms, 



96 




EXHIBIT 6-1 



Comparison of Mean Annual Percentage Rate Charged by Commercial Banks for $3,000, 
36-Month New Automobile Direct Loan to Rate Ceiling by State, Second Quarter, 1971 




. 97 



EXHIBIT 6-2 




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98 



borrower credit risk, and sellers’ market power— may be 
responsible. Second, the market rates on loans of this 
size and type seem to lie in the range from 12 to 16 
percent. Rate ceilings below that range on $1,000 loans 
of this quality usually approximate the rates actually 
charged and force the mean APR’s below the other rates, 
as shown in the left-hand side of the exhibit. Lower 
decreed rates are accompanied by lower availability of 
loans of this type from banks. Parenthetically, Exhibit 
6-2 shows that the average APR reported by banks for 
$1,000, 12-month unsecured loans in five states 
exceeded the legal rate ceiling. 

Finance companies compete in the area of higher 
credit risks and succeed or fail on the basis of their skill 
in making personal loans to applicants who will repay 
and separating them from others who will probably 
default. At mid- 1971, personal instalment loans 
outstanding of finance companies amounted to about 14 
percent of all consumer instalment credit outstanding. 

In this market, conventional wisdom would have us 
believe that 100 percent of instalment loans of finance 
companies will be at the ceiling. The belief is tested in 
Exhibit 6-3 which shows the percentages of personal 
instalment loans made by finance companies during the 
last 2 weeks of the second quarter of 1971 having APR’s 
equal to or greater than 90 percent of the rate ceiling. 
While it is obvious that a considerable proportion of the 
loans are at or near ceiling rates, not all are within 90 
percent of the ceiling. But there is little or no causal 
relation between the height of finance company personal 
loan rate ceilings and the proportion of loans equal to or 
greater than 90 percent of the ceiling. 

When a rate ceiling is set at or below the market rate, 
rates actually charged are likely to be near or at the 
ceiling. For example, when rate ceilings are set at 
customary market rates, as with the 18 percent rate 
ceiling on revolving credit in many states, significantly 
lower rates would not be expected. Review of data 
gathered by the Commission shows rates on $100 
revolving credit balances commonly at or near 18 
percent per annum, as disclosed by TIL, except in those 
states where an even lower price has been decreed. 4 9 

Findings thus far are summarized as follows: 

(1) If the legal rate ceiling is set above the market 
rate, the market rate prevails and average rates of charge 
do not rise to the ceiling (Exhibits 6-1 and 6-2). 

(2) Even in the cash loan market served by finance 
companies where the emphasis is on nonprice competi- 
tion, rates do not always rise to the ceiling (Exhibit 6-3). 

(3) If price ceilings are set at or below the market 
rate, rates will generally be at the ceiling. The precise 
impact of this upon consumers has yet to be examined. 

Do rates rise for other reasons? Commission studies 
have provided some support for the notion that 



consumers are not wholly knowledgeable about finance 
charges and APR’s, nor do they appear to shop as 
intensively for credit as they do for the goods financed. 
Rates can be higher in some consumer credit markets 
because ignorance and inertia among borrowers combine 
with the absence of competition among suppliers. As a 
result, unequal bargaining power may exist, and the 
absence of alternative credit sources leads to higher rates 
or restricted credit availability (or both) in such 
consumer credit markets. Yet it is well established that 
perfect knowledge and intensive shopping behavior are 
not required to make a market workably competitive- 
for the market to offer opportunities for credit at 
reasonable rates. What is required is some proportion of 
consumers who are willing to shift to lower price (rate) 
sources in a market where credit grantors compete and 
. where new competitors enter easily. As will be seen, the 
use of rate ceilings to correct instances of unequal 
bargaining power and an absence of alternative credit 
sources is largely ineffective. On balance, rate ceilings 
appear less desirable than policies to make competition 
workable. 

To avoid overburdening consumers with excessive debts. 

On the theory that consumers cannot estimate how 
much debt they can carry when acquiring a good or 
service, some argue for rate ceilings on credit to prevent 
consumers from becoming overburdened with debts and 
subject to abusive collection tactics. They contend that 
credit grantors who are permitted high rates will entrap 
unwary consumers, overload them with debt, and then 
use harsh tactics to collect. The theory is sustainable if it 
can be shown that consumers who would pay rates 
above ceiling are those who would become overindebted. 
Generally, it is assumed that they would be. The line of 
reasoning was well expressed in 1776 by Adam Smith, 
usually an advocate of a free competitive market: 

The legal rate, it is to be observed, though it ought to 
be somewhat above, ought not to be much above the 
lowest market rate. If the legal rate of interest in 
Great Britain, for example, was fixed so high as eight 
or ten percent, the great part of the money which was 
to be lent, would be lent to prodigals and projectors, 
who alone would be willing to give this high interest. 
Sober people, who will give for the use of money no 
more than a part of which they are likely to make by 
use of it, would not venture into the competition. 50 
What debts are excessive? A discussion turning on 
excessive use of consumer credit should establish what is 
meant by “excessive.” For some, it means a consumer 
used credit, possibly at a fairly high APR, to acquire 
something-a color TV set, or a big car-that the critics 
consider unwise because of the consumer’s economic or 



99 




EXHIBIT 6-3 



Percentage of APR's Personal Instalment Loans of Finance Companies Equal to or Greater than 
90 Percent of the Rate Ceiling by States, Mid-1971 




social status. To prevent this “prodigal” from such an 
unwise decision, a low rate ceiling might force down the 
permitted APR to the point that he is denied credit. The 
Commission finds it repugnant to force a denial of credit 
on many creditworthy borrowers by the imposition of 
another’s value system. 

Another meaning of “excessive” is simply an accumu- 
lation of debt that a consumer is unable to repay in 
accordance with the terms of his credit agreements, This 
sensible definition avoids imposing one individual’s value 
system upon another. 

Do rate ceilings prevent excessive debt? A basic tenet 
of our economic system is that most consumers and 
creditors are rational. Banks and finance companies 
responding to a Commission survey reported that 
unemployment and illness were the first and third most 
important reasons, respectively, for debtors’ failures to 
meet their obligations. At the time they obtained credit 
these consumers made rational decisions that were later 
upset by unexpected events. Lowered rate ceilings would 
not have prevented them from wanting to use credit. 

The second most important reason cited was 
“overextension of credit.” This represents an error in 
judgment by both creditor and consumer; both 
incorrectly estimated future cash flows to meet the 
promised payments. Although it is in the self-interest of 
each party to avoid such errors, they do occur. How 
does lowering the rate ceiling affect mutual errors of 
judgment? Governmental lowering of rate ceilings forces 
lenders offering cash credit to take less risk, narrowing 
the market they are willing to serve. Consumers are not 
so constrained; they are even more eager to take on 
obligations at the lower rate. But because the lender 
makes the ultimate decision to accept or reject a 
consumer’s promise to pay, he will deny more 
applications at the lower rates, assume less risk, and limit 
overextensions of cash credit. 

Bad debt and collection expenses are significant 
factors in the total operating expenses of credit grantors, 
so creditors have every incentive to lend only to those 
consumers who have tire potential ability to repay. 
Should a credit grantor decide that a 4 percent bad debt 
loss ratio is the maximum to be tolerated under existing 
rate ceilings, he will attempt to lend to no higher risk 
class than the one in which 24 out of 25 credit 
applicants can be expected to repay. If rate structures 
are lowered, operating expenses must also be lowered to 
maintain profitability and if, as a result of lower rate 
ceilings, a decision is made to reduce the tolerable bad 
debt loss ratio to a proportion lower than 4 percent the 
creditor would have to reject more applicants, because 
every 25th person— unidentifiable at time of applica- 
tion-will not repay. Commission data indicate that 
finance companies currently reject more than one out of 
two new credit applicants and one out of three of all 



credit applicants, including present and former bor- 
rowers. Given these rejection rates, the Commission is 
not prepared to propose any rate ceiling that might be 
needed to prevent overextension, prefering instead to 
leave that to tire marketplace. 

But overextension of cash credit is only a part of the 
problem. A consumer with less than a prime credit rating 
who wishes to borrow cash to shop for a TV set may be 
rejected by all cash lenders because they cannot afford 
to serve him. But he can still obtain credit at credit 
retailers if they can merely transfer part of the finance 
charge into the cash price of the goods and services sold. 
Even if the ceiling price for credit were set at zero 
percent, consumers could still become overburdened by 
purchasing goods and services on credit. They do so 
today from some credit retailers who make no explicit 
charge for the use of credit. In such situations, a rate 
ceiling does not prevent consumers from becoming 
overextended when they are tempted to buy beyond 
their means. It merely narrows the range of credit 
sources available and puts the credit retailer in a more 
powerful bargaining position relative to the consumer 
who desires credit. 

In the third of his classic letters, In Defence of Usury, 
Jeremy Bentham concluded his version of the foregoing 
analysis by noting: 

As far as prodigality^ then, is concerned, I must 
confess, I cannot see the use of stopping the current 
of expenditure in this way at the fosset, when there 
are so many unpreventable ways of letting it run out 
at the bung-hole. 5 1 

The potential for harassment of consumers by 
creditors exists irrespective of levels of rate ceilings. The 
remedy for harassing collection methods lies not in 
changing the level of rate ceilings but in effective 
legislation to inhibit those practices. As Commission 
hearings in June 1970 brought out, legislation is often 
adequate but enforcement insufficient. 

Furthermore, lowered rate ceilings for the use of cash 
credit increase the likelihood of unconscionable 
collection tactics because the :high risk consumer must 
turn to illegal lenders for the cash credit he needs. Such 
a consumer does not report vicious collection procedures 
for fear for his life and property and that of his family. 
If in the cash loan field the aim is to protect consumers 
from heavy-handed collection efforts, a lowering of the 
rate ceiling is counterproductive for less affluent, 
high risk consumers. 

The Commission, aware of the importance of 
protecting those whom Smith described as “prodigals 
and projectors” from becoming overextended, finds that 
the placing (or lowering) of rate ceilings on consumer 
credit does not accomplish that objective. Its recommen- 
dations to deal with this problem (Chapter 3) put 



101 




emphasis on the need to provide creditors with every 
incentive to avoid overburdening consumers by limiting 
creditors’ remedies and outlawing harsh collection 
practices. 

To administer credit grantors as public utilities 

An alternate purpose of setting rate ceilings on 
consumer credit transactions would be to assure that 
consumers are charged rates sufficient to allow creditors 
to earn a fair return on assets used and useful while 
providing “adequate” service (however measured) to 
consumers. This might be termed the public utility 
approach to rate regulation. 

This approach recognizes that if consumers are to be 
served, rate ceilings must be high enough to permit 
credit grantors to earn an adequate rate of return on 
their invested capital. Otherwise, they would shift their 
resources to some other business. An understanding of 
the costs of providing consumer credit as discussed in 
Chapter 7 is important in assessing whether or not rates 
are “too high;” but to employ a public utility approach 
to the setting of price ceilings on the use of credit 
involves much more than a mere understanding of costs. 

Most regulation of public utilities limits the prices 
that may be charged by a firm to which some 
governmental body has granted a franchise. Usually, 
public utilities are monopolies. For example, a city or 
state will grant a franchise to only one electric power or 
telephone company, Such firms are not complete 
monopolies, of course, since there are alternative sources 
of power and communication. But credit grantors are 
not granted franchises. They generally compete with one 
another more vigorously than most public utilities. Each 
city typically has a number of banks, credit unions, 
finance companies, and retailers offering consumer 
credit. In addition, a consumer may be able to obtain a 
loan by mail, borrow on his life insurance policy, or use 
one or more credit cards. In contrast, a consumer 
wishing to light his home has no realistic alternative to 
using electricity and only one source of electric power. 

There is a basic theoretical problem in treating credit 
grantors as public utilities. If a rate commission 
permitted credit grantors to earn some given percentage 
return on “assets used and useful,” 52 each credit grantor 
could select whatever risk class of customer he wished to 
serve. Over time the costs of providing credit to that risk 
class would require the rate commission to approve 
credit prices sufficient to cover those costs and earn the 
prescribed return. In effect, the price ceiling for each 
creditor would be set on a “cost-plus” basis and would 
be a self-fulfilling result of the risk class served. 

To avoid setting price ceilings for consumer credit on 
a cost-plus basis under such a public utility approach, a 



rate commission would have to specify in some manner 
the highest risk class of consumers that could and should 
be served by each credit grantor. Unless the rate 
commission were then prepared to examine the validity 
of credit turndowns for each franchisee, credit grantors 
operating under a fixed rate ceiling could improve their 
profit margin by denying credit to riskier consumers and 
by not offering costly forms of credit, such as small, 
short-term loans. The establishment of credit standards 
and appropriate prices for multifaceted credit arrange- 
ments and the enforcement of requirements that credit 
grantors meet any “justified” demands by consumers of 
widely varying credit standings pose dire problems for a 
rate-making commission governing franchised consumer 
credit grantors. 

There are practical difficulties to treating credit 
grantors as public utilities, too. First, there are severe 
problems involved in cost measurement, particularly 
among commercial banks, many finance companies, and 
retailers. Most credit grantors offer a variety of 
consumer credit agreements, and many engage in other 
activities as well. Because of the problems of joint costs, 
it would be extremely difficult and expensive to allocate 
costs and revenues among the various activities and types 
of credit of credit grantors. Second, in the case of sales 
credit it would be difficult for a rate commission to 
determine whether or not a credit seller was evading the 
specified price ceilings on the credit service by reducing 
quality of his goods and services or by inflating their 
cash prices. Finally, if each of the thousands of grantors 
of consumer credit were subjected to the same scrutiny 
as each gas and electric company, telephone company, 
and every other public utility, the Nation’s law and 
business schools would not be able to supply the 
requisite numbers of attorneys and accountants to do 
the job. 

It should be added that an error either in theory or in 
application of public utility regulation to consumer 
credit grantors would have a much more immediate 
effect upon users of credit than upon consumers 
dependent upon present-day utilities. An electric power 
company has a large investment in fixed assets and will 
continue to supply electricity for many years even 
though the rates granted are inadequate. So long as 
revenues cover marginal costs, it will stay in business 
until it becomes necessary to replace plant and 
equipment. In contrast, the assets of most credit 
grantors are highly mobile. If a commission provided 
inadequate rates, prospective credit grantors would not 
enter the state and those operating in that market might 
leave or severely curtail their activities. This was the 
history in New York between 1941 and 1967 when the 
legislature and Banking Department attempted to adopt 
a public utility approach to setting rate ceilings for 



102 




licensed lenders. Since the Department selected a 
permitted return on “assets used and useful” that was 
significantly below the rate necessary to attract capital 
into the industry, the consumer finance industry 
languished during the period. 5 3 History provides at least 
three cases where states have pushed rate ceilings on 
loans by licensed lenders so low that legal lenders were 
forced from business. 54 

Thus, the evidence shows that the public utility 
approach to the regulation of consumer credit grantors 
is theoretically neither sound nor feasible. 

To assure that consumers pay fair rates for credit 

Tire most compelling problem to be considered is 
whether rate ceilings assure that consumers pay “fair” 
rates for credit. The crucial questions deal with whether 
rates are fair for some, for all, and for whom if not for 
all. Additionally, there is an immediate problem in 
judging the fairness of rates without judging the 
associated terms under which credit is granted. This 
package the credit offer function— is complex with 
features having differing values to different consumers. 
These features should properly be taken into account in 
determining if a consumer is paying a fair rate. Finally, 
there exists no generally acceptable standard for what Is 
a fair rate. 55 Notwithstanding this complexity, it is 
possible to consider the impact of rate ceilings in terms 
of a two-dimensional credit offer function: rate and risk. 
The underlying assumption, of course, is that consumers 
who pose a high risk to the credit grantor must pay 
higher rates, other things being equal. Although the 
following analysis is set in terms of this two-dimensional 
credit function, it is equally applicable to the actual 
multidimensional function. 

Cash credit. About 30 percent of outstanding 
consumer instalment credit originated as personal cash 



loans and another 10 percent as direct automobile loans 
by commercial banks. In the analysis of the effect of 
rate ceilings in this field it is assumed that the ceilings 
cannot be evaded and are enforced. 5 6 As pointed out in 
Chapter 5 on credit insurance, the finance charge earned 
by credit grantors should be sufficient to support the 
credit service, and charges for credit insurance should be 
at a level sufficient to support the insurance 
service-each service should be economically independ- 
ent of the other. Thus it is assumed here that a decreed 
reduction in rate ceilings on credit cannot and should 
not be offset by increased income from some other 
credit related source such as credit insurance premiums. 

Consumers present different levels of risk to a 
potential credit grantor. The creditworthiness of 
consumers is often measured by application of 
credit-scoring techniques, and tire resulting distribution 
of credit scores— credit risk— typically looks like diagram 
A. A large proportion of consumers is grouped within a 
middle range of risk, but there are significant numbers 
who pose a considerable hazard to a potential creditor. 
Many potential borrowers who are creditworthy may 
not use consumer credit because they can draw on 
savings to meet their needs. 

It becomes progressively more costly for lenders to 
serve consumers who present an increasing hazard of 
credit loss. Not only do bad debt losses rise but the cost 
of collection efforts also grows. Consequently, rates in a 
competitive market without rate ceilings should rise as 
credit is provided to consumers of higher and higher risk. 

What are the effects of imposing price (rate) ceilings 
upon cash credit, first in a competitive market and then 
in an imperfect market? The impact may be examined 
with the aid of diagram B. The curve represents the 
cumulative numbers of consumers in progressively higher 
risk classes. Put another way, it is a cumulative 
distribution of the bell-shaped curve shown above. 




Risk class of consumers 

103 



496-072 0 - 73-9 




Price (rate) 
ceiling 

on cash loans 




Cumulative number of 
consumers at or below 
given levels of risk 



adding successively more risky consumers from left (low 
risk) to right (high risk). 

In a perfectly competitive market without any price 
ceiling, consumers in the risk class shown in the diagram 
at point Rjj would pay 25 percent and those at the point 
Ra would pay 20 percent. If a price ceiling of 20 
percent were imposed, it would be fair only for the 
consumers at the point Ra. But it would be too low for 
any risks higher than Ra risks. Given the higher 
collection costs and bad debt losses that would be 
incurred by serving those customers posing higher than 
Ra risks, no consumers above the point Ra could be 
served by legal lenders. They must be rejected and must 
either postpone their use of cash credit, seek credit from 
sales creditors (where a portion of the finance charge 
may be incorporated in the cash price of the goods), or 
turn to illegal lenders. The 20 percent ceiling rate would 
be above the fair rate for borrowers of better quality 
than Class A— that is, those to the left of Ra- Under a 
competitive situation these consumers would pay the 
rates that they deserve, whether a price ceiling was 
present or not. Thus, under competitive conditions the 
imposition of the price ceiling would be injurious to 
consumers above Class A and superfluous for those in 
Class A and better. 

In contrast, assume that the market for cash loans is 
imperfectly competitive. Cash lenders appear to exercise 
strong market power in some states. Further, there is 
evidence that not all consumers shop carefully for their 
credit and compare rates of charge on the basis of 
information provided by TIL. Does the imposition of a 
20 percent rate ceiling on cash credit provide significant 
protection to these same classes of consumers by 
assuring that they pay a fair price for their credit? The 



position of the consumers above point Ra is unchanged; 
they are rejected because legal lenders have no incentive 
to provide unprofitable credit at the decreed rates. s 7 
Class A consumers, as well as consumers whose risk is 
less, may be helped if, in the absence of the rate ceiling, 
they would otherwise pay as much or more than 20 
percent to obtain cash loans. If they fail to shop wisely 
for credit, for example, they may pay more than 20 
percent-quite possibly much more than they should 
pay, given their risk class. Thus, rate ceilings may allow 
some better credit risks to pay less in imperfectly 
competitive markets, but only at the expense of die 
higher risk borrowers who are excluded from the 
market. As noted before, rate ceilings may cause a 
transfer of credit costs to cash price in sales credit. 

It would be fallacious to assume that higher risk 
consumers thus denied legal cash loans would forego 
their desired credit-financed consumption, Some will 
turn to sales credit where some portion of the finance 
charge may be buried in the cash price of the good or 
service. Others may turn to the illegal loan market. Their 
fate was graphically described to the House Subcom- 
mittee on Consumer Affairs by Professor John Seidl: 

Criminal loan sharking contains three necessary 
characteristics in my opinion. First of all is the 
lending of cash at very high interest rates by 
individuals who are reputed to be connected with the 
underworld The second characteristic is a bor- 

rower-lender agreement resting upon the borrower’s 
willingness to pledge his and his family’s physical 

well-being for the proceeds of the loan Third is 

the belief by the borrower that the lender has 
connections with ruthless criminal organiza- 
tions Twenty percent continues to be an 



104 




important element in the small-loan charge today. 
The rate in some urban areas for small loans is 20 
percent per week... 1,040 percent per an- 
num .... In other urban areas, the rate is 20 percent 
for a 6- or 10-week period with interest charges added 
to the principal and the total repaid in weekly 
installments .... Twenty percent add-on for a 6- to 
10-week period produces from approximately 200 to 
350 percent per annum. 58 

The difficulty is that most consumers forced from the 
legal cash loan market into the hands of loan sharks are 
represented in no statistical sample, pay rates that are 
unreported and undisclosed, and must remain mute 
when legislatures lower price ceilings on consumer credit 
in well-intended efforts to afford greater “protection” to 
some other borrowers. Without presuming to pass on 
constitutional issues, the Commission must at least raise 
the question of whether it is desirable for the state to 
deprive one group of consumers access to cash credit by 
rate ceilings while permitting more affluent consumers 
to obtain cash credit. 

Sales credit, The remaining 60 percent of outstanding 
consumer instalment credit is in the form of sales 
credit-credit granted in conjunction with the credit sale 
of consumer goods and services. If these markets are 
perfectly competitive, each consumer would presumably 
pay the rate appropriate for his risk class. In a 
less-than-perfect market, not even consumers who 
deserve just the ceiling rate are assured of paying a “fair” 
price because of an option not available to cash lenders. 
If a cash lender is denied a rate above, say, 20 percent, 
he cannot serve consumers deserving to pay rates higher 
than 20 percent because he cannot enhance his 
combined income from credit and credit insurance. In 
sharp contrast, a credit retailer operating in an imperfect 
market and denied the opportunity to charge more than 
20 percent directly may earn a higher rate indirectly to 
the extent that he can exercise his option to raise the 
cash prices of the goods he sells. 

Clear evidence that low income retailers raise the 
price of goods to finance higher risk customers is 
provided in the Federal Trade Commission’s 1968 study 
of the credit and sales practices of retailers in the 
District of Columbia where little or no cash credit 
existed in low income areas. Although the average of 
APR’s charged by low income retailers was about 4 
percentage points higher than the rates of general market 
retailers to finance a sewing machine with a common 
wholesale price of $100, the average cash retail price of 
the low income retailer was $297 compared with average 
cash prices of only $196 at appliance stores and $174 at 
department stores. 59 Differences in cash prices of $101 
to $ 1 23 obviously greatly outweigh the small variances 
in the dollar amount of the finance charges. (In spite of 



their much higher cash prices, retailers in the low income 
market generally reported lower average returns on their 
net worth than did general market retailers.) 60 The time 
price charged in the low income' market may or may not 
be justified. But if only a portion of that time price- the 
finance charge or time-price differential-had been 
limited to a rate below the rate, charged, there still would 
have been no effective cap on the total time price which 
combines both the finance charge and the cash price. 

Because of the possibility of transferring all or some 
of the finance charge into the cash price in imperfect 
markets, the only effective means of protecting 
consumers in the kind of market surveyed by the FTC is 
to introduce more competitive alternatives, especially in 
the form of cash credit. A fairly significant portion of 
the power of the inner city retailer to raise his “cash” 
price stems from the lack of convenient availability of 
cash credit. Because no small loan offices operate in the 
District of Columbia, low income consumers must travel 
to Maryland or Virginia if they wish to borrow from 
legal lenders, or are forced to buy from credit retailers 
where they have little choice but to pay significantly 
higher time prices than available to other consumers who 
can get cash credit. 

Forcing rates on sales credit below market rates has 
two consequences: 

1) Reductions in availability— In recent years there 
has been considerable pressure to force down the ceiling 
prices of sales credit, particularly revolving credit-both 
retail and bank credit card. Were extreme rate reductions 
forced on cash credit, the effects would be seen 
immediately: cash credit would become unavailable-just 
as small loans are for low income consumers in the 
District of Columbia. But the effect on consumers of a 
forced reduction in the price of sales credit is more 
subtle and complex although the unfavorable impact 
may be no less than that caused by a corresponding 
reduction in rate ceilings on cash credit. 

Forced reduction in the decreed maximum rate on 
revolving credit to 10 percent per annum (as in 
Arkansas) or from 1 Vi percent to 1 percent per month 
(as in Minnesota, Wisconsin,* and Washington) have a 
twofold effect on consumers. First, credit sellers may 
make less credit available for the same reasons discussed 
in the section on cash credit. Or, second, they may try 
to make up the loss in income from some other source. 
As Professor William C. Dunkelberg of Stanford 
University concluded in a research report prepared for 
the Commission: 

The total volume of credit extended by firms will 

likely fall; certainly, less credit (or at best, no more) 

*Legislatively raised to l'A percent per month effective March 
1973. 



105 




will be available at a lower rate such as 12%. The 
incidence of this reduction in availability will not be 
random in the population of consumers, but will fall 
primarily on low income or otherwise disadvantaged 
consumers. 6 1 

By applying the credit-scoring systems used by a large 
bankcard service to families included in the representa- 
tive sample of U.S. families covered in the 1967 Survey 
of Consumer Finances, 62 Dunkelberg could identify 
those families who would be denied credit if the lowered 
returns from providing credit forced an increase in the 
minimum score necessary to obtain credit: ... 

If 20 were the minimum score, raising the minimum 
to 25 would eliminate 556 families that qualified on a 
20 point criteria. Over 70% of those eliminated would 
have a family income of under $5,000 per year. Over 
90% would have incomes below $7,500 per year. 
Thus, the incidence of the rationing would fall 
heavily on the lower income families. It is these 
families that have the fewest financial options and for 
many of these families, credit buying would become 
an impossibility or would be available only at much 
higher rates . . . 63 

2) Forced subsidy— A second effect of forcing rates 
on sates credit below the level that would be set by the 
market may involve the forced transfer of a portion of 
the finance charge into the cash prices of goods and 
services. At the outset it should be recognized that 
retailing is a highly competitive business, largely because 
entry and exit are relatively easy and frequent. Some 
assessment of the degree of competition is provided by a 
comparison of net profits after Federal income taxes as a 
percentage of stockholders’ equity in 1969 for 
manufacturing firms and retailers: 64 



Percent 

All manufacturing 11.5 

Total durable 1 1.4 

Motor vehicles 12.6 

Primary iron and steel 7.6 

Lumber and wood products 13.0 

Color 

Television 

Little Rock $100.00 

Texarkana, Texas 94.26 

Monroe, La 96.47 

Greenville, Miss. 97.18 

Springfield, Mo 96.95 



Percent 



Total nondurable 11.5 

Food and kindred products 7.9 

Chemicals and allied products 12.8 

Leather and leather products 9.3 

Department stores (by sales volume in millions) 

$1 - $2 2.73 

$2- $5 7.73 

$5- $10 4.85 

$ 10 - $20 6.19 

$20- $50 5.81 

Over $50 7.74 

All department stores 7.3 1 



Whether or not it is desirable to legislate low rate 
ceilings to gain further reductions in the rates that may 
be charged for sales credit is basically a matter of social 
policy. The question has been asked, “Should retailers 
make money on finance charges as well as on goods?” 65 
But the question avoids the issue. Retailers must make a 
profit on their total sales of goods and services 
(including credit services) to remain in business. There 
are substantial costs in providing credit, and the low 
level of retail profits provides no evidence of any 
monopoly control over the market. So, the only real 
issue is who should bear these credit costs— credit buyers 
or cash buyers. Somebody must bear them. 

The Commission’s econometric studies of sale credit 
are summarized in Chapter 7; but the problem which 
arose in those studies in explaining the relationship 
between rate ceilings and availability was the lack of a 
variable to measure differences in the prices of goods 
sold on credit. Other studies, however, have obtained 
data and provided evidence to support the hypothesis 
that price and other adjustments occur if credit is to be 
continually made available. In 1968, for example, 
Gene C. Lynch found that prices paid in Little Rock, 
Arkansas were higher than those paid in cities in other 
states for a group of identical appliances. Forming an 
index with a base price set at $100 for Little Rock, 



comparable prices in the neighbor-state cities were found 
to be: 66 
Washer & 

Dryer Refrigerator Range 


$100.00 


$100.00 


$100.00 


95.94 


96.83 


99.34 


98.15 


95.99 


94.48 


96.30 


97.35 


93.64 


99.64 


97.07 


93.14 



106 




It can be argued that a forced reduction in the price 
of revolving credit is desirable if credit buyers are paying 
excessive rates in relation to the costs of providing 
credit. Consumers using credit to acquire goods are 
likely to be less sensitive to the price of credit than to 
the much larger cash price of the item purchased. Yet an 
examination of the costs of providing credit at retail 
stores suggests that, even at a typical charge of 114 
percent on monthly unpaid balances, the gross finance 
charge does not cover the full economic costs of 
providing the service. This point was made in hearings on 
the Consumer Credit Protection Act by Joseph W. Barr, 
Under Secretary of the Treasury, in response to a 
question from Congressman Lawrence G. Williams: 6 7 
MR. WILLIAMS. From your familiarity with 
credit transactions is there any additional expense 
connected with these revolving accounts that could 
conceivably justify an 18-percent annual interest 
rate? 

MR. BARR. I don’t believe that is an exorbitant 
rate. These are frequently small accounts and I am 
not saying that revolving credit is a bad thing. I think 
it is a great thing. It is the charge account principle 
that was once limited to a few affluent people and 
has now moved across the whole economy. But when 
you have millions of small credit transactions— with 
bookkeeping charges and credit examinations and 
other costs— I doubt that you can make money at 
much less than 18 percent. 

One set of data may be cited to demonstrate the 
cost-price relationships. In a survey of 15 stores with 
annual revolving credit sales of over $402 million, 
Touche, Ross, Bailey and Smart found that revenues 
from finance charges amounted to 6.08 percent of sales 
and costs of providing the service amounted to 8.39 
percent of sales, leaving a deficiency of 2.31 percent. 68 
So, even before the recent cuts in the permissible 
maximum revolving credit rates in several states, cash 
buyers seemed to be subsidizing credit buyers. 

There is no logical reason to select any type of 
product or service sold by a retailer and legally require it 
to be sold at a loss. When credit is selected as the 
required loss leader, the burden of subsidy falls primarily 
on cash buyers, some of whom may have been unable to 
obtain credit. Thus state laws that put the price of credit 
below competitive rates are forcing both the wealthy 
and the less affluent, who do not use or cannot obtain 
credit, to subsidize the use of credit by others. Such laws 
also tend to discourage those who can obtain credit from 
using cash to buy goods. In the Commission’s view, 
lowering rate ceilings on revolving credit below Yh 
percent per month has on balance been contrary to the 
best interests of consumers. -Indeed, in view of 
documented costs of providing credit, it appears that the 



required reduction in finance charges has forced some 
retailers into a position approaching deceptive mer- 
chandising. As shown in Chapter 10, the Commission is 
concerned with offers of “free” credit when, in fact, the 
cost of the credit service is buried in the cash price of 
goods sold on credit. Consistency requires no less 
concern when laws, in effect, force a transfer of some 
part of the price of the credit service into the cash prices 
of goods and services. 

Regardless of the costs of providing any form of sales 
credit, a reduction by legislative fiat of the permitted 
gross income from finance charges necessitates adjust- 
ments in goods prices, fees, or availability. If not, 
lowered profits will force some retailers— probably small 
ones-out of business. While credit sellers may recover 
part of their lost income by reducing other services or 
adding fees for services previously furnished without 
charge, the most likely offset is an increase in cash prices 
resulting in a subsidy of credit by cash purchasers. 

Related Issues Affecting Rates 

At times legislatures pass laws that seem to affect 
only the methods of assessing finance charges but in fact 
actually change the rate ceilings. For example, a 
requirement that credit grantors offer consumers a 
30-day “free period” on all revolving credit would really 
be a reduction in rates for banks that offer revolving 
cash credit because they do not typically offer such a 
free period. If there is a valid economic reason for 
prohibiting a charge for the first 30 days of a credit 
transaction, it has escaped Commission attention. But if 
such a “free” period is deemed a “fair” or desirable 
policy, it should be remembered that the impact of the 
change will reduce the rate ceiling APR and that the 
probable effect on cash and sales credit will take the 
form described in preceding sections. 

Another issue is whether or not credit grantors should 
be permitted a minimum charge for extending 
credit-such as the initial charge on a taxi meter 
regardless of the length of the journey. Some may view 
it desirable to eliminate such charges, but the effect on 
extensions of small amounts of credit again will be as 
previously outlined. Cash lenders will find it un- 
profitable to make small loans (just as cab drivers denied 
an initial charge find it unprofitable to make short trips) 
and those offering sales credit will reduce the availability 
of small credit sales and attempt to recover lost income 
in higher cash prices. Some consumers may gain, others 
will lose. There is no convincing evidence that on 
balance consumers will be better off. If the premise is 
granted that it is only fair for creditors as a group to 
recover the costs of providing credit, the same reasoning 
should apply to the granting of small versus large 
amounts of credit. Minimum charges are to cover costs 



107 




associated with the credit function regardless of the size 
of the balance. That line of argument would support 
minimum charges, both as a matter of equity and as a 
deterrent to the uneconomical use of credit. 

Another much-debated problem is how those offering 
revolving credit should be permitted to assess their 
monthly finance charges. One aspect of the issue is to 
identify a system that is fair to consumers. But the 
selection of a particular system as a matter of law also 
effectively raises or lowers the rate ceiling. 

With regard to the issue of fairness to consumers, the 
Commission believes, first, that firms providing revolving 
credit should deduct any credits for returns and 
allowances before determining the periodic balance to 
which the periodic rate is applied. A consumer who has 
had to return merchandise bought on credit has 
evidently received little or no benefit from its use and 
should not be asked to pay a finance charge on its initial 
unpaid balance. Second, charges for purchases and 
credits for payments should at least be treated 
symmetrically within a billing period. Specifically, no 
finance charge should be made for a purchase within a 
billing period unless credit is also given for any payments 
received within the same period. Third, within these 
guidelines it is important to leave open as many 
reasonable options as possible. Were all retailers forced 
to levy charges on the basis of die average daily balance, 
for example, most small retailers would be unable to 
assume the expense of compliance and would be forced 
to adopt bank credit cards. Such a result would not only 
be noncompetitive but would also reduce consumer 
options. 

CONCLUSION 

On the basis of a summary of the historical approach 
to the establishment of rate ceilings and institutional 



knowledge about them the Commission must conclude 
that, on balance, rate ceilings are undesirable when 
markets are reasonably competitive. Imposition of rate 
ceilings on consumer credit transactions neither assures 
that most consumers will pay a fair price for the use of 
credit nor prevents overburdening them with excessive 
debt. The public utility approach to rate making in the 
field of consumer credit is neither theoretically sound 
nor feasible although it can serve as a reminder that 
legislators must recognize the relationship between costs 
and credit sizes if they do set rate ceilings. 

The Commission did determine that current 
knowledge about the effect of rate ceilings on the price 
and availability of consumer credit was not sufficiently 
precise to be used as a basis for recommendations 
regarding rate ceilings. For this reason, the Commission 
undertook its own technical studies based on empirical 
evidence collected in the marketplace and presents its 
findings in Chapter 7. Before this research was 
undertaken by the Commission, there were no national 
estimates of rates of charge for various types of 
consumer credit nor detailed estimates of amounts of 
consumer credit extended or outstanding on a state or 
regional basis. Lack of state-by-state estimates of 
consumer credit had prevented research scholars and 
others from making thorough studies and analyses of the 
effects of differences in state laws— including rate 
ceilings-and other factors on the availability of 
consumer credit and rates of charge for it. Nor had it 
been possible to study the effectiveness of competition 
among states, because any evaluation of market 
performance requires knowledge of the level of prices 
and quantities of output. The Commission staff 
collected the data necessary to make these analyses and 
comparisons, and Chapter 7 discusses the implications of 
these data. 



108 




Chapter 7 

RATES AND AVAILABILITY OF CREDIT 



(Editor’s note: Material in this chapter is highly tech- 
nical and utilizes concepts and language from the 
discipline of economics. ) 

ISSUES, THEORY, AND OVERVIEW 

From the preceding review of interest rate ceilings— 
on historical, institutional, and legalistic bases— two 
principal findings emerged: (1) Although social control of 
the credit industry by means of rate ceilings may seem 
morally, ethically, or paternalistically laudable, a policy 
aimed at obtaining and maintaining competition was 
found preferable. (2) Where legal rate ceilings have been 
imposed, they affect average market rates of charge only 
in a few credit markets. In practice they appear to be 
largely superfluous. Further, they may generate a false 
sense of security that social policy governing the 
industry is adequate for the public interest. 

No recommendations were made on the basis of these 
findings because policy formulation, including rate 
ceiling policy, greatly depends upon answers to two 
further fundamental questions: 

1. If legal rate ceilings do not appreciably affect or 
determine observed average rates of charge in most 
credit markets (by state and type of credit), then 
what factors actually do determine observed aver- 
age rates and, in particular, what is the role of 
competition in the determination of rates? 

2. What is the relationship between observed rates— 
whether legally determined or “market” 
determined— and the availability of consumer 
credit? 

The first question is important— and remains unanswered 
despite the analysis of Chapter 6— because the observa- 
tion of market rates below ceiling rates does not 
necessarily imply the existence of workable competition 
in the marketplace. If competition is inadequate, cor- 
rective policy changes are required— the basic policy 
options being lower rate ceilings or encouragement of 
greater competition. The second question is important 
because its answer will point to which of these options is 
preferable or what mixture of them should be developed 



if competition is found to be inadequate. Availability 
and market rate are so related that legally determined 
rates may adversely affect availability and that of course 
would constrict the use of rate ceilings as a policy tool 
benefiting all consumers. 

The following brief, summarized answers to the 
questions on “rate” and “availability” draw heavily from 
simplified economic theory and the exhibits of the 
preceding chapter. Basically, what is required is an 
understanding of probable relationships between market 
price, legal price, and availability under two alternative 
competitive conditions— “intense competition” and “im- 
perfect competition.” Empirical evidence from staff 
studies (to be examined later) confirms the validity of 
hypotheses based on economic theory reviewed here. 

Intense Competition 

A highly competitive market exists when the number 
of sellers is so large and entry is so easy that no seller has 
power over price (in this study, annual percentage rate). 
Price is determined by the interacting forces of supply 
and demand. In Figure 1 this is shown by the intersec- 
tion of supply (a positive function of price because 
costs, particularly risk costs, rise with increased quan- 
tities supplied) and demand (a negative function of price 
because greater, quantities are demanded as price falls). 
The market price, Pc, is the only price for which supply 
and demand are equal. Under these conditions the 
relationships between rate ceilings, market price, and 
quantities supplied and demanded (availability) can be 
easily outlined. - 

Al. If the price ceiling is above the competitive 
market rate (Pc in Figure 1), the ceiling will affect 
neither the observed market price nor the amount 
supplied, because the interactions of supply and demand 
are operative. 

A2. If the price ceiling is below the market. rate (Pc 
in Figure 1), the rate ceiling will determine the observed 
market rate and the quantity supplied will fall as the rate 
ceiling falls. This is shown in Figure 2 where Pl is below 
Pc, and Ql is the amount supplied under the imposed 
lower price. There is excess, unsatisfied demand because 
the cost factors of the supply curve dominate. So long as 



109 




Figure 1 




the rate ceiling is above Pc, the legal price rises or falls 
without affecting the market price. On the other hand, 
when the legal price is below Pc, it directly lowers the 
amount supplied. This is shown in Figure 2 by com- 
paring the quantity QL with Qc. The effect is more 



diffuse when legal rate ceilings are set below the market 
rate charged for credit by a seller of goods. Although 
that somewhat restricts the supply of credit, some 
portion of the finance charge may be driven into tire 
cash prices of goods and services sold on credit. 




Imperfect Competition 

B. When a few firms possess market power in a 
particular market, they may charge higher than com- 
petitive market prices if it is more profitable for them to 
do so. With this condition, price could be as high as, say, 
Pm in Figure 3, which can be called the monopoly price. 
Monopolies do not raise price indefinitely; there is some 
optimum beyond which they will not go. For varying 
degrees of market power which are less than monopoly, 
the market price will vary between Pm and Pc. To the 
extent that market power declines, thereby increasing 
availability and reducing price towards Pc, the market 
may be described as being “workably competitive.” Here 
relationships between legal rate ceiling, market price, 
and supply (availability) can be outlined as follows: 

Bl. If the rate ceiling is above the market price, Pm, 
it will affect neither the market price nor supply. 
Variations in market price attributable to differences 



prevailing in market power will be negatively associated 
with the quantity of credit extended because demand 
“dominates” in the price range between Pc (competitive) 
and Pm (monopoly), 

B2. As the legal rate ceiling falls, it will begin to 
impinge on the market rate and determine amounts of 
credit offered. This is shown in figure 4. In the range 
from Pm to Pc, the amount of credit supplied will rise as 
the price (which equals market price) falls because of 
demand side dominance. But as the ceiling continues to 
fall below Pc, say down to P3, the amount of credit 
supplied falls just as it did for the purely competitive 
case in paragraph A2 because supply (cost) factors then 
dominate. To repeat, some portion of the finance 
charges on sales credit will be buried in the cash prices of 
goods and services sold on credit. 

The resulting relationship between the legal ceiling 
and quantity is depicted in Figure 5. Above the level at 
which market power would set the observed rate, Pm, 



no 





Figure 5 

Legal Rate i 




in 




the ceiling has no relationship with supply. As the ceiling 
falls, it first increases supply (in the Pm to Pc range) and 
then causes it to fall. 

In light of these theoretical considerations, it is 
possible to provide theoretical answers to the “rate” and 
“availability” questions. First, if state legal rate ceilings 
are not low enough to affect appreciably the observed 
rates of charge, such factors as the intensity of competi- 
tion, the level of production costs, and the strength of 
demand will determine the market rate. Second, when a 
relatively low legal rate ceiling does determine the 
observed market rate, it also affects credit availability (a 
lowering of the ceiling typically curtails the amount 
supplied). Third, lowered ceilings on sales credit may 
force cash buyers to subsidize credit buyers to some 
extent. 

An empirical validation of these answers is a difficult 
and complex task. The staff of the Commission could 
not, for instance, trace these relationships through time 
for a particular type of credit in any local or state 
market because no single market experienced sufficient 
changes in conditions for such a test. However, since 
relevant conditions do vary across states, the staff could 
conduct a cross-section econometric analysis using mid- 
197 1 data from the Commission’s survey of the industry 
together with data from other sources, particularly the 
1970 Census of Population. That analysis led to the 
following simplified summary of conclusions: 

a) The analysis of state markets for new automobile 
credit discloses a situation consistent with the descrip- 
tion of paragraph B1 depending on the state. In all but a 
few states, rate ceilings are inconsequential as a deter- 
minant of the market rate (see Exhibit 6-1, Chapter 6). 
Also, observed quantities of credit extended vary in- 
versely with market power (measured by market concen- 
tration). 

b) Retail revolving charge account credit is typified 
by the descriptions of A1 and A2. Apparently competi- 
tion in general merchandise retailing is sufficiently 
“workable” to prevent large variations in price or supply 
which could be explained by a lack of competition. In 
approximately 1 1 states, rate ceilings for this type of 
credit are relatively low, with results such as outlined in 
A2. The remaining states seem to fit the A1 description. 

c) Other consumer goods instalment credit market 
conditions vary. Behavior governing direct OCG instal- 
ment credit from financial institutions appears to be 
explained by Bl, as in the case of new auto credit. 
Retailer behavior for this type of credit is also best 
explained, in general, by the Bl description, though in 
some states B2 might be more appropriate because 
ceilings are partially operative. 

d) Legal interest rate ceilings have their greatest 
impact in state markets for personal loans (Exhibits 6-2 



and 6-3, Chapter 6). Competition in many of these state 
markets is sufficiently constrained, often by rate ceil- 
ings, to permit the application of descriptions Bl and 
B2. 

In sum, the empirical answers to the “rate” and 
“availability” questions are generally consistent with the 
theoretical answers. Competitive conditions are a major 
determinant of rates and availability in the many state 
markets in which legal ceilings are sufficiently high to 
leave the market rate unaffected. This finding does not 
argue for the imposition of lower rate ceilings, however, 
because rate ceilings cannot be adjusted as precisely as 
required if adverse effects on availability are to be 
avoided. Empirical evidence indicates that rate ceilings 
that impinge on market rates are also associated with 
substantial reductions in credit supply. 

These empirical findings are next reviewed in greater 
detail for each of the major types of consumer credit- 
new auto credit, other consumer goods credit, and 
personal loans. Specific recommendations for policies 
designed to improve competition are then presented. 
Aware that workable competition will not be achieved in 
the near future in all states, the Commission makes 
temporary recommendations concerning legal rate ceil- 
ing policies that it feels are appropriate until competitive 
conditions become satisfactory. Since these recom- 
mendations are in large part grounded on cost considera- 
tions, a discussion of costs precedes the recommenda- 
tions. 

FACTORS INVOLVED IN DETERMINING 
RATES OF CHARGE AND THE 
AVAILABILITY OF CREDIT 

Credit availability can be defined conceptually as the 
degree to which creditors are willing to provide credit at 
the free market rate in a world without imperfections. 
Although this ideal market is still far from reality, the 
definition can be used to assess the relative availability 
of credit under the imperfect market conditions that 
deviate from the ideal. This section outlines the factors 
involved in determining the availability of credit in 
competitive and in imperfect markets. 

Availability in a Competitive Market 

In an ideally competitive market, rates reach com- 
petitive equilibrium levels through a series of adjust- 
ments by suppliers of various credit offers to various risk 
classes of consumers. 1 These rates are high enough to 
cover costs and enable creditors to earn a normal return 
on invested capital. Creditors are willing to extend any 
amount of credit to qualified borrowers at such rates, 



112 




and the situation can be characterized as one of full 
availability. 

Economic forces affecting availability of credit differ 
from those that determine, say, the availability of men’s 
shirts. A retailer who sets a price of $7.50 per shirt is 
willling to sell shirts to all customers at that price. In 
contrast, a finance company that sets a rate of 18 
percent for a 24-month unsecured loan for $ 1 ,500 is not 
willing to serve all applicants at that price. The lender 
envisions a certain minimum credit standing to be met, 
and will reject as many as two out of three new 
applicants willing to borrow at that rate. 

Even in a workably competitive market, credit 
grantors find it uneconomical to adjust the price of 
credit precisely to variations in operating costs resulting 
from differences in the terms of the contract and in 
perceived risk. A retailer may levy a flat 50-ccnt delivery 
charge within a metropolitan area, regardless of the 
distance traveled or the size and weight of the package. 
A finer discrimination in delivery charges might cost 
more than the greater revenue (or equity) achieved. 
Similarly, credit grantors often “pre-package” credit 
offers and in pricing the packages ignore some variations 
in the costs, A finance company may offer 30 and 
36-month new car contracts but not 32-month con- 
tracts; and the APR may be the same on both the 30 and 
36-month contract, despite possible differences in costs. 

Under imperfectly competitive conditions, many 
credit grantors set a “house rate” for potential cus- 
tomers and accept all consumers sufficiently credit- 
worthy to meet the house rate. A bank with an APR of 
12 percent on all 30 and 36-month direct new car loans 
may accept all customers whose risk class deserves that 
or a lower rate and reject those in a higher risk class. 
Under perfectly competitive conditions, a creditor 
would have to give a rate consistent with the customer’s 
risk or lose the business to another creditor who would. 
At present, a very good customer may negotiate a lower 
rate single-payment loan or even a lower rate on an 
instalment loan. 

Aside from the expense of providing a variable rate 
structure attuned to cost and risk, creditors now hesitate 
to make adjustments because of difficulties in explaining 
why one customer must pay a higher rate than a friend 
who gets credit at the same source. Also, until the fairly 
recent development of credit-scoring systems, creditors 
had little scientific justification for varying rates accord- 
ing to perceived risk. Such systems are still not used by 
all credit grantors and so cannot yet be relied upon to 
determine a variable rate structure based on perceived 
risks among all classes of borrowers. 

Because of the tendency to establish a “house rate” 
in the consumer credit field, even in workably com- 
petitive markets consumers are likely to find a wider 



variation in rates— and availability— among different 
types of credit grantors than among firms of the same 
type. The range of rates on personal loans is greater 
across industry lines among credit unions, banks, and 
finance companies than it is among credit unions alone. 
Put another way, high risk consumers are likely to find 
credit more available at finance companies at higher 
rates than at credit unions and banks at lower rates, but 
will probably not find great differences in availability 
among finance companies. This tends to segment the 
market somewhat despite considerable overlapping of 
rates and a great deal of interindustry competition on 
other aspects of the credit agreement. 

Factors that Restrict Availability 

In general, any kind of market imperfection— any 
restriction which tends to inhibit the free interactions of 
potential borrowers and suppliers of credit— can have a 
potential effect on credit availability. Such market 
imperfections include legal constraints, regardless of 
intent, as well as noncompetitive behavior of suppliers. 
Legal factors of most potential significance are rate 
ceilings, restrictions on other credit terms such as loan 
size and maturity, limitations on creditors’ remedies, and 
legal constraints on the entry of new firms. 

The restrictive effect on availability can occur in two 
basic forms: a price effect and a nonprice rationing 
effect. In the first case, which arises from noncom- 
petitive behavior of credit grantors, credit prices are set 
above the free market- rate that would otherwise occur 
and result in a level of credit extensions lower than the 
free market level. Nonprice rationing occurs when credit 
terms, such as loan size and maturity, are made too 
restrictive for potential credit users or when credit 
suppliers refuse to serve some qualified credit applicants. 
The various causal relationships fall into five groups. 

Legal rate ceilings. The effect of restrictive rate 
ceilings is to limit the number of borrowers who qualify 
for legal credit and reduce the amount of credit supplied 
(Chapter 6). In some instances a restrictive rate ceiling 
may also lead to an increase in market concentration. If 
less efficient suppliers are forced out of the market 
because they cannot compete at the restricted price, the 
remaining firms will then control a larger share of the 
market. Then if the degree of market concentration is 
sufficient to induce noncompetitive behavior, credit 
availability will be further reduced. Sales credit rate 
ceilings may cause creditors to shift a portion of the 
finance charge into the cash price, thereby forcing cash 
buyers to subsidize credit buyers. Such ceilings probably 
also force some firms from the market, leading to greater 
concentration. 



113 




Restrictions on loan size and maturity. Legal restric- 
tions specifying the maximum amount or maturity of 
credit can result in terms that are unacceptable to some 
potential credit users. Consumers most likely to be 
affected by these limitations are those in the risk class 
most commonly served by finance companies and by 
retailers catering to high risk credit buyers. These 
consumers often desire as much credit as possible with 
low monthly payments. Faced with an artificial restric- 
tion on maturity or size of loan, for example, a potential 
high risk borrower has four main alternatives: (a) to seek 
a loan at another source which has no restriction, (b) to 
reduce credit expectations and accept the small loan, 
(c) to attempt to obtain two small loans, or (d) to do 
without. The first alternative is usually not feasible for 
the typical borrower served by finance companies. The 
second, like the first, results in reduced availability from 
the finance company sector. The third, termed “dou- 
bling up” in the trade, may overcome the restriction on 
availability but usually results in significantly higher 
costs (because of graduated rate structures, two small 
loans are commonly more expensive than one larger loan 
and this is a form of restriction on availability). 

Limitations on creditors’ remedies. Restriction on 
creditors’ remedies make the creditors’ position less 
favorable than if they had full use of all legal collection 
tools. In the face of limitations on remedies a creditor 
can either (1) increase rates to cover added collection 
costa and bad debt losses or (2) maintain the same rates 
but exercise more selectivity in granting credit. To the 
extent that borrowers are sensitive to rates charged for 
credit, the first option will find less demand for credit at 
the higher price. The second will result in fewer qualified 
borrowers. Both will result in reduced availability. 2 

Barriers to entry. Because the principles of free 
competition are based in part on ease of entry for new 
suppliers, any barriers to entry can lessen competition. 
Barriers are not limited to the commercial bank, credit 
union and finance company sectors studied by the 
Commission, It is possible that savings and loan associ- 
ations and mutual savings banks could stimulate com- 
petition if allowed to broaden their consumer credit 
activities in states which now restrict them. Another 
significant legal barrier in consumer credit markets is 
that of convenience and advantage (C & A) licensing for 
finance companies under many state laws. By limiting 
licenses under strict construction of the law to offices 
that serve the “convenience” and “advantage” of the 
community, states inhibit competition from new firms. 
Although the intent of C & A licensing is purportedly to 
encourage the growth of the size of loan offices to attain 
economies of scale, misdirected application of the rule 
can lead to substantial lack of competition. Moreover, 
Commission studies reveal no significant economies of 
scale. 3 



Market concentration. When it leads to the exercise 
of market power, market concentration can affect 
availability in two ways. First, the traditional exercise of 
market power is indicated by an increase in prices 
followed by a reduction in the amount of credit 
demanded. Second, firms may ration credit by refusing 
to serve some qualified borrowers. By accepting only 
selected credit risks, a firm can maximize its excess 
profits. 

The New Automobile Credit Market 4 



Commission findings on the price and availability of 
new automobile credit, presented in this section, cover 

(1) the structure of the market to illuminate subsequent 
interrelationships among various sectors of the market; 

(2) the associations between those factors and the price 
of new automobile credit at commercial banks and 
finance companies; (3) the availability of new automo- 
bile credit; and (4) conclusions about the observed 
operations of the new automobile credit market. 

Market structure. Major suppliers of automobile 
credit are banks (including mutual savings banks), credit 
unions, and finance companies. Commercial banks may 
participate in two ways: (1) direct lending, and (2) the 
purchase by banks and finance companies of consumer 
instalment contracts (purchased paper) from retail auto- 
mobile dealers (termed “indirect financing”). The na- 
tional market share for each of the major supply 
components studied is shown in Exhibit 7-1. 

EXHIBIT 7-1 



National Market Shares of Major Sources of New 
Automobile Credit Extended, Dollar 
Amounts, Second Quarter, 1971. 



Source 



Percent Market Share 



Bank direct loans 32.3 

Cred it u nion direct loans 1 5.4 

Bank purchased paper 29.8 

Finance company purchased paper 22.5 



100.0 



Source: Data are based on the National Commission on Con- 
sumer Finance 1971 Consumer Finance Survey (un- 
published) 



The structure of the market can be viewed from two 
perspectives: either the demand for credit (the borrower 
view) or the supply of credit (the supplier view). From 
the borrower’s standpoint there are four alternative 
institutional sources of credit— banks (including mutual 
savings banks, and other miscellaneous lenders), finance 



114 




companies, credit unions, and (to a limited extent) 
automobile dealers. Because credit unions lend only to 
members, their market is more restricted than that of 
banks and finance companies. However, 29 percent of 
the loans outstanding at Federal credit unions at 
mid-1970 were made to finance automobiles, 5 and their 
share of the consumer instalment credit market has 
increased steadily over the past decade. 

On the supply side, the bulk of retail sales financing 
of new automobiles comes from three credit sources- 
commercial banks indirectly, finance companies indi- 
rectly, and retailers, themselves. Automobile dealers 
typically sell their instalment contracts to more than one 
financial institution. Generally, there is a gradation of 
risk acceptable to financial institutions, with finance 
companies usually willing to accept a higher average 
degree of risk than commercial banks. For example, a 
dealer may sell a very prime contract to a commercial 
bank and charge the customer a relatively low rate, 
knowing the customer might otherwise borrow directly 
from his bank or credit union. An instalment contract 
arranged with a less creditworthy consumer might be 
rejected by the bank and sold to a finance company. 
Since the finance company and dealer perceive the 
higher risk, the consumer is likely to pay a higher APR. 
The dealer’s participation in the finance charge-the 
difference between the buying rate of the finance 
company and the rate charged the consumer-may also 
be higher than on the contract sold to the bank, if the 
dealer’s agreement with the finance company requires 
that he repurchase the car in the event that it is 
repossessed. Finally, the finance company may be 
unwilling to finance a very risky consumer unless the 
dealer agrees to pay off the contract in event of default. 
To offset his still greater risk, the dealer will charge that 
consumer an even higher rate than in the previous two 
cases. Consumers are typically told by the dealer that he 
is arranging to sell the contract to a bank or finance 
company where payments must be made, 

Mainly by use of advertising direct lenders compete 
with automobile dealers for the business of new car 
customers. Potential new car purchasers, then, can 
arrange for credit at the dealer’s or obtain direct loans 
from banks, finance companies, credit unions, or other 
financial institutions with choice presumably based on 
knowledge of differences in prices and availability. 

Rates of Charge (APR’s) for New Auto Credit 

How are the several market rates of interest (APR’s) 
related to each other— are they positively intercorrelated 
across states, or do variances tend to be random in 
relation to each other? The answer to this question at 
the outset is important, because if certain reasonably 
clear patterns of association are apparent, the explana- 



tions for the associations must first be sought out. If, 
however, there appears to be little or no interstate 
association among the rates, the rates for each source 
could be discussed without regard to possible inter- 
dependencies. 

Exhibit 7-2 presents a correlation matrix of the 
interstate variances of interest rates charged on new auto 
credit by major credit grantors, with commercial banks 
and finance company direct and indirect customer rates 
shown separately. Inspection of the matrix discloses that 
many of the rates are, indeed, highly correlated. By 
definition some of the correlations should be significant. 
For example, the indirect customer rates for banks and 
for finance companies are each comprised of a dealer 
participation rate and a net indirect institutional rate. It 
is to be expected, therefore, that tire commercial bank 
indirect customer rate would be highly correlated with 
the commercial bank dealer participation rate and the 
commercial bank indirect net rate. Similarly, the signifi- 
cant correlation between finance company indirect 
customer rate and its two components— finance com- 
pany dealer participation rate and finance company 
indirect net rate— came as no surprise. Indeed, the 
definitional relationships generate some of the highest 
correlations in the matrix— particularly the correlation 
between finance company indirect customer rate and 
finance company dealer participation rate (+.901) and 
the correlation between commercial bank indirect cus- 
tomer rate and commercial bank dealer participation 
rate (+.779). Thus it appears that retail dealers, through 
markup on their interest rates, account for most of the 
interstate variance of indirect customer rates. 

A second set of correlations are also to be expected 
even though the rates are not related by definition. 
These are the correlations which occur between two 
rates that are set by the same decision making units. 
Commercial banks establish both a direct customer rate 
and an indirect net rate, and the correlation between 
these is +.591. Similarly, dealers exercise substantial 
influence in establishing both the commercial bank 
dealer participation rate and the finance company dealer 
participation rate. The correlation between these two' 
rates is +.777. It appears, then, that common causal 
forces underly each pair in this second set of correla- 
tions. Moreover, the high correlation between the two 
dealer rates must certainly contribute substantially to 
tire +.626 correlation between the finance company 
dealer participation rate and the commercial bank 
indirect customer rate, the +.673 correlation between 
tire commercial bank dealer participation rate and the 
finance company indirect customer rate, and the +.693 
correlation between the commercial bank indirect cus- 
tomer rate and the finance company indirect customer 
rate. 



115 




EXHIBIT 7-2 



Correlation Matrix of New Auto Credit Interest Rates (APR's) Across 39 States 





Commer- 
cial Bank 
Direct 
Rate 


Commercial 

Bank 

Indirect 

Customer 

Rate 


Finance 

Company 

Indirect 

Customer 

Rate 


Commer- 
cial Bank 
Dealer 
Participa- 
tion Rate 


Finance 
Company 
Dealer 
Participa- 
tion Rate 


Commer- 
cial Bank 
Indirect 
Net 

Rate i 


Finance 
Company 
Indirect 
Net | 
Rate 


Credit 

Union 

Direct 

Rate 


Commercial Bank 
Direct Rate 


1.000 


.532** 


.211 


.192 


.038 


.591** 


.409** 


.272 


Commercial Bank 
Indirect Customer 
Rate 




1.000 


.693** 


.779** 


.626** 


.553** 


.371* 


.152 


Finance Company 
Indirect Customer 
Rate 






1.000 


.673** 


.901** 


.206 


.539** 


.156 


Commercial Bank 
Dealer Participation 
Rate 




! 


! 


1.000 


.777** 


-.091 


.032 


.155 


Finance Company 
Dealer Participation 
Rate 




I 






1.000 


-.038 


.120 


.156 


Commercial Bank 
Indirect Net Rate 












1.000 


.546** 


.034 


Finance Company 
Indirect Net Rate 














1.000 


.063 


Credit Union 
Direct Rate 




1 












1.000 



'Significant at the 5 percent level 
"Significant at the 1 percent level 

Note that the Commercial Bank Dealer Participation plus Commercial Bank Indirect Net Rate equals the Commercial Bank Indirect 
Customer Rate and that the Finance Company Dealer Participation plus the Finance Company Indirect Net Rate equals the Finance 
Company Indirect Customer Rate. 

States omitted because of incomplete data: Alaska, Delaware, District of Columbia, Hawaii, Kansas, Montana, New Hampshire, North 
Dakota, Rhode Island, South Dakota, Vermont, and Wyoming. 

Finally, there is a third set of pairings which generate 
high positive coefficients but which have no obvious 
reason to be highly correlated. For example, the finance 
company indirect net rate and the commercial bank 
direct rate are significantly correlated (+.409). The 
correlation between finance company indirect net rate 
and the commercial bank indirect net rate (+.546), too, 
is significant. Though not significant, the commercial 
bank dealer participation rate is somewhat correlated 
with the commercial bank direct rate, suggesting that 
where the commercial bank direct rate is relatively high 



and demand shifts from commercial banks to retailers, 
retailers may be able to charge higher markups on their 
rates than they otherwise would. Since most of these 
otherwise unexplained relationships concern the com- 
mercial bank direct rate for new auto credit, it appears 
from Exhibit 7-2 that if any one of the interest rates for 
new auto credit could be considered a “pivotal” or 
“focal point” rate, it would be the commercial bank 
direct rate. Knowledge of the determinants of the 
commercial bank direct rate would probably contribute 
to a better understanding of the commercial bank 



116 









































indirect net rate, the finance company indirect net rate, 
and, perhaps, the commercial bank and finance company 
dealer participation rates. Since commercial bank and 
finance company indirect customer rates are comprised 
of these latter four rates, an understanding of them 
would follow automatically. 

Credit union rates for new auto credit are not 
significantly correlated with any other rates, but even 
here, the credit union direct rate is most closely 
associated with the commercial bank direct rate. 

Commercial bank direct new auto credit. The Com- 
mission staff analysis of interstate variations in the 
average of rates of charge for commercial bank direct 
new auto credit shows that the average rate is positively 
associated with bank concentration (the share of direct 
extensions accounted for by the four banks with the 
largest extensions of direct new auto credit), the average 
interest rate paid on commercial bank time deposits (the 
surrogate for the cost of capital) and the type of banking 
structure permitted within the state. Other variables 
tested, but not sufficiently correlated to be statistically 
significant were bank salary expenses per employee, 
bank delinquency rates, unemployment rates, rate ceil- 
ings, bank growth rate, volume of bank nonconsumer 
credit business, and volume of bank nonauto credit 
business. The lack of significance for a legal rate ceiling 
variable is suggested by Exhibit 6-2, which shows that in 
most states rates typically charged on this class of loan 
were well below the ceiling rate. Among those few states 
where rate ceilings can be said to have a definite 
restrictive effect on price, Arkansas, which has relatively 
low bank concentration (16 percent), has a rate ceiling 
of 30 percent (APR) and an average typical reported rate 
of 10.12 percent. It appears that a significant number of 
new car bank loans there are made at illegal rates unless 
Arkansas law requires or permits a method of computing 
charges different from the actuarial method. 

The variable having the greatest statistical significance 
is the average interest rate paid on commercial bank time 
deposits. If the average time deposit rate were 5 percent 
in one state and 6 percent in another, that differential is 
associated with a variation of not quite half of 1 percent 
(0.454 percent) in the average APR charged on direct 
auto loans by banks (holding the concentration ratio 
constant). 6 

The other highly significant variable is the bank 
concentration ratio. On average, a 10 percentage point 
difference in bank concentration (say, 50 percent versus 
60 percent) is associated with a 0.1 percent variation in 
the APR (0.098 percent) on direct auto loans. This 
relationship between observed APR’s and expected 
APR’s on direct new auto loans by commercial banks at 
various levels of market concentration, with other 
factors held constant, is illustrated in Exhibit 7-3. Actual 



observed APR’s do not correspond exactly to the 
predicted APR’s because the observed data reflect 
uncontrolled unidentified factors assumed to be random. 
Examination of some states that appear to deviate from 
the norm reveals some plausible explanations for such 
behavior. For example, the low APR in Maryland 
probably reflects competition from banks and Federal 
credit unions in the District of Columbia. In states where 
rates are higher than predicted, the result may reflect 
unexplained cost factors or a lesser degree of competi- 
tion than expected. 

Despite such deviations, there is, on average, an 
observable association between the APR on direct new 
auto loans and bank concentration that is unlikely to 
have occurred by chance. Responsiveness of the APR to 
differences in the bank concentration ratio among the 
states is not great, but the large differences in concentra- 
tion ratios among the states support the hypothesis that 
market power, as evidenced by market concentration 
among commercial banks, is associated with substan- 
tially higher average rates of charge for new car loans. 

Analysis of the data reveals a high correlation 
between bank concentration and branch banking priv- 
ileges (Exhibit 7-4). Replacement of the concentration 
ratio in the analysis with variables representing the 
presence of limited or statewide branching shows that, 
with differences in commercial bank time deposit rates 
held constant, a state with statewide branching privileges 
has, on average, APR’s averaging 0.41 percentage points 
higher than those in unit banking states. Although the 
nature of the relation of concentration and branch 
banking to rates and availability of credit is detailed 
more fully later, the existence of market power does not 
always result in the exercise of that power. For example, 
banks in Delaware show relatively high concentration 
(89 percent) but the average reported ratio is relatively 
low, 9.98 percent (Exhibit 7-4). Nor do statewide 
branching privileges always result in extremely high bank 
concentration. California, which permits statewide 
branching, has only 37 percent concentration and an 
average reported APR on direct new auto loans of 9.23 
percent. It is apparent that the presence of a large 
number of banks (excluding branches) and credit unions 
in California greatly stimulates banking competition. Yet 
these cases are exceptions to the significant average 
relationships of concentration and status of statewide 
branching to the APR’s among all of the states included 
in the analysis. 

The commercial bank direct rate is probably the 
single most important rate in the new auto credit 
market, because it is the “pivotal” rate, much like the 
prime rate functions in the commercial loan market. 
Other new auto credit rates appear keyed to it. In 
addition to being heavily influenced by the commercial 



117 




EXHIBIT 7-3 



Bank Concentration and the Rate of Charge for Commercial Bank Direct New Automobile Loans 



APR 




Notei Dots represent observed average prices. The predicted 
price is based on the following regression equation j 

CBDP *= 5,73 + 0.0098 CRDB + 2,49 LTDI, 

_ (. 0034 ) (. 77 ) 

where CRBD is bank concentration in the direct loan market 

and LTDI is the logarithm of the average time deposit rate 

for commercial banks ; LTDI is held constant at its average 

value of 1,66, T ratios are below the regression coefficients. 

The following states were omitted from the regression analysis 
because of incomplete dataj Alaska, Delaware, District of 
Columbia, Hawaii, Kansas, Montana, New Hampshire, North Dakota, 

Rhode Island, South Dakota, Vermont, Wyoming, Observed values 
are plotted when available. 



118 




Exhibit 7-4 



Observed Rates Charged for Direct New Auto Credit at Commercial Banks in States with Highest 

and Lowest Bank Concentration 



Observed 



High Concentration States 


Concentration Ratio 


Type of Branching 


(a> Rate 


Alaska 




89.9 


SB 


11.38 


Delaware. 




86.0 


SB 


9.98 


Idaho 




86.8 


SB 


10.42 


Nevada 




84.7 


SB 


10.97 


Rhode Island 




71.2 


SB 


10-97 


Washington 




66.6 


SB 


10.55 


Arizona 




64.6 


SB 


11.16 


Oregon 




62.9 


SB 


10.43 


South Carolina 




55.8 


SB 


10.53 


North Carolina 




51.0 


SB 


10.66 




Average 


72.0 




Average 10.71 


Low Concentration States 










Montana 




10.6 


LB 


9.86 


Indiana 




9.7 


LB 


10.21 


Wisconsin 




8.8 


LB 


9,28 


Kansas 




7.6 


UB 


9.70 


Oklahoma 




7.5 


UB 


10.67 


Iowa 




6.1 


UB 


9.82 


Minnesota 




4.6 


UB 


10.10 


Texas 




2.8 


UB 


10,11 


Illinois 




2.6 


UB 


9.37 




Average 


6.7 




Average 9.90 



(at SB = Statewide branch banking 
LB = Limited branch banking 
UB = Unit banking 



Source: National Commission on Consumer Finance Survey of Consumer Credit Volume, Second Calendar Quarter, 1971, and 

Consumer Credit Outstanding, June 30, 1971. 

Note to Exhibit 7-4 



Statewide Branch Banking States 


Limited Branch Banking States 


Unit Banking States 


Alaska 


Alabama 


Arkansas 


Arizona 


Georgia 


Colorado 


California 


Indiana 


Florida 


.. Connecticut 


Kentucky 


Illinois 


Delaware 


Louisiana 


Iowa 


Hawaii 


Massachusetts 


Kansas 


Idaho 


Michigan 


Minnesota 


Maine 


Mississippi 


Missouri 


Maryland 


New Hampshire 


Montana 


Nevada 


New Jersey 


Nebraska 


North Carolina 


New Mexico 


North Dakota 


Oregon 


New York 


Oklahoma 


Rhode Island 


Ohio 


Texas 


South Carolina 


Pennsylvania 


West Virginia 


Utah 


South Dakota 


Wyoming 


Vermont 


Tennessee 




Virginia 


Wisconsin 





Washington 
District of Columbia 



496-072 0 - 73 - 10 



119 




bank direct rate, the other major new auto credit 
rates-particularly the finance company net rate and the 
finance company and commercial bank dealer participa- 
tion rates— are in part determined by risk costs and size 
and efficiency of retail dealers. In some states— those 
with low rate ceilings— the finance company indirect 
customer rate, dealer participation rate, and net rate are 
largely functions of the legal rate ceiling. 7 

Availability of new auto credit 

Since the preceding discussion of new automobile 
credit rates indicated the likelihood of market imperfec- 
tions in some states, the new automobile credit market 
cannot be generally characterized as having full avail- 
ability. To assess the relative availability of new auto- 
mobile credit, relationships between the amount of 
credit actually extended per family within each state and 
factors explaining the variation in these amounts are 
examined. In new automobile credit markets the pri- 
mary factors that appear to affect availability are legal 
rate ceilings and noncompetitive behavior of some credit 
suppliers. The latter is suggested by the relationship 
between market concentration and rates paid for credit 
in some market segments. When bank concentration in 
the automobile credit market is high, for instance, the 
associated higher rates charged for' credit result in less 
credit. However, analysis of the market structure sug- 
gests that the availability of auto credit from each of the 
market segments does not follow the same pattern. 
When the amount of direct automobile loans supplied by 
banks is low (because of demand), the amount supplied 
by dealer financing is higher (also because of demand). 

Consumers who typically borrow directly from banks 
(or credit unions) can be characterized as less cash- 
constrained, less risky and more sensitive to rates 
charged for credit than those who generally finance 
through automobile dealers. In economic terminology, 
bank customers for new auto direct credit appear to 
have- a higher price elasticity of credit demand. As rates 
charged for credit increase, the amount of credit 
demanded decreases, A 10 percent rise in the average 
APR on direct auto loans at banks can be expected to 
reduce the dollar amount of bank auto loans sought by 
29 percent while the average APR’s for dealer financing 
stay the same. Of consumers who choose not to borrow 
from banks when rates are higher, one-half can be 
expected to buy on cash terms while the other half will 
rely on dealer financing. Since the average APR in dealer 
financing is generally higher than the average APR in 
direct bank financing, the demand shift to retailers must 
be explained by such nonrate considerations as (a) con- 
venience of dealer financing; (b) more favorable non- 
price credit terms from dealers (for example, longer 



maturities and lower downpayment); (c) less credit 
shopping when there is little variation in rates charged 
by alternative sources'; and (d) possibility of nonprice 
credit rationing by banks. The last factor implies that 
banks may find it profitable to encourage a shift to 
dealer financing, some of which is supplied indirectly by 
banks. Although the banks’ net rate on purchased paper 
may be somewhat less than on direct loans, some 
portion of the risk may be shifted to dealers through 
recourse arrangements, and some direct loan costs, such 
as advertising, are substantially lower when paper is 
purchased from auto dealers. For these reasons, a higher 
level of dealer financing co-exists with lower availability 
of direct bank credit. Also, shifts by some consumers to 
cash buying implies that total credit availability is 
somewhat less when the higher rates result from non- 
competitive behavior on the part of the suppliers, There 
is some evidence to support this, as indicated earlier with 
regard to rates of charge, and it applies equally to 
availability. 

Commercial bank direct loans. The amounts of 
commercial bank direct new automobile credit supplied 
are related significantly to branch banking structure and 
concentration. 

Commercial banks in states permitting statewide 
branching on average supply approximately $18 per 
thousand households less direct auto credit than banks 
in unit banking states, other things being equal. Simi- 
larly, limited branching states supply, on average, ap- 
proximately $11 per thousand households less than 
banks in unit banking states. Since the average amount 
supplied by banks in the 39 states analyzed was 
approximately $30 per thousand households, branching 
structure would appear to have a substantial effect The 
lesser amount of direct bank auto credit per thousand 
households can partly be traced., to differences in bank 
concentration ratios, particularly statewide branching 
states where concentration ratios are higher (the simple 
correlation being .85), 

The higher rates associated with branch banking and 
bank concentration result in lower use of direct auto 
credit seemingly because of negative reaction by con- 
sumers to the higher rates. But, whether or not rate 
sensitivity causes the shift, the general pattern of 
association between bank concentration and credit 
availability in the bank new auto credit market is 
unchanged. As shown in Exhibit 7-5, high levels of bank 
concentration are generally associated with a lower 
direct bank loan share of the total automobile credit 
market. This implies that dealer financing is correspond- 
ingly higher. 

The association of higher concentration ratios with 
higher APR’s does not prove the exercise of market 
power, since the same set of data could be consistent 



120 




EXHIBIT 7-5 



Bank Concentration and Market Share: Dollar Volume of Direct Automobile Loans 
as a Percent of Total Automobile Credit Extended 



Market Share, 




Bank Concentration, Percent (CRDB) 



Note: The estimated market share is based on the 

following regression equation: 



EMS = 38.69 - .236 CRDB 
(.052) 



121 




with other hypotheses. Indeed, statewide concentration 
ratios, whatever their level, fail to reflect accurately the 
realities of individual geographic markets for consumer 
credit within the state. 

Commercial bank indirect financing at auto dealers. 
As suggested earlier, credit availability in this segment of 
the market is positively associated with bank concentra- 
tion, indicating a shift in demand from bank direct loan 
customers to dealer financing in response to narrowed 
rate differentials between the two markets. Legal rate 
ceilings also significantly influence availability in the 
bank new auto indirect loan market. The size of the 
implied curtailment, 16 cents per household for each 
percentage point difference in the ceiling APR, is not 
large. As expected, the growth of banks and a higher 
level of real income are also associated with higher 
availability, while a higher cost of capital has a negative 
effect. 

Finance company credit at auto dealers. It appears 
that the supply of automobile credit from finance 



companies is not associated with bank concentration. 
Any shift from the direct bank sector is directed 
primarily into the cash market and the bank indirect 
credit market at dealers. This is not surprising in view of 
the risk gradation among the sectors of the automobile 
credit market. Since finance companies tend to accept 
higher risk contracts that carry higher rates, the sales 
finance contracts of consumers who shift from the direct 
bank market to dealer financing will gravitate toward the 
bank indirect sector rather than the finance company 
indirect sector. 

Bank concentration and sources of auto financing. 
Overall implications of the foregoing findings are illus- 
trated by examining the different sources of automobile 
financing and the average rates charged for credit in two 
groups of states with the highest and lowest bank 
concentration ratios. 8 Exhibit 7-6 shows, for each 
group, the average percent of automobile sales financed 
at the various credit sources and the average rate for 
credit, based on observed values. In the low concentra- 



EXHIBIT 7-6 

Bank Concentration and the Source and Rates Charged for Automobile Credit in 10 High and Low 

Concentration States 



Source of Financing 


High Concentration States* 


Low Concentration States* 


Average Percent 
of Auto Sales 
Financed at 
Source 


Average Rate of 
Charge for 
Credit (APR) 


Average Percent 
of Auto Sales 
Financed at 
Sou rce 


Averge Rate of 
Charge for 
Credit (APR) 


Direct Loans 










Banks 


15.84 


10.73 


27.37 


9.97 


Credit Unions 


10.68 


11.36 


10.07 


11.23 




26.52 




37.44 




Dealer Financing 










Banks 


25.32 


12.73 


15.58 


12.08 


Finance Company 


16.20 


12.35 


11.54 


12.33 




41.52 




27.12 




Cash Sales and Other** 


31.96 




35.44 




Total 


100.00 




100.00 





*High concentration states (average concentration ratio of 64 percent): Arizona, Nevada, Oregon, South Carolina, Washington 



Low concentration states (average concentration ratio of 6 percent): Illinois, Iowa, Montana, Oklahoma, Texas 

**"Other" includes dealer-held finance contracts and all miscellaneous sources. 

The relationships shown in this Exhibit and in Exhibits 7-10, 7-1 1 and 7-12 are supported by significantly regression coefficients 
in staff econometric studies. 



122 



tion group (states with an average concentration ratio of 
6 percent), an average of 27,37 percent of all auto sales 
are financed directly at banks at an average APR of 9.97 
percent for direct loans. In the high concentration group 
(states with an average concentration ratio of 64 
percent), only 15.84 percent of all auto sales are 
financed directly at banks, and the average APR is 10.73 
percent for direct loans. The pattern is reversed for 
dealer financing. In the low concentration group, only 
27.12 percent of sales are financed through dealers: in 
the high concentration group 41.52 percent of sales are 
so financed. Within the dealer financing market, the 
larger change occurs in the banks’ share, with a higher 
rate for bank credit in the high concentration group. The 
pattern of credit union financing is not significantly 
different in the two groups. 

This illustration discloses the significant association 
between bank concentration and rates and sources of 
automobile financing. But not all states follow the same 
pattern, nor do all states within each of the illustrative 
groups. 

Conclusions on New Auto Credit Market 

Average rates charged for new automobile credit at 
banks and automobile dealers, and associated distribu- 
tion of automobile financing at alternative credit 
sources, are related significantly to the cost of bank 
capital, bank concentration, and banking structure. High 
cost of capital and high levels of bank concentration, 
most often associated with statewide branch banking, 
are generally associated with higher average rates for 
direct bank new auto loans and less automobile financ- 
ing of that type. More financing is obtained through 
automobile dealers, and at still higher rates, because 
dealers charge higher rates in those states with less rate 
competition from bank direct loans, However, credit 
union loan volume and rates seem to be unaffected by 
the behavior of the other market sectors. Although some 
interstate variations in the pattern and cost of auto- 
mobile financing are the result of restrictive rate 
ceilings in a few states, the major differences are 
associated with bank concentration. 9 Bank operating 
costs may be partly responsible for higher rates of 
charge, but the staff research suggests they are not the 
primary factor. 

These observations suggest that noncompetitive ele- 
ments in some states are associated with high bank 
concentration. However, market concentration does not 
inevitably result in noncompetitive behavior, nor does 
branch banking inevitably result in high bank concentra- 
tion. After review of other credit markets, the Commis- 
sion will offer recommendations to improve the com- 
petitive environment of all consumer credit markets. 



The Other Consumer Goods Credit Market 

The second major consumer credit market consists of 
credit extended for the purchase of consumer durable 
goods other than automobiles, mobile homes, boats, 
aircraft, and recreational vehicles. Household goods and 
apparel are major components of this market. Major 
suppliers of this kind of credit are banks, credit unions, 
finance companies, and retail stores. 

Market Structure 

Credit purchase of Other Consumer Goods (OCG) can 
be financed by one of two forms of instalment credit: 
(1) closed end credit, wherein the contract maturity is 
fixed at the time credit is granted, or (2) open end or 
revolving credit, wherein a series of credit purchases may 
be charged to a single account on which the consumer 
must pay a part of the periodic balance. The credit 
buyer who seeks instalment credit has several alterna- 
tives'. (1) direct loans from banks; (2) direct loans from 
credit unions; and (3) instalment sales financing through 
retail stores. 10 Retail sales financing, in turn, may be 
supplied directly by retailers or indirectly by banks and 
finance companies that purchase sales finance contracts 
from retailers. The amount of credit supplied at the 
national level in each of these categories during the 
second quarter of 1971 is shown in Exhibit 7-7. The 
total of $9,128 billion from the Commission survey 
represents approximately $134 per family, with 62 
percent of this total supplied in the form of revolving 
credit. Within the closed end instalment credit sector, 
retailers clearly represent the largest direct source, with 
46 percent in that category. 

Bank and credit union direct loans represent less than 
20 percent of total OCG instalment credit. Over 80 
percent is arranged through retailers. In addition, re- 
tailers supply over one-half of revolving credit exten- 
sions. Retail-originated financing predominates for two 
major reasons: convenience of credit, and some risk 
segmentation of the market, Because OCG credit is 
regarded primarily as a convenience, factors such as 
location of credit source and ease of accessibility are 
primary considerations. Although the finance rate is 
higher than rates for new car financing, the dollar 
amount of finance charges is relatively small because of 
the smaller average cost of purchases. Consequently, 
consumers are more interested in convenience than in 
credit price which leads them to retailers. Opportunities 
to shop for credit at banks and credit unions may be 
limited to the better credit risks who want to finance 
relatively large purchases. Even the better credit risks do 
not always seek direct loans at banks and credit unions 
because the convenience of retailer financing or bank 



123 




EXHIBIT 7-7 



Other Consumer Goods Instalment Credit Extensions by Major Sources, Second Quarter, 1971 





Total Extensions, 
All States 


Percent of 




(in $ millions) 


Total 


Closed-end Credit 


Retail direct extensions 


$1,584 


46.1 


Bank direct loans 


398 


11.6 


Credit union loans 


280 


8.2 


Bank indirect financing 






through retailers 


595 


17.3 


Finance company indirect 


financing through retailers 


576 


16.8 


Total Instalment Credit 


$3,433 


100.0 


Revolving Credit 


Retail revolving credit 


$3,224 


56.6 


Bank revolving credit 


2,471 


43.4 


Total Revolving Credit 


$5,695 


100.0 


Total Other Consumer Goods Credit 


$9,128 


100.0 



Source: National Commission on Consumer Finance Survey of Consumer Credit Volume, Second Calendar Quarter, 1971, and 

Consumer Credit Outstanding, June 30, 1971. Data from the Board of Governors of the Federal Reserve System show 
total extensions (not seasonally adjusted) of $10,049 million. 



revolving credit may outweight the cost advantages of 
direct loans, especially for smaller purchases. 1 1 

The prevalent use of revolving credit is also related 
primarily to convenience. Consumers with high incomes 
or high levels of liquid assets may use credit cards 
primarily for the convenience of repaying obligations 
with little or no finance charges. Besides the convenience 
of purchasing goods under a line of credit, revolving 
credit is attractive for some consumers because its lack 
of fixed monthly payment requirements (beyond a 
minimum amount) permits consumers to modify pay- 
ment patterns to meet their own needs. 

. Analyses of OCG credit focused on the three major 
forms of OCG financing: (a) revolving credit, (b) direct 
loans from banks and credit unions and (c) retailer- 
originated closed end instalment financing for which the 
following general observations are presented. 

Finance Rates and Availability 

Revolving Credit. The supply of revolving credit from 
banks and retailers is generally responsive to the demand 
for revolving credit, with credit rationing unlikely except 
on the bases of rate and credit risk. Thus, most 



creditworthy borrowers are likely to be able to obtain 
credit cards. This is especially true in the case of retail 
revolving credit since the primary impetus to the 
granting of retail credit via credit cards is the promotion 
of retail sales in competition with other retailers who 
also offer credit. From the consumers’ viewpoint, 
demand for revolving credit is higher from younger 
families and increases with higher incomes. In addition, 
interstate variations in revolving credit usage are posi- 
tively related to marriage rates within the states and the 
level of OCG sales. 

Since the finance rates on bank and retail revolving 
credit are typically near 18 percent and show little 
inter-state variation, it is difficult to assess the relation- 
ship between rates and availability. Moreover, the 
potential effect of restrictive rate ceilings is difficult to 
evaluate empirically because of the possibility that 
finance charges may be hidden in the price of the goods 
sold. Thus, cash buyers (some of whom may have been 
unable to obtain credit) and better credit risks may 
subsidize credit extensions to higher risk consumers to 
an extent such that there is little effect on overall 
availability. However, Exhibit 7-8, which shows the level 
of revolving credit usage for a subset of 1 i states with 



124 




EXHIBIT 7-8 



Revolving Credit Rates and Availability: A Subset of States with Below-Average Rates 



State 


Bank and Retail 
Revolving Credit 
($ per Family) 


Average Bank APR 
on $100 - Revolving 
Credit Card Balance 


Average Retail APR 
on Revolving Credit 






(percent) 


(percent) 


Arizona 


$124 


15.96 


18.00 


Arkansas. 


59 


D 


10.08 


Iowa 


49 


12.09 


18.00 


Kansas 


63 


18.00 


14.92 


Minnesota 


87 


NR 


14.11 


New Jersey . . ; 


59 


12.63 


18.00 


Oregon 


84 


15.00 


18.00 


Pennsylvania 


66 


15.00 


15.12 


Washington 


107 


12.00 


12.00 


West Virginia 


51 


15.84 


18.00 


Wisconsin 


71 


15.91 


12.00 


Single average for group 


$74.5 


14 71 ( b) 


15.29 


Average for all States* 0 ) 


$80 


1 7.20 (c) 


17.24 



D = unavailable because of disclosure restrictions 
NR = no reported data 

* a ) States not included because of data disclosure restrictions: Alaska, Montana, District of Columbia 
^ Arkansas and Minnesota excluded 

* c ) States not Included because of data disclosure restrictions: Alaska, Arkansas, Hawaii, Minnesota, Montana, 

North Dakota, South Dakota, District of Columbia 

Source: National Commission on Consumer Finance Survey of Consumer Credit Volume, Second Calendar Quarter, 

1971, and Consumer Credit Outstanding, June 30, 1971, 



below-average rates, indicates that lower rates of charge 
may be related to lower availability. 

Direct Loans from Banks and Credit Unions. Data on 
finance rates on direct OCG loans from financial 
institutions are not available because OCG loans are 
often recorded as personal loans, rather than being 
classified separately. In this case, however, it is reason- 
able to assume that bank rates would be approximately 
equal to the rate on a comparable personal loan. 
Similarly, credit union OCG loans would be expected to 
yield approximately 12 percent, the predominant rate of 
state and Federally chartered credit unions. Although 
the effects of creditors’ remedies, rate ceilings and 
competition could not be determined in the absence of 
rate data, it is likely that conclusions reached for the 
bank personal loan market would apply here as well. 

The staffs interstate analysis indicates that demand 
for direct OCG credit, relative to OCG sales, is positively 
associated with higher income, higher marriage rates and 
higher rates of charge on retail-originated instalment 



financing. The data also suggest that the supply of credit 
is restricted by restrictions or prohibitions against 
garnishment and wage assignments. The data also show 
that lower credit availability is associated with high 
levels of bank concentration, although credit union 
concentration is unrelated. The extent of this association 
is illustrated in Exhibit 7-9 which shows the levels of 
direct OCG loan extensions relative to sales and bank 
concentration for two subsamples of states with high 
and low credit availability. Although this simple com- 
parison neglects other demand and supply factors, the 
staffs econometric analysis shows that the negative 
relationship between concentration and supply is statis- 
tically significant even when other factors are taken into 
consideration. Thus, these findings are consistent with 
the analysis of the new automobile direct credit market. 

Retail-originated Closed End Instalment Credit. The 
analyses of finance rates on retail instalment credit 
involved the examination of three supply components: 
retailers, commercial banks and finance companies. The 



125 




EXHIBIT 7-9 



Market Concentration and the Percent of Other Consumer Goods Sales Financed Directly at 

Banks and Credit Unions 



Percent of OCG Sales Financed Directly at Banks and Credit 
Unions 



Average of 12 States 
with Highest Percent 
of Direct Loan 
Financing* 8 * 



Average of 12 States 
with Lowest Percent 
of Direct Loan 
Financing* 1 ^ 



8.4 % 



3.3 % 



Bank Concentration* 8 * 40.3% 59.5% 

* a * States Included: Utah, New Mexico, Idaho, Colorado, Michigan, Alabama, Nevada, Iowa, North Carolina, Virginia, 
Texas, Florida 



*k* States included: Maryland, Missouri, Hawaii, Mississippi, Vermont, Washington, Pennsylvania, California, Arizona, 
Delaware, New Jersey, New York 



States droppad from consideration because of disclosure restrictions or questionable data: Alaska, Arkansas, 
Kansas, Kentucky, Louisiana, Maine, Montana, North Carolina, North Dakota, Oklahoma, Rhode Island, 
South Dakota, West Virginia, Wyoming, District of Columbia 

* c * Four-firm concentration ratio (percent) for commercial bank and mutual savings bank direct OCG loans 



Source: National Commission on Consumer Finance Survey of Consumer Credit Volume, Second Calendar Quarter, 
1971, and Consumer Credit Outstanding, June 30, 1971. 



analyses of finance rates on sales finance contracts 
originated and held by retailers indicate that interstate 
variations in rates are not highly correlated with rate 
ceilings or creditors’ remedies. Although operating cost 
data were not available for analysis, there is some 
indication that rate levels are positively related to the 
interest rate on bank time deposits, which is a surrogate 
measure of the cost of funds. In addition, there is some 
indication that rates on direct retail credit are somewhat 
lower when concentration among the bank and finance 
company suppliers of retail credit is high. This may 
indicate some competition and efficiencies of scale for 
the bank and finance company suppliers of retail credit. 
However, the results are largely inconclusive since these 
explanatory factors account for only 20 percent of the 
interstate variations in rates. It is possible that the high 
unexplained variation is a result of finance charges being 
hidden in the price of goods when rate ceilings are low 
or when other market imperfections exist. 

The analyses of finance rates on retail credit supplied 
indirectly by finance companies indicate that approxi- 
mately 46 percent of the interstate variation in rates is 
due to legal rate celings, It is also apparent that higher 
levels of finance company concentration tend to be 
associated with a lower dealer APR participation rate 
(the portion of the customer APR retained by the 
retailer), although there is no correlation with the net 
finance company rate. This may indicate that large sales 



finance companies either use market power to increase 
their share of the finance charge or limit their acceptable 
credit risk to a greater extent than the smaller firms, 
thereby reducing the risk (and dealer participation) to 
retailers. There is also some indication that the abolition 
of holder in due course defenses and waiver of defenses 
tend to result in lower finance rates to the customer. 
Although this result appears to be somewhat contra- 
dictory, it is possible that finance companies impose 
more stringent quality standards and charge less when 
such creditors’ remedies are abolished. This explanation 
is reinforced by the fact that rate ceilings in some states 
prevent any substantial increases in rates when such 
creditors’ remedies are abolished. 

The negative relationship between finance rates and 
the abolition of the aforementioned creditors’ remedies 
is also found in the case of retail credit supplied 
indirectly by commercial banks. In this case, however, 
there is little indication that legal rate ceilings have an 
overall restrictive effect on finance rates. Thus, it is quite 
possible that banks tend to purchase the higher quality 
sales finance contracts. As expected, finance rates also 
appear to be positively associated with bank operating 
costs and cost of funds. In addition, higher levels of 
bank growth, an indication of an environment conducive 
to competition, is associated with lower rates. However, 
higher levels of bank concentration are associated with 
higher rates, suggesting that there is a range of com- 



126 




petitive and noncompetitive conditions among the 
states. 

In the analysis of retail-originated credit, the indi- 
vidual amounts of OCG credit supplied by retailers, 
banks, and finance companies were grouped as one 
collective source. The econometric analyses indicate that 
lower levels of retail sales financing, relative to total 
OCG sales, are associated with higher market concentra- 
tion in the retailer and finance company sectors. As 
illustrated in Exhibit 7-10, the average level of retailer 
concentration (51 percent) in a sample of 12 states with 
the highest average percentage of retail sales financing is 
substantially lower than the average level of 67 percent 
for retailer concentration in a sample of states with the 
lowest average percentage of retail sales financing. A 
similar correlation is seen in the case of finance company 
concentration. The econometric analyses indicate that 
these relationships are statistically significant even when 
credit demand factors such as aggregate income, urban- 
ization and age composition of the population are taken 
into consideration. The econometric analyses indicate 
that high levels of market concentration among the bank 
suppliers of indirect credit are positively associated with 



indication is present in the simple comparisons of 
Exhibit 7-10. This contradiction with the apparent 
effects of retailer and finance company concentration, 
however, is consistent with observations of credit avail- 
ability in the new automobile credit market, where high 
levels of bank concentration are associated with lower 
levels of direct loans at banks but positively associated 
with higher levels of financing at automobile dealers. 
Again, these observations are consistent with the ex- 
pected behavior of firms in imperfectly competitive 
markets. 

The econometric analyses also indicate that the 
abolition of holder in due course defenses and waiver of 
defenses results in lower credit availability from finance 
companies and retailers directly, although the supply of 
indirect bank credit is not affected. Of the seven states 
that have abolished both defenses, Hawaii, Massa- 
chusetts, New York and Vermont are in the group of 
states with the lowest average availability; Utah and 
Washington are in the group of states with average 
availability (Arkansas was deleted from the analysis 
because of questionable data). Although the apparent 
restrictive effect on retailer-held credit is paradoxical 



higher levels of retail financing, although 


no such 


since these remedies are 


not applicable to direct sup- 




EXHIBIT 7-10 




Market Concentration and the Percent of Total Other Consumer Goods Sales Financed 




Through Retailers 








Average of 12 States 


Average of 12 States 






with Highest Percent 


with Lowest Percent 






of Retailer Financing* 3 * 


of Retailer Financing* 13 * 


Percent of Total OCG Sales Financed at Retailers 


20.8 


10.8 


Retailer Concentration* 0 * 




51.3 


67.1 


Ban k 1 nd i rect Conce ntratio n * 0 * 




46.3 


47.4 


Finance Company Concentration* 0 * 




54.3 


63.5 


Rate Ceiling for $800, 24 months retail sales financing . . , 


20.15* d * 


20.14* e * 



* a * States included: Missouri, Nevada, Mississippi, Oregon, Indiana, Virginia, Iowa, Tennessee, South Carolina, Georgia, Minnesota, 
Texas ___ 

*bl States included: Arizona, Hawaii, Vermont, Delaware, Colorado, Illinois, California, New York, Connecticut, Massachusetts, 

New Jersey, New Hampshire 

States dropped from consideration because of disclosure restrictions or questionable data: Alaska, Arkansas, Kansas, Kentucky, 
Louisiana, Maine, Montana, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming, 
District of Columbia 

* c * Four-firm concentration ratio (percent! 

* d * Six states with no legal rate ceiling not included in the average 
* E * Three states with no legal rate ceiling not included in the average 

Source: National Commission on Consumer Finance Survey of Consumer Credit Volume, Second Calendar Quarter, 1971, and Consumer 

Credit Outstanding, June 30, 1971. 



127 




pliers of credit, it is quite possible that any restrictive 
effect arises from the inability of retailers to sell the 
lower quality sales finance contracts and their unwilling- 
ness or inability to hold the contracts themselves. This 
proposition is explored in greater detail in the discussion 
of creditors’ remedies in Chapter 3. 

Conclusions on the OCG Credit Market 

The Commission’s studies indicate the presence of 
some credit rationing in the bank direct loan market and 
in the retail-originated instalment credit market supplied 
by retailers and finance companies. In view of the overall 
importance of retailer-supplied credit, the credit ration- 
ing is more substantial in that market segment. Since 
legal rate ceilings in some states have a restrictive effect 
on the finance rates on finance company credit, and 
possibly on that of retailer-held credit, the credit 
rationing is primarily of a nonprice nature. That is, 
suppliers apparently restrict supply to accommodate the 
better credit risks rather than increase finance rates to 
serve higher credit risks. In addition, there is some 
indication that reduced availability of OCG credit is 
associated with the abolition of creditors’ remedies. 

The Personal Loan Market 

The Commission’s study of the personal loan market 
involved the analysis of rates of charge and availability 
of personal loans from three main sources: banks, 
finance companies and credit unions. As with the other 
credit markets, this discussion begins with an analysis of 
market structure and then proceeds to review the 
research findings on the price and availability of personal 
loans. 

Market Structure 

Since the personal loan market by definition consists 
entirely of direct cash lending, the analysis of market 
structure is simplified by the absence of indirect credit 
and the complications associated with retailer- 
established credit prices. Thus, there is no opportunity 
for the price of credit to be included in the price of 
goods sold, although some portion of the finance charge 
may be included in the premium for credit insurance. 
The potential borrower has three main alternative 
sources: banks, credit unions (if he or she is a member) 
and finance companies. 

It is generally acknowledged that there is some 
gradation in the risk classification of borrowers typically 
served by the various institutional sources. Since rates 
paid for credit should be related to the credit risk of the 
borrower, some measure of risk gradation is obtained by 
a preliminary review of the typical rates at various 



sources. Based on the average of state responses for the 
institutional average price of personal loan credit within 
each state, the following institutional ranking of rates 
(from low to high) is observed: 

Average of State Responses 1 2 



Credit Unions 


11.76% 


(All personal loans) 


Mutual Savings 


12.44% 


($1000, 12 months 


Banks 




unsecured instalment 
loans) 


Commercial Banks 


13.04% 


($1000, 12 months 
unsecured instalment 
loans) 


Finance Companies 


25.88% 


(All personal loans; 
average of state- 
average loan sizes 
= $979) 



Although variations in average loan size distort this 
comparison to some extent it is reasonable to assume 
that borrowers at finance companies are likely to be in a 
higher risk category than borrowers at the other institu- 
tions and will pay a correspondingly higher rate for the 
credit service. Risk gradations may be explained by two 
basic factors: legal constraints and industry practice. The 
primary legal constraint placed on banks and credit 
unions in some states is the legal rate ceiling. It is easy to 
see that a low rate ceiling will limit the number of 
borrowers who qualify (on a risk basis) for credit at that 
price. Unqualified borrowers must then seek alternative 
sources. To put the matter in historical perspective, it is 
recalled that state personal loan legislation has generally 
been enacted to set higher rate ceilings for certain 
institutions, notably finance companies, and to supervise 
closely their lending activities. Thus, finance companies 
can generally serve some borrowers who cannot be 
served under the rate ceilings governing other institu- 
tional sources of credit. Potential borrowers who cannot 
be served by finance companies must either forego credit 
or seek a source which provides credit at even higher 
prices— pawn shops and illegal lenders, for example. 
Thus, it is clear that diverse legal rate ceilings tend to 
promote market segmentation on the basis of risk. It is 
also clear that inter-institutional differences in the kinds 
of permissible creditors’ remedies will promote risk 
gradation in the same manner. 

The “industry practice” explanation for risk grada- 
tion implies that some credit institutions may find it 
convenient to shape their operations to attract bor- 
rowers within a portion of the risk spectrum of all 
borrowers. According to this premise, banks consider 
themselves to be low-rate lenders, while finance com- 
panies cover the upper spectrum of credit rates. The 
Commission finds some support for this viewpoint in the 



128 




comparison of bank personal loan rate ceilings and the 
corresponding reported rates of charge. In states where 
the bank rate ceiling is relatively high or nonexistent, the 
average reported bank rate is still in many cases 
considerably below the average rate at finance com- 
panies. In this case it can be inferred that accepted bank 
customers are better credit risks than those borrowing at 
finance companies. While such specialization of opera- 
tions may result in some cost efficiencies, one other 
result of such behavior is a reduction of intersource 
competition between low rate and higher-rate lenders. 
However, this latter result is less serious if there exists 
substantial cost efficiencies from such behavior and if 
there is active intrasource competition. 

It should be noted that intersource variations in rates 
are also introduced by legal limitations on the size of 
loans granted by certain lenders in some states. This is 
typically the case in the finance company sector. Since 
studies of bank and finance companies indicate that 
costs increase as loan size increases, but less than 
proportionally, it follows that small loans cost more per 
dollar of loan. 13 Thus, rates charged for finance 
company personal loans are commonly graduated on the 
basis of loan size, with a higher rate charged for smaller 
loans. Banks, on the other hand, tend to graduate rates 
only by type of loan, with average rate levels reflecting 
average loan size and, perhaps, collateral. Accordingly, 
under ceteris paribus conditions, an institution which 



operates under restrictive loan size limits can be ex- 
pected to have higher average rates of charge than an 
institution which is able to make larger loans. 

Rates of Charge and Availability 

Finance Companies. The econometric models de- 
veloped in staff studies on the personal loan market 
show that rates charged for personal loans at finance 
companies are influenced by a complex set of factors 
involving rate ceilings, market concentration, barriers to 
entry, growth rate of finance company offices and 
creditors’ remedies. Because of the complexity of the 
economic theory underlying the models, only a sum- 
mary of the research is presented here; a detailed 
analysis is properly reserved for supporting staff research 
reports. 

Since it is common belief that rates charged for 
personal loans at finance companies are likely to be at, 
or near, the legal rate ceiling, the analysis of rate 
behavior focused on the difference between the average 
rate ceiling and the average observed rate in each 
state. 14 It was expected that the spread between the 
ceiling and market rates would increase as the rate 
ceiling increased, because higher ceilings are less likely to 
be restrictive. This simple proposition is illustrated in the 
following diagram: 



Average rate 
(APR) 



Figure 6 




This hypothesized relationship between the average rate 
ceiling (computed over $100 ioan size intervals) and the 
observed average rate of interest was tested on two 
subsamples of states using two alternative estimates of 
observed average rate. One subsample consisted of 24 
states with the lowest average rate ceilings, and the 
second sample consisted of the complementary group 
of 24 states with the highest average rate ceilings. 
(Alaska, the District of Columbia, and Hawaii were 



deleted because of missing data.) The two averages of 
rates for each state differed only in the weighting 
procedures used to calculate the averages from a sample 
of loan contracts collected during the last two weeks of 
June, 1971. By one technique the average market rate 
was calculated by weighting the APR for each contract 
by the dollar amount of the contract, resulting in an 
average rate charged for each dollar borrowed. The 
alternative average rate was a simple, unweighted aver- 



129 




age, which represents the average rate per contract in 
each state. 

As one would expect, both of these observed average 
rates were very closely related to the average rate ceiling 
for the low-ceiling subsample of states. Indeed, nearly 80 
percent of the variance in the observed weighted average 
rate is accounted for by variations in the rate ceiling. As 
the rate ceiling rises, both observed rates rise, but by less 
than equivalent amounts. A one percentage point rise in 
rate ceiling is associated with a .8 percentage point rise 
in both of the average rates. Thus the relationship is 
close to a one-to-one relationship, although also suggest- 
ing that the absolute percentage point spread between 
the observed mean rates and the mean ceiling grows as 
the ceiling rises. The behavior of observed market price 
is shown in the low-ceiling portion of the range between 
points O and A on the horizontal axis of Figure 6 above. 

For the high-ceiling subsample of states, variation in 
the average rate ceiling accounted for only about 1 1 
percent of the total variance in the observed market 
average rates, whether weighted or unweighted. With 
varying degrees of statistical significance, it is apparent 
that market rates are relatively low in comparison to the 
ceiling where real family income is relatively high and 
average loan size is relatively large. Conversely, it appears 
that where garnishment is restricted or prohibited, the 
observed rates are somewhat higher than would other- 
wise be the case. 

The influences of growth and competitive circum- 
stances are less clear because the two alternative meas- 
ures of average observed interest rate yield differing 
results. On average, increases in Finance company con- 
centration ratios are associated with lower average APR’s 
because fewer loans are granted (presumably to better 
credit risks). On the other hand, higher growth rates of 
finance companies are associated with a greater amount 
of credit granted, but not with a significant difference in 
APKs, But the two associations are interrelated. With 
reference to the unweighted average APR, the interactive 
effect of concentration and growth suggests that con- 
centration raises the rate where growth is relatively slow. 
This result is in accord with economic theory: rapid 
growth of market demand is expected to foster com- 
petitive behavior under most common conditions be- 
cause newly entering firms have greater chances of 
success and also because the rivalry among established 
firms is typically more intense when a large portion of 
their business is “new” to the market as opposed to 
“repeat" business. Conversely, slow or negative market 
growth naturally discourages the entry of newcomers 
and the opportunities for market share expansion among 
the established firms are substantially curtailed, both of 
which stifle procompetitive incentives. 



One possible explanation for the inconclusive results 
regarding competition and rates may be that lenders can 
exercise market power when they possess it either by 
raising their prices or by limiting their extensions of 
credit to include only relatively low-risk borrowers, or 
both. The latter type of behavior can be called “quality 
credit rationing,” and the purpose of both practices 
would be to enhance profits. It is important to recognize 
that “quality rationing” may be utilized instead of price 
variations as a substitute means of maximizing profits 
where price increases are not possible (because of law) or 
not feasible (because of, say, damand conditions). The 
Commission’s evidence concerning the availability of 
personal loans at finance companies suggests the pres- 
ence of just such behavior. 

The analysis of availability in this segment of the 
market was based on three alternative measures of 
“availability:” the number of loans supplied per family; 
the dollar value of loans supplied per family; and the 
difference between the number of loans demanded and 
the number of loans supplied as measured by the 
proportion of loan applicants denied credit. 

Since demand generally exceeds supply in this market 
segment, it can be reasonably assumed that increased 
number and amounts of loans per family will typically 
indicate increased “availability" relative to demand. 
Conceptually, the last measure of availability which may 
be called the “rejection rate” is an index of “quality 
credit rationing.” It also measures differences in the 
extent to which supply falls short of demand and is 
therefore “unavailable.” To obtain accurate and mean- 
ingful data concerning rationing or rejections is very 
difficult 15 because of varying definitions of what 
constitutes an “application” and a “rejection”. More- 
over, demand as measured by applications is not 
necessarily independent of rejections policy since, over 
the long run, severely restricted availability may curb 
applications of many potential borrowers. 

As measured by the average number of loans per 
household extended during the second quarter of 1971, 
it was found that, across states, availability of finance 
company personal loans was relatively greater where 
unemployment, concentration, and labor costs of fi- 
nance company employees were relatively low, and 
where rate ceilings, growth, real income, and the 
intrastate variance of personal loan interest rates were 
relatively high. The prohibition of garnishment and, to a 
lesser degree, wage assignments also seems to have 
reduced the number of loans supplied. Very similar 
findings were obtained with respect to the dollar 
amounts of credit supplied by finance companies, except 
that in this case the tight administration of Convenience 



130 




and Advantage (C&A) licensing was additionally as- 
sociated with reduced availability and wage assignments 
had no discernable effect. 

Interstate variations in the rejection rate of loan 
applications are much more difficult to explain because 
of certain complexities in the behavior of this measure, 
But for present purposes it will suffice to demonstrate in 
a simplified way the influence of a few key factors upon 
this measure— legal rate ceilings, concentration, and C&A 
licensing. At the same time it can be shown that the 
three alternative measures of “availability” correspond 
closely with each other, providing a welcome con- 
sistency of results. 

Exhibit 7-1 1 A presents data on the number and value 
of loans extended by finance companies during the 
second quarter of 1971, the estimated percentage of 



loan applications rejected during the same period, 
four-firm concentration ratios, the mean rate ceiling, and 
the rate ceiling on a $ 500 loan for a selected group of 
eight states which are among those with lowest average 
legal rate ceilings. In contrast, Exhibit 7-1 IB presents 
comparable data for eight states which have some of the 
highest legal rate ceilings as measured on an average 
($100 interval) basis. Within each rate ceiling group, the 
states are further distinguished by the type of C&A 
regulation: those where C&A are tightly administered 
being segregated from those where C&A pose no barrier 
to the entry of new firms or branch offices. 

Comparison of the overall averages of the two tables 
suggests that availability is substantially restricted in 
states where rate ceilings are low and concentration is 
high. The average rejection rate for the low ceiling states 



EXHIBIT 7-11A 

Low Rate Ceilings Finance Companies 



C&A Other 



State 


(1) 

$/F AM 


(2) 

#/FAM 


(3) 

Rejection j 
Rate {%) 


(4) 

Cone. Ratio 


(5) 

Rate Ceiling 
Mean $100 
Int, 


(6) 

Rate Ceiling 
$500 Limit 


Missouri 


43.84 


.0419 


32.33 


41.2 


18.13 


26.62 


Tennessee 


38.19 


.0432 


! 32.46 


45.0 


25.16 


27.29 


Mean 


41.02 


.0426 


32.40 


43.1 


21.65 


26.96 



C&A Tight 



Arkansas 


12,03 


.0092 


99.99* 


85.5 


10.00 


10.00 


Connecticut 


39.49 


.0370 


41.85 


47.4 


24.32 


25.94 


Maine 


15.63 


.0180 


31.24 


63.3 


24.56 


27.66 


Massachusetts 


31.27 


.0283 


28.75 


58.9 


22.73 


27.58 


New Jersey 


32.88 


.0437 


38.48 


50.7 


23.83 


24.00 


New York 


23.49 


.0237 


35.05 


75,2 


23.83 


24.82 


Mean 


25.80 


.0267 


45.89 




21.55 


23.33 


Overall Average 


29.61 


.0306 


42.52 


58.4 


21.58 


24.24 



‘There were no offices in Arkansas for the three companies supplying rejections data. 



Source: Columns 1, 2, and 4 are data from the Commission's Survey of Consumer Credit Volume, Second Quarter, 1971, and Con- 

sumer Credit Outstanding, June 30, 1971. The data for column 3 are calculated from data supplied to the Commission by 
three large finance companies for the 2nd quarter of 1971 or the month of June 1971. Current borrowers applying for 
extensions or increases in thqjr outstanding loans were excluded from the applications-rejections computations. Columns 5 
and 6 are from C. H. Gushee, Coif of Personal Borrowing in the United States , 1971 Edition (Boston: Financial Publishing 
Co., 1971) and refer to ceilings under the states' small loan laws. 



151 

























of Exhibit 7-11 A is 43 percent compared with an 
average of only 28 percent for the high ceiling states. As 
measured by loan extensions per family, availability in 
the low ceiling states is less than half of that in the high 
ceiling states: $29.61 and .0306 on a dollars and 
numbers per family basis, respectively, compared with 
$72.87 and .0733. Market concentration in the low 
ceiling states is much greater than concentration in the 
high ceiling states— 58.4 versus 39.9 percent for the top 
four firms. 

These differences may in part be attributable to 
concentration since, in a low rate ceiling situation, firms 
with market power can engage in more quality rationing 
of borrowers to reduce costs and improve profits. On the 
other hand, the ultimate cause of low availability even in 
such a case could be low rate ceilings because they can 
create concentration by forcing small, marginal com- 
panies out of business leaving larger, and possibly more 
efficient, chain companies with a greater share of the 
market but not necessarily greater than normal profits. 



The combined effect of high concentration and entry 
barriers may be seen in Exhibit 7-1 1 A by comparing the 
average availability measures of (1) low ceiling states 
which have no tight C&A entry barriers and also have 
relatively low concentration with (2) low ceiling states in 
which C&A is tightly administered and concentration is 
relatively high. Although the mean ceiling is about the 
same for both groups of low ceiling states (21.65 and 
21.55), average dollars per family is 41.02 compared 
with 25.80, average numbers of loans per family is .0426 
compared with .0267, and the average rejection rate is 
32.4 percent compared with 45,9 percent. Economic 
theory provides explanation for this behavior: high 
concentration and barriers to entry are both necessaiy 
conditions for the exercise of market power, but 
separately neither one alone is a sufficient condition for 
the exercise of that power. Where rate ceilings are low, 
such market power cannot be expressed in higher prices, 
but, given the right of refusal to sell, it can be expressed 
in “quality rationing” as a means of substantially 



EXHIBIT 7-11B 



High Rate Ceilings Finance Companies 
C&A Other 



State 


$/FAM 


#/FAM 


Rejection 
Rate (%) 


Cone. Ratio 


Rate Ceiling 
Mean $100 
Int. 


Rate Ceiling 
$500 Limit 


Alabama 


54.88 


.1200 


32.65 


31.8 


35.42 


24.92 


Hawaii 


183.98 


.0834 


21.51 


41.3 


42.58 


24.25 


Indiana 


68.77 


.0592 


35.23 


48.8 


32.85 


33.49 


Maryland 


65.81 


.0708 


30.34 


49.5 


35.31 


33.61 


West Virginia 


58.62 


.0683 


27.38 


36.7 


32.19 


31.14 


Mean , 


86.41 


| .0804 


29.42 


41.6 


| 35.67 


29.48 



C&A Tight 



Florida 




.0659 


22.93 


25.9 


35.32 


34.08 


Idaho 


56.05 


.0672 


26.45 


43.4 


32.11 

j 


33,61 


Kentucky 


54.52 




31.35 


41.7 


31.77 


33.61 


Mean 


50.32 


.0616 


26.91 


37.0 


33.07 


33.77 


Overall Average 


72.87 


.0733 


28.48 


39.9 


34.69 


31.09 



Sources: See notes to Exhibit 7-11A. 



132 






reducing costs of risk for purposes of augmenting 
profits. 

Concentration thus has observable adverse effects on 
supply, but legal rate ceilings seem a more important 
determinant when they are especially low. For the 24 
lowest average rate ceiling states referred to earlier, 
market growth and rate ceilings alone accounted for 62 
and 70 percent of the respective variance in dollar and 
number supply per family. Since the median average rate 
ceiling for all states was 27.8 percent APR, this means 
that average rate ceilings lower than about 28 percent 
appear to restrict credit availability directly and sub- 
stantially, regardless of whatever influence other varia- 
bles may have. Moreover, in testing for a relationship 
such as outlined in Figure 5 of the introduction, there is 
evidence that the greatest supply of credit (the maxi- 
mum quantity in Figure 5) is obtained from an average 
rate ceiling of 28 to 30 percent APR. This range 
represents the closest approximation to the point Pc, Qc 
in Figure 5 , where the rate ceiling sets a rate which 
maximizes the availability of credit to borrowers. In 
short, it establishes a rate ceiling low enough to prevent 
higher rates based upon market power without restrict- 
ing the supply of loans. Although this suggests that an 
average ceiling in excess of 30 percent will actually 
reduce the availability of credit, other factors (such as 
unemployment, concentration growth, and real income) 
are more important as determinants of supply where rate 
ceilings are high. So little confidence can be attached to 
proposals to lower rate ceilings below the 28-30 percent 
average APR if they are recommended to “maximize” 
credit availability to consumers. 

Commercial Banks and Mutual Savings Banks. A 
summary of staff findings concerning rate of charge in 
this segment of the personal loan market can focus on 
just a few key variables. Excluded from consideration 
here are such potentially important policy variables as 
the stringency of entry regulations and restrictions on 
creditors’ remedies. Although these and similar items 
may affect the performance of the banking sector in 
serving the public, the analysis was frustrated by one of 
two circumstances: (l)an absence of interstate varia- 
tion in these matters— e.g., national chartering of banks 
provides a regulatory entry option uniformly accessible 
to newcomers in all states-or (2) the presence of 
measurable variance, but, as with creditors’ remedies, 
search for significant effects found nothing of im- 
portance. 16 Indeed, most of the “nonpolicy” variables 
used in attempts to explain price variations (such as real 
income, average size of bank office, and the like) also 
did not appear to be significant determinants of ob- 
served bank personal loan rates. The only factors which 
seemed of notable consequence were legal rate ceilings, 
growth, and (less significantly) market concentration. To 



take one example from the cross-state analysis, the 
observed average APR for commercial bank $1,000 
unsecured personal loans was negatively associated with 
bank growth and positively associated with the legal rate 
ceiling on such loans and with market concentration. , 

Measures of availability for this segment of the 
market are limited to per capita quantities supplied in 
terms of either dollars or numbers because rejection 
rates or other measures of “quality credit rationing” are 
unavailable for this institutional class of lenders. Never- 
theless, since demand in this segment seems generally to 
exceed supply, 1 7 so it can again be reasonably assumed 
that increased absolute quantities supplied per family 
will be indicative of greater availability. 

Exhibits 7-12A and 7-12B show both the number and 
dollar amounts of personal loan credit extended by 
commercial banks and mutual savings banks (combined) 
for two separate groups of selected states— 16 with 
relatively low rate ceilings on unsecured personal loans 
(Exhibit 7-1 2A), and 16 with relatively high ceilings 
(Exhibit 7-1 2B). It can be seen that the overall average 
of availability of credit in the low ceiling states is 
substantially below that of the high ceiling states. In 
terms of number of loans per family, the average of the 
former is .0366 compared with .0453 for the latter. In 
dollars it is $37.02 versus $44.82. Since the differences 
in overall concentration and growth between the two 
groups are slight (see the base figures of columns (3) and 
(4)), it appears that relatively low legal rate ceilings may 
adversely affect availability in the bank personal loan 
market as they did in the finance company market. 

Although the average concentration ratio appears to 
be related to availability measured by the number and 
amount of loans per family within each of the two 
ceiling subgroups above and below the group medians, 
staff econometric studies offered only moderate sup- 
porting evidence that market power limited the avail- 
ability of commercial bank personal loans. The averages 
in Tables 7-12A and 7-12B are not truly representative 
since the range of observations is large. On balance, it 
would seem that differences . in market concentration 
may affect availability in some states, but not per- 
vasively in all states. 

Credit Unions. Credit union rates and quantities 
supplied seem to have little or no Impact on the 
performance of banks and finance companies in this 
market. A slight but significant reverse influence can be 
observed, however. There is some evidence that banks 
and finance companies do lose customers to credit 
unions, but the cross-substitution is not great. Low rate 
ceilings possibly prevent credit unions from competing 
with finance companies for higher risk customers while 
restrictions on membership force them to Emit their 



133 




EXHIBIT 7-12A 



Bank Personal Loans Low Ceiling States 



Below Median 



States 


(1) 

Number of 
Loans per 
Family 


(2) 

Dollars of 
Loans per 
Family 


(3) 

Concentration 

Ratio 


(4) 

Bank 

Growth 8 


(5) 

Rate Ceiling 
$ 1000 Unsecured 
Loan 


Washington 


.0159 


24.14 


63.9 


229 


12.00 


Maryland , . . . 


.0208 


31.34 


49.4 


231 


12.00 


Iowa 


.0239 


15.86 


10.5 


220 


12.00 


Idaho 


.0258 


23.72 


89.3 


216 


11.58 


New Jersey 


.0293 


46.65 


18.9 


215 


11.58 


Minnesota 


.0329 


28.02 


19.1 


229 


11.58 


Vermont 


.0338 


34.63 


51.8 


218 


11.58 


North Dakota 


.0358 


22.38 


8.5 


223 


11.58 


Mean 


.0242 


28.34 


38.9 


223 


11.74 



Above Median 



Arkansas 


.0369 


20.70 


16.4 


247 


10.00 


South Carolina 


.0422 


34.07 


53.9 


244 


12.68 


Pennsylvania 


.0422 


66.09 


19.2 


212 


11.58 


New York 


.0472 


74.73 


34.2 


218 


11.58 


Alabama 


.0515 


39.02 


25.0 


244 


10,90 


Tennessee 


.0542 


38.55 


18.6 


237 


11.58 


West Virginia 


.0548 


43.53 


13.6 


235 


11.58 


Georgia 


.0629 


48.80 


24.1 


270 


10.90 


Mean 


.0490 


45.69 


25.6 


238 


11.35 


Overall Average 


.0366 


37.02 


32.3 


231 


11.55 



a Total bank assets in state, year-end, 1971 divided by total bank assets in state, year-end, 1961. 



134 


















EXHIBIT 7-12B 



Bank Personal Loans High Ceiling States 



Below Median 



1 

State 


(1) 

Number of 
Loans per 
Family 


(2) 

Dollars of 
Loans per 
Family 


(3) 

Concentration 

Ratio 


-(4) 

Bank 

Growth 3 


(5) 

Rate Ceiling 
$1000 Unsecured 
Loan 


California 


.0185 


26.74 


54.5 


218 


None 


Ohio 


.0209 


28.16 


27.6 


203 


None 


Rhode Island 


.0294 


47.85 


90.0 


188 


21.00 


Colorado 


.0320 


40.54 


15.7 


229 


None 


Utah . 


.0362 


30.11 


63.1 


193 


28.64 


Arizona 


.0364 


50.79 


91.7 


289 


27.55 


Massachusetts 


.0379 


54.28 


15.4 


222 


25.39 


Kansas 


.0401 


25.80 


12.1 


216 


22.40 


Mean . 


.0314 


38.03 


46.3 


220 





Above Median 



Connecticut 


.0448 


67,59 


36.7 


227 


None 


Texas 


.0478 


38.55 


12.0 


230 


19.72 


New Hampshire 


.0493 


50.46 


19.6 


261 


None 


Wyoming 


.0560 


42.08 


32.3 


199 


23.61 


New Mexico 


.0620 


41.54 


44.6 


222 


22,10 


Oklahoma 


.0644 


42.52 


17.1 


217 


25.24 


Louisiana 


.0693 


49.48 


16.5 


230 


None 


Maine 


.0789 


80.59 


28.2 


205 


None 


Mean 


.0591 


51.60 


25.9 


224 


- - 


Overall Average 


.0453 


44.82 


36.1 


222 





a Total bank assets in state, year-end, 1971 divided by total bank assets in state, year-end, 1961. 



135 

406-072 0 - 73-11 



















lending to segments of the community with a “common 
bond.” The interstate uniformity of rate ceilings pre- 
vented an analysis of the relationship of rate ceilings and 
availability of credit among credit unions. 

One finding concerning credit union personal loan 
availability is that restrictions on the use of wage 
assignments, or the prohibition thereof, appear to reduce 
the number and amount of credit union personal loans. 
Of the several creditor remedies tested in this context, 
wage assignments seem to be the only remedy of 
importance, perhaps because these and wage deductions, 
which are similar though not exactly the same, are 
heavily relied on by credit unions as convenient and low 
cost collection techniques. 

Conclusions on the Personal Loan Market 

The implications of the foregoing can be readily 
summarized. Legal rate ceilings may reduce the price of 
personal loan credit to some borrowers, but when 
ceilings are sufficiently low to affect the observed 
market rate in a significant way, there is a substantial 
reduction in the number of borrowers included in the 
legal market. Relatively low risk borrowers who remain 
in the legal lending market appear to benefit from the 
lower cost loans made when higher risk potential 
borrowers are excluded. 

There is no such trade-off when it comes to the 
impact of competition. When concentration, growth, 
and C&A limits on entry are ail present, lenders may be 
able to exercise market powers either to raise price or to 
limit the availability of credit to marginal borrowers, or 
both. The price effect may, of course, be attributable to 
the direct positive tie which price has with profits (up to 
a limit). Profits are also inversely related to costs, 
every tiling else being equal, and it is presumably for this 
reason that noncompetitive market structures are as- 
sociated with limitations of credit supply. It has been 
emphasized that credit sources may limit the markets 
they serve either by raising rates of charge or by raising 
their standards of creditworthiness among the applicants 
they accept. This latter policy option of adjusting the 
cut-off point between accepted and rejected loan ap- 
plications has been stressed because rate ceilings offer 
little leeway for rate increases in the finance company 
portion of the personal loan market. 

The implications of these findings for public policy 
seem obvious: the only truly effective way of gaining 
ample supplies of personal loan credit for consumers and 
reasonable rates too, is to increase competition while 
simultaneously relaxing inordinately restrictive rate ceil- 
ings. 

In testing the extent to which variations in the 
strength of creditors’ remedies influence personal loan 



credit availability, three types of remedies were included 
in the analysis-garnishment, wage assignments, and 
confessions of judgment. Although the supply of com- 
mercial bank personal loans appears immune to dif- 
ferences in the legal status of these remedies, the analysis 
indicates the presence of direct relationship between the 
supply of finance company loans and the ease with 
which garnishment may be utilized in the collection 
process. Differing laws concerning wage assignments are 
significantly associated with differing credit availability 
only in the case of credit unions, 1 8 though there is weak 
evidence that the number of finance company personal 
loans is also lower where wage assignments are pro- 
hibited. 



COMPETITION: CONCLUSIONS AND 
RECOMMENDATIONS 

In light of the foregoing analysis it is easy to conclude 
that performance in many consumer credit markets is 
not satisfactory. As suggested in this chapter’s introduc- 
tion, substantial improvements are well within reach if 
reasonable changes affecting competition and rate ceil- 
ings are implemented. 

Conclusions 

There is ample evidence indicating that competition is 
impaired in a number of states by a variety of conditions 
affecting all of the major types of consumer credit. A 
common structural condition of these markets is that 
they tend to be highly concentrated and difficult for 
newcomers to enter because of relatively slow growth in 
demand for credit, or legal restrictions on entry , or some 
other impediment or combination thereof. By compari- 
son many other state markets appear to be fairly 
competitive, a judgment which is indicated not only by 
the existence of contrasting structural conditions but 
also by related measures of better performance. 

Commission recommendations may be grouped under 
five general headings— rate ceilings, entry conditions, 
mergers, market restructuring, and restrictive agree- 
ments. Each will be treated in turn. 

Rate Ceiling Policy 

The subsequent recommendation concerning the 
liberalization of legal interest rate ceilings on consumer 
loans in many states is grounded on considerations 
which go beyond the direct adverse effects that low 
ceilings appear to have on credit availability, for the 
present level and structure of legal rate ceilings in most 
states appears to stifle competition in several ways. In 
the first place, Commission staff found that the simple 



136 




correlation coefficient between finance company con- 
centration ratios in the personal loan market and the 
average level of personal loan (average) legal rate ceilings 
is -.48 for all of the 47 states included in the analysis 
and -.49 for states with rate ceilings below the median. 
This implies that within this institutional class of lenders 
high concentration may in part be the product of 
especially low legal rate ceilings. It is not certain exactly 
why low rate ceilings appear to foster concentration, but 
it is reasonable to speculate that they make it more 
difficult for new firms to compete with established firms 
by restricting their opportunity to achieve the volume of 
business needed for efficient utilization of office space 
and personnel during a customary “break-in” period. 
Also, low rate ceilings impose upon existing lenders a 
uniformity of risk acceptance and operations policy that 
otherwise need not be sustained. Thus, low rate ceilings 
can adversely limit the alternatives for borrowers by 
standardizing the market organization of lenders of a 
given type. In addition, low and moderate rate ceilings 
probably offer lenders convenient focal points for 
purposes of tacitly setting uniform rates, a readily 
understandable form of pricing behavior that is likely to 
lead to more uniform rates of charge among companies 
and, under certain circumstances, higher rates than 
otherwise would be possible. 1 9 

Just as the level of rate ceilings may affect intra- 
institutional competition, so too can the structure of 
rate ceilings (as they apply to different credit sources) 
affect in ter -institutional competition. When, for exam- 
ple, the ceiling applicable to a given type of credit for 
one class of lenders is substantially below that of 
another class of lenders, the former class will be forced 
to serve mainly low risk borrowers the latter, high-ceiling 
class will tend to serve relatively higher risk borrowers. 
This artificial segmentation of the market obviously, 
restricts inter-institutional rivalry. 

Entry Conditions 

Of all the recommendations concerning competition 
policy the most basic is to. permit freer entry. 20 With 
respect to new commercial bank entry, there has been in 
the past an excessive concern on the part of chartering 
and regulatory authorities for the protection of the 
profitability of existing bank institutions and the pre- 
sumed “needs and convenience” of the public. Too little 
emphasis has been given to the vigor of bank competi- 
tion and relying on such competition to provide optimal 
performance in terms of price and availability. The 
economics of entry have been summarized by Donald 
Jacobs: 

If the rate of return is low in an area, no new bank 

will seek to enter. Restrictions on entry in these cases 



are redundant. In areas where the rate of return on 
capital is high, entry restrictions may impede the free 
flow of new capital. At best, the economic effects of 
entry restrictions are redundant; at worst, they are 
harmful. 21 

The presence of deposit insurance will continue to 
protect depositors’ funds and current supervisory stand- 
ards will continue to preserve the safety and soundness 
of commercial banks in an environment where there is 
liberalized entry chartering and more vigorous competi- 
tion. 

Bank brandling regulations are also important in this 
connection. Although it can be argued that full state- 
wide branching allows the greatest freedom to banks for 
market extension or branch entry, it can also be argued 
that statewide brandling, especially when coupled with 
high concentration, is the most detrimental of branching 
policies with respect to new bank entry. 22 Besides the 
possibility of pre-emptive branching on the part of 
established banks within a state, statewide branching 
appears generally to reduce the number of independent 
banks operating in a state and consequently to foster 
concentration. This serves to restrict the number of 
established banks which might offer correspondent 
services in assistance to newly formed banks. 23 Al- 
though the Commission makes no generally applicable 
recommendation concerning branch banking, because 
conditions can vary among the states, it does recommend 
that where statewide branching is allowed, specific steps 
be taken to assure easy new entry and low concentra- 
tion. Such steps would include: 

1. Giving preferential treatment wherever possible to 
charter applications of newly forming banks as 
opposed to branch applications of dominant estab- 
lished banks; 

2. Favoring branching, especially the de novo branch- 
ing, whether directly or through the holding 
company device when such branching promotes 
competition. However, banking regulators should 
exercise a high degree of caution in permitting 
statewide branching whether directly or through 
the holding company device when such branching 
decreases competition or increases economic con- 
centration; 

3. Encouraging established banks and regulatory 
agencies to see that correspondent bank services 
be made available (for a reasonable fee) to assist 
newly entering independent banks, including the 
provision of loan participation agreements when 
needed; 

4. Disallowing regional expansion by means of 
merger and holding company acquisitions when 
such acquisitions impair competition; recognizing 



137 




that statewide measures of competition are rele- 
vant. 

In conjunction with the foregoing the Commission 
recommends, as did the President’s Commission on 
Financial Structure and Regulation, that under pre- 
scribed conditions savings and loan associations and 
mutual savings banks be allowed to make secured and 
unsecured consumer loans up to amounts not to 
aggregate in excess of 10 percent of total assets.' 1 * These 
lending activities should be subject to the seme examina- 
tion and supervisory procedures applied to licensed 
finance companies. 

With respect to regulations restricting entry of fi- 
nance companies in the market, the Commission finds 
no value in “Convenience and Advantage” limitations on 
entry. There is ample evidence indicating that these and 
similar restrictions are disadvantageous to the public and 
should be abolished, The Commission recommends that 
the only criterion for entry (license) in the finance 
company segment of the consumer credit market be 
good character, and that the right to market entry not 
be based on any minimum capital requirements or 
convenience and advantage regulations . 

Inter-institutional competition can also be en- 
couraged (in a somewhat different way) by permitting 
commercial banks direct access to the relatively high risk 
segment of the personal loan market currently dom- 
inated by finance companies. The Commission recom- 
mends that direct bank entry in the relatively high risk 
segment of the personal loan market be made feasible 
by: 

(1) Permitting banks to make small loans under 
the rate structure permitted for finance companies', 

(2) Encouraging banks to establish de novo small 
loan offices as subsidiary or affiliated separate cor- 
porate entities. Regardless of corporate structure, 
these small loan offices, whether separate or within 
other bank offices, should be subject to the same 
examination and supervisory procedures applied to 
other licensed finance companies', 

(3) Exempting consumer loans from the current 
requirement that bank loan production offices obtain 
approval for each loan from the bank’s main office; 
and ■ 

(4) Prohibiting the acquisition of finance com- 
panies by banks when banks are permitted to 
establish ,de novo small loan offices. 

Mergers 

In view of evidence in this chapter indicating the 
adverse effects of concentration on credit market per- 
formance, the Commission recommends that existing 
regulatory agencies disallow mergers or stock acquisi- 



tions among any financial institutions whenever the 
result is a substantial increase in concentration in state 
or local markets. Where regulatory agencies fail in this 
respect, the Commission encourages the intervention of 
the Antitrust Division of the Department of Justice to 
enforce the Federal merger status. Past actions under the 
Bank Merger Acts of 1960 and 1966 have been 
somewhat successful in curbing increases in concentra- 
tion 2 5 so no new legislation is proposed at this time. But 
the Commission stresses the need for continued vigi- 
lance. 

The Commission recommends that inter-institutional 
acquisitions be generally discouraged even though there 
is no effect on intra-institutional concentration. Bank 
holding companies’ acquisitions of finance companies, 
for example, eliminate the acquiring banks as potential 
direct competitors of small loan companies. In recent 
years policies with respect to branch banking of bank 
holding company acquisitions have been considerably 
liberalized. The Commission believes the easiest way to 
prevent increased market concentration from following 
this trend is to apply rigorous competitive standards to 
all bank acquisitions. 

Restructuring Concentrated Markets 

The foregoing recommendations will go a long way 
toward improving the competitive climate in most state 
and local markets. But in some cases these structural 
measures may not be sufficient to restore competition or 
to achieve significant entry, except perhaps in the very 
long run. For this reason, the Commission recommends 
that state regulatory agencies and legislatures review the 
market organization of their respective financial indus- 
tries after a 1 0-year trial period of earnest implementa- 
tion of recommendations on market entry and concen- 
tration. If, despite these procompetitive efforts, such 
review discloses inadequate competition as indicated, 
say, by continued market dominance by a few com- 
mercial banks and finance companies or the absence of 
more frequent market entries-then a restructuring of 
the industry by dissolution and divestiture would prob- 
ably be appropriate and beneficial. 

Restrictive Arrangements 

Although almost obvious, the Commission recom- 
mends that antitrust policy, both Federal and state, be 
alert 'to restrictive arrangements in the credit industry. 
Any hint of agreement among lenders as to rates, 
discounts, territorial allocations, and the like must be 
vigorously pursued and eliminated. Furthermore, such 
antitrust policy should not be exclusive to the Attorneys 
General explicitly charged with enforcement, but should 



138 




be the underlying principle of the regulatory agencies 
administering various aspects of the consumer credit 
market, e.g., the FRB, FDIC, state banking agencies, etc. 
Although, of course, some cooperative endeavors are 
essential to industry operation— e.g., correspondent rela- 
tionships, credit bureaus, and lenders’ exchanges-these 
should not be allowed to mask unnecessary or un- 
reasonable restraints, nor should agreements with no 
purpose other than to restrain competition be allowed to 
stand. 



COST FACTORS INVOLVED IN 
DETERMINING RATES AND 
RATE CEILINGS 

The staffs empirical evidence cited in preceding 
sections indicated that relatively low rate ceilings— 
ceilings which actually influence the observed rate— are 
typically associated with significant reductions of credit 
supply in affected state markets. In the finance company 
segment of the personal loan market, for example, it was 
estimated that supply per family began to fall where rate 
ceilings averaged between 28 and 30 percent. Below an 
average ceiling rate of about 28 percent, between 60 and 
70 percent of the interstate variation in supply is 
accounted for by rate ceiling variations and growth. 
Similarly, supplies of revolving credit per family are 
apparently below the national average where APR’s on 
revolving accounts are less than 18 percent. As explained 
earlier, such curtailments may be expected to occur 
whenever rate ceilings impose a price insufficient to 
cover the costs of extending credit. This is, of course, a 
fundamental proposition that applies to the production 
and sale of any service or commodity: if the price is not 
sufficient to offset costs, including normal costs of 
capital invested, supply is curtailed unless subsidies in 
some form are provided. Therefore, it is necessaiy to 
explore carefully the costs incurred in extending credit 
for purposes of corroborating the availability findings 
and designing recommendations for appropriate rate 
ceiling, 



An Overview 

The composition of the rates (or revenues) at which 
credit services are provided is depicted in the accom- 
panying diagram. After a brief description of the nature 
of costs involved available evidence concerning the 
composition of costs of various forms of credit grantors 
is reviewed. 



} 

} 



Rate (revenue) 
Operating costs 



Acquisition costs 

Costs of processing 
and collecting 

Bed debt losses 



Taxes 

Return on invested capital (cost of capital) 



Operating Costs 

Operating costs of a credit grantor arise from certain 
basic functions that must be performed. A cost analysis 
of a variety of credit grantors would reflect the same 
basic functions, although there would be somewhat 
different cost structures depending upon the amounts 
and maturities of credit extensions and the quality of 
customers served. This is an important principle. Be- 
cause the processes of extending, servicing and collecting 
a personal loan or financing a refrigerator or used car are 
so similar, a rate ceiling on personal loans is probably 
adequate to cover equivalent amounts of such sales 
credit without affecting availability. Similarly, a rate 
ceiling derived from an analysis of the new auto market, 
where the average amount financed is around $3,000, 
will probably serve other forms of secured credit where 
amounts involved exceed $3,000. 

To illustrate, a listing of activities relating to a retail 
revolving charge account is shown in Exhibit 7-13. Two 
points in the exhibit are worth noting. First, as brought 
out in hearings on the Consumer Credit Protection Act, 
a substantial portion of costs are not for “forebearance” 
but for handling costs: 

... I have been listening to this discussion today 
about interest on revolving charge accounts which I 
think more correctly could be called service charges 
or charge rates. Because obviously there is a lot of 
administrative work involved in charge accounts that 
are not necessarily in other types of credit transac- 
tions. 26 : 



Second, most costs of providing various services listed 
are unrelated to the amount of credit extended. Put 
another way, most of these costs are fixed; therefore, 
the smaller the dollar amount of credit involved, the 
higher the operating costs as a percentage of the amount 
of credit extended. In a competitive market fairly high 
APR’s can be expected to be charged for extensions of 
small amounts of credit, even though the actual dollar 
finance charge might be quite small. These APR’s could 



139 



EXHIBIT 7-13 



Services Provided on Revolving Credit Account at Department Stare 



Services upon acquisition of account: 
interview with credit department. 

Preparation of revolving credit contract including terms of monthly payment and notice of service charge. 
Clerance of consumer's name with local credit bureau, other retail stores* place of employment, and possible 
personal references. 

Decision of credit department to grant credit. 

Makeup of charge plate for customer and issuance by mail. 

Makeup of addressograph plate for customer, and makeup of blank monthly bill using addressograph plate. 



Continuing services: 

Daily authorization by credit department of all sales made in the store on revolving credit basis. 

Daily processing of sales slips for each revolving credit account including filing by name in account files. These 
sales slips may be for purchases under $1, with the average transaction about $4 or $5. 

Daily processing of merchandise returns including filing by account. 

Daily processing of payments {normally paid monthly) received at window or by mail, including filing by 
account. 

Continuous review of accounts for overbuying or lateness in payments. 

Sending notices to delinquent customers. 

Second and subsequent reviews of delinquent accounts and mailing of notices. 

Monthly billing of each customer. This includes posting of all sales slips by date of purchase, deduction of 
merchandise returns and cash payments, calculation of service charge and entry on the bill, drawing the flew unpaid 
balance, the photographing of all original sales slips, credits, and the customer's bill, and mailing the bill. 



Other miscellaneous continuing factors include the handling of changes of address, the tracing of skips, the use 
of outside collectors, and the continued reexamination of accounts for degree of credit risk. 

Source: Testimony of Duncan McC. Hoithausen, Consumer Credit Labeling Bill, Hearings before a Subcommittee. orvBanking and 

Currency, U.S. Senate, 86th Cong., 2d Sess., (Washington, D.C.: U.S. Government Printing Office, I960), pp. 348-59. 



be expected to decline (at a decreasing rate) as the size 
of the credit extension grew larger. 

A significant portion of total operating costs is 
associated with the assumption of risk. Each time a 
creditor provides credit, he is making a bet. Through 
credit judgment and credit scoring systems a creditor 
estimates the probability that a given applicant will be 
willing and able to repay the debt. If he guesses 
correctly, the revenue he receives for the credit service 
provides a return on invested capital. If he guesses 
wrong, he loses up to his entire investment in the 
account, as well as the costs involved in its processing. 
Thus, operating costs associated with the assumption of 
risks are reflected both in bad debt losses and in costs of 
collection efforts. Although bad debt losses are related 
to the amounts of credit extended, many costs of 
collection are fixed, regardless of the amount of credit 
involved. It costs just as much to send a dunning letter 
to collect a $25 payment as a $250 payment. 

Return on Invested Capital. In any analysis of the 
effect of rate ceilings it is important to recognize that 



credit grantors face a highly competitive market in 
obtaining funds. Because an individual creditor who 
wishes to obtain borrowed or equity funds represents 
only a small fraction of the demand side of money and 
capital markets, he has virtually no control over the 
price he must pay for funds. Given his risk class, he must 
pay the market rate or do without funds. Once he has 
balanced his sources of funds in an optimal manner, the 
credit grantor has little control over the cost of his 
invested capital (more technically, his cost of capital). If 
he cannot generate adequate revenues, his firm will lose 
funds and decline in market value. If by shrewd 
management (or some degree of monopoly control of 
the market) he is able to earn a better return than other 
firms in his risk class, he will attract funds, and the firm 
may grow. 

A credit grantor’s cost of capital represents a required 
return —a return that must be earned if the value of the 
firm is to remain unchanged. Decreases in revenues that 
result from lower rates of increases in operating costs 
cannot be taken out of the return on invested funds 
without driving those funds into other lines of business. 



140 




EMPIRICAL EVIDENCE OF COSTS 
OF PROVIDING CREDIT 

A number of studies of costs of providing consumer 
credit, some of them initiated by the Commission, are 
available, but most of them suffer from one inherent 
problem: they do not reflect the costs of providing 
credit in a free market. Mien rate ceilings are effective, a 
study of the costs of operation is, in a sense, self- 
fulfilling. If the rate ceiling is 1 0 percent, costs obviously 
have to be low enough to permit the lender to earn the 
required return on his invested funds. There may be few 
lenders in the market and only a minority of consumers 
who qualify for credit at that rate-but the resulting cost 
structure “justifies” a price ceiling of 10 percent. If costs 
were higher, the lender would soon be out of business. 

Similarly, at higher rate ceilings, added competition 
tends to force those credit grantors serving marginal 
customers to assume more risk in order to acquire more 
customers, More risk means higher costs— and once again 
the measured costs may “justify” the higher price ceiling 
for that particular class of credit grantors. 

Commercial Banks 

For several years the Federal Reserve Banks have 
prepared and published a functional cost analysis in an 
effort to develop reasonably standardized cost account- 
ing systems to allocate income and expenses to profit 
centers within cooperating commercial basis. Although 
no one would represent the results as the culmination of 
an exact science, the data concerning the instalment loan 
function within commercial banks are instructive. 

The costs of commercial banks reflect the grade of 
credit risks acceptable under their established finance 
rates, which are typically below their rate ceilings, Often 
by choice and sometimes because of low rate ceilings, 
commercial banks generally serve a less risky and, 
therefore, less costly segment of the market than finance 
companies. There is not, however, a clear delineation 
between the markets. Commercial banks must perform 
the same basic services as other credit grantors, and the 
costs of many of these services are fixed, regardless of 
the amount of credit extended. The importance of these 
fixed costs is evident in Exhibit 7-14, which shows the 
APR’s that commercial banks must earn to break even at 
various sizes and maturities of loan. The maturity of a 
loan is closely related to its size; that is, a consumer 
seldom borrows $500 for 36 months, $2,500 for 12 
months. For this reason Exhibit 7-14 portrays those 
maturities most likely to be associated with the loan size 
shown on the horizontal axis. 

The exhibit may be interpreted as follows. Unless a 
commercial bank receives at least 18 percent on a 



12-month, $500 loan, its return is insufficient to cover 
its average operating costs, credit losses, and the required 
return on its invested capital. 

Two features of the analysis produce substantial 
understatement of the APR required to break even. 
First, the cost of funds used in determining these data 
was only 3.67 percent before taxes, a figure considerably 
below any reasonable estimate of the overall cost of 
capital before taxes to commercial banks. Second, the 
instalment loans covered in the functional cost analysis 
include all direct loans, both unsecured personal loans 
and 36-month, secured new auto loans— as well as longer 
term loans on boats and mobile homes. Because the risks 
are probably greater on the small, unsecured loans than 
on the large loans, the APR that would be required on 
small loans is probably higher than shown in Exhibit 
7-14. 

Even without these corrections, if the curves were 
extended in Exhibit 7-14 to loans below $500, the 
required APR would rise well above 20 percent. These 
data make clear why commercial banks are often 
reluctant to make small loans, especially if they entail 
much risk. In some states they are prevented from doing 
so by rate ceilings. In other states they choose not to do 
so because of the “image problem” of overtly charging 
the high rates necessary to cover costs of providing small 
amounts of credit. The exhibit also shows why lenders 
that do assume higher risks on small extensions of credit, 
such as consumer finance companies, find their costs of 
providing credit are often quite high as a percentage of 
the declining unpaid balance. 

Consumer Finance Companies 

The most recent data available to the Commission on 
the costs of consumer finance companies (also known as 
licensed lenders, personal finance companies, or small 
loan companies) are derived from a continuation of a 
major study by Paul F. Smith 27 and a special study for 
the Commission by George J. Benston. Data from the 
Smith study for 1964, shown in Exhibit 7-15, indicate 
that, on average', $ 12.73 per $ 100 of average outstanding 
credit was expended for “operating expenses” and $8.67 
for “nonoperating expenses.” Since the average loan size 
during the year these data were collected was $485 and 
the probable average maturity was 1 year, it is possible 
to estimate the APR required to cover total costs of 
lending various loan sizes for 1 year. When “provision 
for losses” is subtracted from operating expenses, the 
resulting $10.46 is the estimated cost, per $100, of 
putting a $485 loan on the books and servicing that loan 
for a year. Multiplying the number of hundreds upon 
which this estimate is based, 4.85 times the cost, $10.46, 
yields a fixed operating cost per loan of $50.73, This 



141 




EXHIBIT 7-14 



Annual Percentage Rates Required to Break Even for Various Sizes of Loan, 665 Commercial Banks 

with Deposits up to $50 Million, 1970 




Source: Federal Reserve System, Functional Cost Analysis 1 970 Average Banks (1971), p. A16A. Cost of funds is assumed to be 

3.67 percent before taxes. 



142 




Note to Exhibit 7-14 



Consumer Instalment Loan Break-even Points — This exhibit indicates the minimum size of loan at selected rates 
and maturities that will generate income equal to average costs for such loans. 

The consumer instalment loan break-even loan balances are calculated by equating income to costs by use of the 
following equation: 

24 (C + N CJ 
X ~ ^ 

2iN-(C b + C m ) (N + 1) 



C = Acquisition cost per loan 

3 

C p = Processing cost per payment 
C b = Loan loss factory (7-year average) 

C m = Cost of money 

i = Add-on finance rate — percent per year of unpaid balance 
N = Number of payment periods 

X = Break-even loan size 

approximate cost would be incurred for each loan The “provisions for losses” of $2,27 can be added to the 

written, and serviced for 1 year, regardless of its size. nonoperating expenses of $8.67 per $100 to estimate a 

EXHIBIT 7-15 

Components of Finance Charges on Consumer Receivables, 1964, 

(Dollars per $100 of average outstanding credit) 





Amounts per $100 






of average 


Percentage 


Item 


outstanding credit 


distribution 


Lender's income 


$21.40 




Operating expenses 


$12.73 


100.0 


Salaries 


5.60 


44.0 


Occupancy costs 


.98 


7,7 


Advertising 


.71 


5.6 


Provisions for losses 


2.27 


17.8 


Other 


3.18 


24.9 


Nonoperating expenses (net operating income) 


8.67 


100,0 


interest 


4.17 


48.2 


Income taxes 


2,17 


25.0 


Cost of equity funds 


2.33 


26.8 


Dividends $.79 






Retained 






Earnings 1.53 







Source: Paul F. Smith, "Recent Trends in the Financial Position of Nine Major Consumer Finance Companies,” in John M. Chapman 

and Robert P. Shay, The Consumer Finance Industry: Its Costs and Regulation (New York: Columbia University Press, 
1967), pp. 38, 40. 



143 




required percentage markup for variable expenses (ex- equivalents by size of loan up to $3,000. In addition to 

penses varying directly with the amount lent). This these calculations, alternative charges are presented 

markup would be 10.94 percent per annum of the assuming a 15 percent variable cost markup, which 

declining unpaid principal balance, hi sum, an APR to would allow for enlargement of the market through a 

cover full costs as of 1964 would allow $50.73 per loan higher degree of risk acceptance. By either markup, the 

plus 10.94 percent per annum variable cost markup. The APR falls rapidly over the smaller loan sizes because of 

Benston study for the years 1968, 1969, and 1970 the great relative weight of fixed operating costs, but for 

confirms the validity of these approximations. the larger loan sizes these costs are “spread” more 

On the basis of these cost calculations, Exhibit 7-16 evenly. The 28.43 APR for a 12-month, $500 loan here 

presents the calculated dollar finance charge and APR under the 1 1 percent markup is close to the 26 percent 

EXHIBIT 7-16 

Finance Charges and Corresponding APR's Necessary to Recover Total Estimated Costs-^by 

Size of Loan 



$50 plus 11% $50 plus 15% 

Finance Finance 

Amount Financed Charge APR Charge APR 



$100 $56,06 91.36 $58.31 94,66 

200 62.12 53.14 66.62 56.72 

300 68.18 39.62 74.93 43,31 

400 74.24 32.66 83.24 36,43 

500 80.30 28.43 91.55 32,23 

600 . 86.36 25.58 99.86 29.42 

700 92.42 23.53 108.17 27,39 

800 98.48 22,00 116.48 25.87 

900 104.54 20.80 124.79 24;68 

1.000 110.60 19.82 133.10 23172 

1.100 116.66 19.04 141.41 22.95 

1.200 122.72 18.37 149,72 22.29 

1.300 128,78 17.82 158.03 21,73 

1.400 134.84 17.32 166.34 21.25 

1.500 140.90 16.90 174.65 2Q;83 

Average 29.76 33,57 

1.600 . 146.96 16.54 182,96 20,48 

1.700 153.02 16.21 191.27 2Q.15 

1.800 159.08 15.93 199,58 19,88 

1.900 165.14 15.67 207.89 19,62 

2.000 171.20 15.45 216.20 19.39 

2.100 177.26 15.23 224.51 19.18 

2.200 183.32 15.04 232.82 18,98 

2.300 189.38 14.86 241.13 1R82 

2.400 195.44 14.70 249.44 18166 

2.500 201.50 14.55 257.75 18,52 

2.600 207.56 14.41 266.06 18,38 

2.700 213,62 14.29 274.37 18125 

2.800 219.68 14.18 282.68 18.14 

2.900 225.74 14.07 290.99 18.02 

3.000 231.80 13.98 299.30 17.93 

Overall Average 22.38 26.26 



144 



rate estimated for the example of a 12-month, $500 
commercial bank loan. The slightly higher rate can 
probably be accounted for by the liigher level of risk 
acceptance typical of finance companies. 

Recognizing that loans of $100 and $200 are more 
frequently made for 6- rather than 12-months, the 
required APR will be higher than in Exhibit 7-16, 
because costs of putting tire loan on the books and 
servicing it must be recaptured over the shorter period of 
time. 

When these costs are compared with existing finance 
company rate ceilings, it should be recalled that states 
graduate their rate ceilings very differently. For this 
reason the “average rate ceiling” used in the econometric 
analysis was a simple average computed over $100 
intervals for loan sizes lip to $1,500 (or the legal loan 
size limit , whichever was smaller, with a resulting average 
size of $570). Average APR’s for the upper panels of 
Exhibit 7-16 are 29.76 percent and 33.57 percent for 
the 11 and 15 percent nonoperating expense assump- 
tions, respectively. Any loan size limit which sought to 
make personal loans widely available would reach well 
above $l,500-probably to $3,000 or more. The lower 
panels of Exhibit 7-16 indicate that the required APR’s 
would decline to 13.98 percent and 17.93 percent, while 
the average APR’s would be 22.38 and 26.26 percent, 
respectively. Staff studies Indicated that reductions in 
amounts of personal loans supplied by finance com- 
panies began with average rate ceilings of less than 28 to 
30 percent. Any lower rate ceilings on the average size of 
loan of $570 would apparently curtail availability 
because revenues fail to cover required costs. When rate 
ceilings are below the levels indicated, staff studies show 
that finance companies can stay in business only by 
granting larger size loans, limiting their risk acceptance 
to more affluent consumers, and maintaining large 
volume offices. 

Further insight into costs of providing consumer 
instalment credit is provided by Thomas A. Durkin’s 
study for the Commission of the “small small” loan 
industry in Texas. 28 Companies in this specially licensed 
and regulated industry make loans of $100 or less. 
Results of the analysis of revenues and costs indicate 
that high rate ceilings permit firms to serve marginal, 
high risk customers. The study demonstrates that the 
fixed costs of providing consumer instalment credit 
become an increasing higher proportion of outstanding 
balance as the amount of credit extended declines. 

With respect to the first point, comparison of 
Exhibits 7-15 and 7-17 shows that lender’s income per 
$100 of average outstanding credit was about five times 
greater in the Texas small small loan industry than for 
nine national chains. However, the notably higher net 
bad debt expense and salaries suggest that the added 



income potential led these companies to extend credit to 
consumers in a significantly liigher risk category. With 
respect to the second point, total operating costs 
absorbed about four-fifths of the gross income of the 
small small loan companies in Texas, but only three- 
fifths of the gross income of the nine major chains. In 
spite of their narrower margin, the Texas firms’ total 
operating expenses amounted to almost 81 percent of 
average outstanding, compared with less than 13 percent 
for the major chains. These percentages represent the 
minimum APR’s these firms would have to charge just to 
recover costs of operation, with no return on capital 
(interest, retailed earnings, and dividends) and no state 
or Federal income taxes. Thus from a cost standpoint 
the average charge to consumers of over 100 percent by 
the Texas small small loan companies (on average loans 
of about $65 in 1970) is as supportable as the average 
charge of 21.4 percent by the nine chains (on average 
loans of $485 in 1964). The variation is explained by 
significant differences in the risk class of consumers 
served and dollar amounts of credit extended. The 
difference is not explained by higher profits among small 
small loan companies. Quite the opposite. Net profits 
after taxes of the small small loan companies amounted 
to about 11.5 percent of equity funds in 1970, 
compared with 12.2 percent for the nine chain com- 
panies in 1964. 29 

Retailers 

Among data available in the Commission’s staff study 
of costs of retailers credit operations are those prepared 
by Touche, Ross, Bailey & Smart (now Touche Ross & 
Co.), from a detailed analysis of costs in 1968 of 10 
large department stores and five small stores. 30 During 
that year the stores had combined sales of $1.2 billion 
and credit sales of over $690 million. 

Problems of allocating costs and revenues to the 
credit function of retailers are as difficult as for 
commercial banks. Commission staff members reviewed 
the allocation procedures followed by Touche Ross, 
found them reasonable, but would make some adjust- 
ments in the concluding calculations. 

First, the cost of capital derived in the study appears 
to mix pre-tax and after-tax costs. 31 Recalculation on 
the basis of data provided suggests that a reasonable 
minimum estimate of the after-tax cost of capital (the 
required return necessary to maintain the value of the 
firm) is about 8.7 percent. 32 For purposes of calcula- 
tion, this is rounded downward to an after-tax cost of 8 
percent. 

The required return of 8 percent after taxes must be 
earned on the investment in the credit operation to 
cover the average cost of capital, Specifically, this is the 



145 




EXHIBIT 7-17 



Components of Finance Charges on Consumer Receivables of Small Small 
Loan Industry in Texas, 1970 


(Dollars per $100 of average outstanding credit) 

Amounts per $100 




of average 


Percentage 


Item 


outstanding credit 


distribution 


Lender's income 


$101,08 




Operating expenses . . . . 




100.0 


Salaries 




50.4 


Occupancy & other . . 




37.5 


Net bad debts 

Nonoperating expenses 




12.1 


{net operating income) 


20.16 


100,0 


Interest 


2.95 


14.6 


Income taxes 


6.21 


30.8 


Cost of equity funds . . 


11.00 


54.6 



Average loans outstanding are average monthly outstandings. 



Source: Thomas A. Durkin, A High-Rate Market for Consumer Loans: The Small Small Loan 

Industry in Texas (Washington D.C.: National Commission on Consumer Finance, 1972), 
Table IV. 



investment in accounts receivable and in credit equip- 
ment, both computer and noncomputer. The data cited 
seem to depict only the cost of capital on accounts 
receivable. Exhibit 7-18 sets out what the Commission 
belies to be a more accurate computation of the excess 
of credit expenses over credit service charge income in 
the Touche Ross analysis. 

Credit Unions 

Credit union cost data are distorted because they pay 
no state or Federal income taxes and often benefit from 
free space and equipment provided by the employer of 
the members and from donated services of personnel. 
This makes credit unions almost irrelevant for the 
purpose at hand, but they should not be ignored. 

During 1970, “almost three-fourths of all loans 
granted by Federal credit unions were at the 1 percent 
maximum [12 percent per annum].” 33 Of the income 
received, about 38 percent was absorbed by operating 
costs (itemized in Exhibit 7-19), with the balance 
representing the return on invested capital. It is evident 
from the exhibit that salaries were the largest com- 
ponent of operating costs, despite donated services. 

Commission interest in the availability of credit to 
low income consumers led to funding a special study of 



the performance of limited income and OEO-funded 
credit unions. 34 These are usually Federal credit unions. 
Members include those whose annual income falls within 
the poverty classification established by the Federal 
Office of Economic Opportunity, residents of public 
housing projects, or individuals who qualify as recipients 
in a community action program. Income and expenses of 
629 of these credit unions in 1970 are tabulated in 
Exhibit 7-19. Operating costs of limited income credit 
unions amounted to almost 50 percent of total income; 
the remainder was return on invested capital, 

But these data do not adequately disclose the costs of 
providing small amounts of cash credit to low income 
consumers. A substantial portion of the “other income” 
of limited income credit unions came from various 
subsidies. In a special study of OEO-funded credit 
unions, (a subset of limited income credit unions) 
Thomas A. Cargill estimated the “rate of finance charge 
that the OEO-funded credit unions [would] have to 
impose on their members in the absence of any subsidy 
to cover total expenses.” 35 Adding back the estimated 
subsidy of $5.86 per $1 00 of outstanding credit brought 
the total “real” finance charge to about $14.94 per $100 
of outstanding balance, approximately 15 percent per 
annum and well above the rate currently permitted 
Federal credit unions. Even with the subsidy, less than 



146 




EXHIBIT 7-18 



Revolving Credit Service Charge Revenues and Costs of 
Fifteen Department Stores, 1968 

(in thousands of dollars) 



Credit service charge revenue $26,328.9 

Pre-tax credit costs 3 23,016,1 

Taxable income 3,312.8 

Taxes (estimated at 50%) 1 ,656,4 

Income after taxes $ 1,656.4 

After-tax cost investment in accounts receivable = Required 

of capital 13 and in credit equipment return 

8% X ($182,687,5 + ?) =$14,615.0 + ? = Required 

return 



Minimum deficiency of actual return to required return = 
$14,615.0 - $1,656.4 = $12,958.6 

8 Exclusive of the costs of capital. 

b For estimate of after-tax cost of capital, see footnote 32. 



half of these credit unions paid any dividends during 
1969, compared with 87 percent of all Federal credit 
unions. 

RATE CEILING POLICY 
MEASURES RECOMMENDED 

Rate ceilings in many states restrict the supply of 
credit and eliminate creditworthy borrowers from con- 
sumer credit markets. Some seek out less desirable 
alternatives, such as low quality credit sellers and illegal 
lenders. Furthermore, many borrowers who are not 
rejected pay rates of charge higher than they would be 
charged in workably competitive markets. 

This situation could be changed by eliminating rate 
ceilings and relying on competition to ensure that 
borrowers pay reasonable rates for the use of credit. But 
the statistical evidence considered here indicates that 
competition cannot be relied upon at this point in time 
to establish rates at reasonably competitive levels in 
many states. Raising rate ceilings in some areas where 
markets are highly concentrated would merely allow 
suppliers to raise prices, accept somewhat higher risks, 
but remain secure within the legal or other barriers 
which assure them that their market power and mo- 
nopoly profits will not be diluted. 

Clearly, then, rate ceilings cannot be eliminated until 
workably competitive markets exist. But, reasonably 



competitive markets cannot be expected to exist where 
low rate ceilings have driven many competitors from 
markets. In some instances, higher rate ceilings must be 
accompanied by policies to ensure that new competitors 
enter the market. 

The Commission recommends that each state evaluate 
the competitiveness of its markets before considering 
raising or lowering rate ceilings from present levels. It 
has been noted that low rate ceilings appear to inhibit 
the availability of credit most heavily in the personal 
loan market and, most significantly, in the higher risk, 
higher rate portion of that market served by consumer 
finance companies. Since states with low rate ceilings 
tend to be those with highly concentrated markets, the 
Commission urges that any policy regarding eliminating 
or raising rate ceilings in licensed lending be accom- 
panied by implementing policies previously rec- 
ommended to foster vigorous competition. The same 
considerations dictate caution regarding attempts to 
lower the rate ceilings in licensed lending. While lower 
rate ceilings hi certain cases may bring about lower 
average rates of charge, the resulting dominance of the 
market by giant firms and restrictions on availability can 
be expected to cause rates to rise to levels significantly 
higher than those set by competition unless the other 
policies recommended by the Commission to achieve 
workably competitive markets are adopted. 

For these reasons, states where current rate ceilings 
constrain the development of workably competitive 



147 




EXHIBIT 7-19 



Income and Expenses of Federal Credit Unions and Limited Income Credit Unions, 1970 

(Dollar amounts in thousands) 



Federal credit Limited income credit 

unions unions 





Amount 


Percentage 

distribution 


Amount 


Percentage 

distribution 


Total income 


$773,000 


100,0 


$4,877 


100.0 


Interest on loans 




88.6 




74.0 


Income from investments 




9.8 




10.6 


Other income 




1.6 




15,4 


Total expenses 


$292,000 


100.0 


$2,418 


100.0 


Total salaries 




39.4 




38.3 


Borrowers' insurance 




13.4 




11.3 


Life savings insurance 




8.9 




9.0 


League dues 




2.5 




2.9 


Surety bond premiums 




0.8 




.1.0 


Examination fees 




2.5 




3.8 


Interest paid 




4.6 




1.5 


Cost of space 




2.1 




4.5 


Educational expense 




2.0 




2.0 


Depreciation 




2.0 




1.3 


Other insurance 




1.2 




1.3 


Communications 




1.9 




1.5 


Accounting services 




2.6 




1.6 


Conventions & conf 




1.1 




0.8 


Supervisory committee exp 




0.6 




0.3 


Annual meeting expense 




1.1 




1.0 


All other expense 

Net income 


$481,00 


13.4 


$2,459 


17.9 



Source: Data for all Federal credit unions are from the 1970 Annual Report of the National Credit Unions Administration; for 

limited income credit unions, from Thomas F. Cargill, Performance of Limited- Income Credit Unions: 1969-1 970 
(Washington, D.C.; National Commission on Consumer Finance, 1972), Table 5. These latter data are included in the totals 
for Federal credit unions. 



148 



markets should consider revising their rate ceilings if 
they seek to increase credit availability at reasonable 
rates of charge. The Commission staff, through esti- 
mated cost, statistical, and other studies, has determined 
that a rate structure with an average APR of 22-26 
percent for loans up to and including $3,000 would 
provide an opportunity for developing workable com- 
petition in consumer credit markets. A Commission staff 
study provides guidelines for developing a graduated rate 
ceiling structure to assure the offer of loans of all sizes. 
States should adopt a similar approach to changes in rate 
ceilings in other consumer credit markets. 

The Commission recommends that policies designed 
to promote competition should be given the first 
priority, with adjustment of rate ceilings used as a 
complement to expand the availability of credit. As the 
development of workably competitive markets decreases 
the need for rate ceilings to combat market power in 



concentrated markets, such ceilings may be raised or 
removed. 

The Commission notes that those states which are 
determined to provide an opportunity for workable 
competition in consumer credit markets may adopt a 
graduated rate structure along the lines suggested by the 
Commission staff studies. 36 Those states which for 
other reasons provide rate ceilings which are lower than 
those discussed herein should carefully monitor the 
adequacy of the availability of consumer credit within 
the state, Rate ceilings below those indicated in Com- 
mission studies may tend to inhibit the functioning of a 
competitive market and restrict the availability of 
consumer credit, Such states should also monitor the 
effect on high risk borrowers since lower rate ceilings 
tend to eliminate such borrowers from the legal con- 
sumer credit markets. 



149 



Chapter 8 

SPECIAL PROBLEMS OF UNAVAILABILITY 



DISCRIMINATION 

Because credit is so important to American con- 
sumers, the Commission believes that it should be 
available to every creditworthy applicant on a nondis- 
criminatory basis. The Commission views credit not as a 
universal right, but as a privilege for the deserving. It 
believes that every consumer should have an equal 
opportunity for access to the credit market and that 
credit should never be denied solely because of charac- 
teristics such as race, creed, color, occupation, or sex. 

Because any one of these and other factors could be 
used as a basis for discrimination, the Commission first 
had to define what it meant by discrimination. 

Definition of discrimination 

Webster’s Third New International Dictionary pro- 
vides two pertinent definitions of “discriminate:” 

1. to make a distinction: distinguish accurately... 
to use discernment of good judgment. . . 

2. to make a difference in treatment or favor on a 
class or categorical basis in disregard of individual 
merit. 

The Commission found both definitions relevant to 
its deliberations on discrimination. 

It is obviously in the self-interest of credit grantors to 
distinguish accurately between good and bad credit 
risks— between those who will repay and those who will 
not— prior to granting credit. If credit grantors could 
“distinguish accurately” on a case-by-case basis, they 
would be able to avoid wholesale discrimination on a 
class or categorical basis. They would also be able to 
eliminate all bad debt losses stemming from inability to 
judge their applicants’ willingness and ability to repay in 
the context of future events. 

An analogy to insurance points up the problem. For 
instance, the following figures are quoted for automobile 
insurance rates for a one-car family in a midwestern city: 



Age of son or daughter 


16 


17 


18 19 



Parents, one son 


$196 


$187 


$179 


$170 


Parents, one 
daughter 


110 


106 


101 


96 


Difference 


$ 86 


$ 81 


$ 78 


$ 74 



Other factors, of course, such as the type of car and 
record, if any, of driver education, would affect the 
actual insurance premium in individual cases. Nonethe- 
less, if other factors are held constant, as a class families 
with one daughter pay much lower premiums than those 
with one son. This is certainly discrimination in the 
second sense of the definition. 

Why do insurance companies discriminate in this 
fashion? Actuarial tables show that, generally, young 
men have more accidents than young women, so it is to 
tire insurance companies’ self-interest to avoid writing 
insurance on accident prone drivers. If they could 
discriminate on a case-by-case basis in advance, they 
would not write insurance on drivers about to have 
accidents. But they lack perfect foresight. Because they 
are unable to be certain which applicants will have ac- 
cidents, they assign applicants to categories of risk. All 
within a given category pay a premium rate designed for 
file expected probability of accident for that group. 

There are two possible alternatives to the present 
“discriminatory” system. Insurance companies could 
charge the same premium rate to all families, regardless 
of whether the youthful driver were male or female. This 
method would eliminate the class discrimination but 
would fail to “use discernment or good judgment.” 
Premium rate differentials represent actual experience 
with young male and young female drivers. Although 
many young males are careful drivers who deserve lower 
premiums, relatively more young female drivers are 
better insurance risks. The two-rate system is unfair to 



490-072 0 - 73-12 



151 




some proportion of young men, but a one-rate system 
would be unfair to a much higher proportion of young 
women. Eliminating the present two-rate system would 
introduce more discrimination than exists now. 

Alternatively, auto insurance companies might be 
urged (or required) to refine their categories so that 
subgroups of young male drivers could be identified 
according to their accident potential. There are at least 
two problems with this approach, First, as groups 
become smaller and smaller, the statistical validity of 
experience lessens to the point at which, with only one 
person to a classification, there is no valid statistical 
experience to draw upon. Second, the cost of developing 
a classification system, then obtaining requisite infor- 
mation from each applicant and processing and evaluat- 
ing the information, increases geometrically with each 
additional item of information sought. Costs of further 
refinements to the system would soon raise insurance 
premiums, and thereby impose a new form of discrimi- 
nation. 

Credit grantors face the same type of problem. To 
illustrate, the credit scoring sheet for one major finance 
company provides 15 points if the applicant has been 
employed on the same job for 8 to 14 years but only 
three points if employed on the same job for 1 to 5 
years. This discrimination by category lias been shown 
statistically to aid in differentiating good accounts from 
less desirable accounts. (Fourteen other factors enter 
into- the final credit decision.) No one proposes the 
finance company be required to end this form of 
discrimination or, to reach for the absurd, to accept on a 
random basis every third new applicant without any 
discrimination “on a class or categorical basis.” Such a 
system would force customers who repay their debts to 
subsidize those who do not. To be able to discern risk 
among credit applicants more accurately requires the use 
of more than 15 variables. As the system becomes more 
finely honed, fewer consumers are discriminated against 
because they are classified more precisely into smaller 
and smaller risk categories. But the cost of the system 
increases rapidly as new variables are added, and benefits 
to individual consumers are outweighed by the added 
burden of costs placed on all consumers. 

One advantage of a competitive economic system and 
reason the Commission presses for measures to assure 
competition in the consumer credit market is that 
discrimination based on class distinctions is minimized in 
a competitive market. If some credit grantor uses an 
archaic rule of thumb to deny credit to certain classes of 
consumers, it will be in the self-interest of competitors 
to identify good risks among such consumers and offer 
them credit. It is in the self-interest of each credit 
grantor to develop ability to discriminate between po- 
tentially good and bad accounts by better training of 



personnel and by designing effective credit scoring 
systems. Credit grantors, like insurance companies, deal 
with classes of applicants and turn away some good 
accounts along with bad accounts in the process. But the 
goad of competition should minimize rejection of 
creditworthy applicants. Sophisticated scoring systems 
have been developed to do just that. 

Some form of discrimination is inevitable under 
either definition of the word. But discrimination based 
on class or category can be minimized when competition 
forces credit grantors to separate as accurately as 
possible consumers who are likely to pay from those 
who are likely to default. 

Sex discrimination , At its hearings in May 1972, the 
Commission was presented with numerous documented 
accounts of difficulties women face in obtaining con- 
sumer as well as mortgage credit. Because the Com- 
mission study was limited to consumer credit, it trans- 
mitted information concerning discrimination against 
women in granting mortgage credit to various Federal 
agencies with jurisdiction over mortgage lending prac- 
tices: the Federal Home Loan Bank Board, the Comp- 
troller of the Currency, the Federal Deposit Insurance 
Corporation, the Board of Governors of the Federal Re- 
serve System, Federal Housing Administration, Veterans 
Administration, and Farmers Home Administration. 

With respect to sex discrimination in the field of 
consumer credit, testimony presented at the hearings can 
be summarized as follows: 

1. Single women have more trouble obtaining credit 
than single men. (This appeared to be more 
characteristic of mortgage credit than of consumer 
credit.) 

2. Creditors generally require a woman upon mar- 
riage to reapply for credit, usually in her 
husband’s name, Similar reapplication is not asked 
of men when they marry: 

Shortly after my marriage 1 wrote all the stores where I 
had charge accounts and requested new credit cards with 
my new name and address. Tliat’s all that had changed- 
my name and address. Otherwise, I maintained the same 
status— the same job, the same salary, and, presumably, 
the same credit rating. The response of the stores was 
swift. One store closed my account immediately. All of 
them sent me application forms to open a new account- 
forms that asked for my husband’s name, my husband’s 
bank, my husband’s employer. There was no longer any 
interest in me, my job, my bank, or my ability to pay my 
own bills. 1 

3. Creditors are often unwilling to extend credit to a 
married woman in her own name: 

. . . credit cards and accounts are virtually always issued in 
the name of the husband and not tbe wife, no matter if 
the woman is the applicant and is the more creditworthy 
of the two. Women who inquire, upon finding their credit 



152 




issued to theii nonappJicant spouse, are advised flatly, as a 
licensee of National BanfcAmericard advises, “Bank- 
Arncrieafds ,$)»■ issued in the dame of the husband,” or 
“our policy allows card In the husband’s name only.” 2 

4. Creditors are often unwilling to count the wife’s 
income when a married couple applies for credit; 

I ana married but have a job and need transportation. 1 
tried A credit iliiibh fttul WO Shlall loan companies to 
finance a <ar. All said if would be my husband’s credit, 
not mine, that they would go Oft. My husband has been ill 
for several years and naturally has not worked steady. On 
the other hand, 1 work seven days a week at two jobs (one 
full tiff}?, one part time);. And i think it very unfair they 
will not take that as a fact. It is getting rather monoto- 
nous asking for rides home. 3 

5 . Women who are divorced or widowed have trouble 
rc-establislling credit. Women, who are separated 
have a particularly difficult time, since the ac- 
counts may still be. in. the husband's name. 

The anecdotal evidence was supplemented by a 
survey of 23 commercial banka conducted by the St. 
Paul Department of Human Rights. A man and a woman 
with virtually identical qualifications applied for a $600 
loan to finance a used car without the signature of the 
other spouse. Each applicant was the wage earner, and 
the spouse was in school, Eleven of the banks visited by 
the woman “either strictly required the husband’s signa- 
ture or stated it was their preference although they 
would accept an application and possibly make an 
exception to the general policy .” 4 When the same banks, 
plus two additional banks that would make no commit- 
ment to. the female applicant, were visited by the male 
interviewer, six said that they would prefer both 
signatures but would make an exception for him; one 
insisted on both signatures;, and six “told the male 
interviewer that he, as a married man, could obtain the 
loan without his wife’s signature.” 5 

Many practices to which witnesses objected have been 
inherited from past decades; if not centuries. They fail 
to reflect the times. The ejftcnstve publicity that 
accompanied the Commission’s hearings has caused 
many credit grantors to reexamine their policies with 
respect to the existence of 'sex discrimination. In a 
competitive market, creditors- responsive to these com- 
plaints will capture business from their more archaic 
competitors. 

However, certain changes need to be made in state 
laws that hinder admission of creditworthy women to 
the credit society. First, alimony, support, and dower or 
curtesy laws of some states may cause creditors to 
believe they are assuming undue ride by granting credit 
solely on the wife’s signature. The Commission recom- 



mends that states undertake an immediate and thorough 
review of the degree to which their laws inhibit the 
granting of credit to creditworthy women and amend 
them, where necessary, to assure that credit is not 
restricted because of a person’s sm Second, as creditors 
point out, most state statutes fixing a graduated rate 
ceiling on consumer credit transactions usually prohibit 
the maintenance by creditors of separate accounts for 
husband and wife. The purpose, of tills limitation is to 
minimize the aggregate finance charge, It seems reason- 
able to permit a husband and wife to have separate 
accounts if they wish and if they are provided with a full 
disclosure of the possible added costs. The National 
Conference of Commissioners on Uniform State Laws 
should examine the legal aspects of these restraints. 

Racial discrimination 

Historically, minority groups have faced discrimina- 
tion in the nation’s economic and social structures. 

In the early part of this century, Mack scholars 
examined particular social practices that discriminated 
against the black population. Later, Swedish sociologist 
Gumiar Myrdai published a lengthy Study of the effects 
of prejudice against minorities in tile United States. The 
1954 Supreme Court decision in Brown, et al v. Board of 
Education of Topeka, et at. 6 and civil rights demonstra- 
tions in the mid-fifties, Starting with the Montgomery, 
Alabama, bus boycott in 1955, led behavioral scientists 
to deeper investigations into racial or ethnic discrimina- 
tion and its effects. Many academic, political, and 
popular writers then began looking into economic 
practices which discriminated, against U.S. minority 
groups— particularly blacks and Puerto Ricans-and 
published their findings and opinions. 7 

In the vanguard of such literature was Columbia 
University sociologist David Caplovltz’s The Poor Pay 
More. The following year Senator, Warren G. Magnuson 
and Jean Carper authored The Dark Side of the 
Marketplace which devoted a chapter to the economics 
of the ghetto marketplace, 

Frederick D. Sturdivant, alone and in collaboration 
with Walter T. Wilhelm, narrowed exploration of a 
nationwide problem to the LOS Artgeles area. In “Pov- 
erty, Minorities and Consumer Exploitation,” 8 Sturdi- 
vant and Wilhelm found that credit charges were 
frequently used by merchants ip ghetto areas of Los 
Angeles as a vehicle to practice economic, racial and 
ethnic discrimination against instalment buyers. Their 
study indicated that economic discrimination was a fea- 
ture of any type of ghetto marketplace, and that within 
those marketplaces price or credit discrimination might 
be practiced against other minorities who went outside 
their own area to shop in another ghetto business 



153